T\u00fcrkiye\u2019nin En Sevilen ve En Teknolojik Online Yemek Sipari\u015f Markas\u0131 Yemeksepeti, 19 \u015eubat \u2013 20 Mart 2026 tarihlerini kapsayan Ramazan ay\u0131 verilerini payla\u015ft\u0131. Dijitalle\u015fen Ramazan geleneklerindeki d\u00f6n\u00fc\u015f\u00fcme \u0131\u015f\u0131k tutan veriler, iftar sofralar\u0131n\u0131n kalabal\u0131kla\u015ft\u0131\u011f\u0131n\u0131, sahurda ise pratiklik aray\u0131\u015f\u0131n\u0131n zirve yapt\u0131\u011f\u0131n\u0131 ortaya koydu. H\u0131zl\u0131 ticaret (Yemeksepeti Market ve Ma\u011fazalar) ekosistemindeki y\u00fczde 50\u2019nin \u00fczerindeki ciro art\u0131\u015f\u0131, kullan\u0131c\u0131lar\u0131n market ihtiya\u00e7lar\u0131n\u0131 dijital kanallara ta\u015f\u0131ma h\u0131z\u0131n\u0131 bir kez daha kan\u0131tlarken; Ramazan ay\u0131na \u00f6zel \u201cGitmiyorsun\u201d kampanyas\u0131yla marketten kasaba, manavdan s\u0131cak pideye kadar t\u00fcm ihtiya\u00e7lar\u0131 kap\u0131ya getiren Yemeksepeti, sundu\u011fu operasyonel kolayl\u0131k ve taze g\u0131da f\u0131rsatlar\u0131yla iftar ve sahur haz\u0131rl\u0131klar\u0131n\u0131 zahmetsiz bir deneyime d\u00f6n\u00fc\u015ft\u00fcrd\u00fc.<\/p>\n
Ramazan haz\u0131rl\u0131\u011f\u0131 haftalar \u00f6ncesinden ba\u015flad\u0131<\/p>\n
Platformun h\u0131zl\u0131 ticaret verileri, t\u00fcketicilerin Ramazan haz\u0131rl\u0131klar\u0131n\u0131 son g\u00fcne b\u0131rakmad\u0131\u011f\u0131n\u0131 ve Ramazan \u00f6ncesi erzak haz\u0131rl\u0131\u011f\u0131 gelene\u011finin g\u00fc\u00e7lendi\u011fini g\u00f6sterdi. Kullan\u0131c\u0131lar, Ramazan ba\u015flamadan haftalar \u00f6nce mutfak al\u0131\u015fveri\u015flerine y\u00f6nelirken; bu d\u00f6nemde \u00f6zellikle dondurulmu\u015f g\u0131dalar, paketli \u00fcr\u00fcnler ile et ve deniz \u00fcr\u00fcnleri kategorilerinde yo\u011fun bir talep g\u00f6zlemlendi. Bu haz\u0131rl\u0131k s\u00fcrecinin en ilgin\u00e7 verisi ise hen\u00fcz Ramazan ba\u015flamadan ta\u015f\u0131nan 12.252 adet pide oldu. Ay genelinde ise toplamda 104 bin adet Ramazan pidesi Yemeksepeti arac\u0131l\u0131\u011f\u0131yla, kuyrukta bekleme zahmeti olmadan sofralara ula\u015ft\u0131. Bu y\u00fcksek hacimle Ramazan pidesi, haz\u0131rl\u0131k d\u00f6neminde platformun \u201cen \u00e7ok satan ilk 100 \u00fcr\u00fcn\u00fc\u201d aras\u0131na girmeyi ba\u015fard\u0131.<\/p>\n
Sahurda dijital sipari\u015f patlamas\u0131<\/p>\n
Ramazan 2026\u2019n\u0131n en dikkat \u00e7ekici verisi, gece saatlerindeki hareketlilik oldu. Sahur saatlerinde verilen sipari\u015fler, bir \u00f6nceki y\u0131la g\u00f6re y\u00fczde 23,5 oran\u0131nda b\u00fcy\u00fcyerek gece ekonomisinin g\u00fcc\u00fcn\u00fc kan\u0131tlad\u0131. T\u00fcketiciler sahurda mutfa\u011fa girmek yerine dijital \u00e7\u00f6z\u00fcmlere y\u00f6nelirken, en yo\u011fun talep art\u0131\u015f\u0131 Ramazan\u2019\u0131n son haftas\u0131nda ve Kadir Gecesi\u2019ne do\u011fru ger\u00e7ekle\u015fti.<\/p>\n
\u0130ftarda burger men\u00fcler, sahurda tost zirvede<\/p>\n
Yemeksepeti verilerine g\u00f6re iftar ve sahur men\u00fcleri aras\u0131nda keskin bir tercih fark\u0131 olu\u015ftu. \u0130ftar sofralar\u0131n\u0131n ana oyuncusu fast food restoranlar\u0131ndan verilen burger men\u00fcleri olurken; onu Lahmacun, K\u0131ymal\u0131 Pide ve Mercimek \u00c7orbas\u0131 takip etti. Gece saatlerinde ise Kar\u0131\u015f\u0131k Tost, Kumru ve Po\u011fa\u00e7a \u00fc\u00e7l\u00fcs\u00fc ilk s\u0131raya yerle\u015ferek sahurun g\u00f6zde lezzetleri oldu. Her iki \u00f6\u011f\u00fcnde de sars\u0131lmaz yerini koruyan tek \u00fcr\u00fcn ise Mercimek \u00c7orbas\u0131 olarak kay\u0131tlara ge\u00e7ti.<\/p>\n
