{"id":73934,"date":"2026-04-21T12:30:11","date_gmt":"2026-04-21T09:30:11","guid":{"rendered":"https:\/\/ekonomigundemi.com.tr\/index.php\/2026\/04\/21\/yemeksepeti-25-yillik-inovasyon-yolculugunu-yeni-reklam-filmiyle-kutluyor"},"modified":"2026-04-21T12:30:11","modified_gmt":"2026-04-21T09:30:11","slug":"yemeksepeti-25-yillik-inovasyon-yolculugunu-yeni-reklam-filmiyle-kutluyor","status":"publish","type":"post","link":"https:\/\/ekonomigundemi.com.tr\/index.php\/2026\/04\/21\/yemeksepeti-25-yillik-inovasyon-yolculugunu-yeni-reklam-filmiyle-kutluyor\/","title":{"rendered":"Yemeksepeti, 25 y\u0131ll\u0131k inovasyon yolculu\u011funu yeni reklam filmiyle kutluyor"},"content":{"rendered":"<p class=\"Gvde\" style=\"margin-bottom: 5.0pt;text-align: justify\">T\u00fcrkiye\u2019nin En Sevilen ve En Teknolojik Online Yemek Sipari\u015fi Markas\u0131 Yemeksepeti, 25. kurulu\u015f y\u0131l d\u00f6n\u00fcm\u00fc i\u00e7in haz\u0131rlad\u0131\u011f\u0131 reklam kampanyas\u0131yla izleyicileri zamanda bir yolculu\u011fa \u00e7\u0131kar\u0131yor. 2001 y\u0131l\u0131nda bir ekran ba\u015f\u0131nda ba\u015flayan bu ser\u00fcven, aradan ge\u00e7en 25 y\u0131lda kullan\u0131c\u0131lar\u0131n\u0131n \u00f6\u011frencilik y\u0131llar\u0131ndan i\u015f hayat\u0131na, ilk ev heyecan\u0131ndan en b\u00fcy\u00fck aile kutlamalar\u0131na kadar her d\u00f6n\u00fcm noktas\u0131na e\u015flik eden b\u00fcy\u00fck bir ba\u015far\u0131 hik\u00e2yesine d\u00f6n\u00fc\u015ft\u00fc.<\/p>\n<p class=\"Gvde\" style=\"margin-bottom: 5.0pt;text-align: justify\">2003 y\u0131l\u0131nda T\u00fcrkiye\u2019ye ilk Eurovision birincili\u011fini getiren \u201cEveryway That I Can\u201d \u015fark\u0131s\u0131n\u0131n reklam i\u00e7in \u00f6zel olarak yeniden yorumlanan versiyonu e\u015fli\u011finde ekrana gelen film, nostaljik bir bilgisayar monit\u00f6r\u00fcnde a\u00e7\u0131lan ilk sipari\u015f ekran\u0131yla ba\u015fl\u0131yor. Y\u0131llar \u00f6nce bir masa\u00fcst\u00fc bilgisayar\u0131n ba\u015f\u0131nda ba\u015flayan ser\u00fcven, bug\u00fcn mobil uygulamayla hayat\u0131n her an\u0131na saniyeler i\u00e7inde d\u00e2hil oluyor.<\/p>\n<p class=\"Gvde\" style=\"margin-bottom: 5.0pt;text-align: justify\">D\u00fc\u011f\u00fcnden tekneye, derbiden mahalleye<\/p>\n<p class=\"Gvde\" style=\"margin-bottom: 5.0pt;text-align: justify\">Filmde Yemeksepeti kuryeleri al\u0131\u015f\u0131ld\u0131k ev ve ofis sahnelerinin d\u0131\u015f\u0131na \u00e7\u0131karak bir d\u00fc\u011f\u00fcnde pasta kesilirken, evde ma\u00e7 izlenirken, a\u00e7\u0131k denizdeki bir tekneye teslimat yaparken g\u00f6r\u00fcl\u00fcyor. 2022 yaz\u0131nda jet ski ile teslimat uygulamas\u0131n\u0131 hayata ge\u00e7iren ilk marka olan Yemeksepeti, bu sahnede sekt\u00f6rdeki \u00f6nc\u00fc ve inovatif kimli\u011fine at\u0131fta bulunuyor. Yemeksepeti\u2019nin 20. y\u0131l reklam filminde yer alan \u00e7iftin, 25. y\u0131l kutlamalar\u0131nda bu kez d\u00fc\u011f\u00fcnlerine tan\u0131kl\u0131k edilmesi, markan\u0131n kullan\u0131c\u0131lar\u0131yla birlikte b\u00fcy\u00fcd\u00fc\u011f\u00fcn\u00fc simgeleyen nostaljik bir devaml\u0131l\u0131k s\u00fcrprizi olarak \u00f6ne \u00e7\u0131k\u0131yor.<\/p>\n<p class=\"Gvde\" style=\"margin-bottom: 5.0pt;text-align: justify\">Yemeksepeti\u2019nin yemek sipari\u015finin \u00f6tesine ge\u00e7en hizmet a\u011f\u0131n\u0131, marketlerle geni\u015fleyen yap\u0131s\u0131n\u0131 g\u00f6r\u00fcn\u00fcr k\u0131lan filmde, her detay titizlikle i\u015flendi. Reklamda yer alan kedi g\u00f6rseli ise Yemeksepeti\u2019nin ofis kedisi \u201cYemek\u201din yapay zeka\u00a0teknolojisiyle \u00e7al\u0131\u015fan \u00f6zel bir modellemesi olarak hik\u00e2yeye samimi bir dijital dokunu\u015f kat\u0131yor.