{"id":61804,"date":"2026-03-16T13:15:28","date_gmt":"2026-03-16T10:15:28","guid":{"rendered":"https:\/\/ekonomigundemi.com.tr\/index.php\/2026\/03\/16\/saglikta-primler-200-milyar-tlyi-asti-medisa-buyumede-pazari-ikiye-katladi"},"modified":"2026-03-16T13:15:28","modified_gmt":"2026-03-16T10:15:28","slug":"saglikta-primler-200-milyar-tlyi-asti-medisa-buyumede-pazari-ikiye-katladi","status":"publish","type":"post","link":"https:\/\/ekonomigundemi.com.tr\/index.php\/2026\/03\/16\/saglikta-primler-200-milyar-tlyi-asti-medisa-buyumede-pazari-ikiye-katladi\/","title":{"rendered":"Sa\u011fl\u0131kta primler 200 milyar TL\u2019yi a\u015ft\u0131, Medisa b\u00fcy\u00fcmede pazar\u0131 ikiye katlad\u0131"},"content":{"rendered":"

\u00a0<\/p>\n

\"\"\n<\/p>\n

T\u00fcrkiye\u2019de kararl\u0131 b\u00fcy\u00fcmesine devam eden sigorta sekt\u00f6r\u00fc, toplam prim \u00fcretimini 1,2 trilyon TL\u2019nin \u00fczerine ta\u015f\u0131d\u0131. T\u00fcrkiye Sigorta Birli\u011fi (TSB) verilerine g\u00f6re, 2025 y\u0131l\u0131nda sigortada \u00fcretilen toplam primin y\u00fczde 85,4\u2019\u00fc hayat d\u0131\u015f\u0131ndan gelirken, hayat sigortac\u0131l\u0131\u011f\u0131n\u0131n pay\u0131 ise y\u00fczde 14,6 olarak ger\u00e7ekle\u015fti.<\/p>\n

Sigorta sekt\u00f6r\u00fcn\u00fcn 2025 y\u0131l\u0131 sonu\u00e7lar\u0131n\u0131 de\u011ferlendiren Medisa Genel M\u00fcd\u00fcr\u00fc Esra \u00d6ge, Medisa\u2019n\u0131n da ana faaliyet alan\u0131 olan hastal\u0131k-sa\u011fl\u0131k bran\u015f\u0131n\u0131n, \u2018hukuksal koruma\u2019 ve \u2018destek\u2019ten sonra en \u00e7ok prim art\u0131\u015f\u0131 sa\u011flayan bran\u015f oldu\u011funun alt\u0131n\u0131 \u00e7izerken, \u201cHastal\u0131k-sa\u011fl\u0131k bran\u015f\u0131nda 2025 y\u0131l\u0131nda yap\u0131lan toplam prim \u00fcretimi 211 milyar TL ile bug\u00fcne kadarki en y\u00fcksek seviyeye ula\u015ft\u0131. Toplam prim \u00fcretiminde bir \u00f6nceki y\u0131la g\u00f6re y\u00fczde 55\u2019lik bir art\u0131\u015f s\u00f6z konusu. Genel da\u011f\u0131l\u0131ma bakt\u0131\u011f\u0131m\u0131zda da hastal\u0131k-sa\u011fl\u0131k bran\u015f\u0131 hayat d\u0131\u015f\u0131 i\u00e7erisinde y\u00fczde 20,29\u2019luk bir paya sahip\u201d dedi.<\/p>\n

\"\"
\n<\/strong><\/p>\n

En y\u00fcksek prim art\u0131\u015f\u0131 yakalayan \u00f6zel sekt\u00f6r oyuncusu<\/p>\n

Ticari faaliyetlerine 2024 ortas\u0131nda ba\u015flayan Medisa\u2019n\u0131n, sadece bir sigorta \u015firketi de\u011fil sa\u011fl\u0131kta bir yol arkada\u015f\u0131 olarak sekt\u00f6rde fark yaratt\u0131\u011f\u0131n\u0131n alt\u0131n\u0131 \u00e7izen Esra \u00d6ge, \u201cBir yandan insanlar\u0131n sa\u011fl\u0131kl\u0131 ya\u015fam anlay\u0131\u015flar\u0131nda d\u00f6n\u00fc\u015f\u00fcm yaratmaya \u00e7al\u0131\u015f\u0131rken bir yandan da sa\u011fl\u0131k sigortac\u0131l\u0131\u011f\u0131ndaki uzmanl\u0131\u011f\u0131m\u0131z\u0131 i\u015f sonu\u00e7lar\u0131m\u0131za yans\u0131tmaya gayret ediyoruz. Bu kapsamda 2025\u2019i de hedeflerimiz do\u011frultusunda tamamlad\u0131k. Sabanc\u0131 Toplulu\u011fu b\u00fcnyesinde yer alan di\u011fer bir \u015firket olan Aksigorta ile ger\u00e7ekle\u015ftirdi\u011fimiz stratejik i\u015f birli\u011finin de \u00e7ok b\u00fcy\u00fck katk\u0131lar\u0131yla, toplam prim \u00fcretimimizi bir y\u0131lda y\u00fczde 100\u2019\u00fcn \u00fczerinde art\u0131rd\u0131k. Di\u011fer bir ifadeyle, pazar\u0131n iki kat\u0131ndan daha y\u00fcksek bir prim b\u00fcy\u00fcmesine imza att\u0131k. TSB\u2019nin 2025 sonu\u00e7lar\u0131na g\u00f6re, pazardaki en b\u00fcy\u00fck 10 oyuncu aras\u0131nda primini en \u00e7ok art\u0131ran \u00f6zel sa\u011fl\u0131k \u015firketiyiz\u201d diye konu\u015ftu.<\/p>\n

