![\"\"](\"https:\/\/ekonomigundemi.com.tr\/wp-content\/uploads\/2026\/04\/c516c63d00175dc6b7dd6caf8dd974aa_1.jpg\")
\n<\/p>\nChery Uluslararas\u0131 \u0130\u015f Zirvesi kapsam\u0131nda d\u00fczenlenen lansmanla e\u015f zamanl\u0131 olarak \u00c7in\u2019de yeni OMODA 4\u2019\u00fcn banttan indirilme t\u00f6reni d\u00fczenlendi. K\u00fcresel b\u00fcy\u00fcme plan\u0131n\u0131 a\u00e7\u0131klayan marka, \u00fc\u00e7 y\u0131lda 1 milyon adetlik k\u00fcm\u00fclatif sat\u0131\u015f ba\u015far\u0131s\u0131ndan, 2027\u2019de y\u0131ll\u0131k 1 milyon sat\u0131\u015f hedefine tam h\u0131zla ilerleyen yeni bir faza ge\u00e7iyor.<\/p>\n
Yenilik\u00e7i tasar\u0131m diline sahip modelleri ile k\u0131sa s\u00fcrede dikkatleri \u00fczerine \u00e7eken OMODA & JAECOO, marka i\u00e7in yeni d\u00f6nemin ba\u015flad\u0131\u011f\u0131n\u0131 duyurdu. Bu kapsamda OMODA & JAECOO, bir yandan Chery Uluslararas\u0131 \u0130\u015f Zirvesi\u2019nde (IBS) \u201cMilyondan Y\u0131ll\u0131k Bir Milyona\u201d strateji lansman\u0131n\u0131 hayata ge\u00e7irirken, di\u011fer taraftan da \u00c7in\u2019de OMODA 4\u2019\u00fcn \u00fcretim hatt\u0131ndan \u00e7\u0131k\u0131\u015f t\u00f6renini ger\u00e7ekle\u015ftirdi. K\u00fcresel i\u015f ortaklar\u0131, medya temsilcileri ve kullan\u0131c\u0131lar, markan\u0131n yeni stratejisinin tan\u0131t\u0131m\u0131na ve \u00f6nemli giri\u015fimlerine tan\u0131kl\u0131k etmek \u00fczere bir araya geldi.<\/p>\n
Yeni a\u015famaya ge\u00e7iliyor!<\/p>\n
Etkinlikte, 2027 hedefli \u201cMilyondan Y\u0131ll\u0131k Bir Milyona\u201d stratejisi resmi olarak duyurulurken; teknoloji altyap\u0131s\u0131, \u00fcr\u00fcn gam\u0131 ve k\u00fcresel operasyonlar olmak \u00fczere \u00fc\u00e7 temel s\u00fctun a\u00e7\u0131kland\u0131. Bu geli\u015fme, OMODA & JAECOO\u2019nun \u00fc\u00e7 y\u0131lda 1 milyon adetlik k\u00fcm\u00fclatif sat\u0131\u015f ba\u015far\u0131s\u0131ndan, 2027\u2019de y\u0131ll\u0131k 1 milyon sat\u0131\u015f hedefine tam h\u0131zla ilerleyen yeni bir faza ge\u00e7ti\u011fini g\u00f6steriyor. Gen\u00e7 odakl\u0131 ve k\u00fcresel bir b\u00fcy\u00fcme yakla\u015f\u0131m\u0131yla marka, global otomotiv pazar\u0131na yeni b\u00fcy\u00fcme f\u0131rsatlar\u0131 sunmay\u0131 hedefliyor. Strateji lansman\u0131, yeni ara\u00e7 \u00fcretimden \u00e7\u0131k\u0131\u015f\u0131 ve stratejik i\u015f birlikleri imza t\u00f6renlerinin yan\u0131 s\u0131ra; global kullan\u0131c\u0131lar\u0131n yer ald\u0131\u011f\u0131 bir podyum g\u00f6sterisi ve VPD teknolojisi demonstrasyonu gibi dikkat \u00e7ekici anlara sahne oldu. Etkinlik, markan\u0131n dinamizmini ve b\u00fct\u00fcnsel g\u00fcc\u00fcn\u00fc kapsaml\u0131 \u015fekilde ortaya koydu.<\/p>\n
Cesaret ve kararl\u0131l\u0131kla gelen 1 milyonluk ba\u015far\u0131!<\/p>\n
Etkinlikte OMODA & JAECOO\u2019nun \u00fc\u00e7 y\u0131ll\u0131k geli\u015fimi ve pazar performans\u0131 de\u011ferlendirildi. Marka, 69 ana pazara giri\u015f yaparak 1.364 bayi showroom\u2019u kurdu. Ortalama her 16 g\u00fcnde bir yeni pazara giren ve her g\u00fcn bir yeni showroom a\u00e7an marka, d\u00fcnyan\u0131n en h\u0131zl\u0131 b\u00fcy\u00fcyen otomotiv markalar\u0131ndan biri haline geldi.
