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\n<\/p>\n\u201cGelecek i\u00e7in L\u2019Or\u00e9al\u201d s\u00fcrd\u00fcr\u00fclebilirlik program\u0131 ile s\u00fcrd\u00fcr\u00fclebilirli\u011fi t\u00fcm de\u011fer zincirine entegre eden L\u2019Or\u00e9al, bu s\u00fcreci b\u00fct\u00fcnc\u00fcl bir yakla\u015f\u0131mla ele ald\u0131\u011f\u0131n\u0131 bir kez daha kan\u0131tl\u0131yor. Yap\u0131lan ara\u015ft\u0131rmalar\u0131n, her 10 ki\u015fiden 6\u2019s\u0131n\u0131n s\u00fcrd\u00fcr\u00fclebilir bir ya\u015fam s\u00fcrmek istemesine ra\u011fmen bu konuda net bir yol haritas\u0131na ihtiya\u00e7 duydu\u011funu g\u00f6stermesi; \u015firketlerin do\u011fru bilgi ve y\u00f6nlendirme konusundaki sorumlulu\u011funu art\u0131r\u0131yor.\u00a0Bu i\u00e7g\u00f6r\u00fcyle t\u00fcketicilerin fark\u0131ndal\u0131\u011f\u0131n\u0131 art\u0131rmaya \u00e7al\u0131\u015fan L\u2019Or\u00e9al T\u00fcrkiye; su ve enerji tasarrufu sa\u011flayan teknolojilerden yeniden doldurulabilir \u00fcr\u00fcnlerine, eko-tasar\u0131mdan \u015feffaf \u00e7evresel etiketleme sistemlerine kadar uzanan uygulamalar\u0131n rehberli\u011finde t\u00fcketicilerin daha bilin\u00e7li tercihler yapabilmesine destek oluyor. K\u00fcresel inisiyatifleri yerel stratejiyle birle\u015ftirerek gezegenimizi koruma sorumlulu\u011fuyla hareket eden L\u2019Or\u00e9al T\u00fcrkiye, s\u00fcrd\u00fcr\u00fclebilir bir d\u00f6n\u00fc\u015f\u00fcm\u00fcn par\u00e7as\u0131 olmay\u0131 s\u00fcrd\u00fcr\u00fcyor.<\/p>\n
\n<\/p>\n
L’Or\u00e9al T\u00fcrkiye Kurumsal \u0130li\u015fkiler ve Etkile\u015fim Direkt\u00f6r\u00fc & \u00dclke S\u00fcrd\u00fcr\u00fclebilirlik Lideri \u0130rem Karaoda Tanr\u0131kulu \u201cS\u00fcrd\u00fcr\u00fclebilirli\u011fi bir stratejinin \u00f6tesine ta\u015f\u0131yarak t\u00fcm i\u015f s\u00fcre\u00e7lerimizin temel de\u011feri haline getiriyoruz.\u00a0\u00a0\u2018Gelecek \u0130\u00e7in L\u2019Or\u00e9al\u2019\u00a0s\u00fcrd\u00fcr\u00fclebilirlik program\u0131m\u0131zla, gezegenimizin s\u0131n\u0131rlar\u0131na sayg\u0131 duyan bir g\u00fczellik anlay\u0131\u015f\u0131n\u0131 bilim ve teknolojinin g\u00fcc\u00fcyle somut bir etkiye d\u00f6n\u00fc\u015ft\u00fcr\u00fcyoruz. S\u00fcrd\u00fcr\u00fclebilir ya\u015fam konusundaki rehberlik ihtiyac\u0131na, sundu\u011fumuz yenilik\u00e7i \u00e7\u00f6z\u00fcmler ve \u015feffaf bilgilendirme sistemlerimizle yan\u0131t veriyoruz. Tekno-g\u00fczellik vizyonumuzla sadece \u00fcr\u00fcnlerimizi de\u011fil, g\u00fczellik rutinlerinin tamam\u0131n\u0131 gezegenimize de\u011fer katan bir deneyime d\u00f6n\u00fc\u015ft\u00fcr\u00fcyoruz\u201d dedi.<\/p>\n
Tekno-g\u00fczellik inovasyonlar\u0131yla gezegen i\u00e7in somut etki<\/p>\n
