{"id":60260,"date":"2026-03-12T11:30:19","date_gmt":"2026-03-12T08:30:19","guid":{"rendered":"https:\/\/ekonomigundemi.com.tr\/index.php\/2026\/03\/12\/sestek-opus-research-konusma-zekasi-raporunda-global-liderler-arasinda"},"modified":"2026-03-12T11:30:19","modified_gmt":"2026-03-12T08:30:19","slug":"sestek-opus-research-konusma-zekasi-raporunda-global-liderler-arasinda","status":"publish","type":"post","link":"https:\/\/ekonomigundemi.com.tr\/index.php\/2026\/03\/12\/sestek-opus-research-konusma-zekasi-raporunda-global-liderler-arasinda\/","title":{"rendered":"SESTEK, Opus Research Konu\u015fma Zekas\u0131 Raporu\u2019nda global liderler aras\u0131nda"},"content":{"rendered":"

SESTEK, Opus Research\u2019\u0131n 2025 Konu\u015fma Zekas\u0131 Analiz Raporu\u2019nda, m\u00fc\u015fteri konu\u015fmalar\u0131n\u0131 anlayan, yorumlayan ve aksiyona d\u00f6n\u00fc\u015ft\u00fcren yapay zeka \u00e7\u00f6z\u00fcmleriyle d\u00fcnya \u00e7ap\u0131nda \u00f6ne \u00e7\u0131kan 9 teknoloji \u015firketi aras\u0131nda yer ald\u0131.<\/p>\n

ABD merkezli, ba\u011f\u0131ms\u0131z bir ara\u015ft\u0131rma ve dan\u0131\u015fmanl\u0131k \u015firketi olan Opus Research\u2019\u00fcn raporu, konu\u015fma zekas\u0131n\u0131n (Conversation Intelligence) yaln\u0131zca ge\u00e7mi\u015f verileri analiz eden bir ara\u00e7 olmaktan \u00e7\u0131k\u0131p; ger\u00e7ek zamanl\u0131 kararlar alan, aksiyon ba\u015flatan ve insan ile yapay zeka ajanlar\u0131n\u0131 uyum i\u00e7inde y\u00f6neten bir yap\u0131ya d\u00f6n\u00fc\u015ft\u00fc\u011f\u00fcn\u00fc vurguluyor. Bu d\u00f6n\u00fc\u015f\u00fcm\u00fc Conversational Experience Orchestration (CXO) kavram\u0131yla tan\u0131mlayan ilk \u00e7al\u0131\u015fmalardan biri olan rapor, d\u00fcnya genelinde bu vizyonu kar\u015f\u0131layabilen yaln\u0131zca 9 global teknoloji sa\u011flay\u0131c\u0131s\u0131n\u0131 de\u011ferlendirmeye ald\u0131. SESTEK, kapsaml\u0131 platformu sayesinde bu yeni nesil m\u00fc\u015fteri deneyimi modeline (CXO) ba\u015far\u0131l\u0131 bi\u00e7imde ge\u00e7i\u015f yapan \u00f6nc\u00fc \u015firketlerden biri olarak konumland\u0131r\u0131ld\u0131.<\/p>\n

Analiz eden de\u011fil, anlayan ve aksiyon alan sistemler<\/p>\n

Opus Research analistleri, SESTEK\u2019in kendine ait pazar lideri SR (Konu\u015fma Tan\u0131ma) ve geli\u015fmi\u015f akustik analiz teknolojileri \u00fczerine kurulu \u2018Agentic AI\u2019 yakla\u015f\u0131m\u0131n\u0131; yenilik\u00e7i, \u00f6l\u00e7eklenebilir ve kurumsal ihtiya\u00e7lara tam uyumlu bir \u00e7\u00f6z\u00fcm olarak de\u011ferlendirdi. \u00d6zellikle Konu\u015fma Zekas\u0131 ile Ajan Otomasyonu\u2019nun (Agentic Automation) entegrasyonunu ba\u015far\u0131yla hayata ge\u00e7irerek SESTEK, m\u00fc\u015fteri etkile\u015fimlerinden elde edilen i\u00e7g\u00f6r\u00fcleri do\u011frudan kontroll\u00fc ve \u00f6l\u00e7\u00fclebilir aksiyonlara d\u00f6n\u00fc\u015ft\u00fcren mimarisiyle fark yarat\u0131yor. 2000 y\u0131l\u0131ndan bu yana 20 \u00fclkede 550’den fazla kurumsal m\u00fc\u015fteriye hizmet veren \u015firket, Unifonic \u00e7at\u0131s\u0131 alt\u0131nda s\u00fcrd\u00fcrd\u00fc\u011f\u00fc \u00e7al\u0131\u015fmalar\u0131yla m\u00fc\u015fteri deneyimini otonom ve g\u00fcvenli bir \u015fekilde y\u00f6neten yeni nesil orkestrasyon modellerine liderlik etmeye devam ediyor.<\/p>\n

