![\"\"](\"https:\/\/ekonomigundemi.com.tr\/wp-content\/uploads\/2026\/06\/0f6c16a38c384049a1b6c2e228ba0230_1.jpg\")
\n<\/p>\n\u0130stanbul Sabiha G\u00f6k\u00e7en Uluslararas\u0131 Havaliman\u0131 (ISG) \u00e7al\u0131\u015fanlar\u0131, 31 May\u0131s D\u00fcnya T\u00fct\u00fcns\u00fcz G\u00fcn\u00fc\u2019nde hem \u00e7evre kirlili\u011fine hem de t\u00fct\u00fcn\u00fcn hayati zararlar\u0131na dikkat \u00e7ekmek amac\u0131yla \u00e7arp\u0131c\u0131 bir fark\u0131ndal\u0131k hareketine imza att\u0131. Havaliman\u0131 kamp\u00fcs\u00fcnden toplanan binlerce sigara izmariti, terminalde sergilenen \u015feffaf bir akci\u011fer enstalasyonuna d\u00f6k\u00fclerek simsiyah, nefes al\u0131namaz bir k\u00fctleye d\u00f6n\u00fc\u015ft\u00fcr\u00fcld\u00fc ve tehlikenin boyutu somutla\u015ft\u0131r\u0131ld\u0131.\u00a0<\/p>\n
\u00a0Toplumsal fayda oda\u011f\u0131nda ger\u00e7ekle\u015ftirilen etkinli\u011fe g\u00f6n\u00fcll\u00fc olarak kat\u0131lan ISG \u00e7al\u0131\u015fanlar\u0131, \u201cTemiz \u00e7evre sa\u011fl\u0131kl\u0131 toplum\u201d diyerek sahaya\u00a0indi. G\u00f6n\u00fcll\u00fcler, havaliman\u0131 kamp\u00fcs\u00fcndeki a\u00e7\u0131k alanlarda y\u00fcr\u00fct\u00fclen \u00e7al\u0131\u015fma kapsam\u0131nda toplad\u0131klar\u0131 sigara izmaritlerini akci\u011fer \u015feklinde tasarlanan \u015feffaf bir pleksi i\u00e7inde biriktirerek hem \u00e7evre temizli\u011fine katk\u0131 sundu hem de toplumda fark\u0131ndal\u0131k olu\u015fturdu.<\/p>\n
\n<\/p>\n
\u00a0\u201c\u00c7\u00fcnk\u00fc; ad\u0131 \u00fcst\u00fcnde AKC\u0130\u011eER!\u201d slogan\u0131yla ezber bozan bu fark\u0131ndal\u0131k kampanyas\u0131, terminalin ortas\u0131nda sergilenen simsiyah bir akci\u011ferle t\u00fct\u00fcn\u00fcn hem insan\u0131 hem de gezegenimizi nas\u0131l zehirledi\u011fini en yal\u0131n haliyle g\u00f6zler \u00f6n\u00fcne koyuyor.<\/p>\n
\u00a0Kelime Oyunundan \u00c7arp\u0131c\u0131 Ger\u00e7ekli\u011fe: “Ad\u0131 \u00dcst\u00fcnde AKC\u0130\u011eER!”<\/p>\n
Kampanya, t\u00fct\u00fcn\u00fcn nefesimizi ve do\u011fay\u0131 nas\u0131l karartt\u0131\u011f\u0131n\u0131 anlatmak i\u00e7in g\u00fc\u00e7l\u00fc bir ironiden yola \u00e7\u0131kt\u0131: \u201c\u00c7\u00fcnk\u00fc; ad\u0131 \u00fcst\u00fcnde AKC\u0130\u011eER!\u201d<\/p>\n
\u201c\u00c7\u00fcnk\u00fc; ad\u0131 \u00fcst\u00fcnde AKC\u0130\u011eER!\u201d slogan\u0131yla sahaya inen ISG\u2019nin farkl\u0131 departman ve kademelerinden g\u00f6n\u00fcll\u00fc \u00e7al\u0131\u015fanlar\u0131, t\u00fct\u00fcn t\u00fcketiminin hem insan sa\u011fl\u0131\u011f\u0131 hem de k\u00fcresel ekosistem \u00fczerindeki y\u0131k\u0131c\u0131 etkilerini temiz \u00e7evre, sa\u011fl\u0131kl\u0131 toplum ve ortak sorumluluk bilinciyle g\u00f6zler \u00f6n\u00fcne serdi.\u00a0<\/p>\n
