{"id":67904,"date":"2026-03-28T20:45:09","date_gmt":"2026-03-28T17:45:09","guid":{"rendered":"https:\/\/ekonomigundemi.com.tr\/index.php\/2026\/03\/28\/yes-oto-ikinciyeni-comu-satin-aldi"},"modified":"2026-03-28T20:45:09","modified_gmt":"2026-03-28T17:45:09","slug":"yes-oto-ikinciyeni-comu-satin-aldi","status":"publish","type":"post","link":"https:\/\/ekonomigundemi.com.tr\/index.php\/2026\/03\/28\/yes-oto-ikinciyeni-comu-satin-aldi\/","title":{"rendered":"Yes Oto \u0130kinciyeni.com\u2019u sat\u0131n ald\u0131"},"content":{"rendered":"

D\u00fcnyan\u0131n \u00f6nde gelen ara\u00e7 kiralama markalar\u0131ndan\u00a0Enterprise Rent-A-Car\u2019\u0131 2014 y\u0131l\u0131ndan bu yana T\u00fcrkiye\u2019de temsil eden Yes Oto, sekt\u00f6rdeki konumunu g\u00fc\u00e7lendirecek \u00f6nemli bir sat\u0131n almaya imza att\u0131. \u015eirket, dijital ara\u00e7 a\u00e7\u0131k art\u0131rma platformu ikinciyeni.com\u2019u b\u00fcnyesine katt\u0131.<\/p>\n

\"\"\n<\/p>\n

Yes Oto CEO\u2019su \u00d6zarslan Tang\u00fcn, 2014\u2019te ba\u015flayan yolculukta g\u00fc\u00e7l\u00fc bir b\u00fcy\u00fcme yakalad\u0131klar\u0131n\u0131 belirterek, son 11 y\u0131lda dolar baz\u0131nda ciroyu 35 kat art\u0131rd\u0131klar\u0131n\u0131 s\u00f6yledi. T\u00fcrkiye genelinde 120\u2019ye yak\u0131n ofis, 840 \u00e7al\u0131\u015fan ve yakla\u015f\u0131k 13 bin ara\u00e7l\u0131k filoya ula\u015ft\u0131klar\u0131n\u0131 ifade eden Tang\u00fcn, 2025 y\u0131l\u0131 cirosunun 17 milyar TL\u2019ye yakla\u015ft\u0131\u011f\u0131n\u0131, 2024\u2019te ise bu rakam\u0131n 10 milyar TL oldu\u011funu kaydetti.<\/p>\n

K\u00fcresel \u00f6l\u00e7ekte 1957 y\u0131l\u0131nda 7 ara\u00e7la kurulan Enterprise Rent-A-Car\u2019\u0131n bug\u00fcn 95 \u00fclkede yakla\u015f\u0131k 2,4 milyon ara\u00e7l\u0131k filoya ve 90 bin \u00e7al\u0131\u015fana ula\u015ft\u0131\u011f\u0131n\u0131 belirten Tang\u00fcn, \u015firketin y\u0131ll\u0131k 39 milyar dolarl\u0131k kiralama geliriyle d\u00fcnyan\u0131n en b\u00fcy\u00fck mobilite oyuncular\u0131ndan biri oldu\u011funu vurgulad\u0131.<\/p>\n

Sat\u0131n almayla birlikte ikinci el pazar\u0131nda da b\u00fcy\u00fcmeyi hedeflediklerini belirten Tang\u00fcn,\u00a0ikinciyeni.com\u2019un dijital a\u00e7\u0131k art\u0131rma modeli sayesinde ara\u00e7lar\u0131n ger\u00e7ek de\u011ferinde, h\u0131zl\u0131 ve \u015feffaf \u015fekilde sat\u0131lmas\u0131na olanak sa\u011flayaca\u011f\u0131n\u0131 ifade etti.<\/p>\n

T\u00fcrkiye\u2019de ikinci el otomobil ve hafif ticari ara\u00e7 pazar\u0131n\u0131n yakla\u015f\u0131k 9,4 milyon adetlik sat\u0131\u015f ve 9 trilyon TL\u2019lik b\u00fcy\u00fckl\u00fc\u011fe ula\u015ft\u0131\u011f\u0131n\u0131 belirten Tang\u00fcn, bu pazar\u0131n s\u0131f\u0131r ara\u00e7 sat\u0131\u015flar\u0131n\u0131n 5 ila 7 kat\u0131 b\u00fcy\u00fckl\u00fc\u011f\u00fcnde oldu\u011funa dikkat \u00e7ekti.<\/p>\n

Yes Oto\u2019nun hedefinin, ara\u00e7lar\u0131n t\u00fcm ya\u015fam d\u00f6ng\u00fcs\u00fcn\u00fc y\u00f6neterek kiralamadan ikinci ele uzanan entegre bir mobilite \u00e7\u00f6z\u00fcm\u00fc sunmak oldu\u011funu belirten Tang\u00fcn, ilerleyen s\u00fcre\u00e7te finansman \u00e7\u00f6z\u00fcmlerini de devreye alarak ikinciyeni.complatformunu b\u00fcy\u00fctmeyi planlad\u0131klar\u0131n\u0131 s\u00f6yledi.<\/p>\n

<\/strong>
\nEKONOM\u0130 GAZETES\u0130 <\/p>\n","protected":false},"excerpt":{"rendered":"

Yes Oto, Enterprise Rent-A-Car\u2019\u0131n T\u00fcrkiye\u2019deki ana franchise\u2019\u0131 olarak b\u00fcy\u00fcmesini s\u00fcrd\u00fcr\u00fcrken, ikinciyeni.com\u2019u sat\u0131n alarak ikinci el pazar\u0131na g\u00fc\u00e7l\u00fc bir giri\u015f yapt\u0131.<\/p>\n","protected":false},"author":1,"featured_media":67905,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"googlesitekit_rrm_CAow07ekDA:productID":"","footnotes":""},"categories":[4],"tags":[],"class_list":["post-67904","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-dunya"],"_links":{"self":[{"href":"https:\/\/ekonomigundemi.com.tr\/index.php\/wp-json\/wp\/v2\/posts\/67904","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ekonomigundemi.com.tr\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/ekonomigundemi.com.tr\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/ekonomigundemi.com.tr\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/ekonomigundemi.com.tr\/index.php\/wp-json\/wp\/v2\/comments?post=67904"}],"version-history":[{"count":0,"href":"https:\/\/ekonomigundemi.com.tr\/index.php\/wp-json\/wp\/v2\/posts\/67904\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/ekonomigundemi.com.tr\/index.php\/wp-json\/wp\/v2\/media\/67905"}],"wp:attachment":[{"href":"https:\/\/ekonomigundemi.com.tr\/index.php\/wp-json\/wp\/v2\/media?parent=67904"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ekonomigundemi.com.tr\/index.php\/wp-json\/wp\/v2\/categories?post=67904"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ekonomigundemi.com.tr\/index.php\/wp-json\/wp\/v2\/tags?post=67904"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}