Avrupa gibi reg\u00fclasyonlar\u0131n yo\u011fun oldu\u011fu pazarlarda ise sadece iki y\u0131l i\u00e7inde 18 \u00fclkeye girerek 500\u2019den fazla sat\u0131\u015f noktas\u0131 olu\u015fturdu ve b\u00fcy\u00fcmesini s\u00fcrd\u00fcrd\u00fc. Etkinlikte ayr\u0131ca OMODA & JAECOO International CEO\u2019su Shawn Xu, markan\u0131n \u00fc\u00e7 y\u0131ll\u0131k yolculu\u011funa dair do\u011frudan deneyimlerini ve \u00f6nemli i\u00e7g\u00f6r\u00fclerini payla\u015ft\u0131. Geride kalan s\u00fcre\u00e7te b\u00fcy\u00fcmenin kolay olmad\u0131\u011f\u0131n\u0131 vurgulayan marka; pazar zorluklar\u0131, d\u0131\u015f ele\u015ftiriler ve i\u00e7 bask\u0131larla kar\u015f\u0131 kar\u015f\u0131ya kald\u0131, hatta belirsizlik anlar\u0131 ya\u015fad\u0131. Ancak vazge\u00e7mek hi\u00e7bir zaman bir se\u00e7enek olmad\u0131. Bu dayan\u0131kl\u0131l\u0131k, markan\u0131n teknoloji ve \u00fcr\u00fcn oda\u011f\u0131n\u0131 g\u00fc\u00e7lendirerek zorluklara ra\u011fmen b\u00fcy\u00fcmesini sa\u011flad\u0131. OMODA & JAECOO\u2019nun s\u00fcrekli ilerlemesinin arkas\u0131ndaki temel g\u00fc\u00e7 ise yeni alanlar\u0131 ke\u015ffetme cesareti ve farkl\u0131la\u015fm\u0131\u015f konumland\u0131rmas\u0131na sad\u0131k kalmas\u0131 oldu. Kullan\u0131c\u0131 kat\u0131l\u0131m\u0131 taraf\u0131nda ise marka, gen\u00e7lerin birbirlerinin ya\u015fam tarz\u0131n\u0131 ve mobilite beklentilerini en iyi anlayan grup oldu\u011funa inan\u0131yor. Bu nedenle isimlendirmeden tasar\u0131ma, \u00f6zellik geli\u015ftirmeden optimizasyona kadar her a\u015famada kullan\u0131c\u0131lar\u0131n dahil oldu\u011fu k\u00fcresel ortak yarat\u0131m (co-creation) modelini benimsiyor.<\/p>\n
OMODA 5 modeli, lansmandan sonraki 6 ay i\u00e7inde 10 bin adet sat\u0131\u015fa ula\u015f\u0131rken, toplam k\u00fcresel sat\u0131\u015flar\u0131 400 bin adedi a\u015farak A0 segment SUV kategorisinde global liderlerden biri haline geldi. Etkinlikte ayr\u0131ca d\u00fcnyan\u0131n farkl\u0131 b\u00f6lgelerinden 16 kullan\u0131c\u0131 temsilcisinin yer ald\u0131\u011f\u0131 bir podyum g\u00f6sterisi d\u00fczenlendi. Kat\u0131l\u0131mc\u0131lar, markayla aralar\u0131ndaki g\u00fc\u00e7l\u00fc ba\u011f\u0131 \u00f6zg\u00fcvenle sergiledi. Ayn\u0131 zamanda VPD (Valet Parking Driver) teknolojisinin canl\u0131 demonstrasyonu ger\u00e7ekle\u015ftirildi. Ara\u00e7lar\u0131n \u201c\u00e7a\u011fr\u0131ld\u0131\u011f\u0131nda gelmesi ve el hareketiyle park etmesi\u201d gibi fonksiyonlar\u0131; tek dokunu\u015fla uzaktan \u00e7a\u011f\u0131rma ve otonom park \u00f6zellikleriyle g\u00f6sterildi. B\u00fcy\u00fck ekranlarda VPD sistemi, dar park alanlar\u0131 ve \u00e7\u0131kmaz sokaklar gibi zorlu senaryolarda y\u00fcksek performans sergileyerek deneyimli s\u00fcr\u00fcc\u00fcleri bile geride b\u0131rakt\u0131. Bu da markan\u0131n ak\u0131ll\u0131 s\u00fcr\u00fc\u015f teknolojilerindeki rekabet g\u00fcc\u00fcn\u00fc net bi\u00e7imde ortaya koydu.<\/p>\n
