{"id":65412,"date":"2026-03-24T11:45:10","date_gmt":"2026-03-24T08:45:10","guid":{"rendered":"https:\/\/ekonomigundemi.com.tr\/index.php\/2026\/03\/24\/loreal-turkiyenin-40-yillik-etkisi-deger-zinciri-butununde-40-milyar-tlye-ulasti"},"modified":"2026-03-24T11:45:10","modified_gmt":"2026-03-24T08:45:10","slug":"loreal-turkiyenin-40-yillik-etkisi-deger-zinciri-butununde-40-milyar-tlye-ulasti","status":"publish","type":"post","link":"https:\/\/ekonomigundemi.com.tr\/index.php\/2026\/03\/24\/loreal-turkiyenin-40-yillik-etkisi-deger-zinciri-butununde-40-milyar-tlye-ulasti\/","title":{"rendered":"L\u2019Oreal T\u00fcrkiye\u2019nin 40 y\u0131ll\u0131k etkisi, de\u011fer zinciri b\u00fct\u00fcn\u00fcnde 40 milyar TL\u2019ye ula\u015ft\u0131"},"content":{"rendered":"

L\u2019Or\u00e9al Grup i\u00e7erisinde T\u00fcrkiye\u2019nin \u00f6nemli bir yere sahip oldu\u011funu belirten L\u2019Or\u00e9al T\u00fcrkiye \u00dclke Genel M\u00fcd\u00fcr\u00fc Vanya Panayotova, \u201cT\u00fcrkiye\u2019de yaratm\u0131\u015f oldu\u011fumuz etkimizi art\u0131rmak i\u00e7in \u00e7al\u0131\u015fmalar\u0131m\u0131z\u0131 s\u00fcrd\u00fcr\u00fcyoruz\u201d dedi.<\/p>\n

T\u00fcrkiye\u2019nin tekno-g\u00fczellik lideri L\u2019Or\u00e9al T\u00fcrkiye, bu y\u0131l 40\u2019\u0131nc\u0131 ya\u015f\u0131n\u0131 kutluyor. T\u00fcrkiye\u2019de yaratt\u0131\u011f\u0131 sosyoekonomik etkiyi ba\u011f\u0131ms\u0131z bir kurulu\u015f ile mercek alt\u0131na alan \u015firket, T\u00fcrkiye\u2019deki de\u011fer zincirinde 40 milyar TL\u2019lik etki yaratt\u0131\u011f\u0131n\u0131 ortaya koydu. \u0130stanbul\u2019daki merkez ofisi ve da\u011f\u0131t\u0131m merkeziyle, 22 global markaya ev sahipli\u011fi yapan L\u2019Or\u00e9al T\u00fcrkiye, do\u011frudan yakla\u015f\u0131k 1000 ki\u015fiye istihdam sa\u011flarken; yap\u0131lan ara\u015ft\u0131rmaya g\u00f6re L\u2019Or\u00e9al T\u00fcrkiye\u2019nin yaratt\u0131\u011f\u0131 her bir istihdam\u0131n ekosistemde 12 \u00e7arpan etkisine sahip oldu\u011fu \u00f6l\u00e7\u00fcmlendi. Bu veriler, \u015firketin yaratt\u0131\u011f\u0131 katma de\u011ferin yaln\u0131zca g\u00fczellik sekt\u00f6r\u00fcyle s\u0131n\u0131rl\u0131 kalmad\u0131\u011f\u0131n\u0131; perakende, da\u011f\u0131t\u0131m ve hizmet sekt\u00f6r\u00fc gibi pek \u00e7ok farkl\u0131 i\u015f kolunda da pozitif etki yaratt\u0131\u011f\u0131n\u0131 ortaya koyuyor.<\/p>\n

T\u00fcrkiye\u2019de pazar b\u00fcy\u00fckl\u00fc\u011f\u00fc 217 milyar TL oldu<\/p>\n

