{"id":83457,"date":"2026-05-12T10:30:21","date_gmt":"2026-05-12T07:30:21","guid":{"rendered":"https:\/\/ekonomigundemi.com.tr\/index.php\/2026\/05\/12\/orzax-isil-isil-senfoni-gecesinde-shiniqi-tanitti"},"modified":"2026-05-12T10:30:21","modified_gmt":"2026-05-12T07:30:21","slug":"orzax-isil-isil-senfoni-gecesinde-shiniqi-tanitti","status":"publish","type":"post","link":"https:\/\/ekonomigundemi.com.tr\/index.php\/2026\/05\/12\/orzax-isil-isil-senfoni-gecesinde-shiniqi-tanitti\/","title":{"rendered":"Orzax, \u201cI\u015f\u0131l I\u015f\u0131l Sen\u2019foni\u201d gecesinde SHINIQ\u2019i tan\u0131tt\u0131"},"content":{"rendered":"

T\u00fcrkiye\u2019nin lider takviye edici g\u0131da markas\u0131 Orzax, 20 y\u0131ll\u0131k bilimsel birikimini dermokozmetik alan\u0131na ta\u015f\u0131d\u0131\u011f\u0131 yeni markas\u0131 SHINIQ\u2019i \u00f6zel bir lansman gecesiyle tan\u0131tt\u0131. \u201cI\u015f\u0131l I\u015f\u0131l Sen\u2019foni\u201d temas\u0131yla ger\u00e7ekle\u015ftirilen gece; bilim, estetik ve sanat\u0131 ayn\u0131 sahnede bulu\u015fturarak davetlilere \u00e7ok duyulu bir marka deneyimi sundu.<\/p>\n

Alyors grubuna ba\u011fl\u0131 Orzax, sa\u011fl\u0131k alan\u0131ndaki uzmanl\u0131\u011f\u0131n\u0131 cilt sa\u011fl\u0131\u011f\u0131na ta\u015f\u0131d\u0131\u011f\u0131 SHINIQ ile dermokozmetik kategorisine g\u00fc\u00e7l\u00fc bir giri\u015f yap\u0131yor. Prebiyotik ve postbiyotik i\u00e7eriklerle geli\u015ftirilen \u00fcr\u00fcnler; bilimsel g\u00fcvenilirlik, temiz i\u00e7erik anlay\u0131\u015f\u0131 ve y\u00fcksek \u00fcretim standartlar\u0131yla \u00f6ne \u00e7\u0131karken, markan\u0131n uzun vadeli b\u00fcy\u00fcme stratejisinin de \u00f6nemli bir par\u00e7as\u0131n\u0131 olu\u015fturuyor.<\/p>\n

Senfoni orkestras\u0131n\u0131n canl\u0131 performans\u0131 e\u015fli\u011finde ger\u00e7ekle\u015fen etkinlikte, SHINIQ\u2019in cilt sa\u011fl\u0131\u011f\u0131na b\u00fct\u00fcnsel yakla\u015f\u0131m\u0131 sanat\u0131n ilham veren diliyle yeniden yorumland\u0131. Gecede ayr\u0131ca markan\u0131n bilimsel altyap\u0131s\u0131, \u00fcr\u00fcn yakla\u015f\u0131m\u0131 ve global vizyonu da payla\u015f\u0131ld\u0131.<\/p>\n

