{"id":59261,"date":"2026-03-10T16:00:12","date_gmt":"2026-03-10T13:00:12","guid":{"rendered":"https:\/\/ekonomigundemi.com.tr\/index.php\/2026\/03\/10\/sok-marketler-2025-yilinda-279-milyar-tlye-ulasan-cirosu-ile-buyumesini-surdurdu"},"modified":"2026-03-10T16:00:12","modified_gmt":"2026-03-10T13:00:12","slug":"sok-marketler-2025-yilinda-279-milyar-tlye-ulasan-cirosu-ile-buyumesini-surdurdu","status":"publish","type":"post","link":"https:\/\/ekonomigundemi.com.tr\/index.php\/2026\/03\/10\/sok-marketler-2025-yilinda-279-milyar-tlye-ulasan-cirosu-ile-buyumesini-surdurdu\/","title":{"rendered":"\u015eOK Marketler, 2025 y\u0131l\u0131nda 279 milyar TL\u2019ye ula\u015fan cirosu ile b\u00fcy\u00fcmesini s\u00fcrd\u00fcrd\u00fc"},"content":{"rendered":"

\u015eOK Marketler, 2025 y\u0131l\u0131nda 11 bin 74 ma\u011fazas\u0131 ve 51 bin 212 \u00e7al\u0131\u015fan\u0131yla \u00fclke ekonomisine ve istihdam\u0131na katk\u0131 sa\u011flamaya devam etti.<\/p>\n

\u015eOK Marketler 2025 y\u0131l\u0131 finansal sonu\u00e7lar\u0131n\u0131 Kamuyu Ayd\u0131nlatma Platformu\u2019nda (KAP) a\u00e7\u0131klad\u0131. \u015eirket, net sat\u0131\u015f gelirlerini ge\u00e7en y\u0131l\u0131n ayn\u0131 d\u00f6nemine g\u00f6re reel olarak y\u00fczde 5 art\u0131rarak 279 milyar TL\u2019ye y\u00fckseltti. 2025 sonu itibar\u0131yla ma\u011faza say\u0131s\u0131n\u0131 11 bin 74\u2019e \u00e7\u0131karan \u015eOK Marketler\u2019in \u00e7al\u0131\u015fan say\u0131s\u0131 ise 51 bin 212\u2019ye y\u00fckseldi. Yayg\u0131n ma\u011faza a\u011f\u0131, g\u00fc\u00e7l\u00fc tedarik zinciri, eri\u015filebilir fiyat politikas\u0131 ve verimlilik odakl\u0131 operasyonel yap\u0131s\u0131yla \u015eOK Marketler \u00fclke ekonomisine ve istihdama katk\u0131 sa\u011flamaya devam etti.<\/p>\n

\u00d6z markalar b\u00fcy\u00fcmede itici g\u00fc\u00e7<\/p>\n

\u015eOK Marketler, 2025 y\u0131l\u0131nda \u00f6z markal\u0131 \u00fcr\u00fcn portf\u00f6y\u00fcn\u00fc geli\u015ftirmeyi s\u00fcrd\u00fcrd\u00fc. Mis, Evin, Lio, Amigo, Mintax ve Piyale gibi g\u00fc\u00e7l\u00fc \u00f6z markalar\u0131 kampanyalar ve ileti\u015fim \u00e7al\u0131\u015fmalar\u0131yla desteklenirken yeni \u00fcr\u00fcn lansmanlar\u0131yla raflardaki \u00e7e\u015fitlilik artt\u0131. \u00dcretim s\u00fcre\u00e7lerinde \u201cTarladan Sofraya Do\u011fru Tar\u0131m\u201d tedarik modeliyle yerli \u00fcreticilere sa\u011flanan destek devam etti.<\/p>\n

G\u0131da g\u00fcvenli\u011finde \u00f6nemli yat\u0131r\u0131m: Pestisit kontrol s\u00fcreci<\/p>\n