L\u2019Or\u00e9al, d\u00fcnya \u00e7ap\u0131nda s\u00fcrd\u00fcr\u00fclebilir \u00e7\u00f6z\u00fcmler geli\u015ftirmek i\u00e7in\u00a0tekno-g\u00fczellik g\u00fcc\u00fcnden yararlanmaya devam ediyor. Bu vizyonun g\u00fcncel \u00f6rneklerinden ve CES 2024 \u0130novasyon \u00d6d\u00fcl\u00fc ile TIME dergisinin “Y\u0131l\u0131n En \u0130yi \u0130catlar\u0131” aras\u0131nda yer alan\u00a0L’Or\u00e9al Professionnel AirLight Pro, sa\u00e7 kurutma deneyimini yeniden tan\u0131ml\u0131yor. Geli\u015fmi\u015f k\u0131z\u0131l\u00f6tesi \u0131\u015f\u0131k teknolojisiyle sa\u00e7\u0131 a\u015f\u0131r\u0131 \u0131s\u0131ya maruz b\u0131rakmadan h\u0131zla kurutan cihaz, geleneksel sistemlere k\u0131yasla %14 daha az enerji t\u00fcketimi sa\u011flayarak hem sa\u00e7\u0131 hem de gezegeni koruyor.<\/p>\n
Su tasarrufunda devrim yaratan bir di\u011fer inovasyon ise \u0130svi\u00e7reli start-up Gjosa i\u015f birli\u011fiyle geli\u015ftirilen\u00a0L\u2019Or\u00e9al Professionnel Water Saver\u00a0du\u015f ba\u015fl\u0131\u011f\u0131 teknolojisi. Patentli bu teknoloji, kuaf\u00f6r salonlar\u0131n\u0131n y\u0131kama alanlar\u0131nda %69\u2019a varan su tasarrufu sa\u011fl\u0131yor. Bug\u00fcne kadar k\u00fcresel \u00f6l\u00e7ekte 488 milyon litreden fazla su (yakla\u015f\u0131k 195 olimpik y\u00fczme havuzu) ve 31,5 milyon kWh enerji tasarrufu sa\u011flayan bu \u00e7\u00f6z\u00fcm, 172 bin ki\u015finin 1 y\u0131ll\u0131k TV izleme s\u00fcresine e\u015fde\u011fer. S\u00fcrd\u00fcr\u00fclebilir g\u00fczelli\u011fin profesyonel salonlardaki standard\u0131 haline gelen L\u2019Or\u00e9al Professionnel Water Saver, T\u00fcrkiye\u2019de de se\u00e7ili salonlarda kullan\u0131larak 549.462 litre su ve 35.550 kWh enerji tasarrufu sa\u011flay\u0131p \u00fclkemizin s\u00fcrd\u00fcr\u00fclebilir gelece\u011fine katk\u0131 sunarken, g\u00fczellik rutinlerini \u00e7evre dostu hale getiriyor. <\/p>\n
D\u00f6ng\u00fcsel ekonomiye yeniden doldurulabilir (refill) \u00fcr\u00fcnlerin etkisi<\/p>\n
Birle\u015fmi\u015f\u00a0Milletler\u00a0\u00c7evre\u00a0Program\u0131\u2019na\u00a0(UNEP)\u00a0g\u00f6re\u00a0yeniden\u00a0doldurulabilir \u015fi\u015feler ve geri al\u0131m sistemleri gibi \u201cyeniden kullan\u0131m\u201d se\u00e7eneklerinin te\u015fvik edilmesi, 2040 y\u0131l\u0131na kadar plastik kirlili\u011fini %30 oran\u0131nda azaltabilir. <\/p>\n
L\u2019Or\u00e9al ise geni\u015f yeniden doldurulabilir (refill) \u00fcr\u00fcn portf\u00f6y\u00fcyle t\u00fcketici al\u0131\u015fkanl\u0131klar\u0131n\u0131 s\u00fcrd\u00fcr\u00fclebilir bir gelecek i\u00e7in d\u00f6n\u00fc\u015ft\u00fcr\u00fcyor. Cilt bak\u0131m\u0131ndan parf\u00fcme kadar farkl\u0131 kategorilerde sunulan bu se\u00e7enekler, ambalaj tipine g\u00f6re\u00a0plastik ve cam kullan\u0131m\u0131n\u0131 %59 ile %75 aras\u0131nda azalt\u0131rken, ortalama\u00a0%70 daha az ambalaj at\u0131\u011f\u0131\u00a0t\u00fcketilmesini