{"id":7732,"date":"2025-11-18T15:30:07","date_gmt":"2025-11-18T12:30:07","guid":{"rendered":"https:\/\/ekonomigundemi.com.tr\/index.php\/2025\/11\/18\/turk-telekom-kadin-girisimcilere-yonelik-dijital-destegini-surduruyor"},"modified":"2025-11-18T15:30:07","modified_gmt":"2025-11-18T12:30:07","slug":"turk-telekom-kadin-girisimcilere-yonelik-dijital-destegini-surduruyor","status":"publish","type":"post","link":"https:\/\/ekonomigundemi.com.tr\/index.php\/2025\/11\/18\/turk-telekom-kadin-girisimcilere-yonelik-dijital-destegini-surduruyor\/","title":{"rendered":"T\u00fcrk Telekom, kad\u0131n giri\u015fimcilere y\u00f6nelik dijital deste\u011fini s\u00fcrd\u00fcr\u00fcyor"},"content":{"rendered":"

T\u00fcrk Telekom, hayata ge\u00e7irdi\u011fi \u2018Dijitalde Hayat Kolay\u2019 projesiyle kad\u0131nlara kendi i\u015flerini kurma ve dijital d\u00fcnyada b\u00fcy\u00fctme imk\u00e2n\u0131 veriyor. T\u00fcrk Telekom, 19 Kas\u0131m \u2018D\u00fcnya Giri\u015fimci Kad\u0131nlar G\u00fcn\u00fc\u2019 \u00f6ncesinde yapt\u0131\u011f\u0131 a\u00e7\u0131klamada T\u00fcrkiye Odalar ve Borsalar Birli\u011fi (TOBB), Birle\u015fmi\u015f Milletler Kalk\u0131nma Program\u0131 (UNDP) ve Habitat Derne\u011fi i\u015f birli\u011fiyle y\u00fcr\u00fctt\u00fc\u011f\u00fc Dijitalde Hayat Kolay projesi 2025 y\u0131l\u0131 program\u0131 kapsam\u0131nda ment\u00f6rl\u00fck s\u00fcrecinin tamamland\u0131\u011f\u0131n\u0131 ve hibe de\u011ferlendirme s\u00fcrecine ge\u00e7ildi\u011fini duyurdu.<\/p>\n

\"\"\n<\/p>\n

\u201cGiri\u015fimci kad\u0131nlar\u0131n dijital yolcu\u011funa e\u015flik etmeye kararl\u0131y\u0131z\u201d<\/p>\n

T\u00fcrk Telekom Kurumsal \u0130leti\u015fim Direkt\u00f6r\u00fc Arif Sancaktaro\u011flu, \u201cT\u00fcrkiye\u2019nin dijital d\u00f6n\u00fc\u015f\u00fcm\u00fcne liderlik eden bir \u015firket olarak, teknolojinin toplumsal geli\u015fim i\u00e7in ta\u015f\u0131d\u0131\u011f\u0131 d\u00f6n\u00fc\u015ft\u00fcr\u00fcc\u00fc g\u00fcce inan\u0131yor, hayata ge\u00e7irdi\u011fimiz \u2018T\u00fcrkiye\u2019ye De\u011fer\u2019 projelerle, kad\u0131nlar\u0131n dijital ekosistemde daha g\u00fc\u00e7l\u00fc bir \u015fekilde yer almas\u0131n\u0131 \u00f6nceliklerimizden biri olarak g\u00f6r\u00fcyoruz. \u2018Dijitalde Hayat Kolay\u2019 projesiyle 2019\u2019dan bu yana binlerce giri\u015fimci kad\u0131na dijital becerilerini geli\u015ftirmeleri, markalar\u0131n\u0131 b\u00fcy\u00fctmeleri ve i\u015flerini gelece\u011fe ta\u015f\u0131malar\u0131 i\u00e7in hem e\u011fitim hem de rehberlik sa\u011fl\u0131yoruz. \u2018D\u00fcnya Giri\u015fimci Kad\u0131nlar G\u00fcn\u00fc\u2019n\u00fc kutlad\u0131\u011f\u0131m\u0131z bug\u00fcnde, projenin hibe program\u0131n\u0131n, kad\u0131nlar\u0131n dijital d\u00fcnyada kendi ba\u015far\u0131 hik\u00e2yelerini yazmalar\u0131 i\u00e7in yeni bir kap\u0131 a\u00e7malar\u0131na olanak tan\u0131mas\u0131n\u0131 diliyoruz. Daha fazla kad\u0131n\u0131n hayallerini ger\u00e7e\u011fe d\u00f6n\u00fc\u015ft\u00fcrmesine destek olarak \u00fclkemizin gelece\u011fine katk\u0131 sunmaya devam edece\u011fiz\u201d dedi.<\/p>\n

\"\"\n<\/p>\n

E\u011fitimler, ment\u00f6rl\u00fck ve hibe program\u0131 s\u00fcreci ile giri\u015fimci kad\u0131nlar dijitalde g\u00fc\u00e7leniyor<\/p>\n