\u0130ftar sofralar\u0131 kalabal\u0131kla\u015ft\u0131<\/p>\n
\u0130ftar saatlerindeki ortalama sepet tutar\u0131 bir \u00f6nceki y\u0131la g\u00f6re y\u00fczde 27 oran\u0131nda artt\u0131. Bu art\u0131\u015f, t\u00fcketicilerin sadece kendileri i\u00e7in de\u011fil, kalabal\u0131k arkada\u015f ve aile gruplar\u0131 i\u00e7in daha \u00e7e\u015fitli men\u00fcler tercih etti\u011fini g\u00f6steriyor. Market taraf\u0131nda ise iftara haz\u0131rl\u0131k a\u015famas\u0131ndaki ortalama sepet tutarlar\u0131n\u0131n, Ramazan d\u0131\u015f\u0131ndaki d\u00f6nemlere k\u0131yasla belirgin \u015fekilde y\u00fckselmesi, t\u00fcketicilerin evdeki iftar sofralar\u0131n\u0131 dijital market \u00fczerinden zenginle\u015ftirdi\u011fini ortaya koydu. \u00d6zellikle restoranlar\u0131n sundu\u011fu \u201cRamazan Men\u00fcs\u00fc\u201d paketleri, y\u00fczde 140 gibi devasa bir b\u00fcy\u00fcme oran\u0131yla d\u00f6nemin en pop\u00fcler \u00fcr\u00fcn grubu se\u00e7ildi.<\/p>\n
H\u0131zl\u0131 ticaretin yo\u011funluk saati de\u011fi\u015fti<\/p>\n
Ramazan ay\u0131 boyunca market ve ma\u011fazalar \u00fczerinden verilen sipari\u015flerin zaman dilimi, restoran kanal\u0131ndaki yo\u011funluktan farkl\u0131la\u015ft\u0131. Restoranlarda sipari\u015flerin iftar saatine dakikalar kala zirve yapmas\u0131na kar\u015f\u0131n, h\u0131zl\u0131 ticaret taraf\u0131ndaki yo\u011funluk 15:00 \u2013 18:00 saatleri aras\u0131na yay\u0131ld\u0131. Kullan\u0131c\u0131lar\u0131n iftar haz\u0131rl\u0131\u011f\u0131 i\u00e7in gerekli olan taze malzemeleri ve eksikleri restoran yo\u011funlu\u011fu ba\u015flamadan \u00f6nce tamamlamas\u0131, operasyonel verimlili\u011fi art\u0131ran bir unsur olarak kaydedildi.<\/p>\n
Yerel mutfaklar dikkat \u00e7ekti<\/p>\n
T\u00fcrkiye\u2019nin d\u00f6rt bir yan\u0131ndan gelen veriler, dijital sipari\u015flerde bile yerel damak tad\u0131n\u0131n korundu\u011funu g\u00f6sterdi. Konya\u2019da Etli Ekmek, Adana\u2019da Kebap ve Bursa\u2019da Pide k\u00fclt\u00fcr\u00fc dijital platformlara birebir yans\u0131rken; Ege ve Akdeniz band\u0131nda Lahmacun ve Pide tercihlerinin a\u011f\u0131rl\u0131\u011f\u0131 hissedildi. G\u00fcneydo\u011fu Anadolu illerinde ise Burger ve D\u00f6ner gibi modern h\u0131zl\u0131 yemek se\u00e7eneklerine olan ilginin artmas\u0131 dikkat \u00e7ekti.<\/p>\n
\u0130ftar\u0131n sindirim dostu maden suyu<\/p>\n
H\u0131zl\u0131 market al\u0131\u015fveri\u015fi taraf\u0131nda ise kullan\u0131c\u0131 refleksleri ilgi \u00e7ekici detaylar sundu. \u0130ftar haz\u0131rl\u0131klar\u0131nda s\u0131v\u0131 t\u00fcketimi odak noktas\u0131 olurken, Maden Suyu, su sipari\u015flerini dahi geride b\u0131rakarak iftar\u0131n simgesel i\u00e7ece\u011fi konumuna y\u00fckseldi. Sahur market sepetlerinde ise baget ekmek, simit ve Ramazan pidesi gibi unlu mamuller ilk s\u0131ralar\u0131 payla\u015ft\u0131. Ayr\u0131ca sabaha kar\u015f\u0131 04:00 sular\u0131nda verilen market sipari\u015flerinde T\u00fcrk Kahvesi\u2019nin \u00fcst s\u0131ralarda yer almas\u0131, sahur sonras\u0131 kahve rutininin modern bir al\u0131\u015fkanl\u0131\u011fa d\u00f6n\u00fc\u015ft\u00fc\u011f\u00fcn\u00fc g\u00f6sterdi.<\/p>\n
2026 Ramazan rekorlar\u0131<\/p>\n