Ger\u00e7ekle\u015ftirilen sosyoekonomik ara\u015ft\u0131rmada, yerel verilerin yan\u0131 s\u0131ra k\u00fcresel g\u00fczellik end\u00fcstrisinin yaratt\u0131\u011f\u0131 etkiye de dikkat \u00e7ekildi. Buna g\u00f6re, 2024 y\u0131l\u0131nda bir \u00f6nceki y\u0131la g\u00f6re y\u00fczde 4,5 b\u00fcy\u00fcyerek 290 milyar Euro\u2019ya ula\u015fan g\u00fczellik sekt\u00f6r\u00fcn\u00fcn, 2030 y\u0131l\u0131na kadar 380 milyar Euro\u2019luk bir pazar b\u00fcy\u00fckl\u00fc\u011f\u00fcne eri\u015fmesi bekleniyor. Bug\u00fcn yakla\u015f\u0131k 4,2 milyar t\u00fcketiciye sahip olan g\u00fczellik end\u00fcstrisinin, 2030 y\u0131l\u0131na kadar 750 milyon yeni t\u00fcketiciye daha ula\u015fmas\u0131 \u00f6ng\u00f6r\u00fcl\u00fcyor.<\/p>\n

Sekt\u00f6r\u00fcn global g\u00fcc\u00fcn\u00fcn ve inovasyon oda\u011f\u0131n\u0131n vurguland\u0131\u011f\u0131 ara\u015ft\u0131rmada, d\u00fcnyan\u0131n en b\u00fcy\u00fck 7 g\u00fczellik \u015firketinden 5\u2019inin merkezinin Avrupa\u2019da oldu\u011fu ve end\u00fcstrinin y\u0131ll\u0131k 2 milyar Euro\u2019luk Ar-Ge harcamas\u0131 yapt\u0131\u011f\u0131 kaydedildi. \u0130stihdam taraf\u0131nda ise \u00e7arp\u0131c\u0131 bir tablo \u00e7izen ara\u015ft\u0131rmada sekt\u00f6r\u00fcn, Avrupa\u2019da 1,9 milyon ki\u015fiye do\u011frudan istihdam sa\u011flad\u0131\u011f\u0131n\u0131 ortaya koyarken, i\u015f g\u00fcc\u00fcn\u00fcn y\u00fczde 72\u2019sinin kad\u0131nlardan ve y\u00fczde 12\u2019sinin 25 ya\u015f alt\u0131 ki\u015filerden olu\u015ftu\u011funu g\u00f6sterdi.<\/p>\n

K\u00fcresel \u00f6l\u00e7ekteki bu b\u00fcy\u00fcme potansiyelinin T\u00fcrkiye\u2019deki yans\u0131malar\u0131 da incelendi. Buna g\u00f6re 2025 y\u0131l\u0131nda 217 milyar TL\u2019ye ula\u015fan T\u00fcrkiye g\u00fczellik end\u00fcstrisinin b\u00fcy\u00fckl\u00fc\u011f\u00fcn\u00fcn, g\u00fc\u00e7l\u00fc bir ivmeyle 2033 y\u0131l\u0131nda 384 milyar TL\u2019ye ula\u015fmas\u0131 bekleniyor.<\/p>\n

