Hepsiburada\u2019n\u0131n Ramazan d\u00f6nemine y\u00f6nelik t\u00fcketici i\u00e7g\u00f6r\u00fclerinden hareketle ortaya \u00e7\u0131kan tablo, Ramazan\u2019\u0131n manevi bir haz\u0131rl\u0131k s\u00fcrecinin yan\u0131 s\u0131ra planl\u0131, kontroll\u00fc ve \u00f6nceliklendirilmi\u015f bir al\u0131\u015fveri\u015f d\u00f6nemi olarak ya\u015fand\u0131\u011f\u0131n\u0131 g\u00f6steriyor.<\/p>\n
Ramazan yakla\u015f\u0131rken hanelerde haz\u0131rl\u0131k s\u00fcreci de h\u0131z kazan\u0131yor. \u0130ftar sofralar\u0131 i\u00e7in yap\u0131lan al\u0131\u015fveri\u015flerde heyecan kadar planlama da belirleyici oluyor. Hepsiburada\u2019n\u0131n FutureBright i\u015f birli\u011fiyle 800 ki\u015fiyle ger\u00e7ekle\u015ftirdi\u011fi ara\u015ft\u0131rma, t\u00fcketicilerin bu d\u00f6nemde ihtiya\u00e7 listelerini \u00f6nceden olu\u015fturdu\u011funu, fiyat kar\u015f\u0131la\u015ft\u0131rmas\u0131 yapt\u0131\u011f\u0131n\u0131 ve b\u00fct\u00e7e kontrol\u00fcn\u00fc de s\u0131k\u0131 tuttu\u011funu ortaya koyuyor.<\/p>\n
Ramazan\u2019da al\u0131\u015fveri\u015f listeleri \u00e7e\u015fitleniyor<\/p>\n
Ramazan\u2019da al\u0131\u015fveri\u015f al\u0131\u015fkanl\u0131klar\u0131 g\u0131da kategorileriyle s\u0131n\u0131rl\u0131 kalm\u0131yor; t\u00fcketiciler bu d\u00f6nemde ortalama 6 farkl\u0131 kategoriden al\u0131\u015fveri\u015f yap\u0131yor. Kat\u0131l\u0131mc\u0131lar\u0131n y\u00fczde 84\u2019\u00fc g\u0131da d\u0131\u015f\u0131 kategorilerde de al\u0131\u015fveri\u015f yapt\u0131klar\u0131n\u0131 belirtirken, temizlik \u00fcr\u00fcnleri y\u00fczde 59 oranla listenin ba\u015f\u0131nda geliyor. Yemek haz\u0131rl\u0131k gere\u00e7leri y\u00fczde 38, mutfak tekstili y\u00fczde 22, k\u00fc\u00e7\u00fck ev aletleri ise y\u00fczde 20 oran\u0131nda tercih ediliyor. Bu tablo, Ramazan haz\u0131rl\u0131klar\u0131n\u0131n haneler i\u00e7in geni\u015f bir ihtiya\u00e7 listesiyle ve daha sistemli bir yakla\u015f\u0131mla planland\u0131\u011f\u0131n\u0131 g\u00f6steriyor.<\/p>\n
Ara\u015ft\u0131rmaya g\u00f6re iftarlar\u0131n y\u00fczde 80 oran\u0131nda evde ger\u00e7ekle\u015fecek olmas\u0131 da bu planl\u0131 yakla\u015f\u0131m\u0131 g\u00fc\u00e7lendiriyor. Evde kurulan sofralar; detayl\u0131 planlama, toplu al\u0131\u015fveri\u015f ve fiyat kar\u015f\u0131la\u015ft\u0131rmas\u0131n\u0131 art\u0131r\u0131rken, t\u00fcketicinin b\u00fct\u00e7e kontrol\u00fcn\u00fc elinde tutma iste\u011fini peki\u015ftiriyor.<\/p>\n
Al\u0131\u015fveri\u015f refleksi: Kampanya beklentisi ve g\u00fc\u00e7l\u00fc planlama<\/p>\n
T\u00fcketicilerin kampanya beklentileri, artan toplu al\u0131\u015fveri\u015f ihtiyac\u0131na paralel olarak \u015fekilleniyor. Bu kapsamda Ramazan d\u00f6neminde her 2 ki\u015fiden 1\u2019i toplu al\u0131\u015fveri\u015flerde ek indirim bekliyor ve indirimli Ramazan kolileri ile ekonomik g\u0131da paketlerine y\u00f6nelik f\u0131rsatlara odaklan\u0131yor. Kullan\u0131c\u0131lar\u0131n y\u00fczde 36\u2019s\u0131 ise g\u00fcn i\u00e7inde h\u0131zl\u0131 teslimat f\u0131rsatlar\u0131n\u0131 \u00f6nceliklendiriyor.<\/p>\n
Hepsiburada\u2019dan ramazan ay\u0131na \u00f6zel indirimler ve avantajlar<\/p>\n
