Ticaret Bakanl\u0131\u011f\u0131’ndan yap\u0131lan a\u00e7\u0131klamada, t\u00fcketicileri ma\u011fdur eden ticari uygulamalar, yan\u0131lt\u0131c\u0131 reklamlar ve haks\u0131z rekabete yol a\u00e7an faaliyetlere y\u00f6nelik denetimlerin s\u00fcrd\u00fcr\u00fcld\u00fc\u011f\u00fc belirtildi. Toplant\u0131da ayr\u0131ca 17 reklam hakk\u0131nda eri\u015fim engeli karar\u0131 al\u0131nd\u0131\u011f\u0131 bildirildi.<\/p>\n
A\u00e7\u0131klamada, Reklam Kurulu taraf\u0131ndan y\u0131l\u0131n ilk be\u015f ay\u0131nda uygulanan toplam idari para cezas\u0131 tutar\u0131n\u0131n 122 milyon liray\u0131 a\u015ft\u0131\u011f\u0131 kaydedildi.<\/p>\n
Kurulun g\u00fcndem ba\u015fl\u0131klar\u0131ndan birini, 1 Nisan 2026 itibar\u0131yla devreye al\u0131nan 5G teknolojisine ili\u015fkin reklam kampanyalar\u0131 olu\u015fturdu. T\u00fcketicileri yan\u0131lt\u0131c\u0131 nitelikte oldu\u011fu de\u011ferlendirilen 5G reklamlar\u0131 nedeniyle \u00fc\u00e7 i\u015fletmeci hakk\u0131nda idari para cezas\u0131 uygulanmas\u0131na karar verildi\u011fi aktar\u0131ld\u0131. \u0130\u015fletmecilerin sekt\u00f6rdeki \u00fcst\u00fcnl\u00fck iddialar\u0131na y\u00f6nelik incelemelerin de s\u00fcrd\u00fc\u011f\u00fc ifade edildi.<\/p>\n
A\u00e7\u0131klamada, elektronik pazar yerlerinde yer alan soru-cevap b\u00f6l\u00fcmlerinde kullan\u0131lan sa\u011fl\u0131k beyanlar\u0131n\u0131n da inceleme konusu yap\u0131ld\u0131\u011f\u0131 belirtildi. \u201cKad\u0131n sirkesi\u201d veya \u201cSultan sirkesi\u201d olarak bilinen \u00fcr\u00fcnlere ili\u015fkin yan\u0131lt\u0131c\u0131 sa\u011fl\u0131k beyanlar\u0131 nedeniyle 9 firma hakk\u0131nda idari yapt\u0131r\u0131m uyguland\u0131\u011f\u0131 bildirildi.<\/p>\n
Kurulun ayr\u0131ca dijital platformlarda t\u00fcketicilerin tercihlerini y\u00f6nlendiren \u201ckaranl\u0131k ticari tasar\u0131m\u201d uygulamalar\u0131na y\u00f6nelik incelemelerini s\u00fcrd\u00fcrd\u00fc\u011f\u00fc kaydedildi. \u00dccretli baz\u0131 hizmetlerin t\u00fcketicilere \u00f6nceden se\u00e7ili \u015fekilde sunulmas\u0131 nedeniyle bir firma hakk\u0131nda idari para cezas\u0131 uygulanmas\u0131na karar verildi\u011fi ifade edildi.<\/p>\n
\u00d6te yandan, yasa d\u0131\u015f\u0131 bahis ve kumar reklamlar\u0131na y\u00f6nelik incelemeler kapsam\u0131nda, vatanda\u015flar\u0131 yasa d\u0131\u015f\u0131 sitelere y\u00f6nlendirdi\u011fi tespit edilen 16 sosyal medya hesab\u0131 hakk\u0131nda eri\u015fim engeli karar\u0131 al\u0131nd\u0131\u011f\u0131 a\u00e7\u0131kland\u0131.<\/p>\n
Ticaret Bakanl\u0131\u011f\u0131 a\u00e7\u0131klamas\u0131nda, t\u00fcketicilerin aldat\u0131c\u0131 reklamlar ve haks\u0131z ticari uygulamalara kar\u015f\u0131 korunmas\u0131na y\u00f6nelik denetimlerin kararl\u0131l\u0131kla s\u00fcrd\u00fcr\u00fclece\u011fi vurguland\u0131.<\/p>\n
<\/strong> Ticaret Bakanl\u0131\u011f\u0131 b\u00fcnyesinde faaliyet g\u00f6steren Reklam Kurulu\u2019nun 14 May\u0131s 2026 tarihinde ger\u00e7ekle\u015ftirilen 369 say\u0131l\u0131 toplant\u0131s\u0131nda g\u00f6r\u00fc\u015f\u00fclen 156 dosyadan 146\u2019s\u0131 mevzuata ayk\u0131r\u0131 bulundu. Kurul taraf\u0131ndan yakla\u015f\u0131k 23 milyon lira idari para cezas\u0131 uygulanmas\u0131na karar verildi.<\/p>\n","protected":false},"author":1,"featured_media":88642,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"googlesitekit_rrm_CAow07ekDA:productID":"","footnotes":""},"categories":[4,7,13],"tags":[],"class_list":["post-88641","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-dunya","category-gundem","category-teknoloji"],"_links":{"self":[{"href":"https:\/\/ekonomigundemi.com.tr\/index.php\/wp-json\/wp\/v2\/posts\/88641","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ekonomigundemi.com.tr\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/ekonomigundemi.com.tr\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/ekonomigundemi.com.tr\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/ekonomigundemi.com.tr\/index.php\/wp-json\/wp\/v2\/comments?post=88641"}],"version-history":[{"count":0,"href":"https:\/\/ekonomigundemi.com.tr\/index.php\/wp-json\/wp\/v2\/posts\/88641\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/ekonomigundemi.com.tr\/index.php\/wp-json\/wp\/v2\/media\/88642"}],"wp:attachment":[{"href":"https:\/\/ekonomigundemi.com.tr\/index.php\/wp-json\/wp\/v2\/media?parent=88641"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ekonomigundemi.com.tr\/index.php\/wp-json\/wp\/v2\/categories?post=88641"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ekonomigundemi.com.tr\/index.php\/wp-json\/wp\/v2\/tags?post=88641"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
\nEKONOM\u0130 GAZETES\u0130 <\/p>\n","protected":false},"excerpt":{"rendered":"