{"id":83151,"date":"2026-05-11T18:30:10","date_gmt":"2026-05-11T15:30:10","guid":{"rendered":"https:\/\/ekonomigundemi.com.tr\/index.php\/2026\/05\/11\/yerli-veri-platformu-hardala-15-milyon-dolarin-uzerinde-yatirim"},"modified":"2026-05-11T18:30:10","modified_gmt":"2026-05-11T15:30:10","slug":"yerli-veri-platformu-hardala-15-milyon-dolarin-uzerinde-yatirim","status":"publish","type":"post","link":"https:\/\/ekonomigundemi.com.tr\/index.php\/2026\/05\/11\/yerli-veri-platformu-hardala-15-milyon-dolarin-uzerinde-yatirim\/","title":{"rendered":"Yerli veri platformu Hardal\u2019a 1,5 milyon dolar\u0131n \u00fczerinde yat\u0131r\u0131m"},"content":{"rendered":"<p>T\u00fcrkiye\u2019nin ilk giri\u015fim sermayesi fonu 212\u2019nin, erken a\u015fama giri\u015fimlere yat\u0131r\u0131m yapma hedefiyle hayata ge\u00e7irdi\u011fi Simya VC, T\u00fcrkiye Kalk\u0131nma Fonu ve ODT\u00dc Teknokent ortakl\u0131\u011f\u0131yla kurulan Invest101, Maxis Ventures ve Shark and Partners, yerli veri platformu Hardal\u2019a yat\u0131r\u0131m yapt\u0131. Web, mobil ve CRM verilerini tek noktadan y\u00f6neten veri platformu Hardal, bu yat\u0131r\u0131m turunda toplam 1 milyon 550 bin dolar yat\u0131r\u0131m ald\u0131. Hardal ald\u0131\u011f\u0131 yat\u0131r\u0131mla, global \u00f6l\u00e7ekte b\u00fcy\u00fcmeyi, ekibini b\u00fcy\u00fctmeyi ve yapay zeka altyap\u0131s\u0131n\u0131 g\u00fc\u00e7lendirmeyi planl\u0131yor.<\/p>\n<p>\u015eirketlerin web siteleri, mobil uygulamalar\u0131, CRM ve pazarlama ara\u00e7lar\u0131ndan gelen verilerini tek bir altyap\u0131da g\u00fcvenli ve \u00f6l\u00e7\u00fclebilir \u015fekilde toplay\u0131p standartla\u015ft\u0131ran Hardal, bu verileri analitik ara\u00e7lara ve reklam sistemlerine g\u00fcvenli bi\u00e7imde aktar\u0131yor. Yapay zek\u00e2 ajanlar\u0131 dahil t\u00fcm dijital etkile\u015fimleri g\u00f6r\u00fcn\u00fcr k\u0131lan Hardal, \u015firketlerin veriyi b\u00fct\u00fcnsel bi\u00e7imde analiz etmesine imkan tan\u0131yor.<br \/>\u00a0<br \/>Bah\u00e7\u0131vano\u011flu: \u201cVeri d\u00f6n\u00fc\u015f\u00fcm\u00fcn\u00fcn merkezinde olacak\u201d<\/p>\n<p>Simya VC Y\u00f6netici Orta\u011f\u0131 Selma Bah\u00e7\u0131vano\u011flu, konuyla ilgili \u015funlar\u0131 s\u00f6yledi: \u201c\u015eirketlerin verilerini toplamas\u0131, zenginle\u015ftirmesi ve kontroll\u00fc \u015fekilde kullanmas\u0131 operasyonel verimlilik ve reg\u00fclasyon uyumu a\u00e7\u0131s\u0131ndan giderek daha kritik hale geliyor. Bu nedenle veri sahipli\u011fi, gizlilik ve yapay zek\u00e2 kesi\u015fimindeki altyap\u0131 giri\u015fimlerini \u00f6n\u00fcm\u00fczdeki d\u00f6nemin en \u00f6nemli teknoloji alanlar\u0131ndan biri olarak g\u00f6r\u00fcyoruz. Hardal\u2019\u0131n bu alanda deneyimli bir kurucu ekibe sahip olmas\u0131, platformun teknik ve ticari a\u00e7\u0131dan g\u00fc\u00e7l\u00fc olmas\u0131n\u0131 sa\u011fl\u0131yor. Hardal\u2019\u0131n, veri d\u00f6n\u00fc\u015f\u00fcm\u00fcnde \u00f6nemli altyap\u0131 oyuncusu olaca\u011f\u0131na inanc\u0131m\u0131z tam.