\u2018Stratejik bir \u00e7ekim merkezi\u2019<\/p>\n

L\u2019Or\u00e9al Grup i\u00e7erisinde T\u00fcrkiye\u2019nin kritik bir rol \u00fcstlendi\u011fini belirten L\u2019Or\u00e9al T\u00fcrkiye \u00dclke Genel M\u00fcd\u00fcr\u00fc Vanya Panayotova, \u201cT\u00fcrkiye g\u00fczellik pazar\u0131; sahip oldu\u011fu ekonomik potansiyel ve k\u00fclt\u00fcrel g\u00fcc\u00fcyle dinamik bir ivme yakalarken; Avrupa b\u00f6lgesi i\u00e7in de stratejik bir \u00e7ekim merkezi konumunda bulunuyor. 2025 y\u0131l\u0131nda %33 de\u011fer ve %5 adetsel b\u00fcy\u00fcme kaydeden T\u00fcrkiye g\u00fczellik pazar\u0131nda, L\u2019Or\u00e9al T\u00fcrkiye olarak pazar dinamiklerinin \u00fczerine \u00e7\u0131karak de\u011ferde %37 oran\u0131nda stratejik bir b\u00fcy\u00fcme ger\u00e7ekle\u015ftirdik. D\u00fcnyada g\u00fczellik pazar\u0131n\u0131n adetsel bazda sadece %1 b\u00fcy\u00fcd\u00fc\u011f\u00fc bir d\u00f6nemde elde edilen %5\u2019lik bu pazar ivmesi, T\u00fcrkiye\u2019nin k\u00fcresel \u00f6l\u00e7ekteki stratejik \u00f6nemini ve y\u00fcksek b\u00fcy\u00fcme potansiyelini bir kez daha kan\u0131tl\u0131yor. T\u00fcrkiye\u2019nin gen\u00e7 ve dinamik yap\u0131s\u0131 sayesinde gelecek d\u00f6nemde de b\u00fcy\u00fcmesini s\u00fcrd\u00fcrece\u011fine olan inanc\u0131m\u0131z tam. Biz de L\u2019Or\u00e9al T\u00fcrkiye olarak, her y\u0131l pazar\u0131n b\u00fcy\u00fcme oran\u0131n\u0131n bir bu\u00e7uk ila iki kat\u0131 kadar b\u00fcy\u00fcmeyi hedefleyerek sekt\u00f6rdeki \u00f6nc\u00fc konumumuzu peki\u015ftiriyoruz. T\u00fcrkiye\u2019de daha fazla t\u00fcketiciye ula\u015farak, g\u00fczelli\u011fi bir deneyim olarak sunuyor; inovatif \u00fcr\u00fcnlerimizi pazara sunarak b\u00fcy\u00fcmenin itici g\u00fcc\u00fc olmaya devam ediyoruz. B\u00f6ylece \u00fclkemiz i\u00e7in yaratt\u0131\u011f\u0131m\u0131z sosyoekonomik etkimizi her ge\u00e7en y\u0131l art\u0131r\u0131yoruz\u201d dedi.<\/p>\n

\"\"\n<\/p>\n

Liderlik pozisyonlar\u0131n\u0131n y\u00fczde 50\u2019si kad\u0131nlara emanet<\/p>\n

L\u2019Or\u00e9al T\u00fcrkiye sosyoekonomik ara\u015ft\u0131rma kapsam\u0131nda gezegene ve insana olan katk\u0131s\u0131n\u0131 da inceledi. 2024 y\u0131l\u0131nda liderlik pozisyonlar\u0131n\u0131n y\u00fczde 50\u2019sini kad\u0131nlara emanet eden \u015firket, 2025 DIAL Global Endeksi\u2019ne g\u00f6re \u00e7e\u015fitlilik, hakkaniyet ve kapsay\u0131c\u0131l\u0131k konusundaki ba\u015far\u0131s\u0131n\u0131 kan\u0131tlayarak d\u00fcnyan\u0131n bu alanlardaki en iyi 50 \u015firketinden biri oldu.<\/p>\n

Toplumsal fayda odakl\u0131 projelerle de fark yaratan L\u2019Or\u00e9al T\u00fcrkiye, \u2018Bilim Kad\u0131nlar\u0131 \u0130\u00e7in\u2019 program\u0131 ile alan\u0131nda T\u00fcrkiye\u2019nin en uzun soluklu kurumsal sosyal sorumluluk projesini s\u00fcrd\u00fcrerek bug\u00fcne kadar 128 bilim kad\u0131n\u0131n projesine destek oldu. Gen\u00e7 istihdam\u0131n\u0131 da \u00f6ncelikleri aras\u0131na alan \u015firket, \u2018L\u2019Or\u00e9al ile Benim Gelece\u011fim\u2019 program\u0131yla sadece 2024 y\u0131l\u0131nda 30 ya\u015f alt\u0131 bireyler i\u00e7in 127 i\u015f imk\u00e2n\u0131 yaratt\u0131.<\/p>\n