\u015eOK Marketler, 2025 y\u0131l\u0131n\u0131n son \u00e7eyre\u011finde g\u0131da g\u00fcvenli\u011fi alan\u0131nda \u00f6nemli bir yat\u0131r\u0131m\u0131 hayata ge\u00e7irdi. Antalya\u2019daki tedarik platformunda kurulan laboratuvarda, standart pestisit kontrol s\u00fcre\u00e7lerine ek olarak taze meyve ve sebzelerde raf \u00f6ncesi pestisit analizi uygulamas\u0131 ba\u015flat\u0131ld\u0131. \u0130lk etapta domates ile ba\u015flayan ve ard\u0131ndan biber, portakal, mandalina ve greyfurtun da dahil edildi\u011fi uygulama kapsam\u0131nda \u00fcr\u00fcnler, \u201cT\u00fcrk G\u0131da Kodeksi Pestisitlerin Maksimum Kal\u0131nt\u0131 Limitleri Y\u00f6netmeli\u011fi\u201dne uygunluk a\u00e7\u0131s\u0131ndan analiz ediliyor. Ma\u011fazalara sadece analizi uygun \u00e7\u0131kan \u00fcr\u00fcnler sevk edilerek \u201cPestisit analizinden ge\u00e7mi\u015ftir\u201d ibaresiyle m\u00fc\u015fterilere sunuluyor ve m\u00fc\u015fterilerin ald\u0131\u011f\u0131 \u00fcr\u00fcn\u00fc g\u00fcvenle t\u00fcketmesi sa\u011flan\u0131yor. Bu uygulama ile tarladan ma\u011fazaya uzanan tedarik zincirinde izlenebilirlik g\u00fc\u00e7lendirilirken, \u00e7ift\u00e7ilerin do\u011fru tar\u0131m uygulamalar\u0131 konusunda geli\u015fimine de destek olunuyor. \u00d6n\u00fcm\u00fczdeki d\u00f6nemde analiz s\u00fcrecinin di\u011fer meyve-sebze kategorilerine yayg\u0131nla\u015ft\u0131r\u0131lmas\u0131 planlan\u0131yor.<\/p>\n

Kampanyalarla hane b\u00fct\u00e7esine destek<\/p>\n

Temel ihtiya\u00e7 \u00fcr\u00fcnlerini uygun fiyatlarla sunma hedefiyle faaliyet g\u00f6steren \u015eOK Marketler, 2025 y\u0131l\u0131 boyunca hayata ge\u00e7irdi\u011fi farkl\u0131 kampanya ve indirimlerle m\u00fc\u015fterilerinin b\u00fct\u00e7esine katk\u0131 sa\u011flad\u0131. 2025 y\u0131l\u0131nda Ramazan ay\u0131 boyunca ve Kas\u0131m ay\u0131nda d\u00fczenlenen \u201c100 \u00dcr\u00fcnde Ge\u00e7en Y\u0131l\u0131n Fiyatlar\u0131\u201d kampanyalar\u0131yla temel g\u0131da ve temizlik \u00fcr\u00fcnleri avantajl\u0131 fiyatlarla sunuldu. 2026 y\u0131l\u0131 Ramazan ay\u0131nda da \u2018\u2019100 \u00dcr\u00fcnde Ge\u00e7en Y\u0131l\u0131n Fiyatlar\u0131\u2019\u2019 kampanyas\u0131 tekrar d\u00fczenlendi. \u201cWin\u201d sadakat program\u0131na \u00f6zel kampanyalarla da m\u00fc\u015fterilere ek faydalar sa\u011fland\u0131.<\/p>\n

\u0130stihdama g\u00fc\u00e7l\u00fc katk\u0131<\/p>\n

2025\u2019te yeni ma\u011faza ve da\u011f\u0131t\u0131m merkezi a\u00e7\u0131l\u0131\u015flar\u0131na devam eden \u015eOK Marketler\u2019in \u00e7al\u0131\u015fan say\u0131s\u0131 51 bin 212\u2019ye ula\u015farak istihdama katk\u0131 sa\u011flamay\u0131 s\u00fcrd\u00fcrd\u00fc. 2025 y\u0131l\u0131 sonu itibar\u0131yla kad\u0131n \u00e7al\u0131\u015fan oran\u0131 y\u00fczde 61 olan \u015eOK Marketler, kad\u0131nlar\u0131n ekonomik hayata kat\u0131l\u0131m\u0131n\u0131 destekleyen uygulamalar\u0131yla \u00f6ne \u00e7\u0131kt\u0131. \u015eirket, TOBB taraf\u0131ndan d\u00fczenlenen \u201cT\u00fcrkiye\u2019nin Giri\u015fimci Kad\u0131n G\u00fcc\u00fc\u201d yar\u0131\u015fmas\u0131nda \u201cKad\u0131n \u0130stihdam\u0131n\u0131 En H\u0131zl\u0131 Art\u0131ran \u015eirket\u201d \u00f6d\u00fcl\u00fcne lay\u0131k g\u00f6r\u00fcld\u00fc. Kad\u0131n kooperatiflerinin \u00fcr\u00fcnlerinin ma\u011fazalarda sat\u0131\u015fa sunuldu\u011fu \u201c\u015eOK\u2019ta Ben de Var\u0131m\u201d projesi ise geli\u015ferek devam ediyor.<\/p>\n