\u201d<\/p>\n<p><img decoding=\"async\" alt=\"\" src=\"https:\/\/ekonomigundemi.com.tr\/wp-content\/uploads\/2026\/05\/91dd0c9305b87bef0571f54c24fa103f_1.jpg\" \/><br \/>\n<br \/>\u00a0<br \/>Altu\u011f: \u201c\u00d6nc\u00fc fonlar\u0131n deste\u011fiyle globalde h\u0131zl\u0131 \u00f6l\u00e7eklenecek\u201d<\/p>\n<p>T\u00fcrkiye Kalk\u0131nma Fonu YK \u00dcyesi ve CEO\u2019su Dr. Elif Altu\u011f, \u015f\u00f6yle konu\u015ftu: \u201cSon d\u00f6nemde, yapay zek\u00e2 alan\u0131nda ger\u00e7ekle\u015fen h\u0131zl\u0131 geli\u015fmeler, \u015firketlerin nitelikli b\u00fcy\u00fcmesi i\u00e7in veriye dayal\u0131 karar alma s\u00fcre\u00e7lerini kritik hale getirdi. Bu nedenle verilerin eksiksiz ve do\u011fru bi\u00e7imde toplanmas\u0131 hayati \u00f6nem ta\u015f\u0131yor. Hardal\u2019\u0131n bu alanda \u00f6nemli bir problemi \u00e7\u00f6zd\u00fc\u011f\u00fcn\u00fc d\u00fc\u015f\u00fcn\u00fcyoruz; T\u00fcrkiye ve Avrupa\u2019da h\u0131zla g\u00fc\u00e7l\u00fc bir konuma gelirken global \u00f6l\u00e7ekte de h\u0131zl\u0131 \u00f6l\u00e7eklenece\u011fine inan\u0131yoruz.\u201d<br \/>\u00a0<br \/>Temel: \u201cT\u00fcm MarTech \u00e7\u00f6z\u00fcmleri ile entegre olarak b\u00fcy\u00fcyecek\u201d<\/p>\n<p>Maxis Giri\u015fim Sermayesi Genel M\u00fcd\u00fcr\u00fc \u00d6zg\u00fcr Temel, yat\u0131r\u0131ma dair g\u00f6r\u00fc\u015flerini \u015f\u00f6yle payla\u015ft\u0131: \u201cMaxis olarak geni\u015f bir MarTech giri\u015fim yelpazesine sahiptik. Hardal\u2019\u0131n da pazarlama teknolojileri d\u00fcnyas\u0131nda ilk ve ana katman olma vizyonu, bunu do\u011frulayan pazar verileri ve yetkin ekibi ile \u00e7ok k\u0131sa s\u00fcrede hedeflerine ula\u015facak ve global \u00f6l\u00e7ekte ad\u0131n\u0131 duyuracak bir giri\u015fim olmas\u0131 bu portf\u00f6y\u00fcn tamamlanmas\u0131nda \u00f6nemli bir anahtar par\u00e7ayd\u0131. Geli\u015ftirdikleri teknoloji ile global ve yerel \u00f6nemli markalarla da i\u015f modellerini do\u011frulad\u0131lar. Bu yat\u0131r\u0131mla da global b\u00fcy\u00fcmelerini de h\u0131zla art\u0131racaklar\u0131n\u0131 ve MarTech d\u00fcnyas\u0131n\u0131n vazge\u00e7ilmez oyuncular\u0131ndan biri olacaklar\u0131n\u0131 d\u00fc\u015f\u00fcn\u00fcyoruz.\u201d<br \/>\u00a0<br \/>G\u00fcrb\u00fczler: \u201cVeri y\u00f6netimini yapay zeka \u00e7a\u011f\u0131nda yeniden tan\u0131ml\u0131yoruz\u201d<\/p>\n<p>Hardal Kurucu Orta\u011f\u0131 ve CEO\u2019su Bar\u0131\u015f G\u00fcrb\u00fczler, konuyla ilgili \u015funlar\u0131 s\u00f6yledi: \u201cHardal\u2019\u0131, web, iOS ve Android uygulamalarda ya\u015fad\u0131\u011f\u0131m\u0131z veri kayb\u0131 ve \u00f6l\u00e7\u00fcmleme zorluklar\u0131na \u00e7\u00f6z\u00fcm olarak