Y\u0131l sonuna kadar 81 ilde 15 bin kad\u0131na ula\u015f\u0131lmas\u0131 planlanan proje kapsam\u0131nda, 18 ya\u015f ve \u00fczeri, dijital pazarlama e\u011fitimi ve tasar\u0131m odakl\u0131 d\u00fc\u015f\u00fcnme at\u00f6lyesine kat\u0131lm\u0131\u015f, giri\u015fimci kad\u0131nlar aras\u0131ndan belirlenen 40 giri\u015fimci, 2 hafta s\u00fcren ment\u00f6rl\u00fck deste\u011finden yararland\u0131. Ment\u00f6rl\u00fck s\u00fcrecinde kad\u0131nlara; \u00fcr\u00fcn veya hizmet i\u00e7in do\u011fru hedef kitlenin belirlenmesi, uygun g\u00f6rsel ve yaz\u0131l\u0131 i\u00e7eriklerin olu\u015fturulmas\u0131, rakip analizi, ba\u015far\u0131l\u0131 ve ba\u015far\u0131s\u0131z \u00f6rneklerin de\u011ferlendirilmesi, \u00e7evrimi\u00e7i reklam kampanyalar\u0131n\u0131n olu\u015fturulmas\u0131, \u00e7evrimi\u00e7i pazar yerlerine giri\u015f s\u00fcre\u00e7leri, do\u011fru fiyatland\u0131rma, sat\u0131\u015f kanallar\u0131n\u0131n belirlenmesi ve b\u00fct\u00e7e y\u00f6netimi gibi konular\u0131 i\u00e7eren uygulamal\u0131 e\u011fitimler verildi.\u00a0 Ment\u00f6rl\u00fck program\u0131n\u0131 tamamlayan kad\u0131n giri\u015fimciler aras\u0131ndan j\u00fcri taraf\u0131ndan belirlenecek 20 giri\u015fimci kad\u0131na ise toplam 2 milyon TL i\u015f geli\u015ftirme hibesi verilecek. Dijitalde Hayat Kolay projesi ile 2019 y\u0131l\u0131ndan bu yana teknolojiye eri\u015fimi k\u0131s\u0131tl\u0131 olan veya dijital d\u00fcnyaya ad\u0131m atma konusunda deste\u011fe ihtiyac\u0131 olan 40 bin giri\u015fimci kad\u0131na ula\u015f\u0131ld\u0131.<\/p>\n

<\/strong>
\nSANAY\u0130 HABER AJANSI <\/p>\n","protected":false},"excerpt":{"rendered":"

T\u00fcrkiye\u2019nin dijital d\u00f6n\u00fc\u015f\u00fcm\u00fcn\u00fcn \u00f6nc\u00fcs\u00fc T\u00fcrk Telekom, teknolojiyi insan odakl\u0131 \u00e7\u00f6z\u00fcmlerle toplumsal \u200efaydaya d\u00f6n\u00fc\u015ft\u00fcrme vizyonuyla \u201cT\u00fcrkiye\u2019ye De\u011fer\u201d projeler y\u00fcr\u00fct\u00fcyor. T\u00fcrk Telekom, \u2018D\u00fcnya \u200eGiri\u015fimci Kad\u0131nlar G\u00fcn\u00fc\u2019 \u00f6ncesinde yapt\u0131\u011f\u0131 a\u00e7\u0131klamalarda, 81 ilde 15 bin kad\u0131na e\u011fitim verilmesini \u200ehedefleyen ve kad\u0131nlar\u0131n dijital ekosistemdeki konumlar\u0131n\u0131 g\u00fc\u00e7lendirmelerini destekleyen Dijitalde \u200eHayat Kolay projesinde hibe de\u011ferlendirme s\u00fcrecine ge\u00e7ildi\u011fini duyurdu. <\/p>\n","protected":false},"author":1,"featured_media":7733,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"googlesitekit_rrm_CAow07ekDA:productID":"","footnotes":""},"categories":[4,10,11],"tags":[],"class_list":["post-7732","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-dunya","category-otomobil","category-saglik"],"_links":{"self":[{"href":"https:\/\/ekonomigundemi.com.tr\/index.php\/wp-json\/wp\/v2\/posts\/7732","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ekonomigundemi.com.tr\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/ekonomigundemi.com.tr\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/ekonomigundemi.com.tr\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/ekonomigundemi.com.tr\/index.php\/wp-json\/wp\/v2\/comments?post=7732"}],"version-history":[{"count":0,"href":"https:\/\/ekonomigundemi.com.tr\/index.php\/wp-json\/wp\/v2\/posts\/7732\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/ekonomigundemi.com.tr\/index.php\/wp-json\/wp\/v2\/media\/7733"}],"wp:attachment":[{"href":"https:\/\/ekonomigundemi.com.tr\/index.php\/wp-json\/wp\/v2\/media?parent=7732"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ekonomigundemi.com.tr\/index.php\/wp-json\/wp\/v2\/categories?post=7732"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ekonomigundemi.com.tr\/index.php\/wp-json\/wp\/v2\/tags?post=7732"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}