Ticaret Bakanl\u0131\u011f\u0131, “Made in T\u00fcrkiye” damgal\u0131 \u00fcr\u00fcnlerin d\u00fcnya pazarlar\u0131ndaki g\u00fcc\u00fcn\u00fc art\u0131rmak ve katma de\u011ferli ihracat\u0131 art\u0131rmak amac\u0131yla yeni bir destek unsuru devreye ald\u0131.<\/p>\n
Bakanl\u0131k, rekabetin yaln\u0131zca \u00fcr\u00fcn odakl\u0131 de\u011fil, marka ve pazar hakimiyeti odakl\u0131 ya\u015fand\u0131\u011f\u0131 g\u00fcn\u00fcm\u00fczde, ihracat\u00e7\u0131lar\u0131n uluslararas\u0131 marka a\u011flar\u0131na entegre olmas\u0131n\u0131 hedefledi\u011fini bildirdi.<\/p>\n
Bu vizyon do\u011frultusunda, \u015eirket ve Marka Al\u0131m Deste\u011fi mekanizmas\u0131n\u0131n kapsam\u0131 geni\u015fletildi.<\/p>\n
Ticaret Bakanl\u0131\u011f\u0131\u2019ndan yap\u0131lan a\u00e7\u0131klamada, “T\u00fcrkiye’de \u00fcretim ve tedarik s\u00fcre\u00e7leri ger\u00e7ekle\u015ftirilen firmalar\u0131m\u0131z\u0131n, yurt d\u0131\u015f\u0131nda sat\u0131n ald\u0131klar\u0131 yabanc\u0131 markaya y\u00f6nelik birimlerin kira giderleri ile s\u00f6z konusu markaya y\u00f6nelik ger\u00e7ekle\u015ftirilen tan\u0131t\u0131m ve pazarlama faaliyetleri devlet destekleri kapsam\u0131na al\u0131nm\u0131\u015ft\u0131r.” bilgisi payla\u015f\u0131ld\u0131.<\/p>\n
A\u00e7\u0131klamada, firmalar\u0131n halihaz\u0131rda tedarik\u00e7isi olduklar\u0131 m\u00fc\u015fterileri ve pazar\u0131 haz\u0131r markalar\u0131 sat\u0131n alarak ileri entegrasyon sa\u011flamalar\u0131n\u0131n te\u015fvik edildi\u011fi belirtilerek \u015fu ifadelere yer verildi:\u00a0<\/p>\n
\u201cBu kapsamda \u015firketlerimizin, halihaz\u0131rda tedarik\u00e7isi konumunda olduklar\u0131 m\u00fc\u015fterileri ve pazar\u0131 haz\u0131r markalar\u0131 sat\u0131n alarak ileri entegrasyon sa\u011flamalar\u0131 desteklenmekte; b\u00f6ylece uluslararas\u0131 marka de\u011ferlerinin \u00fclkemizin fikri m\u00fclkiyet havuzuna kat\u0131lmas\u0131yla katma de\u011ferli b\u00fcy\u00fcmenin \u00f6n\u00fc a\u00e7\u0131lmaktad\u0131r. S\u00f6z konusu stratejik ad\u0131m ile firmalar\u0131m\u0131z\u0131n yabanc\u0131 markalar\u0131 sat\u0131n alarak olu\u015fturduklar\u0131 da\u011f\u0131t\u0131m ve sat\u0131\u015f a\u011flar\u0131n\u0131 “Made in T\u00fcrkiye” \u00fcr\u00fcnlerimizin d\u00fcnya pazarlar\u0131na tan\u0131t\u0131m \u00fcss\u00fc haline getirmeleri te\u015fvik edilecektir. Ayn\u0131 zamanda sat\u0131n al\u0131nan markaya ili\u015fkin birimlerin kira giderleri ile markan\u0131n k\u00fcresel bilinirli\u011fine y\u00f6nelik ger\u00e7ekle\u015ftirilecek tan\u0131t\u0131m ve pazarlama \u00e7al\u0131\u015fmalar\u0131 desteklenerek markalar\u0131m\u0131z\u0131n yurt d\u0131\u015f\u0131ndaki rekabet g\u00fcc\u00fc ve g\u00f6r\u00fcn\u00fcrl\u00fc\u011f\u00fc art\u0131r\u0131lacakt\u0131r\u201d<\/p>\n