<\/p>\n<p class=\"Gvde\" style=\"margin-bottom: 5.0pt;text-align: justify\"><img decoding=\"async\" alt=\"\" src=\"https:\/\/ekonomigundemi.com.tr\/wp-content\/uploads\/2026\/04\/746644245152d3611412d79420347201_1.jpg\" \/><br \/>\n\u201cKeyfin Yerine Gelsin\u201d 25. y\u0131lda da merkezde<\/p>\n<p class=\"Gvde\" style=\"margin-bottom: 5.0pt;text-align: justify\">Markan\u0131n sevilen slogan\u0131 \u201cKeyfin Yerine Gelsin\u201d, 25. y\u0131l filminde de dikkat \u00e7ekiyor. Film, Yemeksepeti\u2019nin 2001\u2019deki m\u00fctevaz\u0131 ba\u015flang\u0131c\u0131ndan bug\u00fcn 81 ilde milyonlarca kullan\u0131c\u0131ya ula\u015fan h\u0131zl\u0131 ticaret platformuna d\u00f6n\u00fc\u015f\u00fcm\u00fcn\u00fc bir ku\u015fak hik\u00e2yesi olarak aktar\u0131yor. T\u00fcrkiye\u2019nin kolektif haf\u0131zas\u0131ndaki en keyifli anlardan biri olan 2003 Eurovision zaferinin melodisi, Yemeksepeti\u2019nin 25 y\u0131ll\u0131k yolculu\u011fundaki keyif katma misyonuyla duygusal bir k\u00f6pr\u00fc kuruyor.<\/p>\n<p class=\"Gvde\" style=\"margin-bottom: 5.0pt;text-align: justify;background: white\">\u00c7eyrek as\u0131rl\u0131k tecr\u00fcbe ger\u00e7ek bir \u201cEveryday App\u201d vizyonuyla bulu\u015fuyor<\/p>\n<p class=\"Gvde\" style=\"margin-bottom: 5.0pt;text-align: justify;background: white\">Delivery Hero\u2019nun global stratejisiyle paralel olarak, \u00f6n\u00fcm\u00fczdeki s\u00fcre\u00e7te Yemeksepeti\u2019ni bir sipari\u015f platformunun \u00f6tesine ta\u015f\u0131yarak ger\u00e7ek bir \u201cEveryday App\u201de d\u00f6n\u00fc\u015ft\u00fcrmeyi hedefleyen marka, 25 y\u0131ld\u0131r s\u00fcregelen kullan\u0131c\u0131 odakl\u0131 yakla\u015f\u0131m\u0131n\u0131 yeni nesil h\u0131zl\u0131 ticaret anlay\u0131\u015f\u0131yla g\u00fc\u00e7lendiriyor.<\/p>\n<p> <strong><\/strong><br \/>\nEKONOM\u0130 GAZETES\u0130 <\/p>\n","protected":false},"excerpt":{"rendered":"<p>T\u00fcrkiye\u2019de online yemek sipari\u015fi platformunu 25 y\u0131l \u00f6nce ilk defa hayata ge\u00e7irerek sekt\u00f6r\u00fcn temellerini atan ve dijital d\u00f6n\u00fc\u015f\u00fcm\u00fcn \u00f6nc\u00fcs\u00fc olan Yemeksepeti, yay\u0131mlad\u0131\u011f\u0131 yeni reklam filmiyle \u00e7eyrek as\u0131rl\u0131k inovasyon liderli\u011fini kutluyor. 2001 y\u0131l\u0131nda T\u00fcrkiye\u2019yi internetten yemek sipari\u015fi verme kolayl\u0131\u011f\u0131yla tan\u0131\u015ft\u0131ran marka, o g\u00fcnden bug\u00fcne her an\u0131 teknolojiyle kolayla\u015ft\u0131ran \u00f6nc\u00fc kimli\u011fini, gelecek vizyonuyla birle\u015ftiriyor.<\/p>\n","protected":false},"author":1,"featured_media":73935,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"googlesitekit_rrm_CAow07ekDA:productID":"","footnotes":""},"categories":[4,11],"tags":[],"class_list":["post-73934","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-dunya","category-saglik"],"_links":{"self":[{"href":"https:\/\/ekonomigundemi.com.tr\/index.php\/wp-json\/wp\/v2\/posts\/73934","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ekonomigundemi.com.tr\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/ekonomigundemi.com.tr\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/ekonomigundemi.com.tr\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/ekonomigundemi.com.tr\/index.php\/wp-json\/wp\/v2\/comments?post=73934"}],"version-history":[{"count":0,"href":"https:\/\/ekonomigundemi.com.tr\/index.php\/wp-json\/wp\/v2\/posts\/73934\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/ekonomigundemi.com.tr\/index.php\/wp-json\/wp\/v2\/media\/73935"}],"wp:attachment":[{"href":"https:\/\/ekonomigundemi.com.tr\/index.php\/wp-json\/wp\/v2\/media?parent=73934"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ekonomigundemi.com.tr\/index.php\/wp-json\/wp\/v2\/categories?post=73934"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ekonomigundemi.com.tr\/index.php\/wp-json\/wp\/v2\/tags?post=73934"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}