\"\"\n<\/p>\n

U\u011fur Demirel: \u201cStratejik yat\u0131r\u0131mlar\u0131m\u0131z ve g\u00fc\u00e7l\u00fc operasyonel altyap\u0131m\u0131zla b\u00fcy\u00fcmemizi s\u00fcrd\u00fcrd\u00fck\u201d<\/p>\n

\u015eOK Marketler CEO\u2019su U\u011fur Demirel 2025 y\u0131l\u0131 sonu\u00e7lar\u0131na ili\u015fkin yapt\u0131\u011f\u0131 de\u011ferlendirmede \u015funlar\u0131 s\u00f6yledi:<\/p>\n

\u201c2025 y\u0131l\u0131nda, \u00e7evik operasyonel yap\u0131m\u0131z, verimlilik odakl\u0131 yakla\u015f\u0131m\u0131m\u0131z ve stratejik yat\u0131r\u0131mlar\u0131m\u0131z\u0131n katk\u0131s\u0131yla dinamik piyasa ko\u015fullar\u0131na ra\u011fmen iyi bir performans sergiledik ve b\u00fcy\u00fcmemizi s\u00fcrd\u00fcrd\u00fck. Y\u0131l boyunca a\u00e7t\u0131\u011f\u0131m\u0131z yeni ma\u011fazalar ve devreye ald\u0131\u011f\u0131m\u0131z yeni da\u011f\u0131t\u0131m merkezleriyle lojistik altyap\u0131m\u0131z\u0131 g\u00fc\u00e7lendirirken istihdama katk\u0131 sa\u011flamaya devam ettik. Dijitalle\u015fme vizyonumuz \u00e7er\u00e7evesinde, Cepte \u015eok uygulamam\u0131zla m\u00fc\u015fterilerimize h\u0131zl\u0131 ve pratik bir al\u0131\u015fveri\u015f deneyimi sunarken, \u201cWin\u201d sadakat program\u0131m\u0131zla milyonlarca m\u00fc\u015fterimizin hane b\u00fct\u00e7esine do\u011frudan katk\u0131 sa\u011flayarak onlara \u00f6zel avantajlar sunduk. G\u0131da g\u00fcvenli\u011fi denetimlerimizi, kurdu\u011fumuz yeni pestisit analiz altyap\u0131m\u0131z ile daha da ileriye ta\u015f\u0131d\u0131k. \u00d6z markalar\u0131m\u0131zla yerli \u00fcretimi desteklemeyi ve kad\u0131n istihdam\u0131n\u0131 art\u0131rmay\u0131 s\u00fcrd\u00fcr\u00fclebilir b\u00fcy\u00fcme stratejimizin kritik unsurlar\u0131 olarak g\u00f6r\u00fcyoruz. \u00a0\u00d6n\u00fcm\u00fczdeki d\u00f6nemde de uygun fiyat politikam\u0131zdan \u00f6d\u00fcn vermeden; operasyonel m\u00fckemmeliyet, dijitalle\u015fme ve s\u00fcrd\u00fcr\u00fclebilirlik ekseninde b\u00fcy\u00fcmeyi s\u00fcrd\u00fcrmeyi ve t\u00fcm payda\u015flar\u0131m\u0131z i\u00e7in kal\u0131c\u0131 de\u011fer yaratmaya devam etmeyi hedefliyoruz.\u201d<\/p>\n