sa\u011fl\u0131yor. \u00dcstelik bu s\u00fcrd\u00fcr\u00fclebilir tercih, t\u00fcketicilere ayn\u0131 miktardaki \u00fcr\u00fcne\u00a0%20 ile %25 aras\u0131nda de\u011fi\u015fen bir maliyet avantaj\u0131yla\u00a0ula\u015fma imk\u00e2n\u0131 sunuyor. Bu kapsamda L\u2019Or\u00e9al ayr\u0131ca; 2030 y\u0131l\u0131na kadar 2019\u2019a k\u0131yasla saf plastik kullan\u0131m\u0131n\u0131 %50 azaltmay\u0131, ambalaj yo\u011funlu\u011funu %20 d\u00fc\u015f\u00fcrmeyi ve ambalaj malzemelerinin yar\u0131s\u0131n\u0131 geri d\u00f6n\u00fc\u015ft\u00fcr\u00fclm\u00fc\u015f veya biyobazl\u0131 kaynaklardan sa\u011flamay\u0131 ama\u00e7l\u0131yor.<\/p>\n
Ambalajda d\u00f6ng\u00fcsel \u00e7\u00f6z\u00fcmler<\/p>\n
![\"\"](\"https:\/\/ekonomigundemi.com.tr\/wp-content\/uploads\/2026\/04\/4eafd1e3ecb19426427c7e9fb27b6e3a_2.jpg\")
\n<\/p>\n
L\u2019Or\u00e9al, bilim ve teknolojiyi oda\u011f\u0131na alarak s\u00fcrd\u00fcr\u00fclebilir bir ya\u015fam\u0131 desteklemeyi hedeflerken, plastik t\u00fcketiminin azalt\u0131lmas\u0131n\u0131 \u00f6ncelikli odak alanlar\u0131ndan biri olarak konumland\u0131r\u0131yor. Bu do\u011frultuda geli\u015ftirilen d\u00f6ng\u00fcsel inovasyon yakla\u015f\u0131m\u0131 hem kaynak kullan\u0131m\u0131n\u0131 azalt\u0131yor hem de t\u00fcketicilere daha \u00e7evre dostu se\u00e7imler sunuyor. Plastik Geri D\u00f6n\u00fc\u015ft\u00fcr\u00fcc\u00fcler Derne\u011fi (APR) taraf\u0131ndan yap\u0131lan analizler; ambalajlar\u0131 s\u0131f\u0131rdan \u00fcretilen yeni plastikler yerine geri d\u00f6n\u00fc\u015ft\u00fcr\u00fclm\u00fc\u015f malzemelerden \u00fcretmenin, enerji t\u00fcketimini %79, sera gaz\u0131 emisyonlar\u0131n\u0131 ise %67 oran\u0131nda azaltt\u0131\u011f\u0131n\u0131 kan\u0131tl\u0131yor. <\/p>\n
Ambalajlar\u0131nda plastik t\u00fcketimini kayna\u011f\u0131nda azaltmay\u0131 hedefleyen L\u2019Or\u00e9al de Garnier Micellar Kusursuz Makyaj Temizleme Suyu ve K\u00e9rastase \u015fampuan \u015fi\u015felerinde %100 oran\u0131nda geri d\u00f6n\u00fc\u015ft\u00fcr\u00fclm\u00fc\u015f plastik kullan\u0131m\u0131na ula\u015f\u0131rken; L’Or\u00e9al Paris Elseve ve L’Or\u00e9al Professionnel Serie Expert gibi ikonik serileriyle d\u00f6ng\u00fcsel ekonomiyi destekliyor. Kiehl\u2019s portf\u00f6y\u00fcn\u00fcn ise %80\u2019den fazlas\u0131 geri d\u00f6n\u00fc\u015ft\u00fcr\u00fclm\u00fc\u015f materyallerden \u00fcretiliyor. 2025 y\u0131l\u0131nda ambalajlar\u0131nda kullan\u0131lan plasti\u011fin %50\u2019si biyobazl\u0131 veya geri d\u00f6n\u00fc\u015ft\u00fcr\u00fclm\u00fc\u015f kaynaklardan sa\u011flayan L\u2019Or\u00e9al 2030 y\u0131l\u0131na kadar bu oran\u0131n %100\u2019e \u00e7\u0131kar\u0131lmas\u0131n\u0131 hedefliyor.<\/p>\n
T\u00fcketici beklentileri \u015feffaf ve s\u00fcrd\u00fcr\u00fclebilir bir g\u00fczellik anlay\u0131\u015f\u0131n\u0131 \u015fekillendiriyor<\/p>\n
