{"id":59109,"date":"2026-03-10T12:00:24","date_gmt":"2026-03-10T09:00:24","guid":{"rendered":"https:\/\/ekonomigundemi.com.tr\/index.php\/2026\/03\/10\/muratbey-yeni-pazarlar-icin-2026da-uzak-doguya-agirlik-veriyor"},"modified":"2026-03-10T12:00:24","modified_gmt":"2026-03-10T09:00:24","slug":"muratbey-yeni-pazarlar-icin-2026da-uzak-doguya-agirlik-veriyor","status":"publish","type":"post","link":"https:\/\/ekonomigundemi.com.tr\/index.php\/2026\/03\/10\/muratbey-yeni-pazarlar-icin-2026da-uzak-doguya-agirlik-veriyor\/","title":{"rendered":"Muratbey, yeni pazarlar i\u00e7in 2026\u2019da Uzak Do\u011fu\u2019ya a\u011f\u0131rl\u0131k veriyor"},"content":{"rendered":"

T\u00fcrkiye\u2019nin yenilik\u00e7i peynir markas\u0131 Muratbey, <\/strong>2008 y\u0131l\u0131ndan bu yana 300\u2019\u00fcn \u00fczerinde \u00fcr\u00fcn \u00e7e\u015fidini be\u015f k\u0131tada onlarca \u00fclkeye ula\u015ft\u0131r\u0131yor. \u0130hracat\u0131n\u0131n yakla\u015f\u0131k y\u00fczde 87\u2019sini Avrupa ve Orta Do\u011fu \u00fclkelerine yapan Muratbey, Uzak Do\u011fu ve Amerika\u2019ya y\u00f6nelik sat\u0131\u015flarda da g\u00fc\u00e7l\u00fc bir ivme yakalad\u0131. 2026 y\u0131l\u0131na y\u00f6nelik ihracat hedeflerini b\u00fcy\u00fctt\u00fcklerini ifade eden Muratbey Y\u00f6netim Kurulu Ba\u015fkan\u0131 Necmi Erol \u201cHalihaz\u0131rda Avrupa Birli\u011fi ve Ortado\u011fu \u00fclkeleri, ABD ve T\u00fcrk Cumhuriyetleri a\u011f\u0131rl\u0131kl\u0131 olmak \u00fczere 5 k\u0131taya ihracat yap\u0131yoruz. T\u00fcm d\u00fcnyay\u0131 Muratbey\u2019in sa\u011fl\u0131kl\u0131, inovatif, kaliteli ve leziz peynirleriyle bulu\u015fturmay\u0131 hedefliyoruz. Peynir kategorisinde ilk marka oldu\u011fumuz Turquality program\u0131n\u0131n katt\u0131\u011f\u0131 g\u00fc\u00e7le 2018\u2019den bu yana Almanya, Fransa, \u0130ngiltere, Hollanda, Bulgaristan, Romanya ve \u0130sve\u00e7 ba\u015fta olmak \u00fczere Avrupa\u2019ya peynir ihracat\u0131m\u0131z y\u00fckselen bir grafikle s\u00fcr\u00fcyor. Amerika ve Avrupa pazarlar\u0131nda s\u00fcrd\u00fcrd\u00fc\u011f\u00fcm\u00fcz istikrarl\u0131 b\u00fcy\u00fcmeyi Asya\u2019da da inovasyon odakl\u0131 \u00fcr\u00fcn stratejilerimizle destekliyoruz.\u201d de\u011ferlendirmesini yapt\u0131.<\/p>\n

\"\"\n<\/p>\n

\u201cUzak Do\u011fu yolculu\u011fumuzu, Kore ve Japonya\u2019yla daha da ileri ta\u015f\u0131yoruz\u201d<\/p>\n