\"\"\n<\/p>\n

\u015eOK Marketler Tic. A.\u015e. Hakk\u0131nda:<\/p>\n

1995 y\u0131l\u0131nda kurulan \u015eOK Marketler Ticaret A.\u015e., 2011 y\u0131l\u0131nda 1.200 ma\u011faza ile faaliyet g\u00f6sterirken 31 Aral\u0131k 2025 itibar\u0131yla T\u00fcrkiye\u2019nin 81 ilinde 11 bin 74 ma\u011fazas\u0131, \u00f6zg\u00fcn i\u015f modeli, modern perakendecili\u011fin gereklerine uygun dijital altyap\u0131s\u0131, g\u00fc\u00e7l\u00fc ve dinamik insan kayna\u011f\u0131 ile m\u00fc\u015fterilerine hizmet vermektedir. \u015eOK Marketler, t\u00fcketicilerin temel ihtiya\u00e7lar\u0131n\u0131n tamam\u0131na yak\u0131n\u0131n\u0131, bilinen markal\u0131 \u00fcr\u00fcnlerle ve uygun fiyatlarla, evlerinin yak\u0131n\u0131ndaki ma\u011fazalar\u0131nda m\u00fc\u015fterilerine sunmaktad\u0131r. Ayr\u0131ca farkl\u0131 nedenlerle ekonominin d\u0131\u015f\u0131na \u00e7\u0131kmak durumunda kalan Mis, Piyale, Mintax, Amigo, Evin gibi k\u00f6kl\u00fc ve bilinirli\u011fi y\u00fcksek, kaliteli ve uygun fiyatl\u0131, tarihi ge\u00e7mi\u015fi olan \u00f6zg\u00fcn markalar\u0131n\u0131 ekonomiye kazand\u0131rarak T\u00fcrkiye\u2019nin bu de\u011ferli markalar\u0131n\u0131 m\u00fc\u015fterilerine piyasan\u0131n tan\u0131nm\u0131\u015f markal\u0131 \u00fcr\u00fcnleriyle bir arada sunmaktad\u0131r. \u015eOK Marketler, ma\u011fazalar\u0131na giren her bir m\u00fc\u015fterinin rahat, kaliteli ve hesapl\u0131 al\u0131\u015fveri\u015f deneyiminden memnun olarak ayr\u0131lmas\u0131n\u0131 sa\u011flamak vizyonuyla faaliyetlerini s\u00fcrd\u00fcrmektedir. May\u0131s 2018\u2019de halka arz edilen \u015eirket\u2019in hisseleri SOKM koduyla Borsa \u0130stanbul\u2019da i\u015flem g\u00f6rmektedir.<\/p>\n

<\/strong>
\nEKONOM\u0130 GAZETES\u0130 <\/p>\n","protected":false},"excerpt":{"rendered":"

\u015eOK Marketler, 2025 y\u0131l\u0131nda 11 bin 74 ma\u011fazas\u0131 ve 51 bin 212 \u00e7al\u0131\u015fan\u0131yla \u00fclke ekonomisine ve istihdam\u0131na katk\u0131 sa\u011flamaya devam etti.<\/p>\n","protected":false},"author":1,"featured_media":59262,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"googlesitekit_rrm_CAow07ekDA:productID":"","footnotes":""},"categories":[12,4,10,11],"tags":[],"class_list":["post-59261","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-spor","category-dunya","category-otomobil","category-saglik"],"_links":{"self":[{"href":"https:\/\/ekonomigundemi.com.tr\/index.php\/wp-json\/wp\/v2\/posts\/59261","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ekonomigundemi.com.tr\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/ekonomigundemi.com.tr\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/ekonomigundemi.com.tr\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/ekonomigundemi.com.tr\/index.php\/wp-json\/wp\/v2\/comments?post=59261"}],"version-history":[{"count":0,"href":"https:\/\/ekonomigundemi.com.tr\/index.php\/wp-json\/wp\/v2\/posts\/59261\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/ekonomigundemi.com.tr\/index.php\/wp-json\/wp\/v2\/media\/59262"}],"wp:attachment":[{"href":"https:\/\/ekonomigundemi.com.tr\/index.php\/wp-json\/wp\/v2\/media?parent=59261"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ekonomigundemi.com.tr\/index.php\/wp-json\/wp\/v2\/categories?post=59261"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ekonomigundemi.com.tr\/index.php\/wp-json\/wp\/v2\/tags?post=59261"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}