\"\"\n<\/p>\n

Gecede de\u011ferlendirmelerde bulunan Orzax CEO\u2019su Yunus Emre Alimo\u011flu, SHINIQ\u2019in Orzax\u2019\u0131n gelece\u011fe d\u00f6n\u00fck vizyonunun g\u00fc\u00e7l\u00fc bir yans\u0131mas\u0131 oldu\u011funu belirtti. Alimo\u011flu, \u201cSHINIQ, Orzax\u2019\u0131n yolculu\u011funda uzun zamand\u0131r eksik olan bir par\u00e7ay\u0131 tamaml\u0131yor. Ayn\u0131 zamanda bizim i\u00e7in yeni bir ba\u015flang\u0131c\u0131, yeni bir bak\u0131\u015f a\u00e7\u0131s\u0131n\u0131 ve farkl\u0131 bir uzmanl\u0131k alan\u0131na att\u0131\u011f\u0131m\u0131z g\u00fc\u00e7l\u00fc bir ad\u0131m\u0131 temsil ediyor. Orzax\u2019\u0131n y\u0131llar i\u00e7inde geli\u015ftirdi\u011fi \u00fcretim altyap\u0131s\u0131, kalite standartlar\u0131 ve g\u00fc\u00e7l\u00fc Ar-Ge kas\u0131 bu markaya sa\u011flam bir zemin sunuyor. Hedefimiz; SHINIQ\u2019i yerel bir ba\u015far\u0131 hikayesinin \u00f6tesine ta\u015f\u0131yarak, global \u00f6l\u00e7ekte g\u00fcvenilen ve tercih edilen bir d\u00fcnya markas\u0131 haline getirmek\u201d dedi.<\/p>\n

Orzax Be\u015feri \u0130la\u00e7 ve Dermokozmetik Genel M\u00fcd\u00fcr\u00fc Berk Apak ise SHINIQ\u2019in marka yakla\u015f\u0131m\u0131n\u0131n merkezinde b\u00fct\u00fcnsel bak\u0131m anlay\u0131\u015f\u0131n\u0131n yer ald\u0131\u011f\u0131n\u0131 vurgulad\u0131 ve \u015f\u00f6yle devam etti:<\/p>\n

\u201cSHINIQ\u2019i mevcut dermokozmetik d\u00fcnyas\u0131nda ayr\u0131\u015ft\u0131ran en \u00f6nemli unsur, cildi yaln\u0131zca tekil problemler \u00fczerinden de\u011fil, bir b\u00fct\u00fcn olarak ele alan yakla\u015f\u0131m\u0131m\u0131z. \u2018Her cildin ayr\u0131 bir hik\u00e2yesi vard\u0131r\u2019 anlay\u0131\u015f\u0131yla; akneye e\u011filimli, hassas, atopiye e\u011filimli ya da d\u0131\u015f etkenlere kar\u015f\u0131 savunmas\u0131 zay\u0131flam\u0131\u015f ciltler i\u00e7in ki\u015fiselle\u015ftirilmi\u015f \u00e7\u00f6z\u00fcmler geli\u015ftirdik. Sekiz farkl\u0131 kategori alt\u0131nda yer alan 45 \u00fcr\u00fcn\u00fcm\u00fczle, cildin do\u011fal dengesini destekleyen bilim temelli bir bak\u0131m deneyimi sunuyoruz.\u201d<\/p>\n

SHINIQ Pazarlama M\u00fcd\u00fcr\u00fc Denizcan Ayg\u00fcn de de\u011fi\u015fen t\u00fcketici beklentilerinin markan\u0131n \u00e7\u0131k\u0131\u015f noktas\u0131n\u0131 olu\u015fturdu\u011funu aktard\u0131. Ayg\u00fcn, \u201cBug\u00fcn\u00fcn t\u00fcketicisi, \u00fcr\u00fcn\u00fcn yan\u0131 s\u0131ra deneyim, g\u00fcven ve anlam ar\u0131yor. Biz de bu de\u011fi\u015fimi SHINIQ\u2019in \u00e7\u0131k\u0131\u015f noktas\u0131 olarak ele ald\u0131k. \u2018I\u015f\u0131l I\u015f\u0131l Sen\u2019 yakla\u015f\u0131m\u0131yla ki\u015finin kendini iyi hissetti\u011fi ve \u00f6zg\u00fcvenini yans\u0131tt\u0131\u011f\u0131 b\u00fct\u00fcnsel bir deneyimi merkeze koyuyoruz. Pazarlama stratejimizi de bu duygusal ve fonksiyonel denge \u00fczerine in\u015fa ediyoruz\u201d diye konu\u015ftu.<\/p>\n