SESTEK Genel M\u00fcd\u00fcr\u00fc Serdar Karaday\u0131, \u201cOpus Research gibi global \u00f6l\u00e7ekte referans kabul edilen bir ara\u015ft\u0131rma kurulu\u015fu taraf\u0131ndan konu\u015fma zekas\u0131 alan\u0131nda lider \u015firketler aras\u0131nda g\u00f6sterilmek, 2000 y\u0131l\u0131ndan bu yana titizlikle izledi\u011fimiz vizyonun ve teknolojik yakla\u015f\u0131m\u0131m\u0131z\u0131n do\u011frulu\u011funu teyit ediyor. SESTEK olarak konu\u015fmalar\u0131 yaln\u0131zca analiz eden de\u011fil; ger\u00e7ek zamanl\u0131 anlayan, karar veren ve s\u00fcreci u\u00e7tan uca y\u00f6neten sistemler geli\u015ftiriyoruz. Amac\u0131m\u0131z, m\u00fc\u015fteri deneyimini otonom ama g\u00fcvenli bir \u015fekilde y\u00f6nlendiren yeni nesil orkestrasyon modellerine liderlik etmek\u201d dedi.<\/p>\n

Teknoloji trendlerini analiz ediyor<\/p>\n

Global \u00f6l\u00e7ekte teknoloji trendlerini analiz eden Opus Research, sohbet tabanl\u0131 yapay zeka, konu\u015fma analiti\u011fi, ses teknolojileri ve dijital m\u00fc\u015fteri deneyimi alanlar\u0131nda haz\u0131rlad\u0131\u011f\u0131 ara\u015ft\u0131rma raporlar\u0131 ve stratejik analizleriyle sekt\u00f6r i\u00e7in \u00f6nemli bir referans kayna\u011f\u0131 olarak kabul ediliyor.<\/p>\n

Opus Research\u2019\u00fcn yay\u0131mlad\u0131\u011f\u0131 rapor ve de\u011ferlendirmeye ili\u015fkin detayl\u0131 bilgiye eri\u015fim i\u00e7in https:\/\/www.sestek.com\/tr\/opus-research-2025-raporu adresi ziyaret edilebilir.<\/p>\n

\"\"\n<\/p>\n

SESTEK hakk\u0131nda<\/p>\n

2000 y\u0131l\u0131ndan bu yana, \u00e7a\u011fr\u0131 merkezlerine y\u00f6nelik yapay zeka tabanl\u0131 \u00e7\u00f6z\u00fcmler geli\u015ftiren SESTEK; bankac\u0131l\u0131k, sigorta, telekom, perakende ve d\u0131\u015f kaynak (BPO) \u00e7a\u011fr\u0131 merkezi hizmetleri gibi sekt\u00f6rlerde faaliyet g\u00f6steren, 20 \u00fclkedeki 550’den fazla kurumsal m\u00fc\u015fteriye hizmet sunmaktad\u0131r. Amerika ve Birle\u015fik Arap Emirlikleri\u2019ndeki ofislerinin yan\u0131 s\u0131ra T\u00fcrkiye\u2019de iki Ar-Ge merkezine sahip olan SESTEK, \u00e7a\u011fr\u0131 merkezleri i\u00e7in hem self-servis \u00e7\u00f6z\u00fcmler hem de operasyonel verimlili\u011fi art\u0131ran ara\u00e7lar geli\u015ftiren, 100\u2019\u00fcn \u00fczerinde m\u00fchendisten olu\u015fan disiplinleraras\u0131 bir ekiple \u00e7al\u0131\u015fmaktad\u0131r.<\/p>\n

SESTEK, bug\u00fcn, ileti\u015fim platformu hizmetleri (CPaaS) alan\u0131nda faaliyet g\u00f6steren ve ana yat\u0131r\u0131mc\u0131lar\u0131 aras\u0131nda Softbank Vision Fund yer alan Unifonic \u00e7at\u0131s\u0131 alt\u0131nda \u00e7al\u0131\u015fmalar\u0131n\u0131 s\u00fcrd\u00fcrmektedir.<\/p>\n

<\/strong>
\nEKONOM\u0130 GAZETES\u0130 <\/p>\n","protected":false},"excerpt":{"rendered":"

SESTEK, Opus Research\u2019\u0131n 2025 Konu\u015fma Zekas\u0131 Analiz Raporu\u2019nda, m\u00fc\u015fteri konu\u015fmalar\u0131n\u0131 anlayan, yorumlayan ve aksiyona d\u00f6n\u00fc\u015ft\u00fcren yapay zeka \u00e7\u00f6z\u00fcmleriyle d\u00fcnya \u00e7ap\u0131nda \u00f6ne \u00e7\u0131kan 9 teknoloji \u015firketi aras\u0131nda yer ald\u0131.<\/p>\n","protected":false},"author":1,"featured_media":60261,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"googlesitekit_rrm_CAow07ekDA:productID":"","footnotes":""},"categories":[12,4,10,13],"tags":[],"class_list":["post-60260","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-spor","category-dunya","category-otomobil","category-teknoloji"],"_links":{"self":[{"href":"https:\/\/ekonomigundemi.com.tr\/index.php\/wp-json\/wp\/v2\/posts\/60260","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ekonomigundemi.com.tr\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/ekonomigundemi.com.tr\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/ekonomigundemi.com.tr\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/ekonomigundemi.com.tr\/index.php\/wp-json\/wp\/v2\/comments?post=60260"}],"version-history":[{"count":0,"href":"https:\/\/ekonomigundemi.com.tr\/index.php\/wp-json\/wp\/v2\/posts\/60260\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/ekonomigundemi.com.tr\/index.php\/wp-json\/wp\/v2\/media\/60261"}],"wp:attachment":[{"href":"https:\/\/ekonomigundemi.com.tr\/index.php\/wp-json\/wp\/v2\/media?parent=60260"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ekonomigundemi.com.tr\/index.php\/wp-json\/wp\/v2\/categories?post=60260"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ekonomigundemi.com.tr\/index.php\/wp-json\/wp\/v2\/tags?post=60260"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}