![\"\"](\"https:\/\/ekonomigundemi.com.tr\/wp-content\/uploads\/2026\/05\/9824bdf963ac9569a8ad19f515cbe748_1.jpg\")
\n<\/p>\nAvrupa pazar\u0131nda da y\u00fckseli\u015fini s\u00fcrd\u00fcren Citroen, sat\u0131\u015f hacmini y\u00fczde 10,9 art\u0131rarak dikkat \u00e7ekici bir ba\u015far\u0131 elde etti. Marka, b\u00f6ylece Avrupa genelinde pazar pay\u0131n\u0131 0,23 puan art\u0131rarak y\u00fczde 3,4 seviyesine ta\u015f\u0131d\u0131. Fransa\u2019da ise sat\u0131\u015flardaki y\u00fczde 6,6\u2019l\u0131k b\u00fcy\u00fcmeyle pazar pay\u0131 y\u00fczde 8,9\u2019a y\u00fckseldi ve marka pazardaki en b\u00fcy\u00fck \u00fc\u00e7\u00fcnc\u00fc oyuncu konumuna geldi.<\/p>\n
Citroen, T\u00fcrkiye\u2019de de g\u00fc\u00e7l\u00fc bir performans ortaya koyarak 2026 y\u0131l\u0131n\u0131n ilk d\u00f6rt ay\u0131nda ge\u00e7en y\u0131l\u0131n ayn\u0131 d\u00f6nemine g\u00f6re pazar pay\u0131n\u0131 1 puan art\u0131r\u0131p y\u00fczde 5,5 seviyesine y\u00fckseltti. Hafif ticari ara\u00e7 segmentinde de g\u00fc\u00e7l\u00fc b\u00fcy\u00fcmesini s\u00fcrd\u00fcren marka, y\u00fczde 10,2 pazar pay\u0131yla T\u00fcrkiye\u2019nin en \u00e7ok tercih edilen \u00fc\u00e7\u00fcnc\u00fc hafif ticari ara\u00e7 markas\u0131 oldu. Elektrikli ara\u00e7 pazar\u0131nda ise Citroen, nisan ay\u0131nda \u00fc\u00e7\u00fcnc\u00fc s\u0131raya y\u00fckselirken y\u0131l\u0131n ilk d\u00f6rt ay\u0131nda y\u00fczde 6,8 pazar pay\u0131 ile be\u015finci s\u0131rada yer ald\u0131.<\/p>\n
Citroen CEO\u2019su Xavier Chardon, elde edilen sonu\u00e7lara ili\u015fkin de\u011ferlendirmesinde yenilenen \u00fcr\u00fcn gam\u0131 ve m\u00fc\u015fteri odakl\u0131 stratejinin etkisine dikkat \u00e7ekerek, \u201cY\u0131l\u0131n ilk aylar\u0131nda hem global \u00f6l\u00e7ekte hem de Avrupa\u2019da pazar pay\u0131m\u0131z\u0131 art\u0131rmam\u0131z son derece cesaret verici sonu\u00e7lar ortaya koyuyor. Yenilenen \u00fcr\u00fcn yelpazemiz ve m\u00fc\u015fteri tercihlerine odaklanan stratejimiz kar\u015f\u0131l\u0131\u011f\u0131n\u0131 bulmaya ba\u015flad\u0131. Daha eri\u015filebilir fiyatlarla daha geni\u015f hacim ve daha y\u00fcksek konfor sunuyoruz\u201d ifadelerini kulland\u0131.<\/p>\n
Markan\u0131n global performans\u0131nda yenilenen \u00fcr\u00fcn gam\u0131 \u00f6nemli rol oynarken, Citroen t\u00fcm pazarlarda daha eri\u015filebilir, yal\u0131n ve ihtiya\u00e7lara uygun mobilite \u00e7\u00f6z\u00fcmleri sunma stratejisinin sonu\u00e7lar\u0131n\u0131 almaya ba\u015flad\u0131. Bu yakla\u015f\u0131m\u0131n en \u00f6nemli \u00f6rneklerinden biri olarak \u00f6ne \u00e7\u0131kan yeni e-C3, Avrupa\u2019da elektrikli mobilite d\u00f6n\u00fc\u015f\u00fcm\u00fcnde kritik bir rol \u00fcstlendi. Model, ger\u00e7ek anlamda be\u015f koltuklu yap\u0131s\u0131, geni\u015f i\u00e7 hacmi ve b\u00fcy\u00fck bagaj kapasitesiyle dikkat \u00e7ekerken, Fransa pazar\u0131nda en eri\u015filebilir fiyatl\u0131 elektrikli otomobillerden biri olarak konumland\u0131. e-C3, toplam sat\u0131\u015flar\u0131n y\u00fczde 32\u2019sini olu\u015fturarak markan\u0131n elektrikli d\u00f6n\u00fc\u015f\u00fcm\u00fcndeki ba\u015far\u0131s\u0131n\u0131 da ortaya koydu.<\/p>\n