Sekiz farkl\u0131 kategori alt\u0131nda geli\u015ftirilen 45 \u00fcr\u00fcnl\u00fck SHINIQ portf\u00f6y\u00fc; mikrobiyota destekleyici prebiyotik ve postbiyotik i\u00e7erikleriyle cildin do\u011fal bariyerini destekleyen, uzun vadeli bak\u0131m yakla\u015f\u0131m\u0131n\u0131 merkeze alan form\u00fcllerden olu\u015fuyor. Dermatolojik g\u00fcvenilirlik, \u00fcr\u00fcn tolerans\u0131 ve bilimsel etkinlik kriterleri do\u011frultusunda geli\u015ftirilen \u00fcr\u00fcnler, hassas ciltler dahil t\u00fcm cilt tiplerinin kullan\u0131m\u0131na uygun \u015fekilde tasarland\u0131.<\/p>\n

Eczanelerde t\u00fcketiciyle bulu\u015facak olan SHINIQ, uzman dan\u0131\u015fmanl\u0131\u011f\u0131 ve do\u011fru t\u00fcketici bilgilendirmesini merkeze alan yakla\u015f\u0131m\u0131yla da dikkat \u00e7ekiyor. Markan\u0131n t\u00fcm \u00fcr\u00fcnleri, Orzax\u2019\u0131n uluslararas\u0131 standartlarda \u00fcretim yapan tesislerinde kalite, g\u00fcvenlik ve s\u00fcrd\u00fcr\u00fclebilirlik oda\u011f\u0131yla \u00fcretiliyor.<\/p>\n

Orzax, SHINIQ ile dermokozmetik alan\u0131nda bilimsel yakla\u015f\u0131m\u0131, g\u00fc\u00e7l\u00fc \u00fcretim altyap\u0131s\u0131 ve uzun vadeli vizyonuyla cilt sa\u011fl\u0131\u011f\u0131nda g\u00fc\u00e7l\u00fc bir referans noktas\u0131 olu\u015fturmay\u0131 hedefliyor.<\/p>\n

<\/strong>
\nEKONOM\u0130 GAZETES\u0130 <\/p>\n","protected":false},"excerpt":{"rendered":"

T\u00fcrkiye\u2019nin lider takviye edici g\u0131da markas\u0131 Orzax, 20 y\u0131ll\u0131k bilimsel birikimini dermokozmetik alan\u0131na ta\u015f\u0131d\u0131\u011f\u0131 yeni markas\u0131 SHINIQ\u2019i \u00f6zel bir lansman gecesiyle tan\u0131tt\u0131. \u201cI\u015f\u0131l I\u015f\u0131l Sen\u2019foni\u201d temas\u0131yla ger\u00e7ekle\u015ftirilen gece; bilim, estetik ve sanat\u0131 ayn\u0131 sahnede bulu\u015fturarak davetlilere \u00e7ok duyulu bir marka deneyimi sundu.<\/p>\n","protected":false},"author":1,"featured_media":83458,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"googlesitekit_rrm_CAow07ekDA:productID":"","footnotes":""},"categories":[4,10],"tags":[],"class_list":["post-83457","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-dunya","category-otomobil"],"_links":{"self":[{"href":"https:\/\/ekonomigundemi.com.tr\/index.php\/wp-json\/wp\/v2\/posts\/83457","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ekonomigundemi.com.tr\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/ekonomigundemi.com.tr\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/ekonomigundemi.com.tr\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/ekonomigundemi.com.tr\/index.php\/wp-json\/wp\/v2\/comments?post=83457"}],"version-history":[{"count":0,"href":"https:\/\/ekonomigundemi.com.tr\/index.php\/wp-json\/wp\/v2\/posts\/83457\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/ekonomigundemi.com.tr\/index.php\/wp-json\/wp\/v2\/media\/83458"}],"wp:attachment":[{"href":"https:\/\/ekonomigundemi.com.tr\/index.php\/wp-json\/wp\/v2\/media?parent=83457"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ekonomigundemi.com.tr\/index.php\/wp-json\/wp\/v2\/categories?post=83457"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ekonomigundemi.com.tr\/index.php\/wp-json\/wp\/v2\/tags?post=83457"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}