{"id":70269,"date":"2026-04-03T10:15:08","date_gmt":"2026-04-03T07:15:08","guid":{"rendered":"https:\/\/ekonomigundemi.com.tr\/index.php\/2026\/04\/03\/yapay-zekayla-buyuyen-girisimci-kadinlar-siparislerini-yuzde-70-artirdi"},"modified":"2026-04-03T10:15:08","modified_gmt":"2026-04-03T07:15:08","slug":"yapay-zekayla-buyuyen-girisimci-kadinlar-siparislerini-yuzde-70-artirdi","status":"publish","type":"post","link":"https:\/\/ekonomigundemi.com.tr\/index.php\/2026\/04\/03\/yapay-zekayla-buyuyen-girisimci-kadinlar-siparislerini-yuzde-70-artirdi\/","title":{"rendered":"Yapay zekayla b\u00fcy\u00fcyen giri\u015fimci kad\u0131nlar sipari\u015flerini y\u00fczde 70 art\u0131rd\u0131"},"content":{"rendered":"

T\u00fcrkiye’nin \u00f6nc\u00fc e-ticaret platformu Hepsiburada ile T\u00fcrkiye Kad\u0131n Giri\u015fimciler Derne\u011fi (KAG\u0130DER) i\u015f birli\u011fiyle hayata ge\u00e7irilen “Yol Arkada\u015f\u0131n Burada” program\u0131, k\u0131sa s\u00fcrede g\u00f6sterdi\u011fi ba\u015far\u0131yla \u00f6zel sekt\u00f6r-sivil toplum dayan\u0131\u015fmas\u0131n\u0131n \u00f6nemini bir kez daha g\u00f6zler \u00f6n\u00fcne serdi.<\/p>\n

Giri\u015fimci kad\u0131nlar\u0131, e-ticarette ba\u015far\u0131l\u0131 olmak i\u00e7in gerekli olan yetkinliklerle donatmay\u0131 ama\u00e7layan \u201cYol Arkada\u015f\u0131n Burada\u201d program\u0131 kapsam\u0131nda e\u011fitim oturumlar\u0131 tamamlan\u0131rken, program\u0131n ara d\u00f6nem sonu\u00e7lar\u0131 da kamuoyuyla payla\u015f\u0131ld\u0131.<\/p>\n

\"\"\n<\/p>\n

T\u00fcrkiye dahil 5 \u00fclkeden giri\u015fimciler kat\u0131ld\u0131<\/p>\n

23 farkl\u0131 alanda ger\u00e7ekle\u015ftirilen ve toplam s\u00fcresi 52 saati bulan e\u011fitimlere 1.000\u2019in \u00fczerinde ki\u015fi kat\u0131ld\u0131. \u0130stanbul\u2019dan Ordu\u2019ya, \u0130zmir\u2019den \u015eanl\u0131urfa\u2019ya, K\u0131r\u015fehir\u2019den Diyarbak\u0131r\u2019a toplam 30 \u015fehirden giri\u015fimci kad\u0131n programa dahil olurken, e\u011fitimlere ilgi T\u00fcrkiye s\u0131n\u0131rlar\u0131n\u0131 da a\u015ft\u0131. Hollanda, ABD, Kanada ve \u0130spanya’dan da giri\u015fimci kad\u0131nlar\u0131n dahil oldu\u011fu programda, 25-45 ya\u015f aras\u0131nda olanlar\u0131n pay\u0131 y\u00fczde 70\u2019i buldu.<\/p>\n

