Pusula Yat\u0131r\u0131m’\u0131n analizine g\u00f6re, 2025 y\u0131l\u0131nda s\u0131k\u0131 para politikalar\u0131 ve zorlu makroekonomik ko\u015fullar\u0131n etkisiyle t\u00fcketici talebinde normalle\u015fme ya\u015fand\u0131\u011f\u0131, buna ra\u011fmen \u015firketin stratejik \u00f6nceliklerine odaklanarak operasyonel \u00e7evikli\u011fini korudu\u011fu belirtildi.<\/p>\n
\u015eirketin, premium \u00fcr\u00fcn segmenti, denim odakl\u0131 yap\u0131 ve gen\u00e7 kitleye y\u00f6nelik marka konumland\u0131rmas\u0131yla b\u00fcy\u00fcmesini s\u00fcrd\u00fcrd\u00fc\u011f\u00fc aktar\u0131lan de\u011ferlendirmede, T\u00fcrkiye jean pazar\u0131nda y\u00fczde 25 pay ile liderli\u011fin korundu\u011fu ve haz\u0131r giyim pazar\u0131nda ilk \u00fc\u00e7 oyuncu aras\u0131nda yer al\u0131nd\u0131\u011f\u0131 ifade edildi. Marka bilinirli\u011finin g\u00fc\u00e7l\u00fc seyrini s\u00fcrd\u00fcrd\u00fc\u011f\u00fc ve m\u00fc\u015fteri kazan\u0131m\u0131n\u0131n devam etti\u011fi kaydedildi.<\/p>\n
M\u00fc\u015fteri deneyimi taraf\u0131nda ise ma\u011faza konsept d\u00f6n\u00fc\u015f\u00fcmleri ve dijital kanallarda yap\u0131lan iyile\u015ftirmelerle omnichannel yap\u0131n\u0131n g\u00fc\u00e7lendirildi\u011fi vurguland\u0131. Sadakat program\u0131 ve veri odakl\u0131 m\u00fc\u015fteri y\u00f6netimi sayesinde m\u00fc\u015fteri davran\u0131\u015flar\u0131n\u0131n daha etkin analiz edildi\u011fi ve ki\u015fiselle\u015ftirilmi\u015f kampanyalarla m\u00fc\u015fteri aktivitesinin art\u0131r\u0131ld\u0131\u011f\u0131 belirtildi.<\/p>\n
Pusula Yat\u0131r\u0131m\u2019\u0131n analizine g\u00f6re, 2026 y\u0131l\u0131nda T\u00fcrkiye\u2019de s\u0131k\u0131 para politikas\u0131n\u0131n t\u00fcketici talebi \u00fczerindeki bask\u0131s\u0131n\u0131n devam etmesi bekleniyor. Buna kar\u015f\u0131n \u015firketin uzun vadeli stratejisini koruyarak b\u00fcy\u00fcmesini s\u00fcrd\u00fcrmeyi hedefledi\u011fi ifade edildi. Bu kapsamda T\u00fcrkiye\u2019de 15 yeni ma\u011faza a\u00e7\u0131lmas\u0131, 15 ma\u011fazan\u0131n geni\u015fletilmesi ve 30 ma\u011fazan\u0131n yenilenmesi planlan\u0131rken, ABD\u2019de 6 yeni ma\u011faza a\u00e7\u0131lmas\u0131 \u00f6ng\u00f6r\u00fcl\u00fcyor.<\/p>\n
Finansal beklentiler taraf\u0131nda ise \u015firketin 2026 y\u0131l\u0131 i\u00e7in yakla\u015f\u0131k y\u00fczde 5 (+\/-1) ciro b\u00fcy\u00fcmesi ve y\u00fczde 18 civar\u0131nda FAV\u00d6K marj\u0131 hedefledi\u011fi, net nakit pozisyonunu korumay\u0131 ve yat\u0131r\u0131m\/ciro oran\u0131n\u0131 y\u00fczde 6 seviyesinde tutmay\u0131 planlad\u0131\u011f\u0131 aktar\u0131ld\u0131. 2027 y\u0131l\u0131nda ise daha g\u00fc\u00e7l\u00fc bir talep ortam\u0131 beklendi\u011fi ifade edildi.<\/p>\n
Y\u0131l\u0131n ilk aylar\u0131na ili\u015fkin verilerin talepte kademeli toparlanmaya i\u015faret etti\u011fi belirtilirken, \u015fubat ay\u0131nda T\u00fcrkiye sat\u0131\u015flar\u0131nda nominal bazda g\u00fc\u00e7l\u00fc art\u0131\u015f g\u00f6zlendi\u011fi, mart ay\u0131n\u0131n ilk haftalar\u0131nda da Ramazan etkisiyle sat\u0131\u015f performans\u0131n\u0131n y\u00fckseldi\u011fi kaydedildi.<\/p>\n