G\u00f6n\u00fcll\u00fcl\u00fck esas\u0131yla ger\u00e7ekle\u015ftirilen bu toplumsal fark\u0131ndal\u0131k hareketi hakk\u0131nda ortak mesaj veren ISG ekibi, havaliman\u0131ndan t\u00fcm d\u00fcnyaya \u015fu net \u00e7a\u011fr\u0131y\u0131 yapt\u0131: \u201c31 May\u0131s D\u00fcnya T\u00fct\u00fcns\u00fcz G\u00fcn\u00fc\u2019nde bu g\u00f6r\u00fcnmez kirlili\u011fi, herkesin g\u00f6rebilece\u011fi bir yere ta\u015f\u0131d\u0131k.\u00a0Sigaray\u0131 b\u0131rak, temiz bir nefes ve ortak bir gelecek i\u00e7in bug\u00fcn harekete ge\u00e7! D\u00fcnyam\u0131za ve gelece\u011fimize iyi bakmak bizim elimizde.\u201d <\/p>\n
\u00a0\u015eeffaf Akci\u011ferde Biriken Kara Zehir: \u015eehir \u00c7\u00f6p\u00fcn\u00fcn %40’\u0131 \u0130zmarit!<\/p>\n
\u00a0Anglia Ruskin \u00dcniversitesi\u2019nin ara\u015ft\u0131rmalar\u0131na g\u00f6re, d\u00fcnyada her y\u0131l 4.5 trilyon sigara izmariti do\u011faya at\u0131l\u0131yor ve \u015fehir \u00e7\u00f6plerinin %40 gibi devasa bir oran\u0131n\u0131 tek ba\u015f\u0131na izmaritler olu\u015fturuyor.<\/p>\n
![\"\"](\"https:\/\/ekonomigundemi.com.tr\/wp-content\/uploads\/2026\/06\/0f6c16a38c384049a1b6c2e228ba0230_2.jpg\")
\n<\/p>\n
\u00a0Bu k\u00fcresel tehdide dur demek amac\u0131yla harekete ge\u00e7en ISG g\u00f6n\u00fcll\u00fcleri; metro \u00e7\u0131k\u0131\u015flar\u0131, otopark alanlar\u0131 ve a\u00e7\u0131k kamp\u00fcs genelinde \u00e7evre temizli\u011fi ger\u00e7ekle\u015ftirdi. Toplanan t\u00fcm izmaritler, \u00f6zel olarak tasarlanan \u015feffaf akci\u011fer formundaki pleksi bir enstalasyonun i\u00e7inde bir araya getirildi. Terminalde sergilenen bu \u00e7arp\u0131c\u0131 materyal, t\u00fct\u00fcn\u00fcn soludu\u011fumuz havay\u0131 ve ya\u015fam alanlar\u0131m\u0131z\u0131 nas\u0131l kirletti\u011fini yolculara g\u00f6rsel bir manifestoyla sundu.<\/p>\n
\u00a0Her y\u0131l \u00fcretilen 6 trilyon sigara izmariti, toksik \u00e7\u00f6p \u015feklinde deniz ve okyanuslara kar\u0131\u015farak deniz ya\u015fam\u0131n\u0131 a\u011f\u0131r bir \u015fekilde tehdit ediyor. Do\u011fada tamamen \u00e7\u00f6z\u00fcnmesi yakla\u015f\u0131k 10 y\u0131l s\u00fcren bu at\u0131klar\u0131n yaratt\u0131\u011f\u0131 g\u00f6r\u00fcnmez kirlilik ve tehlikeye dikkat \u00e7ekmek amac\u0131yla kamp\u00fcs genelinde toplanan binlerce izmarit \u015feffaf akci\u011fer formundaki plekside g\u00f6r\u00fcn\u00fcr k\u0131l\u0131nd\u0131. <\/p>\n
![\"\"](\"https:\/\/ekonomigundemi.com.tr\/wp-content\/uploads\/2026\/06\/0f6c16a38c384049a1b6c2e228ba0230_3.jpg\")