Program, kat\u0131l\u0131mc\u0131larda yaln\u0131zca teknik beceri de\u011fil, i\u015f yapma bi\u00e7iminde de k\u00f6kl\u00fc bir de\u011fi\u015fim yaratt\u0131. E\u011fitimlerin ard\u0131ndan kat\u0131l\u0131mc\u0131lar\u0131n \u00fc\u00e7te ikisi yapay zek\u00e2 ara\u00e7lar\u0131n\u0131 i\u015f s\u00fcre\u00e7lerine entegre etmeye ba\u015flarken, y\u00fczde 50\u2019sinden fazlas\u0131 da \u00fcr\u00fcn g\u00f6rsellerini profesyonel \u00e7ekim teknikleriyle yeniledi. M\u00fc\u015fterileriyle daha g\u00fc\u00e7l\u00fc bir ba\u011f kurmak i\u00e7in video i\u00e7eri\u011fi \u00fcretmeye ba\u015flayanlar\u0131n oran\u0131 ise y\u00fczde 46\u2019ya ula\u015ft\u0131. Bu de\u011fi\u015fimin k\u0131sa s\u00fcrede i\u015f sonu\u00e7lar\u0131na yans\u0131d\u0131\u011f\u0131 da g\u00f6r\u00fcld\u00fc. Kat\u0131l\u0131mc\u0131lar\u0131n e\u011fitimlere ba\u015flad\u0131klar\u0131 d\u00f6neme k\u0131yasla sipari\u015f say\u0131lar\u0131nda y\u00fczde 70\u2019e yak\u0131n art\u0131\u015f ger\u00e7ekle\u015fti. Kat\u0131l\u0131mc\u0131lar\u0131n y\u00fczde 83\u2019\u00fc i\u015flerini b\u00fcy\u00fctme konusundaki \u00f6zg\u00fcvenlerinin artt\u0131\u011f\u0131n\u0131 ifade ederken, program\u0131n genel memnuniyet oran\u0131 y\u00fczde 90\u2019n\u0131n \u00fczerinde ger\u00e7ekle\u015fti.<\/p>\n

25 ba\u015far\u0131l\u0131 giri\u015fimci, ment\u00f6rleriyle bir araya geldi<\/p>\n

E\u011fitim d\u00f6neminin sonu\u00e7lanmas\u0131yla birlikte program\u0131n yeni faz\u0131 da hayata ge\u00e7irildi. Programa kat\u0131lan giri\u015fimci kad\u0131nlar aras\u0131ndan se\u00e7ilen 25 ba\u015far\u0131l\u0131 isim, KAG\u0130DER\u2019in ment\u00f6r a\u011f\u0131nda yer alan deneyimli ve ba\u015far\u0131l\u0131 giri\u015fimci kad\u0131nlardan 6 ay s\u00fcreyle ment\u00f6rl\u00fck alacak. Program\u0131n yeni d\u00f6nemi, Hepsiburada ve KAG\u0130DER y\u00f6netiminin de kat\u0131l\u0131m\u0131yla d\u00fczenlenen \u00f6zel bir etkinlikle ba\u015flat\u0131l\u0131rken, 25 giri\u015fimci kad\u0131n ment\u00f6rleriyle ilk kez s\u00f6z konusu etkinlikte bir araya geldi.<\/p>\n

Ment\u00f6rl\u00fck s\u00fcrecinin tamamlanmas\u0131n\u0131n ard\u0131ndan, program\u0131n yeni faz\u0131 devreye al\u0131nacak. Bu kapsamda giri\u015fimciler, yat\u0131r\u0131mc\u0131 \u00f6n\u00fcne \u00e7\u0131kmaya y\u00f6nelik \u00f6zel bir e\u011fitim program\u0131na dahil olacak.<\/p>\n

\u00d6zel sekt\u00f6r-sivil toplum dayan\u0131\u015fmas\u0131 perspektifinde \u00f6rnek i\u015f birli\u011fi<\/p>\n