Muratbey olarak 2026 hedeflerini, 2026\u20132028 Orta Vadeli Program\u0131\u2019nda \u00f6ng\u00f6r\u00fclen ihracat ve sekt\u00f6rel hedeflerle uyumlu olarak \u015fekillendirdiklerini ifade eden Necmi Erol, \u201c\u00dclkemizdeki, \u00e7i\u011f s\u00fct arz\u0131, kalite ve \u00fcretimin yan\u0131 s\u0131ra soy k\u00fct\u00fc\u011f\u00fc\/s\u00fct i\u015fletmecili\u011fi destekleri, sekt\u00f6rde 2026\u2019ya d\u00f6n\u00fck iyimserli\u011fi art\u0131rd\u0131. Yeni pazarlara eri\u015fmek amac\u0131yla son d\u00f6nemde Uzak Do\u011fu\u2019ya a\u011f\u0131rl\u0131k veriyoruz. \u00c7in\u2019de ihracat izni alan ilk T\u00fcrk s\u00fct ve s\u00fct \u00fcr\u00fcnleri firmalar\u0131ndan biri olarak ba\u015flad\u0131\u011f\u0131m\u0131z Uzak Do\u011fu yolculu\u011funu, Kore ve Japonya\u2019yla daha da ileri ta\u015f\u0131yoruz. Bu do\u011frultuda peynire olan ilginin son d\u00f6nemde artt\u0131\u011f\u0131 Japonya hedefledi\u011fimiz pazarlardan biri olarak \u00f6ne \u00e7\u0131k\u0131yor. \u00c7in ve G\u00fcney Kore\u2019de oldu\u011fu gibi Japonya pazar\u0131nda da inovasyon ve yerelle\u015ftirme merkezli bir strateji izliyoruz. Well-being, sa\u011fl\u0131kl\u0131 ya\u015fam ve modern beslenme trendleriyle uyumlu zengin \u00fcr\u00fcn portf\u00f6y\u00fcm\u00fcz\u00fc, farkl\u0131 gramaj ve ambalaj se\u00e7enekleriyle yerel t\u00fcketicinin talebine g\u00f6re olu\u015fturuyoruz.\u201d \u015feklinde konu\u015ftu.<\/p>\n

\"\"\n<\/p>\n

\u201c\u0130hracatta katma de\u011fer ve marka g\u00fcc\u00fc odakl\u0131 b\u00fcy\u00fcmeyi merkeze al\u0131yoruz\u201d<\/p>\n

B\u00fcy\u00fcmede Ar-Ge yat\u0131r\u0131mlar\u0131n\u0131n stratejik \u00f6nem ta\u015f\u0131d\u0131\u011f\u0131n\u0131 vurgulayan Erol, \u201c\u0130hracatta hacimle birlikte katma de\u011fer ve marka g\u00fcc\u00fc odakl\u0131 b\u00fcy\u00fcmeyi merkeze al\u0131yoruz. Uluslararas\u0131 fuarlarda elde etti\u011fimiz g\u00fc\u00e7l\u00fc temaslar ve \u00fcr\u00fcnlerimize y\u00f6nelik b\u00fcy\u00fck ilgi, Muratbey\u2019in bilinirli\u011fine \u00f6nemli katk\u0131lar sa\u011flad\u0131. Hedefledi\u011fimiz pazarlar\u0131, toplumu ve k\u00fclt\u00fcrel yap\u0131y\u0131 derinlemesine inceliyoruz. Geleneksel T\u00fcrk peynirlerinin yan\u0131 s\u0131ra inovatif peynirlerimizle yerel k\u00fclt\u00fcrle ba\u011f kurman\u0131n yollar\u0131n\u0131 geli\u015ftiriyoruz. Bunu bazen yerel mutfak k\u00fclt\u00fcr\u00fcne uygun peynir bazl\u0131 tarifleri \u00f6ne \u00e7\u0131kararak bazen de k\u00fclt\u00fcrel uyumu g\u00f6zeten ileti\u015fim diliyle sa\u011fl\u0131yoruz. T\u00fcm bu ad\u0131mlar\u0131, T\u00fcrk peynirlerini k\u00fcresel g\u0131da sahnesinde farkl\u0131la\u015ft\u0131racak \u00f6nemli bir ad\u0131m olarak g\u00f6r\u00fcyoruz. B\u00f6ylelikle sekt\u00f6r\u00fcm\u00fcz\u00fcn uluslararas\u0131 pazarlara a\u00e7\u0131lmas\u0131na ve katma de\u011ferli \u00fcr\u00fcn pay\u0131n\u0131n art\u0131r\u0131larak T\u00fcrk ekonomisinin s\u00fcrd\u00fcr\u00fclebilir b\u00fcy\u00fcmesine katk\u0131 sa\u011fl\u0131yoruz.\u201d dedi.<\/p>\n