A\u00e7\u0131klamada yeni d\u00fczenleme ile ihracat\u00e7\u0131lar\u0131n yaln\u0131zca \u00fcretici de\u011fil, uluslararas\u0131 pazarlarda markala\u015fm\u0131\u015f oyuncular olmas\u0131n\u0131n hedeflendi\u011fi vurguland\u0131.\u00a0<\/p>\n
Bakanl\u0131k, “D\u00fcnya pazarlar\u0131nda T\u00fcrk mal\u0131 \u00fcr\u00fcnlerinin bilinirli\u011finin art\u0131r\u0131lmas\u0131, k\u00fcresel perakende a\u011flar\u0131na eri\u015fimin kolayla\u015ft\u0131r\u0131lmas\u0131 ve ihracat\u0131m\u0131z\u0131n \u00e7ok kanall\u0131 bir yap\u0131ya kavu\u015fturulmas\u0131 hedeflenmektedir. Bakanl\u0131\u011f\u0131m\u0131z, k\u00fcresel rekabetin her alan\u0131nda firmalar\u0131m\u0131z\u0131 desteklemeye ve \u00fclkemizin ihracat hedeflerine ula\u015fmas\u0131 i\u00e7in gerekli t\u00fcm enstr\u00fcmanlar\u0131 h\u0131zla devreye almaya kararl\u0131d\u0131r.” a\u00e7\u0131klamas\u0131n\u0131 kaydetti.<\/p>\n
\u00a0<\/p>\n
\t\t\t\t\t\t\t\t\t <\/strong> Ticaret Bakanl\u0131\u011f\u0131, 5973 say\u0131l\u0131 \u0130hracat Destekleri Hakk\u0131nda Karar kapsam\u0131nda; yurt d\u0131\u015f\u0131nda sat\u0131n al\u0131nan yabanc\u0131 markalara ait birimlerin kira giderleri ile tan\u0131t\u0131m ve pazarlama faaliyetlerini devlet deste\u011fi kapsam\u0131na dahil etti\u011fini a\u00e7\u0131klad\u0131.<\/p>\n","protected":false},"author":1,"featured_media":61618,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"googlesitekit_rrm_CAow07ekDA:productID":"","footnotes":""},"categories":[4],"tags":[],"class_list":["post-61617","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-dunya"],"_links":{"self":[{"href":"https:\/\/ekonomigundemi.com.tr\/index.php\/wp-json\/wp\/v2\/posts\/61617","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ekonomigundemi.com.tr\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/ekonomigundemi.com.tr\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/ekonomigundemi.com.tr\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/ekonomigundemi.com.tr\/index.php\/wp-json\/wp\/v2\/comments?post=61617"}],"version-history":[{"count":0,"href":"https:\/\/ekonomigundemi.com.tr\/index.php\/wp-json\/wp\/v2\/posts\/61617\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/ekonomigundemi.com.tr\/index.php\/wp-json\/wp\/v2\/media\/61618"}],"wp:attachment":[{"href":"https:\/\/ekonomigundemi.com.tr\/index.php\/wp-json\/wp\/v2\/media?parent=61617"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ekonomigundemi.com.tr\/index.php\/wp-json\/wp\/v2\/categories?post=61617"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ekonomigundemi.com.tr\/index.php\/wp-json\/wp\/v2\/tags?post=61617"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
\nEKONOM\u0130 GAZETES\u0130 <\/p>\n","protected":false},"excerpt":{"rendered":"