Konuyla ilgili de\u011ferlendirmelerde bulunan Hepsiburada Kurumsal \u0130leti\u015fim, Sosyal Etki ve S\u00fcrd\u00fcr\u00fclebilirlik Direkt\u00f6r\u00fc Canan Binal Y\u0131lmaz, “Bu program\u0131n as\u0131l amac\u0131 giri\u015fimci kad\u0131nlara ger\u00e7ek anlamda bir rekabet avantaj\u0131 sa\u011flayabilmek. Giri\u015fimcilerin ihtiya\u00e7lar\u0131na, g\u00fcn\u00fcm\u00fcz ger\u00e7eklerine uygun, ger\u00e7ek\u00e7i, etkili destek mekanizmalar\u0131yla yan\u0131t vermek. Bug\u00fcn bizi en \u00e7ok mutlu eden, ortaya \u00e7\u0131kan bu sonu\u00e7lar\u0131n \u2018Yol Arkada\u015f\u0131n Burada\u2019 program\u0131m\u0131z\u0131n var olu\u015f amac\u0131yla da son derece uyumlu olmas\u0131. Yeni d\u00f6nem mod\u00fcl\u00fcm\u00fcz kapsam\u0131nda, ment\u00f6rleriyle ilk kez bir araya gelen 25 kad\u0131n giri\u015fimcimize ba\u015far\u0131lar diliyoruz. Hepsiburada-KAG\u0130DER birlikteli\u011fi sadece bu i\u015f birli\u011fi \u00f6zelinde ortaya koydu\u011fu \u00e7\u0131kt\u0131lar\u0131n \u00e7ok \u00f6tesinde bir etki g\u00fcc\u00fcne sahip. Bu i\u015f birli\u011fi T\u00fcrkiye\u2019de \u00f6zel sekt\u00f6r-sivil toplum dayan\u0131\u015fmas\u0131 perspektifinde de \u00f6rnek bir ortakl\u0131k. Bu program\u0131n hayata ge\u00e7mesinde eme\u011fi olan t\u00fcm KAG\u0130DER ekiplerine \u00e7ok te\u015fekk\u00fcr ediyoruz. Bu gibi \u00f6rneklerin artmas\u0131, T\u00fcrkiye\u2019de kad\u0131nlar\u0131n ekonomik hayata kat\u0131l\u0131m\u0131na da \u00e7ok b\u00fcy\u00fck destek sunacakt\u0131r.\u201d ifadelerini kulland\u0131.<\/p>\n

Ne\u015fecan \u00c7ekici: \u201cKad\u0131n giri\u015fimcilerin s\u00fcrd\u00fcr\u00fclebilir b\u00fcy\u00fcmesini destekliyoruz\u201d<\/p>\n

KAG\u0130DER Y\u00f6netim Kurulu \u00dcyesi ve proje lideri Ne\u015fecan \u00c7ekici, programa ili\u015fkin de\u011ferlendirmesinde \u015funlar\u0131 s\u00f6yledi: \u201cKad\u0131n giri\u015fimcili\u011fini g\u00fc\u00e7lendirmek yaln\u0131zca bireysel ba\u015far\u0131 hik\u00e2yelerini art\u0131rmak de\u011fil, kapsay\u0131c\u0131 ve s\u00fcrd\u00fcr\u00fclebilir bir ekonomik d\u00f6n\u00fc\u015f\u00fcm\u00fcn de kap\u0131s\u0131n\u0131 aralamakt\u0131r. \u2018Yol Arkada\u015f\u0131n Burada\u2019 program\u0131 bu anlamda \u00e7ok k\u0131ymetli bir model sunuyor. E\u011fitim s\u00fcrecinde edinilen bilgi ve yetkinliklerin ment\u00f6rl\u00fckle desteklenmesi, giri\u015fimcilerin i\u015flerini b\u00fcy\u00fctme yolculu\u011funda somut ve kal\u0131c\u0131 bir etki yarat\u0131yor. KAG\u0130DER olarak g\u00fc\u00e7l\u00fc ment\u00f6r a\u011f\u0131m\u0131zla giri\u015fimci kad\u0131nlar\u0131n yan\u0131nda olmaya devam ediyoruz. Bu program sayesinde kad\u0131nlar\u0131n dijitalle\u015fme, pazarlama ve i\u015f geli\u015ftirme alanlar\u0131nda h\u0131zla ilerledi\u011fini g\u00f6rmek bizler i\u00e7in son derece umut verici. Amac\u0131m\u0131z, daha fazla kad\u0131n\u0131n kendi markas\u0131n\u0131 b\u00fcy\u00fcten, istihdam yaratan ve uluslararas\u0131 pazarlarda s\u00f6z sahibi olan g\u00fc\u00e7l\u00fc giri\u015fimcilere d\u00f6n\u00fc\u015fmesini sa\u011flamak.\u201d<\/p>\n

Zeynephan Gemicio\u011flu: \u201cDo\u011fru rehberlik, kad\u0131n giri\u015fimcili\u011finde s\u00fcrd\u00fcr\u00fclebilir b\u00fcy\u00fcmenin anahtar\u0131\u201d<\/p>\n

KAG\u0130DER Y\u00f6netim Kurulu \u00dcyesi ve proje lideri Av. Zeynephan Gemicio\u011flu ise mentorluk mekanizmas\u0131n\u0131n giri\u015fimcilik ekosistemindeki kritik rol\u00fcne dikkat \u00e7ekerek \u015funlar\u0131 ifade etti:<\/p>\n