Hepsiburada, Ramazan ay\u0131nda hanelerin ihtiya\u00e7lar\u0131n\u0131 tek seferde tamamlamas\u0131n\u0131 kolayla\u015ft\u0131ran kampanyalar sunuyor. \u201cRamazan Al\u0131\u015fveri\u015fi\u201d kapsam\u0131nda Ramazan paketlerinde sepette y\u00fczde 30\u2019a varan indirim sa\u011flan\u0131rken, se\u00e7ili marka temel t\u00fcketim \u00fcr\u00fcnlerinde sepette y\u00fczde 45 net indirim uygulan\u0131yor.<\/p>\n
Ev i\u00e7i ihtiya\u00e7lara y\u00f6nelik se\u00e7ili marka temizlik \u00fcr\u00fcnlerinde sepette 2 al 1 \u00f6de ve y\u00fczde 15\u2019e ek 150 TL kupon f\u0131rsatlar\u0131 sunulurken; mutfak haz\u0131rl\u0131klar\u0131n\u0131 destekleyen ev elektroni\u011fi \u00fcr\u00fcnlerinde avantajl\u0131 fiyatlar \u00f6ne \u00e7\u0131k\u0131yor. Moda kategorisinde ise \u00fcnl\u00fc giyim markalar\u0131nda 3 al 2 \u00f6de ve sepette y\u00fczde 70\u2019e varan indirim f\u0131rsatlar\u0131 kullan\u0131c\u0131larla bulu\u015fuyor.<\/p>\n
Ramazan boyunca farkl\u0131 kategorilerde sunulan bu kampanyalar, ihtiya\u00e7 odakl\u0131 al\u0131\u015fveri\u015f yapmak isteyenlere avantajl\u0131 se\u00e7enekler sa\u011fl\u0131yor.<\/p>\n
<\/strong> Ramazan ay\u0131nda haneler ekonomik al\u0131\u015fveri\u015f i\u00e7in E-ticarete\u00a0y\u00f6neliyor. Ramazan ay\u0131nda hanelerin al\u0131\u015fveri\u015f ve t\u00fcketim tercihleri ekonomik ko\u015fullar\u0131n etkisiyle yeniden \u015fekilleniyor.
\nEKONOM\u0130 GAZETES\u0130 <\/p>\n","protected":false},"excerpt":{"rendered":"
\n E-ticarete ilginin artt\u0131\u011f\u0131 bu d\u00f6nemde t\u00fcketiciler hem geleneksel Ramazan al\u0131\u015fkanl\u0131klar\u0131n\u0131 s\u00fcrd\u00fcrmeye hem de b\u00fct\u00e7elerini daha dikkatli y\u00f6netmeye odaklan\u0131yor. <\/p>\n","protected":false},"author":1,"featured_media":49049,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"googlesitekit_rrm_CAow07ekDA:productID":"","footnotes":""},"categories":[4,10,11],"tags":[],"class_list":["post-49048","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-dunya","category-otomobil","category-saglik"],"_links":{"self":[{"href":"https:\/\/ekonomigundemi.com.tr\/index.php\/wp-json\/wp\/v2\/posts\/49048","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ekonomigundemi.com.tr\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/ekonomigundemi.com.tr\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/ekonomigundemi.com.tr\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/ekonomigundemi.com.tr\/index.php\/wp-json\/wp\/v2\/comments?post=49048"}],"version-history":[{"count":0,"href":"https:\/\/ekonomigundemi.com.tr\/index.php\/wp-json\/wp\/v2\/posts\/49048\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/ekonomigundemi.com.tr\/index.php\/wp-json\/wp\/v2\/media\/49049"}],"wp:attachment":[{"href":"https:\/\/ekonomigundemi.com.tr\/index.php\/wp-json\/wp\/v2\/media?parent=49048"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ekonomigundemi.com.tr\/index.php\/wp-json\/wp\/v2\/categories?post=49048"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ekonomigundemi.com.tr\/index.php\/wp-json\/wp\/v2\/tags?post=49048"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}