Yeni C3 Aircross da segmentinde g\u00fc\u00e7l\u00fc bir performans sergileyerek Citroen\u2019in b\u00fcy\u00fcmesine katk\u0131 sa\u011flad\u0131. Yedi koltuk se\u00e7ene\u011fi, \u00fcst d\u00fczey \u00e7ok y\u00f6nl\u00fcl\u00fc\u011f\u00fc ve rekabet\u00e7i fiyat yap\u0131s\u0131yla \u00f6ne \u00e7\u0131kan model, 2025 y\u0131l\u0131nda 50 bin adet sat\u0131\u015f hacmine ula\u015ft\u0131. 2026 y\u0131l\u0131nda al\u0131nan sipari\u015flerde ise y\u00fczde 57\u2019lik art\u0131\u015f kaydedildi. Modelin elektrikli versiyonlar\u0131n\u0131n sat\u0131\u015f hacmindeki pay\u0131 y\u00fczde 27\u2019ye y\u00fckselirken, \u201c2026 Avrupa\u2019n\u0131n En Kullan\u0131c\u0131 Dostu Otomobili\u201d \u00f6d\u00fcl\u00fcn\u00fc de kazanarak ba\u015far\u0131s\u0131n\u0131 peki\u015ftirdi.<\/p>\n
C segmentinde yer alan C4 modeli, Citroen\u2019in pazardaki konumunu g\u00fc\u00e7lendirmeye devam etti. Cesur tasar\u0131m\u0131, zengin donan\u0131m seviyesi ve markan\u0131n konfor anlay\u0131\u015f\u0131n\u0131 bir araya getiren model, \u00f6zellikle Fransa\u2019da ara\u00e7 sat\u0131\u015flar\u0131n\u0131n y\u00fczde 55 artt\u0131\u011f\u0131 bir d\u00f6nemde \u00f6nemli bir b\u00fcy\u00fcme kaydetti. C4, \u0130spanya\u2019da segment liderli\u011fine y\u00fckselirken Portekiz\u2019de de \u00fcst s\u0131ralarda yer ald\u0131. T\u00fcrkiye\u2019de ise model, pazar pay\u0131n\u0131 ge\u00e7en y\u0131la g\u00f6re 0,6 puan art\u0131rarak segmentinde \u00fc\u00e7\u00fcnc\u00fc s\u0131raya yerle\u015fti.<\/p>\n
Markan\u0131n yeni hamlelerinden biri olan C5 Aircross ise Citroen\u2019in elektrikli d\u00f6n\u00fc\u015f\u00fcm stratejisinin bir sonraki ad\u0131m\u0131n\u0131 temsil ediyor. Ger\u00e7ek bir \u201ckonfor s\u0131n\u0131f\u0131\u201d deneyimi sunmak \u00fczere tasarlanan model, geni\u015f i\u00e7 hacmi ve ferah kabiniyle \u00f6ne \u00e7\u0131k\u0131yor. 502 kilometreye ula\u015fan elektrikli menzil ve \u00e7oklu motor se\u00e7enekleri sayesinde hem uzun yol hem de \u015fehir i\u00e7i kullan\u0131mda esneklik sa\u011fl\u0131yor. Modelin Avrupa\u2019daki ba\u015fl\u0131ca pazarlarda sipari\u015fleri y\u00fczde 60, sat\u0131\u015flar\u0131 ise y\u00fczde 40 art\u0131\u015f g\u00f6sterdi. T\u00fcrkiye\u2019de ise yenilenen tasar\u0131m\u0131yla ilgi g\u00f6ren model, pazar pay\u0131n\u0131 1,4 puan art\u0131rarak y\u00fczde 3,5 seviyesine y\u00fckseltti.<\/p>\n
Hafif ticari ara\u00e7 segmentinde Citroen\u2019in g\u00fc\u00e7l\u00fc konumu devam etti. 30\u2019uncu y\u0131l\u0131n\u0131 kutlayan ikonik Berlingo, Fransa, \u0130rlanda ve Slovakya gibi pazarlarda liderli\u011fini koruyarak segmentinin referans modeli olmaya devam etti. Berlingo Van ise \u00e7ok y\u00f6nl\u00fc yap\u0131s\u0131 ve farkl\u0131 profesyonel ihtiya\u00e7lara y\u00f6nelik motor se\u00e7enekleriyle markan\u0131n ticari ara\u00e7 ba\u015far\u0131s\u0131n\u0131 destekledi. T\u00fcrkiye\u2019de ise Citroen, ticari ara\u00e7 sat\u0131\u015flar\u0131nda \u00fc\u00e7\u00fcnc\u00fc s\u0131raya y\u00fckseldi. Berlingo Kombi modeli yakla\u015f\u0131k 5,4 bin adetlik sat\u0131\u015fa ula\u015farak segmentinde ikinci s\u0131rada yer ald\u0131.<\/p>\n
Citroen, mikro mobilite alan\u0131ndaki liderli\u011fini de Ami modeli ile s\u00fcrd\u00fcrd\u00fc. Avrupa ve T\u00fcrkiye\u2019de segmentinin \u00f6nc\u00fclerinden biri olan Ami, \u00f6zellikle s\u0131n\u0131rl\u0131 say\u0131da \u00fcretilen Ami Dark Side versiyonuyla da dikkat \u00e7ekerek pop\u00fclerli\u011fini art\u0131rd\u0131.<\/p>\n