\u201cKad\u0131n giri\u015fimcili\u011finin s\u00fcrd\u00fcr\u00fclebilir \u015fekilde g\u00fc\u00e7lenmesinde en belirleyici unsurlardan biri, do\u011fru zamanda do\u011fru rehberli\u011fe eri\u015fimdir. Bu ihtiya\u00e7 do\u011frultusunda KAG\u0130DER olarak \u00fcyelerimizden olu\u015fan Mentor Hub yap\u0131m\u0131zla mentorluk s\u00fcre\u00e7lerini daha sistematik, eri\u015filebilir ve etkili bir yap\u0131ya kavu\u015fturuyoruz. Hepsiburada i\u015f birli\u011fiyle hayata ge\u00e7irilen \u2018Yol Arkada\u015f\u0131n Burada\u2019 program\u0131, giri\u015fimci kad\u0131nlar\u0131n yaln\u0131zca bilgiye de\u011fil; ayn\u0131 zamanda deneyime, stratejik bak\u0131\u015f a\u00e7\u0131s\u0131na ve g\u00fc\u00e7l\u00fc bir destek a\u011f\u0131na eri\u015fmesini sa\u011fl\u0131yor. Bu kapsamda mentorluk deste\u011fi alacak giri\u015fimcilerin, i\u015flerini b\u00fcy\u00fctme, markala\u015fma ve yat\u0131r\u0131m s\u00fcre\u00e7lerine haz\u0131rlanma yolculuklar\u0131nda \u00f6nemli bir ivme kazanacaklar\u0131na inan\u0131yoruz.\u2019\u2019<\/p>\n

<\/strong>
\nEKONOM\u0130 GAZETES\u0130 <\/p>\n","protected":false},"excerpt":{"rendered":"

Hepsiburada ve KAG\u0130DER i\u015f birli\u011fiyle hayata ge\u00e7irilen \u201cYol Arkada\u015f\u0131n Burada\u201d program\u0131nda e\u011fitim d\u00f6nemi tamamland\u0131. 1.000\u2019i a\u015fk\u0131n giri\u015fimci kad\u0131n\u0131n kat\u0131ld\u0131\u011f\u0131 program\u0131n sonunda, kad\u0131n giri\u015fimcilerin ald\u0131klar\u0131 sipari\u015f adedi, e\u011fitimlere ba\u015flad\u0131klar\u0131 d\u00f6neme k\u0131yasla y\u00fczde 70\u2019e yak\u0131n art\u0131\u015f g\u00f6sterdi. E\u011fitimlere kat\u0131lan her \u00fc\u00e7 kad\u0131ndan ikisi yapay zekay\u0131 i\u015f s\u00fcre\u00e7lerine dahil etmeye ba\u015flad\u0131. Program\u0131n yeni d\u00f6neminde, se\u00e7ilen 25 giri\u015fimci KAG\u0130DER ile 6 ayl\u0131k bir ment\u00f6rl\u00fck yolculu\u011funa ba\u015fl\u0131yor.<\/p>\n","protected":false},"author":1,"featured_media":70270,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"googlesitekit_rrm_CAow07ekDA:productID":"","footnotes":""},"categories":[4,10,11],"tags":[],"class_list":["post-70269","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-dunya","category-otomobil","category-saglik"],"_links":{"self":[{"href":"https:\/\/ekonomigundemi.com.tr\/index.php\/wp-json\/wp\/v2\/posts\/70269","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ekonomigundemi.com.tr\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/ekonomigundemi.com.tr\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/ekonomigundemi.com.tr\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/ekonomigundemi.com.tr\/index.php\/wp-json\/wp\/v2\/comments?post=70269"}],"version-history":[{"count":0,"href":"https:\/\/ekonomigundemi.com.tr\/index.php\/wp-json\/wp\/v2\/posts\/70269\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/ekonomigundemi.com.tr\/index.php\/wp-json\/wp\/v2\/media\/70270"}],"wp:attachment":[{"href":"https:\/\/ekonomigundemi.com.tr\/index.php\/wp-json\/wp\/v2\/media?parent=70269"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ekonomigundemi.com.tr\/index.php\/wp-json\/wp\/v2\/categories?post=70269"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ekonomigundemi.com.tr\/index.php\/wp-json\/wp\/v2\/tags?post=70269"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}