{"id":99060,"date":"2026-06-15T10:30:37","date_gmt":"2026-06-15T07:30:37","guid":{"rendered":"https:\/\/ekonomigundemi.com.tr\/index.php\/2026\/06\/15\/tvin-from-dizisine-carpici-iletisim"},"modified":"2026-06-15T10:30:37","modified_gmt":"2026-06-15T07:30:37","slug":"tvin-from-dizisine-carpici-iletisim","status":"publish","type":"post","link":"https:\/\/ekonomigundemi.com.tr\/index.php\/2026\/06\/15\/tvin-from-dizisine-carpici-iletisim\/","title":{"rendered":"TV+\u2019\u0131n FROM dizisine \u00e7arp\u0131c\u0131 ileti\u015fim"},"content":{"rendered":"

\u00c7\u0131k\u0131\u015f\u0131 olmayan kasabada \u2018sahibinden\u2019 sat\u0131l\u0131k ev:<\/p>\n

FROM dizisinin \u00e7\u0131k\u0131\u015f\u0131 olmayan tehlikeli kasabas\u0131 Fromville\u2019de sat\u0131l\u0131k bir ev ilan\u0131 haz\u0131rlayan marka, ilan\u0131 ger\u00e7ek gibi kurgulayarak sahibinden.com\u2019un emlak sayfas\u0131na ekledi. Ev ilanlar\u0131 aras\u0131nda, siteyi ziyaret edenlerin kar\u015f\u0131s\u0131na \u00e7\u0131kan bu \u015fa\u015f\u0131rt\u0131c\u0131 i\u00e7erik, k\u0131sa s\u00fcrede 41 milyonu a\u015fk\u0131n g\u00f6sterim ald\u0131. Projenin reklam g\u00f6r\u00fcn\u00fcrl\u00fc\u011f\u00fc ise y\u00fczde 70\u2019i ge\u00e7ti.<\/p>\n

\"\"\n<\/p>\n

T\u00fcrkiye\u2019nin s\u00fcper i\u00e7erik platformu TV+, ses getiren ileti\u015fim \u00e7al\u0131\u015fmalar\u0131na bir yenisini daha ekledi. Platform, son y\u0131llar\u0131n en \u00e7ok konu\u015fulan ve d\u00fcnyan\u0131n her yerinde hayran kitlesi olan, fenomen dizi FROM\u2019un yeni sezon ileti\u015fimi i\u00e7in merak uyand\u0131ran bir projeyi hayata ge\u00e7irdi.<\/p>\n

Proje kapsam\u0131nda, FROM\u2019un gerilim dolu hikayesinin ge\u00e7ti\u011fi, \u00e7\u0131k\u0131\u015f\u0131 olmayan ikonik Fromville kasabas\u0131nda yer alan gizemli bir ev, sahibinden.com sitesinin emlak ilanlar\u0131 sayfas\u0131na yerle\u015ftirildi. <\/p>\n

Ger\u00e7ek bir sat\u0131l\u0131k ev ilan\u0131 gibi kurgulanan sayfadaki t\u00fcm detaylar, dizinin atmosferi g\u00f6z \u00f6n\u00fcne al\u0131narak hik\u00e2ye ile birebir uyumlu \u015fekilde haz\u0131rland\u0131. Ayr\u0131ca sayfan\u0131n a\u00e7\u0131klama b\u00f6l\u00fcm\u00fcndeki eve dair notlarda \u201cgece saatlerinde d\u0131\u015far\u0131 \u00e7\u0131k\u0131lmas\u0131 \u00f6nerilmez\u201d, \u201ckap\u0131 \u00e7al\u0131nd\u0131\u011f\u0131nda mutlaka kontrol edilmelidir\u201d, \u201cbeklenmedik ziyaret\u00e7iler olabilir\u201d, \u201cormanda y\u00fcr\u00fcy\u00fc\u015f yap\u0131lmas\u0131 \u00e7o\u011fu zaman tehlikelidir\u201d ve \u201ckasabadan \u00e7\u0131k\u0131\u015f bulunmamaktad\u0131r\u201d gibi dizinin konseptini yans\u0131tan mesajlara yer verildi.<\/p>\n

\"\"\n<\/p>\n

41 milyonun \u00fczerinde g\u00f6sterim, y\u00fczde 70\u2019i a\u015fk\u0131n g\u00f6r\u00fcn\u00fcrl\u00fck<\/p>\n

FROM\u2019un gerilim dolu d\u00fcnyas\u0131n\u0131, dijital ortamda ilgin\u00e7 bir deneyime d\u00f6n\u00fc\u015ft\u00fcren bu \u00e7al\u0131\u015fmayla, standart ev ilanlar\u0131 aras\u0131nda gezinen site ziyaret\u00e7ileri, al\u0131\u015f\u0131lm\u0131\u015f\u0131n d\u0131\u015f\u0131nda bir sat\u0131l\u0131k ev ilan\u0131 ile kar\u015f\u0131la\u015ft\u0131.<\/p>\n