geli\u015ftirdik. Veri altyap\u0131s\u0131n\u0131n art\u0131k yaln\u0131zca analitik i\u00e7in de\u011fil, yapay zeka sistemlerini beslemek i\u00e7in de kritik oldu\u011funa inan\u0131yoruz. \u015eirketlerin kendi verilerini kontrol etmesi art\u0131k bir tercih de\u011fil, stratejik bir zorunluluk. Hardal tam da bunu sa\u011fl\u0131yor. Bu turda bizimle ilerleyen yat\u0131r\u0131mc\u0131lar\u0131m\u0131z\u0131n, yaln\u0131zca bir fikre de\u011fil, b\u00fcy\u00fcyen bir \u00fcr\u00fcne ortak olmas\u0131 bizim i\u00e7in \u00e7ok k\u0131ymetli. Globalle\u015fme yolculu\u011fumuzda yat\u0131r\u0131mc\u0131lar\u0131m\u0131z\u0131n deneyiminin \u00f6nemli bir rol oynayaca\u011f\u0131na inan\u0131yoruz.\u201d<\/p>\n<p> <strong><\/strong><br \/>\nEKONOM\u0130 GAZETES\u0130 <\/p>\n","protected":false},"excerpt":{"rendered":"<p>Erken a\u015fama giri\u015fimlere odaklanan uluslararas\u0131 h\u0131zland\u0131rma fonu Simya VC, T\u00fcrkiye Kalk\u0131nma Fonu taraf\u0131ndan y\u00f6netilen Invest101, Maxis Ventures ve Shark and Partners\u2019\u0131n kat\u0131ld\u0131\u011f\u0131 yat\u0131r\u0131m turunda, yerli veri platformu Hardal yat\u0131r\u0131m ald\u0131. Toplam 1 milyon 550 bin dolar yat\u0131r\u0131m alan Hardal, bu yat\u0131r\u0131mla k\u00fcresel arenada b\u00fcy\u00fcmeyi, ekibini geni\u015fletmeyi ve yapay zek\u00e2 altyap\u0131s\u0131n\u0131 g\u00fc\u00e7lendirmeyi hedefliyor. <\/p>\n","protected":false},"author":1,"featured_media":83152,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"googlesitekit_rrm_CAow07ekDA:productID":"","footnotes":""},"categories":[4,10,11],"tags":[],"class_list":["post-83151","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-dunya","category-otomobil","category-saglik"],"_links":{"self":[{"href":"https:\/\/ekonomigundemi.com.tr\/index.php\/wp-json\/wp\/v2\/posts\/83151","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ekonomigundemi.com.tr\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/ekonomigundemi.com.tr\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/ekonomigundemi.com.tr\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/ekonomigundemi.com.tr\/index.php\/wp-json\/wp\/v2\/comments?post=83151"}],"version-history":[{"count":0,"href":"https:\/\/ekonomigundemi.com.tr\/index.php\/wp-json\/wp\/v2\/posts\/83151\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/ekonomigundemi.com.tr\/index.php\/wp-json\/wp\/v2\/media\/83152"}],"wp:attachment":[{"href":"https:\/\/ekonomigundemi.com.tr\/index.php\/wp-json\/wp\/v2\/media?parent=83151"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ekonomigundemi.com.tr\/index.php\/wp-json\/wp\/v2\/categories?post=83151"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ekonomigundemi.com.tr\/index.php\/wp-json\/wp\/v2\/tags?post=83151"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}