\u201cMilyondan Y\u0131ll\u0131k Bir Milyona\u201d hedefine giden d\u00f6rt yol!<\/p>\n
Etkinlikte a\u00e7\u0131klanan 2027 stratejisi, markay\u0131 \u00f6l\u00e7ek odakl\u0131 b\u00fcy\u00fcmeden de\u011fer odakl\u0131 b\u00fcy\u00fcmeye; tekil ba\u015far\u0131dan sistematik rekabete ta\u015f\u0131yacak bir d\u00f6n\u00fc\u015f\u00fcm\u00fc temsil ediyor. Strateji d\u00f6rt temel yol \u00fczerine kurulu:<\/p>\n
Topluluk (tribe) i\u00e7g\u00f6r\u00fcleri
Teknoloji \u00fcst\u00fcnl\u00fc\u011f\u00fc
K\u00fcresel marka + yerel operasyon modeli
Hafif ve h\u0131zl\u0131 organizasyon (light cavalry modeli)<\/p>\n
Bu yap\u0131; teknoloji altyap\u0131s\u0131, \u00fcr\u00fcn portf\u00f6y\u00fc ve k\u00fcresel operasyonlar olmak \u00fczere \u00fc\u00e7 ana s\u00fctunla desteklenerek y\u0131ll\u0131k 1 milyon sat\u0131\u015f hedefine ula\u015fmay\u0131 ama\u00e7l\u0131yor. Bu kapsamda OMODA 4\u2019\u00fcn \u00fcretimden \u00e7\u0131k\u0131\u015f t\u00f6reni de etkinli\u011fin zirve an\u0131 oldu. Ara\u00e7, Riot Games\u2019in \u00fcst d\u00fczey y\u00f6neticileri Christian Sponziello (EMEA Ticari ve Marka \u0130\u015f Birlikleri Ba\u015fkan\u0131) ve Charlie Allen (EMEA Ticari \u0130\u015f Birlikleri ve \u0130\u015f Geli\u015ftirme Direkt\u00f6r\u00fc) dahil olmak \u00fczere d\u00f6rt \u00f6nemli ismi ta\u015f\u0131yarak sahneye \u00e7\u0131kt\u0131. Oyun d\u00fcnyas\u0131n\u0131n temsilcileri de bu \u00f6nemli an\u0131 sahnede birlikte kutlad\u0131.<\/p>\n
Gelecek vizyonunda hedef gen\u00e7ler!<\/p>\n
OMODA & JAECOO, \u00f6n\u00fcm\u00fczdeki d\u00f6nemde gen\u00e7 kullan\u0131c\u0131 oda\u011f\u0131n\u0131 koruyarak farkl\u0131 kullan\u0131c\u0131 gruplar\u0131na y\u00f6nelik kapsaml\u0131 bir \u00fcr\u00fcn gam\u0131 olu\u015fturmay\u0131 hedefliyor. K\u00fcresel operasyonlarda ise \u00e7ift y\u00f6nl\u00fc bir strateji izlenecek:<\/p>\n
Olgun pazarlarda derinle\u015fme
Yeni pazarlara h\u0131zl\u0131 a\u00e7\u0131l\u0131m<\/p>\n