\n<\/p>\n
\u00a0Etkinli\u011fe kat\u0131lan ISG \u00e7al\u0131\u015fanlar\u0131, daha sonra beyaz k\u0131yafetleriyle bu simsiyah akci\u011fer enstalasyonunun arkas\u0131nda poz verdi. Proje, aktif veya pasif i\u00e7ici olarak insanlar\u0131n akci\u011ferleri ile y\u00fczle\u015fmesini,\u00a0sigaran\u0131n hem sa\u011fl\u0131\u011f\u0131 hem \u00e7evreyi tehdit hat\u0131rlatmay\u0131 ama\u00e7l\u0131yor. <\/p>\n
\u00a0Proje i\u00e7in \u00e7ekilen foto\u011fraflar, 1-7\u00a0Haziran 2026 tarihlerinde, \u0130stanbul Valili\u011fi ve\u00a0S\u0131f\u0131r At\u0131k\u00a0Vakf\u0131 i\u015f birli\u011fi ile \u201cS\u0131f\u0131r At\u0131k\u00a0Haftas\u0131\u201d etkinlikleri\u00a0kapsam\u0131nda terminalde sergilenecek.\u00a0<\/p>\n
\u00a0Bireysel Fark\u0131ndal\u0131k Kurumsal Sorumlulukla Bulu\u015ftu<\/p>\n
\u00a0K\u00fc\u00e7\u00fck ve \u00f6nemsiz gibi g\u00f6r\u00fclen bireysel at\u0131klar\u0131n uzun vadede k\u00fcresel felaketlere yol a\u00e7abilece\u011fini hat\u0131rlatan ISG, kurum k\u00fclt\u00fcr\u00fcn\u00fcn merkezine koydu\u011fu g\u00f6n\u00fcll\u00fcl\u00fck ve toplumsal fayda yakla\u015f\u0131m\u0131yla, havalimanlar\u0131n\u0131n sadece birer ula\u015f\u0131m merkezi de\u011fil, ayn\u0131 zamanda ortak ya\u015fam bilincinin de kalbi oldu\u011funu bir kez daha kan\u0131tlad\u0131.<\/p>\n
\u00a0Sadece bir havaliman\u0131 i\u015fletmecisi olman\u0131n \u00f6tesinde, misafirlerine benzersiz bir deneyim sunmay\u0131 hedefleyen ISG, terminallerin toplumsal fayda mesaj\u0131 iletmek i\u00e7in benzersiz birer platform oldu\u011funu hat\u0131rlatt\u0131. Yolcular\u0131n i\u00e7 hat u\u00e7u\u015flar\u0131nda ortalama 2, d\u0131\u015f hat u\u00e7u\u015flar\u0131nda ise 3 saat \u00f6nce gelerek vakit ge\u00e7irdi\u011fi havaliman\u0131 terminali; bu anlaml\u0131 \u00e7evre ve sa\u011fl\u0131k hareketi sayesinde milyonlar\u0131n hayat\u0131na dokunma, dikkatini \u00e7ekme ve kal\u0131c\u0131 davran\u0131\u015f de\u011fi\u015fikliklerini te\u015fvik etme potansiyeli y\u00fcksek bir sosyal inovasyon merkezine d\u00f6n\u00fc\u015ft\u00fc.<\/p>\n
![\"\"](\"https:\/\/ekonomigundemi.com.tr\/wp-content\/uploads\/2026\/06\/0f6c16a38c384049a1b6c2e228ba0230_4.jpg\")
\n<\/p>\n
\u00a0Bireysel at\u0131klar\u0131n k\u00fcresel etkilerine dikkat \u00e7eken proje, terminalde ge\u00e7irilen s\u00fcreyi toplumsal faydaya d\u00f6n\u00fc\u015ft\u00fcrmeyi hedefliyor. Ayn\u0131 zamanda; yolcular, i\u015f ortaklar\u0131 ve farkl\u0131 payda\u015flar\u0131n bir arada bulundu\u011fu havaliman\u0131 ekosisteminde \u00e7evre duyarl\u0131l\u0131\u011f\u0131n\u0131n art\u0131r\u0131lmas\u0131, ortak kullan\u0131m alanlar\u0131n\u0131n korunmas\u0131 ve sa\u011fl\u0131kl\u0131 ya\u015fam bilincinin g\u00fc\u00e7lendirilmesi de temel mesajlar aras\u0131nda yer al\u0131yor.<\/p>\n