Marka, t\u00fcm \u00fcr\u00fcn gam\u0131nda i\u00e7ten yanmal\u0131, hibrit ve tamamen elektrikli motor se\u00e7enekleri sunarak m\u00fc\u015fteri odakl\u0131 stratejisini g\u00fc\u00e7lendirmeye devam ediyor. Citroen, m\u00fc\u015fterilere tercih \u00f6zg\u00fcrl\u00fc\u011f\u00fc sunmay\u0131 merkeze alan yakla\u015f\u0131m\u0131yla her kullan\u0131c\u0131ya ihtiya\u00e7lar\u0131na uygun \u00e7\u00f6z\u00fcm sunmay\u0131 hedefliyor. Bu kapsamda do\u011frudan CEO\u2019ya ba\u011fl\u0131 yeni bir m\u00fc\u015fteri memnuniyeti departman\u0131 kurularak m\u00fc\u015fteri yolculu\u011funun her a\u015famas\u0131nda kesintisiz ve y\u00fcksek kaliteli bir deneyim sunulmas\u0131 ama\u00e7lan\u0131yor.<\/p>\n
\n<\/p>\n
![\"\"](\"https:\/\/ekonomigundemi.com.tr\/wp-content\/uploads\/2026\/05\/9824bdf963ac9569a8ad19f515cbe748_2.jpg\")
\n<\/p>\n
![\"\"](\"https:\/\/ekonomigundemi.com.tr\/wp-content\/uploads\/2026\/05\/9824bdf963ac9569a8ad19f515cbe748_3.jpg\")
\n<\/p>\n
![\"\"](\"https:\/\/ekonomigundemi.com.tr\/wp-content\/uploads\/2026\/05\/9824bdf963ac9569a8ad19f515cbe748_4.jpg\")
\n<\/p>\n
\u00a0<\/p>\n
<\/strong> Otomotiv d\u00fcnyas\u0131nda konforla \u00f6zde\u015fle\u015fen k\u00f6kl\u00fc mirasa sahip Citroen, 2026 y\u0131l\u0131n\u0131n ilk d\u00f6rt ay\u0131nda hem k\u00fcresel pazarlarda hem de T\u00fcrkiye\u2019de g\u00fc\u00e7l\u00fc performans\u0131n\u0131 art\u0131rarak s\u00fcrd\u00fcrd\u00fc. Marka, y\u0131l\u0131n ilk d\u00f6rt ay\u0131nda d\u00fcnya genelinde toplam 245 bin adet sat\u0131\u015fa ula\u015f\u0131rken, ge\u00e7en y\u0131l\u0131n ayn\u0131 d\u00f6nemine g\u00f6re y\u00fczde 8,6 b\u00fcy\u00fcme kaydetti.<\/p>\n","protected":false},"author":1,"featured_media":88700,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"googlesitekit_rrm_CAow07ekDA:productID":"","footnotes":""},"categories":[11],"tags":[],"class_list":["post-88699","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-saglik"],"_links":{"self":[{"href":"https:\/\/ekonomigundemi.com.tr\/index.php\/wp-json\/wp\/v2\/posts\/88699","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ekonomigundemi.com.tr\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/ekonomigundemi.com.tr\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/ekonomigundemi.com.tr\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/ekonomigundemi.com.tr\/index.php\/wp-json\/wp\/v2\/comments?post=88699"}],"version-history":[{"count":0,"href":"https:\/\/ekonomigundemi.com.tr\/index.php\/wp-json\/wp\/v2\/posts\/88699\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/ekonomigundemi.com.tr\/index.php\/wp-json\/wp\/v2\/media\/88700"}],"wp:attachment":[{"href":"https:\/\/ekonomigundemi.com.tr\/index.php\/wp-json\/wp\/v2\/media?parent=88699"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ekonomigundemi.com.tr\/index.php\/wp-json\/wp\/v2\/categories?post=88699"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ekonomigundemi.com.tr\/index.php\/wp-json\/wp\/v2\/tags?post=88699"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
\nEKONOM\u0130 GAZETES\u0130 <\/p>\n","protected":false},"excerpt":{"rendered":"