{"id":69392,"date":"2026-04-01T11:45:12","date_gmt":"2026-04-01T08:45:12","guid":{"rendered":"https:\/\/ekonomigundemi.com.tr\/index.php\/2026\/04\/01\/yogun-yagis-e-ticarette-saticilarin-satis-performansini-yukari-tasidi"},"modified":"2026-04-01T11:45:12","modified_gmt":"2026-04-01T08:45:12","slug":"yogun-yagis-e-ticarette-saticilarin-satis-performansini-yukari-tasidi","status":"publish","type":"post","link":"https:\/\/ekonomigundemi.com.tr\/index.php\/2026\/04\/01\/yogun-yagis-e-ticarette-saticilarin-satis-performansini-yukari-tasidi\/","title":{"rendered":"Yo\u011fun ya\u011f\u0131\u015f, e-ticarette sat\u0131c\u0131lar\u0131n \u200esat\u0131\u015f performans\u0131n\u0131 yukar\u0131 ta\u015f\u0131d\u0131"},"content":{"rendered":"

\u0130lkbahar\u0131n geli\u015fi beklenirken, Mart ay\u0131n\u0131n son g\u00fcnlerinde T\u00fcrkiye genelinde etkisini art\u0131ran ya\u011f\u0131\u015fl\u0131 hava dalgas\u0131, al\u0131\u015fveri\u015f davran\u0131\u015flar\u0131n\u0131 yeniden \u015fekillendirdi. \u0130stanbul\u2019da 80 saate yakla\u015fan kesintisiz ya\u011f\u0131\u015f\u0131n yan\u0131 s\u0131ra, farkl\u0131 \u015fehirlerde de g\u00f6r\u00fclen ya\u011fmur ve yer yer kar ya\u011f\u0131\u015f\u0131, kullan\u0131c\u0131lar\u0131n ihtiya\u00e7 odakl\u0131 al\u0131\u015fveri\u015fe y\u00f6nelmesine neden oldu.<\/p>\n

Trendyol verilerine g\u00f6re; \u015femsiye, bot, ya\u011fmurluk ve r\u00fczgarl\u0131k gibi hava ko\u015fullar\u0131yla do\u011frudan ili\u015fkili kategorilerde faaliyet g\u00f6steren sat\u0131c\u0131lar\u0131n sat\u0131\u015f performanslar\u0131nda, ge\u00e7ti\u011fimiz hafta sonundan itibaren ortalama y\u00fczde 26 art\u0131\u015f kaydedildi.<\/p>\n

\"\"\n<\/p>\n

Bu d\u00f6nemde en dikkat \u00e7ekici art\u0131\u015f, \u015femsiye kategorisinde ya\u015fand\u0131. M\u00fc\u015fterilerine \u015femsiye sunan Trendyol sat\u0131c\u0131lar\u0131n\u0131n sat\u0131\u015flar\u0131, y\u00fczde 179\u2019luk y\u00fckseli\u015fle en h\u0131zl\u0131 b\u00fcy\u00fcyen kategori oldu. Ya\u011fmurluk ve r\u00fczgarl\u0131k kategorisinde faaliyet g\u00f6steren sat\u0131c\u0131lar\u0131n sat\u0131\u015flar\u0131 ise y\u00fczde 37 artt\u0131. <\/p>\n

Yo\u011fun ya\u011f\u0131\u015f\u0131n etkisiyle kullan\u0131c\u0131lar\u0131n fonksiyonel \u00fcr\u00fcnlere y\u00f6nelmesi, Trendyol ekosistemindeki sat\u0131c\u0131lar i\u00e7in k\u0131sa s\u00fcrede artan bir talep ve sat\u0131\u015f f\u0131rsat\u0131 yaratt\u0131.<\/p>\n

<\/strong>
\nEKONOM\u0130 GAZETES\u0130 <\/p>\n","protected":false},"excerpt":{"rendered":"

T\u00fcrkiye genelinde etkili olan yo\u011fun ya\u011f\u0131\u015f, kullan\u0131c\u0131lar\u0131n e-ticaret al\u0131\u015fveri\u015f tercihlerini h\u0131zla \u200ede\u011fi\u015ftirirken, bu de\u011fi\u015fim Trendyol ekosistemindeki sat\u0131c\u0131lar\u0131n sat\u0131\u015f performans\u0131na da \u200edo\u011frudan yans\u0131d\u0131. Trendyol verilerine g\u00f6re, ya\u011fmurla ili\u015fkili kategorilerde sat\u0131\u015flar hafta \u200esonundan itibaren y\u00fczde 26 art\u0131\u015f g\u00f6sterdi. En y\u00fcksek art\u0131\u015f ise y\u00fczde 179 ile \u015femsiye \u200ekategorisinde ger\u00e7ekle\u015fti. Ya\u011fmurluk ve r\u00fczgarl\u0131k kategorilerinde ise 37\u2019lik bir art\u0131\u015f \u200eg\u00f6r\u00fcld\u00fc.\u200e<\/p>\n","protected":false},"author":1,"featured_media":69393,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"googlesitekit_rrm_CAow07ekDA:productID":"","footnotes":""},"categories":[4,1,10],"tags":[],"class_list":["post-69392","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-dunya","category-ekonomi","category-otomobil"],"_links":{"self":[{"href":"https:\/\/ekonomigundemi.com.tr\/index.php\/wp-json\/wp\/v2\/posts\/69392","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ekonomigundemi.com.tr\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/ekonomigundemi.com.tr\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/ekonomigundemi.com.tr\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/ekonomigundemi.com.tr\/index.php\/wp-json\/wp\/v2\/comments?post=69392"}],"version-history":[{"count":0,"href":"https:\/\/ekonomigundemi.com.tr\/index.php\/wp-json\/wp\/v2\/posts\/69392\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/ekonomigundemi.com.tr\/index.php\/wp-json\/wp\/v2\/media\/69393"}],"wp:attachment":[{"href":"https:\/\/ekonomigundemi.com.tr\/index.php\/wp-json\/wp\/v2\/media?parent=69392"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ekonomigundemi.com.tr\/index.php\/wp-json\/wp\/v2\/categories?post=69392"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ekonomigundemi.com.tr\/index.php\/wp-json\/wp\/v2\/tags?post=69392"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}