![\"\"](\"https:\/\/ekonomigundemi.com.tr\/wp-content\/uploads\/2026\/04\/4eafd1e3ecb19426427c7e9fb27b6e3a_3.jpg\")
\n<\/p>\n
G\u00fcn\u00fcm\u00fczde t\u00fcketicilerin sat\u0131n alma kararlar\u0131nda s\u00fcrd\u00fcr\u00fclebilirli\u011fin ve \u00fcr\u00fcnlerin \u00e7evresel etkilerini bilmenin \u00f6nemi, k\u00fcresel ara\u015ft\u0131rmalarla her ge\u00e7en g\u00fcn daha net bir \u015fekilde ortaya konuyor.\u00a0Ara\u015ft\u0131rma \u015firketi Mintel\u2019in ara\u015ft\u0131rmas\u0131na g\u00f6re t\u00fcketicilerin %41\u2019i sat\u0131n ald\u0131klar\u0131 \u00fcr\u00fcnlerin \u00e7evresel etkileri hakk\u0131nda bilgi sahibi olmak isterken, sat\u0131n alma tercihlerinde s\u00fcrd\u00fcr\u00fclebilirli\u011fi temel bir kriter olarak g\u00f6rd\u00fc\u011f\u00fcn\u00fc g\u00f6steriyor. T\u00fcketicilerin bu \u015feffafl\u0131k beklentisine yan\u0131t veren L\u2019Or\u00e9al ise\u00a0 Garnier\u00a0markas\u0131yla hayata ge\u00e7irdi\u011fi\u00a0\u00c7evresel Etiketleme Sistemi\u00a0ile ki\u015fisel bak\u0131mda yeni bir d\u00f6nem ba\u015flat\u0131yor.<\/p>\n
11 ba\u011f\u0131ms\u0131z uzman taraf\u0131ndan geli\u015ftirilen ve\u00a0Bureau Veritas\u00a0taraf\u0131ndan onaylanan bu sistem; bir \u00fcr\u00fcn\u00fcn \u00e7evresel etkisini karbon ayak izinden su t\u00fcketimine kadar\u00a014 farkl\u0131 \u00e7evresel fakt\u00f6re\u00a0g\u00f6re de\u011ferlendirerek A\u2019dan E\u2019ye kadar derecelendiriyor. Avrupa Komisyonu k\u0131lavuzlar\u0131yla uyumlu bu bilimsel metodoloji, t\u00fcketicilere sat\u0131n ald\u0131klar\u0131 \u00fcr\u00fcnlerin do\u011fa \u00fczerindeki etkisi hakk\u0131nda \u015feffaf ve g\u00fcvenilir bilgi sunarken; ayn\u0131 zamanda markalar\u0131n daha d\u00fc\u015f\u00fck \u00e7evresel etkili \u00fcr\u00fcn inovasyonlar\u0131na yat\u0131r\u0131m yapmas\u0131n\u0131 te\u015fvik ederek sekt\u00f6r genelinde s\u00fcrd\u00fcr\u00fclebilir bir d\u00f6n\u00fc\u015f\u00fcm\u00fcn \u00f6n\u00fcn\u00fc a\u00e7\u0131yor.<\/p>\n
Bilin\u00e7li al\u0131\u015fveri\u015f anlay\u0131\u015f\u0131yla \u00fcr\u00fcn i\u00e7eri\u011finden teslimata kadar t\u00fcketiciye e\u015flik ediliyor<\/p>\n
L\u2019Or\u00e9al, \u00fcr\u00fcn ambalajlar\u0131n\u0131n \u00f6tesinde, i\u00e7eriklerin s\u00fcrd\u00fcr\u00fclebilirli\u011fini de d\u00f6ng\u00fcsel ekonominin ayr\u0131lmaz bir par\u00e7as\u0131 olarak g\u00f6r\u00fcyor. \u201cYe\u015fil Bilim\u201d (Green Sciences) yakla\u015f\u0131m\u0131yla \u015fekillenen bu vizyon; \u00e7evresel etkiyi minimize ederken \u00fcr\u00fcn performans\u0131ndan \u00f6d\u00fcn vermeyen form\u00fclasyonlar geli\u015ftirmeyi hedefliyor. Bu kapsamda L\u2019Or\u00e9al; 2030 y\u0131l\u0131na kadar form\u00fcllerinde kulland\u0131\u011f\u0131 bile\u015fenlerin %75\u2019inden fazlas\u0131n\u0131 do\u011fadan (bitki ve mineraller) veya geri d\u00f6n\u00fc\u015ft\u00fcr\u00fclm\u00fc\u015f malzemelerden temin etmeyi taahh\u00fct ediyor.<\/p>\n