Necmi Erol; ABD, AB ve Uzak Do\u011fu pazar paylar\u0131n\u0131 geni\u015fletirken enerji verimlili\u011fi, s\u00fcrd\u00fcr\u00fclebilirlik, inovatif \u00fcr\u00fcn geli\u015ftirme odakl\u0131 Ar-Ge ve \u00fcretim yat\u0131r\u0131mlar\u0131yla marka yat\u0131r\u0131mlar\u0131n\u0131 art\u0131rmay\u0131 \u00f6nceliklendirdiklerini vurgulayarak, \u201c2025\u2019de y\u00fczde 30 olan istihdam art\u0131\u015f\u0131n\u0131 2026\u2019da yeni \u00fcr\u00fcn projeleriyle yakla\u015f\u0131k y\u00fczde 20 art\u0131rmay\u0131 \u00f6ng\u00f6r\u00fcyoruz.\u201d a\u00e7\u0131klamas\u0131n\u0131 yapt\u0131.<\/p>\n

\u00a0<\/p>\n

<\/strong>
\nEKONOM\u0130 GAZETES\u0130 <\/p>\n","protected":false},"excerpt":{"rendered":"

T\u00fcrkiye\u2019nin yenilik\u00e7i peynir markas\u0131 Muratbey, 2026 y\u0131l\u0131nda Uzak Do\u011fu\u2019ya odaklan\u0131yor. Halihaz\u0131rda ihracat\u0131n\u0131n yakla\u015f\u0131k y\u00fczde 87\u2019sini Avrupa ve Orta Do\u011fu \u00fclkelerine yapan Muratbey\u2019in, \u00c7in ve Amerika\u2019ya y\u00f6nelik sat\u0131\u015flar\u0131 g\u00fc\u00e7l\u00fc ivmesini koruyor. Muratbey, peynire olan ilginin son y\u0131llarda artt\u0131\u011f\u0131 Japonya pazar\u0131nda da inovasyon ve yerelle\u015ftirme merkezli stratejiyle yay\u0131lmay\u0131 hedefliyor.<\/p>\n","protected":false},"author":1,"featured_media":59110,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"googlesitekit_rrm_CAow07ekDA:productID":"","footnotes":""},"categories":[4,10,11],"tags":[],"class_list":["post-59109","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-dunya","category-otomobil","category-saglik"],"_links":{"self":[{"href":"https:\/\/ekonomigundemi.com.tr\/index.php\/wp-json\/wp\/v2\/posts\/59109","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ekonomigundemi.com.tr\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/ekonomigundemi.com.tr\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/ekonomigundemi.com.tr\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/ekonomigundemi.com.tr\/index.php\/wp-json\/wp\/v2\/comments?post=59109"}],"version-history":[{"count":0,"href":"https:\/\/ekonomigundemi.com.tr\/index.php\/wp-json\/wp\/v2\/posts\/59109\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/ekonomigundemi.com.tr\/index.php\/wp-json\/wp\/v2\/media\/59110"}],"wp:attachment":[{"href":"https:\/\/ekonomigundemi.com.tr\/index.php\/wp-json\/wp\/v2\/media?parent=59109"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ekonomigundemi.com.tr\/index.php\/wp-json\/wp\/v2\/categories?post=59109"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ekonomigundemi.com.tr\/index.php\/wp-json\/wp\/v2\/tags?post=59109"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}