2027 y\u0131l\u0131na kadar 108\u2019den fazla \u00fclkede varl\u0131k g\u00f6stermeyi hedefleyen marka, ayn\u0131 zamanda global i\u015f ortakl\u0131\u011f\u0131 ekosistemini g\u00fc\u00e7lendirmeyi s\u00fcrd\u00fcrecek. Gen\u00e7 odakl\u0131 dijital medya stratejileri ve yerel ileti\u015fim \u00e7al\u0131\u015fmalar\u0131yla \u201ck\u00fcresel marka + yerel operasyon\u201d modelini daha da ileri ta\u015f\u0131yarak k\u00fcresel etkisini art\u0131rmay\u0131 ama\u00e7l\u0131yor.<\/p>\n
Sekt\u00f6r uzmanlar\u0131na g\u00f6re, kullan\u0131c\u0131 odakl\u0131 yakla\u015f\u0131m\u0131, g\u00fc\u00e7l\u00fc teknolojik altyap\u0131s\u0131 ve k\u00fcresel operasyon kabiliyetiyle OMODA & JAECOO; global mobilite pazar\u0131nda b\u00fcy\u00fcmesini s\u00fcrd\u00fcrmeye, y\u0131ll\u0131k 1 milyon sat\u0131\u015f hedefine ula\u015fmaya ve gen\u00e7, k\u00fcresel bir otomotiv markas\u0131 olarak konumunu sa\u011flamla\u015ft\u0131rma yolunda g\u00fc\u00e7l\u00fc ad\u0131mlarla ilerliyor.<\/p>\n
\n<\/p>\n
\u00a0<\/p>\n
<\/strong> Yenilik\u00e7i tasar\u0131m diline sahip modelleri ile k\u0131sa s\u00fcrede dikkatleri \u00fczerine \u00e7eken OMODA & JAECOO, yeni \u201cMilyondan Y\u0131ll\u0131k Bir Milyona\u201d stratejisinin lansman\u0131n\u0131 ger\u00e7ekle\u015ftirdi.<\/p>\n","protected":false},"author":1,"featured_media":78013,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"googlesitekit_rrm_CAow07ekDA:productID":"","footnotes":""},"categories":[10,11],"tags":[],"class_list":["post-78012","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-otomobil","category-saglik"],"_links":{"self":[{"href":"https:\/\/ekonomigundemi.com.tr\/index.php\/wp-json\/wp\/v2\/posts\/78012","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ekonomigundemi.com.tr\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/ekonomigundemi.com.tr\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/ekonomigundemi.com.tr\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/ekonomigundemi.com.tr\/index.php\/wp-json\/wp\/v2\/comments?post=78012"}],"version-history":[{"count":0,"href":"https:\/\/ekonomigundemi.com.tr\/index.php\/wp-json\/wp\/v2\/posts\/78012\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/ekonomigundemi.com.tr\/index.php\/wp-json\/wp\/v2\/media\/78013"}],"wp:attachment":[{"href":"https:\/\/ekonomigundemi.com.tr\/index.php\/wp-json\/wp\/v2\/media?parent=78012"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ekonomigundemi.com.tr\/index.php\/wp-json\/wp\/v2\/categories?post=78012"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ekonomigundemi.com.tr\/index.php\/wp-json\/wp\/v2\/tags?post=78012"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
\nEKONOM\u0130 GAZETES\u0130 <\/p>\n","protected":false},"excerpt":{"rendered":"