\u0130lan sayfas\u0131na ek olarak, hem ev ilanlar\u0131n\u0131n aras\u0131nda g\u00f6r\u00fcn\u00fcrl\u00fc\u011f\u00fc art\u0131racak \u00f6zel yerle\u015fimler tercih edildi hem de farkl\u0131 alanlarda banner y\u00f6nlendirmeleri yap\u0131ld\u0131.<\/p>\n

Kampanya, 41 milyonu a\u015fk\u0131n g\u00f6sterim ald\u0131 ve reklam g\u00f6r\u00fcn\u00fcrl\u00fck oran\u0131 da y\u00fczde 70\u2019i ge\u00e7ti.<\/p>\n

\"\"\n<\/p>\n

\u201cYine farkl\u0131 ve g\u00fc\u00e7l\u00fc bir ileti\u015fim deneyimi tasarlamak istedik\u201d<\/p>\n

Turkcell Kurumsal \u0130leti\u015fim, Medya ve Marka Y\u00f6netimi Direkt\u00f6r\u00fc Mustafa Alcan, i\u015f birli\u011fine ili\u015fkin de\u011ferlendirmelerde bulundu: \u201cTV+ i\u00e7in her zaman ilgi \u00e7eken \u00e7al\u0131\u015fmalar\u0131 hayata ge\u00e7irmeyi \u00f6nemsiyoruz. T\u00fcrkiye\u2019de sadece TV+ \u00fczerinden izleyiciyle bulu\u015fan FROM, yay\u0131nland\u0131\u011f\u0131 her \u00fclkede geni\u015f bir hayran kitlesine ula\u015fm\u0131\u015f bir yap\u0131m. B\u00f6ylesine iddial\u0131 bir i\u00e7eri\u011fin ileti\u015fim s\u00fcrecini planlarken de yine farkl\u0131 ve g\u00fc\u00e7l\u00fc bir ileti\u015fim deneyimi tasarlamak istedik. sahibinden.com i\u015f birli\u011fi ile dizinin atmosferini g\u00fcnl\u00fck hayat\u0131n i\u00e7ine ta\u015f\u0131yan, kreatif bir projeye imza att\u0131k. Hedefledi\u011fimiz gibi konu\u015fulan, payla\u015f\u0131lan ve merak uyand\u0131ran bir \u00e7al\u0131\u015fma oldu. Bu ilgi \u00e7ekici kampanyam\u0131z\u0131n, dizinin izlenmesine de katk\u0131 sa\u011flad\u0131\u011f\u0131n\u0131 g\u00f6rd\u00fck.\u201d <\/p>\n

\u00a0<\/p>\n

\u00a0<\/p>\n

<\/strong>
\nEKONOM\u0130 GAZETES\u0130 <\/p>\n","protected":false},"excerpt":{"rendered":"

T\u00fcrkiye\u2019nin dijital i\u00e7erik platformu TV+, kreatif ileti\u015fim projelerini s\u00fcrd\u00fcr\u00fcyor. Son y\u0131llar\u0131n en iddial\u0131 gerilim dizilerinden biri olan FROM\u2019u izleyicileri ile bulu\u015fturan platform, dizinin yeni sezonu ile birlikte yine dikkat \u00e7eken bir kampanyaya imza att\u0131. <\/p>\n","protected":false},"author":1,"featured_media":99061,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"googlesitekit_rrm_CAow07ekDA:productID":"","footnotes":""},"categories":[4,13],"tags":[],"class_list":["post-99060","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-dunya","category-teknoloji"],"_links":{"self":[{"href":"https:\/\/ekonomigundemi.com.tr\/index.php\/wp-json\/wp\/v2\/posts\/99060","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ekonomigundemi.com.tr\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/ekonomigundemi.com.tr\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/ekonomigundemi.com.tr\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/ekonomigundemi.com.tr\/index.php\/wp-json\/wp\/v2\/comments?post=99060"}],"version-history":[{"count":0,"href":"https:\/\/ekonomigundemi.com.tr\/index.php\/wp-json\/wp\/v2\/posts\/99060\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/ekonomigundemi.com.tr\/index.php\/wp-json\/wp\/v2\/media\/99061"}],"wp:attachment":[{"href":"https:\/\/ekonomigundemi.com.tr\/index.php\/wp-json\/wp\/v2\/media?parent=99060"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ekonomigundemi.com.tr\/index.php\/wp-json\/wp\/v2\/categories?post=99060"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ekonomigundemi.com.tr\/index.php\/wp-json\/wp\/v2\/tags?post=99060"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}