\n
![\"\"](\"https:\/\/ekonomigundemi.com.tr\/wp-content\/uploads\/2026\/06\/0f6c16a38c384049a1b6c2e228ba0230_5.jpg\")
\n<\/p>\n
\u00a0<\/p>\n
\u00a0<\/p>\n
<\/strong> \u0130stanbul Sabiha G\u00f6k\u00e7en Uluslararas\u0131 Havaliman\u0131 (ISG) \u00e7al\u0131\u015fanlar\u0131, 31 May\u0131s D\u00fcnya T\u00fct\u00fcns\u00fcz G\u00fcn\u00fc\u2019nde hem \u00e7evre kirlili\u011fine hem de t\u00fct\u00fcn\u00fcn hayati zararlar\u0131na dikkat \u00e7ekmek amac\u0131yla \u00e7arp\u0131c\u0131 bir fark\u0131ndal\u0131k hareketine imza att\u0131. Havaliman\u0131 kamp\u00fcs\u00fcnden toplanan binlerce sigara izmariti, terminalde sergilenen \u015feffaf bir akci\u011fer enstalasyonuna d\u00f6k\u00fclerek simsiyah, nefes al\u0131namaz bir k\u00fctleye d\u00f6n\u00fc\u015ft\u00fcr\u00fcld\u00fc ve tehlikenin boyutu somutla\u015ft\u0131r\u0131ld\u0131.<\/p>\n","protected":false},"author":1,"featured_media":93172,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"googlesitekit_rrm_CAow07ekDA:productID":"","footnotes":""},"categories":[12,4,10,11],"tags":[],"class_list":["post-93171","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-spor","category-dunya","category-otomobil","category-saglik"],"_links":{"self":[{"href":"https:\/\/ekonomigundemi.com.tr\/index.php\/wp-json\/wp\/v2\/posts\/93171","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ekonomigundemi.com.tr\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/ekonomigundemi.com.tr\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/ekonomigundemi.com.tr\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/ekonomigundemi.com.tr\/index.php\/wp-json\/wp\/v2\/comments?post=93171"}],"version-history":[{"count":0,"href":"https:\/\/ekonomigundemi.com.tr\/index.php\/wp-json\/wp\/v2\/posts\/93171\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/ekonomigundemi.com.tr\/index.php\/wp-json\/wp\/v2\/media\/93172"}],"wp:attachment":[{"href":"https:\/\/ekonomigundemi.com.tr\/index.php\/wp-json\/wp\/v2\/media?parent=93171"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ekonomigundemi.com.tr\/index.php\/wp-json\/wp\/v2\/categories?post=93171"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ekonomigundemi.com.tr\/index.php\/wp-json\/wp\/v2\/tags?post=93171"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
\nEKONOM\u0130 GAZETES\u0130 <\/p>\n","protected":false},"excerpt":{"rendered":"