Ramazan ay\u0131 boyunca elde edilen veriler, platformun ula\u015ft\u0131\u011f\u0131 \u00e7arp\u0131c\u0131 rekorlar\u0131 da g\u00f6zler \u00f6n\u00fcne serdi. 8 Mart, en yo\u011fun g\u00fcn olarak kay\u0131tlara ge\u00e7erken, Yemeksepeti\u2019nde Ramazan boyunca en y\u00fcksek tutarl\u0131 tekil sipari\u015f \u0130stanbul\u2019dan verildi. Bir kullan\u0131c\u0131; lahmacun, i\u00e7li k\u00f6fte ve mercimek \u00e7orbas\u0131ndan olu\u015fan zengin bir kombinasyon i\u00e7in tek seferde 19.950 TL \u00f6dedi. Market kanal\u0131nda ise yine \u0130stanbul\u2019dan verilen 128 kalemlik tekil sipari\u015f, d\u00f6nemin en kalabal\u0131k sepeti olarak kay\u0131tlara ge\u00e7ti.<\/p>\n
Kaday\u0131f m\u0131, baklava m\u0131?<\/p>\n
Ramazan\u2019\u0131n vazge\u00e7ilmezi tatl\u0131larda, iftar sofralar\u0131n\u0131n tatl\u0131 lideri Kaday\u0131f \u00e7e\u015fitleri olurken, baklava \u00e7e\u015fitleri ikinci s\u0131ray\u0131 ald\u0131. Ramazan\u2019\u0131n simgesi G\u00fclla\u00e7 ise \u00f6zellikle men\u00fc kombinasyonlar\u0131n\u0131n vazge\u00e7ilmez tamamlay\u0131c\u0131s\u0131 olarak dikkat \u00e7ekti. Sahurda tatl\u0131 t\u00fcketimi incelendi\u011finde ise Kaday\u0131f ve Baklava\u2019n\u0131n gece ge\u00e7 saatlerde de pop\u00fclerli\u011fini korudu\u011fu g\u00f6r\u00fcld\u00fc.<\/p>\n
<\/strong> Yemeksepeti\u2019nin 2026 Ramazan verilerine g\u00f6re sahur saatlerinde ya\u015fanan sipari\u015f patlamas\u0131 dijital platformlarda yeni bir t\u00fcketim al\u0131\u015fkanl\u0131\u011f\u0131n\u0131n habercisi olurken; h\u0131zl\u0131 ticaret taraf\u0131ndaki (market ve ma\u011fazalar) toplam i\u015f hacminde \u00e7arp\u0131c\u0131 bir b\u00fcy\u00fcme kaydedildi. \u201cGitmiyorsun!\u201d kampanyas\u0131yla kullan\u0131c\u0131lar\u0131n\u0131 market ve pide kuyru\u011fundan kurtaran Yemeksepeti, y\u00fczde 50’ye varan indirimlerle de Ramazan bereketini sofralara ta\u015f\u0131d\u0131.<\/p>\n","protected":false},"author":1,"featured_media":70320,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"googlesitekit_rrm_CAow07ekDA:productID":"","footnotes":""},"categories":[4,11],"tags":[],"class_list":["post-70319","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-dunya","category-saglik"],"_links":{"self":[{"href":"https:\/\/ekonomigundemi.com.tr\/index.php\/wp-json\/wp\/v2\/posts\/70319","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ekonomigundemi.com.tr\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/ekonomigundemi.com.tr\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/ekonomigundemi.com.tr\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/ekonomigundemi.com.tr\/index.php\/wp-json\/wp\/v2\/comments?post=70319"}],"version-history":[{"count":0,"href":"https:\/\/ekonomigundemi.com.tr\/index.php\/wp-json\/wp\/v2\/posts\/70319\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/ekonomigundemi.com.tr\/index.php\/wp-json\/wp\/v2\/media\/70320"}],"wp:attachment":[{"href":"https:\/\/ekonomigundemi.com.tr\/index.php\/wp-json\/wp\/v2\/media?parent=70319"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ekonomigundemi.com.tr\/index.php\/wp-json\/wp\/v2\/categories?post=70319"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ekonomigundemi.com.tr\/index.php\/wp-json\/wp\/v2\/tags?post=70319"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
\nEKONOM\u0130 GAZETES\u0130 <\/p>\n","protected":false},"excerpt":{"rendered":"