Analizde, T\u00fcrkiye\u2019de yeni ma\u011fazalar\u0131n geri d\u00f6n\u00fc\u015f s\u00fcresinin genellikle 1-2 y\u0131l aras\u0131nda, baz\u0131 durumlarda 12 aya kadar indi\u011fi; ABD\u2019de ise bu s\u00fcrenin yakla\u015f\u0131k 3 y\u0131l seviyesinde oldu\u011fu bilgisine yer verildi. Yat\u0131r\u0131m maliyetlerinin T\u00fcrkiye\u2019de metrekare ba\u015f\u0131na yakla\u015f\u0131k 700 dolar, ABD\u2019de ise 1.500 dolar civar\u0131nda oldu\u011fu, ABD\u2019deki te\u015fviklerin bu maliyetleri k\u0131smen dengeledi\u011fi ifade edildi.<\/p>\n
Ma\u011faza yenileme ve geni\u015fletme yat\u0131r\u0131mlar\u0131n\u0131n \u00fcr\u00fcn devir h\u0131z\u0131n\u0131 art\u0131rd\u0131\u011f\u0131, m\u00fc\u015fteri frekans\u0131 ve sepet b\u00fcy\u00fckl\u00fc\u011f\u00fcnde iyile\u015fme sa\u011flad\u0131\u011f\u0131 belirtilirken, ma\u011faza alanlar\u0131n\u0131n b\u00fcy\u00fcmesiyle m\u00fc\u015fteri trafi\u011finde art\u0131\u015f g\u00f6zlendi\u011fi aktar\u0131ld\u0131.<\/p>\n
Pusula Yat\u0131r\u0131m, \u015firketin zay\u0131f talep ko\u015fullar\u0131na ra\u011fmen k\u00e2rl\u0131l\u0131\u011f\u0131n\u0131 korudu\u011funu ancak 2026 y\u0131l\u0131na ili\u015fkin s\u0131n\u0131rl\u0131 b\u00fcy\u00fcme beklentilerinin yukar\u0131 y\u00f6nl\u00fc potansiyeli k\u0131s\u0131tlad\u0131\u011f\u0131n\u0131 belirterek, hisseye y\u00f6nelik de\u011ferlendirmesini \u201cn\u00f6tr\u201d olarak a\u00e7\u0131klad\u0131.<\/p>\n
<\/strong> \u0130stanbul, 19 Mart (Hibya) – Pusula Yat\u0131r\u0131m, perakende sekt\u00f6r\u00fcnde faaliyet g\u00f6steren bir \u015firketin 2025 y\u0131l\u0131 performans\u0131 ve 2026 y\u0131l\u0131na ili\u015fkin beklentilerine dair de\u011ferlendirmelerini payla\u015ft\u0131.<\/p>\n","protected":false},"author":1,"featured_media":63346,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"googlesitekit_rrm_CAow07ekDA:productID":"","footnotes":""},"categories":[4,1,9],"tags":[],"class_list":["post-63345","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-dunya","category-ekonomi","category-manset"],"_links":{"self":[{"href":"https:\/\/ekonomigundemi.com.tr\/index.php\/wp-json\/wp\/v2\/posts\/63345","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ekonomigundemi.com.tr\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/ekonomigundemi.com.tr\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/ekonomigundemi.com.tr\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/ekonomigundemi.com.tr\/index.php\/wp-json\/wp\/v2\/comments?post=63345"}],"version-history":[{"count":0,"href":"https:\/\/ekonomigundemi.com.tr\/index.php\/wp-json\/wp\/v2\/posts\/63345\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/ekonomigundemi.com.tr\/index.php\/wp-json\/wp\/v2\/media\/63346"}],"wp:attachment":[{"href":"https:\/\/ekonomigundemi.com.tr\/index.php\/wp-json\/wp\/v2\/media?parent=63345"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ekonomigundemi.com.tr\/index.php\/wp-json\/wp\/v2\/categories?post=63345"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ekonomigundemi.com.tr\/index.php\/wp-json\/wp\/v2\/tags?post=63345"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
\nEKONOM\u0130 GAZETES\u0130 <\/p>\n","protected":false},"excerpt":{"rendered":"