Ticaret Bakanl\u0131\u011f\u0131 Reklam Kurulu, Hazine ve Maliye Bakanl\u0131\u011f\u0131 Vergi Denetim Kurulu Ba\u015fkanl\u0131\u011f\u0131 ve Reklam \u00d6zdenetim Kurulu i\u015f birli\u011fiyle y\u00fcr\u00fct\u00fclen \u201cSorumlu Sosyal Medya Etkileyicileri (Influencer) E\u011fitimi\u201dnin d\u00f6rd\u00fcnc\u00fcs\u00fc \u0130stanbul\u2019da ger\u00e7ekle\u015ftirildi.<\/p>\n
E\u011fitim program\u0131 kapsam\u0131nda Ticaret Bakanl\u0131\u011f\u0131 temsilcileri taraf\u0131ndan; 6502 say\u0131l\u0131 T\u00fcketicinin Korunmas\u0131 Hakk\u0131nda Kanun ve ilgili ikincil mevzuat \u00e7er\u00e7evesinde t\u00fcketicilerin korunmas\u0131na y\u00f6nelik d\u00fczenlemeler, Reklam Kurulu\u2019nun yap\u0131s\u0131, i\u015fleyi\u015fi ve sosyal medya reklamlar\u0131na ili\u015fkin yasal y\u00fck\u00fcml\u00fcl\u00fckler, emsal kararlar \u0131\u015f\u0131\u011f\u0131nda kat\u0131l\u0131mc\u0131lara aktar\u0131ld\u0131.<\/p>\n
Ayr\u0131ca; sosyal medya etkileyicilerinin vergisel sorumluluklar\u0131, reklam eti\u011fi, ki\u015fisel verilerin korunmas\u0131 ve fikri m\u00fclkiyet haklar\u0131 gibi \u00f6nemli ba\u015fl\u0131klar detayl\u0131ca ele al\u0131nd\u0131.<\/p>\n
S\u00f6z konusu e\u011fitim program\u0131nda ayr\u0131ca\u00a0\u201cDijital Ortamda Yasa D\u0131\u015f\u0131 Bahisle M\u00fccadele Eylem Plan\u0131\u201d kapsam\u0131nda y\u00fcr\u00fct\u00fclen \u00e7al\u0131\u015fmalara \u00f6zel bir b\u00f6l\u00fcm ayr\u0131ld\u0131.<\/p>\n
Sosyal medya mecralar\u0131n\u0131n yasa d\u0131\u015f\u0131 bahis ve kumar faaliyetlerinin tan\u0131t\u0131m\u0131nda bir ara\u00e7 olarak kullan\u0131lmas\u0131n\u0131n \u00f6nlenmesi amac\u0131yla; etkileyicilerin bu t\u00fcr i\u00e7eriklerin yay\u0131lmas\u0131ndaki hukuki ve cezai sorumluluklar\u0131, yasa d\u0131\u015f\u0131 bahis reklamlar\u0131n\u0131n toplum sa\u011fl\u0131\u011f\u0131 ve ekonomik d\u00fczen \u00fczerindeki tahribatlar\u0131, s\u00f6z konusu i\u00e7eriklere y\u00f6nelik Reklam Kurulu taraf\u0131ndan uygulanan idari yapt\u0131r\u0131mlar\u00a0hakk\u0131nda kapsaml\u0131 bilgilendirme yap\u0131ld\u0131.<\/p>\n
Bu \u00e7er\u00e7evede, sosyal medya etkileyicilerinin dijital mecralarda yasa d\u0131\u015f\u0131 bahis ve kumar\u0131n \u00f6zendirilmesine kar\u015f\u0131 sergileyecekleri tutumun, yasa d\u0131\u015f\u0131 bahisle m\u00fccadelenin ba\u015far\u0131s\u0131nda anahtar rol oynad\u0131\u011f\u0131 vurguland\u0131.<\/p>\n
<\/strong> Ticaret Bakanl\u0131\u011f\u0131 Reklam Kurulu, Hazine ve Maliye Bakanl\u0131\u011f\u0131 Vergi Denetim Kurulu Ba\u015fkanl\u0131\u011f\u0131 ve Reklam \u00d6zdenetim Kurulu taraf\u0131ndan d\u00fczenlenen “Influencer E\u011fitimi”nin d\u00f6rd\u00fcnc\u00fcs\u00fc \u0130stanbul\u2019da ger\u00e7ekle\u015ftirildi.<\/p>\n","protected":false},"author":1,"featured_media":47866,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"googlesitekit_rrm_CAow07ekDA:productID":"","footnotes":""},"categories":[4],"tags":[],"class_list":["post-47865","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-dunya"],"_links":{"self":[{"href":"https:\/\/ekonomigundemi.com.tr\/index.php\/wp-json\/wp\/v2\/posts\/47865","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ekonomigundemi.com.tr\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/ekonomigundemi.com.tr\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/ekonomigundemi.com.tr\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/ekonomigundemi.com.tr\/index.php\/wp-json\/wp\/v2\/comments?post=47865"}],"version-history":[{"count":0,"href":"https:\/\/ekonomigundemi.com.tr\/index.php\/wp-json\/wp\/v2\/posts\/47865\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/ekonomigundemi.com.tr\/index.php\/wp-json\/wp\/v2\/media\/47866"}],"wp:attachment":[{"href":"https:\/\/ekonomigundemi.com.tr\/index.php\/wp-json\/wp\/v2\/media?parent=47865"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ekonomigundemi.com.tr\/index.php\/wp-json\/wp\/v2\/categories?post=47865"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ekonomigundemi.com.tr\/index.php\/wp-json\/wp\/v2\/tags?post=47865"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
\nEKONOM\u0130 GAZETES\u0130 <\/p>\n","protected":false},"excerpt":{"rendered":"