Sigortac\u0131l\u0131k, dijital sa\u011fl\u0131k oda\u011f\u0131nda stratejik bir d\u00f6n\u00fc\u015f\u00fcmden ge\u00e7iyor<\/p>\n

Sekt\u00f6r\u00fcn finansal b\u00fcy\u00fcmesinin yan\u0131nda stratejik d\u00f6n\u00fc\u015f\u00fcm\u00fcn\u00fcn de \u00e7ok \u00f6nemli oldu\u011funun alt\u0131n\u0131 \u00e7izen Esra \u00d6ge, m\u00fc\u015fteriler i\u00e7in gelecekteki en b\u00fcy\u00fck de\u011fer \u00f6nerisinin dijitalden gelece\u011fini ifade etti. D\u00fcnya genelinde ve T\u00fcrkiye\u2019de ya\u015fam s\u00fcresi uzarken, sa\u011fl\u0131kl\u0131 ya\u015fam s\u00fcresinin ayn\u0131 h\u0131zda artmad\u0131\u011f\u0131n\u0131 da s\u00f6zlerine ekleyen Esra \u00d6ge, \u201cBu durum sa\u011fl\u0131k sistemleri \u00fczerinde ciddi bir bask\u0131 olu\u015fturuyor. Bu \u00e7er\u00e7evede, sigorta \u015firketlerinin rol\u00fcn\u00fcn d\u00f6n\u00fc\u015fece\u011fi \u00e7ok net bir ger\u00e7ek. \u00d6n\u00fcm\u00fczdeki d\u00f6nemde sigorta \u015firketlerinin yaln\u0131zca tedavi giderlerini finanse eden yap\u0131lar de\u011fil; sa\u011fl\u0131kl\u0131 ya\u015fam\u0131 destekleyen, \u00f6nleyici hizmetler sunan ve bireylerin sa\u011fl\u0131k yolculu\u011funu y\u00f6neten platformlar haline gelece\u011fine inan\u0131yoruz. Bunun i\u00e7in de dijitali sadece bir ara\u00e7 olarak kullanmayan; bunun \u00f6tesinde dijitali i\u015f modelinin merkezine yerle\u015ftiren platformlar\u0131n \u00f6nemi her ge\u00e7en g\u00fcn artacak. Bizim asl\u0131nda kendimizi bir sa\u011fl\u0131k \u015firketi olarak konumland\u0131rmam\u0131z\u0131n en b\u00fcy\u00fck nedeni de bu. Amac\u0131m\u0131z bu yolda \u00f6nc\u00fc olmak. Sekt\u00f6re farkl\u0131 bir bak\u0131\u015f a\u00e7\u0131s\u0131 kazand\u0131rarak; \u2018sa\u011fl\u0131kl\u0131 bireylerden sa\u011fl\u0131kl\u0131 bir toplum\u2019 yaratma amac\u0131m\u0131z\u0131 g\u00fc\u00e7lendirmek ifadelerini kulland\u0131.<\/p>\n

<\/strong>
\nEKONOM\u0130 GAZETES\u0130 <\/p>\n","protected":false},"excerpt":{"rendered":"

Hastal\u0131k \u2013 sa\u011fl\u0131k bran\u015f\u0131nda toplam prim \u00fcretiminin tarihte ilk kez 200 milyar TL seviyesini a\u015ft\u0131\u011f\u0131n\u0131 ifade eden Medisa Genel M\u00fcd\u00fcr\u00fc Esra \u00d6ge, \u201cHastal\u0131k-sa\u011fl\u0131kta toplam prim art\u0131\u015f\u0131 2024 y\u0131l\u0131na g\u00f6re y\u00fczde 55 oran\u0131nda ger\u00e7ekle\u015firken, ayn\u0131 d\u00f6nemde Medisa\u2019daki art\u0131\u015f\u0131m\u0131z ise \u00f6zellikle yapt\u0131\u011f\u0131m\u0131z stratejik i\u015f birlikleri sayesinde y\u00fczde 100\u2019\u00fcn \u00fczerinde ger\u00e7ekle\u015fti. 2025 y\u0131l\u0131 sonu\u00e7lar\u0131na g\u00f6re, pazardaki en b\u00fcy\u00fck 10 oyuncu aras\u0131nda primini en \u00e7ok art\u0131ran \u00f6zel sa\u011fl\u0131k \u015firketiyiz\u201d dedi.<\/p>\n","protected":false},"author":1,"featured_media":61805,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"googlesitekit_rrm_CAow07ekDA:productID":"","footnotes":""},"categories":[1],"tags":[],"class_list":["post-61804","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ekonomi"],"_links":{"self":[{"href":"https:\/\/ekonomigundemi.com.tr\/index.php\/wp-json\/wp\/v2\/posts\/61804","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ekonomigundemi.com.tr\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/ekonomigundemi.com.tr\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/ekonomigundemi.com.tr\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/ekonomigundemi.com.tr\/index.php\/wp-json\/wp\/v2\/comments?post=61804"}],"version-history":[{"count":0,"href":"https:\/\/ekonomigundemi.com.tr\/index.php\/wp-json\/wp\/v2\/posts\/61804\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/ekonomigundemi.com.tr\/index.php\/wp-json\/wp\/v2\/media\/61805"}],"wp:attachment":[{"href":"https:\/\/ekonomigundemi.com.tr\/index.php\/wp-json\/wp\/v2\/media?parent=61804"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ekonomigundemi.com.tr\/index.php\/wp-json\/wp\/v2\/categories?post=61804"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ekonomigundemi.com.tr\/index.php\/wp-json\/wp\/v2\/tags?post=61804"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}