2021\u2019den beri s\u00fcrd\u00fcr\u00fclen \u201cPlastiksiz E-Ticaret\u201d uygulamas\u0131yla ise direkt e-ticaret sitelerinden yap\u0131lan al\u0131\u015fveri\u015flerde teslimat s\u00fcre\u00e7lerinden plastik tamamen \u00e7\u0131kar\u0131larak bug\u00fcne kadar 573 bin litre suya e\u015fde\u011fer karbon tasarrufu sa\u011fland\u0131. B\u00f6ylece L\u2019Or\u00e9al T\u00fcrkiye, “Ye\u015fil Bilim” ile form\u00fcle edilen \u00fcr\u00fcnlerini, \u00e7evre dostu ambalajlarda ve plastiksiz teslimat vizyonuyla sunarak t\u00fcketicisinin s\u00fcrd\u00fcr\u00fclebilir ya\u015fam yolculu\u011funun her a\u015famas\u0131nda yan\u0131nda oluyor.<\/p>\n
\u00a0<\/p>\n
<\/strong> 22 Nisan D\u00fcnya G\u00fcn\u00fc vesilesiyle s\u00fcrd\u00fcr\u00fclebilirlikte kararl\u0131l\u0131\u011f\u0131n\u0131 vurgulayan L\u2019Or\u00e9al T\u00fcrkiye; \u201cGelecek \u0130\u00e7in L\u2019Or\u00e9al\u201d s\u00fcrd\u00fcr\u00fclebilirlik program\u0131yla bilim ve teknolojiyi gezegenin s\u0131n\u0131rlar\u0131na sayg\u0131 duyan bir g\u00fczellik anlay\u0131\u015f\u0131 i\u00e7in bulu\u015fturuyor. <\/p>\n","protected":false},"author":1,"featured_media":73413,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"googlesitekit_rrm_CAow07ekDA:productID":"","footnotes":""},"categories":[12,4,13],"tags":[],"class_list":["post-73412","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-spor","category-dunya","category-teknoloji"],"_links":{"self":[{"href":"https:\/\/ekonomigundemi.com.tr\/index.php\/wp-json\/wp\/v2\/posts\/73412","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ekonomigundemi.com.tr\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/ekonomigundemi.com.tr\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/ekonomigundemi.com.tr\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/ekonomigundemi.com.tr\/index.php\/wp-json\/wp\/v2\/comments?post=73412"}],"version-history":[{"count":0,"href":"https:\/\/ekonomigundemi.com.tr\/index.php\/wp-json\/wp\/v2\/posts\/73412\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/ekonomigundemi.com.tr\/index.php\/wp-json\/wp\/v2\/media\/73413"}],"wp:attachment":[{"href":"https:\/\/ekonomigundemi.com.tr\/index.php\/wp-json\/wp\/v2\/media?parent=73412"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ekonomigundemi.com.tr\/index.php\/wp-json\/wp\/v2\/categories?post=73412"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ekonomigundemi.com.tr\/index.php\/wp-json\/wp\/v2\/tags?post=73412"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
\nEKONOM\u0130 GAZETES\u0130 <\/p>\n","protected":false},"excerpt":{"rendered":"