Kapsay\u0131c\u0131 tedarik yakla\u015f\u0131m\u0131yla, kad\u0131n giri\u015fimcileri, k\u00fc\u00e7\u00fck i\u015fletmeleri ve deneyimli \u00e7al\u0131\u015fanlar\u0131 destekleyerek 125 payda\u015fa s\u00fcrd\u00fcr\u00fclebilir fayda sa\u011flayan L\u2019Or\u00e9al T\u00fcrkiye, T\u00fcrkiye\u2019deki 22 markas\u0131n\u0131n her biri ile topluma de\u011fer katmak i\u00e7in \u00e7ok \u00e7e\u015fitli alanlarda sosyal sorumluluk projeleri \u00fcstlenmeye devam ediyor.<\/p>\n

40 y\u0131ld\u0131r “d\u00fcnyay\u0131 harekete ge\u00e7iren g\u00fczelli\u011fi yaratma” misyonuyla \u00e7al\u0131\u015fan L\u2019Or\u00e9al T\u00fcrkiye, \u00f6n\u00fcm\u00fczdeki d\u00f6nemde de insan\u0131 ve toplumu merkezine alan bu g\u00fc\u00e7l\u00fc ekosistemi b\u00fcy\u00fcterek T\u00fcrkiye i\u00e7in de\u011fer yaratmaya devam etmeyi hedefliyor.<\/p>\n

<\/strong>
\nEKONOM\u0130 GAZETES\u0130 <\/p>\n","protected":false},"excerpt":{"rendered":"

L\u2019Or\u00e9al T\u00fcrkiye, \u00fclkedeki 40\u2019\u0131nc\u0131 y\u0131l\u0131n\u0131 kutlarken, ba\u011f\u0131ms\u0131z bir kurulu\u015f taraf\u0131ndan ger\u00e7ekle\u015ftirilen, \u00fclke ekonomisine olan etkisini \u00f6l\u00e7\u00fcmledi\u011fi sosyoekonomik ara\u015ft\u0131rman\u0131n sonu\u00e7lar\u0131n\u0131 duyurdu. \u015eirket, T\u00fcrkiye ekonomisine de\u011fer zinciri b\u00fct\u00fcn\u00fcnde 40 milyar TL\u2019lik etki yarat\u0131rken, sa\u011flad\u0131\u011f\u0131 her bir istihdam\u0131n 12 \u00e7arpan etkisine sahip oldu\u011funu \u00f6l\u00e7\u00fcmledi. <\/p>\n","protected":false},"author":1,"featured_media":65413,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"googlesitekit_rrm_CAow07ekDA:productID":"","footnotes":""},"categories":[4,11],"tags":[],"class_list":["post-65412","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-dunya","category-saglik"],"_links":{"self":[{"href":"https:\/\/ekonomigundemi.com.tr\/index.php\/wp-json\/wp\/v2\/posts\/65412","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ekonomigundemi.com.tr\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/ekonomigundemi.com.tr\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/ekonomigundemi.com.tr\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/ekonomigundemi.com.tr\/index.php\/wp-json\/wp\/v2\/comments?post=65412"}],"version-history":[{"count":0,"href":"https:\/\/ekonomigundemi.com.tr\/index.php\/wp-json\/wp\/v2\/posts\/65412\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/ekonomigundemi.com.tr\/index.php\/wp-json\/wp\/v2\/media\/65413"}],"wp:attachment":[{"href":"https:\/\/ekonomigundemi.com.tr\/index.php\/wp-json\/wp\/v2\/media?parent=65412"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ekonomigundemi.com.tr\/index.php\/wp-json\/wp\/v2\/categories?post=65412"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ekonomigundemi.com.tr\/index.php\/wp-json\/wp\/v2\/tags?post=65412"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}