{"id":47672,"date":"2026-02-15T15:45:04","date_gmt":"2026-02-15T12:45:04","guid":{"rendered":"https:\/\/ekonomigundemi.com.tr\/index.php\/2026\/02\/15\/uc-markayi-tek-cati-altinda-birlestiren-novamer-otomotiv-faaliyete-basladi"},"modified":"2026-02-15T15:45:04","modified_gmt":"2026-02-15T12:45:04","slug":"uc-markayi-tek-cati-altinda-birlestiren-novamer-otomotiv-faaliyete-basladi","status":"publish","type":"post","link":"https:\/\/ekonomigundemi.com.tr\/index.php\/2026\/02\/15\/uc-markayi-tek-cati-altinda-birlestiren-novamer-otomotiv-faaliyete-basladi\/","title":{"rendered":"\u00dc\u00e7 markay\u0131 tek \u00e7at\u0131 alt\u0131nda birle\u015ftiren Novamer Otomotiv faaliyete ba\u015flad\u0131"},"content":{"rendered":"<p>Fatma Elif Beyhan, 15 \u015eubat (Hibya) &#8211; T\u00fcrkiye otomotiv perakendecili\u011finin deneyimli isimleri Rikardo Aliberti, Mahmut \u00d6zgener ve Enrico Aliberti\u2019nin ortak vizyonuyla kurulan Novamer Otomotiv, \u0130zmir\u2019de faaliyetlerine ba\u015flad\u0131. \u0130smini Latince\u2019de \u201cyeni parlayan y\u0131ld\u0131z\u201d anlam\u0131na gelen \u201cNova\u201d kelimesinden alan \u015firket, Citroen, Peugeot ve Opel markalar\u0131n\u0131n yetkili sat\u0131\u015f ve servis hizmetlerini tek \u00e7at\u0131 alt\u0131nda sunuyor.<\/p>\n<p><img decoding=\"async\" alt=\"\" src=\"https:\/\/ekonomigundemi.com.tr\/wp-content\/uploads\/2026\/02\/75ac37516d8d3de0861f32e08a18e155_1.jpg\" \/>\n<\/p>\n<p>Otomotiv sekt\u00f6r\u00fcnde 30 y\u0131l\u0131 a\u015fk\u0131n deneyime sahip G\u00fcrol Ergen, \u015firketin sat\u0131\u015f, pazarlama ve sat\u0131\u015f sonras\u0131 operasyonlar\u0131ndan sorumlu Genel M\u00fcd\u00fcr olarak g\u00f6reve getirildi. Ergen, \u0130zmir\u2019de yeni bir heyecanla yola \u00e7\u0131kt\u0131klar\u0131n\u0131 belirterek, \u201cM\u00fc\u015fteri odakl\u0131l\u0131k temelimiz. Bir binay\u0131 yaparken temel ne kadar k\u0131ymetliyse biz de t\u00fcm yap\u0131m\u0131z\u0131 bunun \u00fczerine in\u015fa edece\u011fiz\u201d dedi.<\/p>\n<p><img decoding=\"async\" alt=\"\" src=\"https:\/\/ekonomigundemi.com.tr\/wp-content\/uploads\/2026\/02\/75ac37516d8d3de0861f32e08a18e155_2.jpg\" \/>\n<\/p>\n<p>\u015eirketin yat\u0131r\u0131m planlar\u0131na ili\u015fkin bilgi veren Ergen, \u201c7 bin metrekarelik alan\u0131 restore ederek a\u00e7t\u0131k. Spoticar ikinci el ve hasar departman\u0131m\u0131z\u0131n bulundu\u011fu 5 bin metrekarelik alan\u0131m\u0131z da faaliyette. 30 bin metrekarelik ana tesisimizin projesini 1 Nisan itibar\u0131yla \u00e7izmeye ba\u015flayaca\u011f\u0131z. Mart 2028\u2019de yeni binam\u0131zda faaliyet g\u00f6stermeyi hedefliyoruz\u201d diye konu\u015ftu.<\/p>\n<p>Servis kapasitesinin art\u0131r\u0131laca\u011f\u0131n\u0131 belirten Ergen, \u201c\u015eu an 100-150 ara\u00e7 kapasitesine g\u00f6re \u00e7al\u0131\u015f\u0131yoruz. Yeni tesisle birlikte g\u00fcnl\u00fck kapasiteyi 250\u2019nin \u00fczerine \u00e7\u0131karmay\u0131 \u00f6ng\u00f6r\u00fcyoruz. 41 liftimiz, kaporta boya dahil 30 a\u00e7\u0131k i\u015f yerimiz var. Ara\u00e7 kabulleriyle birlikte 83 i\u015f yeri kapasitesine ula\u015f\u0131yoruz\u201d bilgisini payla\u015ft\u0131.<\/p>\n<p><img decoding=\"async\" alt=\"\" src=\"https:\/\/ekonomigundemi.com.tr\/wp-content\/uploads\/2026\/02\/75ac37516d8d3de0861f32e08a18e155_3.jpg\" \/>\n<\/p>\n<p>2026 y\u0131l\u0131 hedeflerine de\u011finen Ergen, \u201cBu y\u0131l 4 bin adet ara\u00e7 sat\u0131\u015f\u0131 hedefliyoruz. Filo sat\u0131\u015flar\u0131yla birlikte toplamda 5 bin ara\u00e7l\u0131k bir hedef ortaya \u00e7\u0131k\u0131yor. Bunun i\u00e7inde 1000 adetlik filo sat\u0131\u015f\u0131 plan\u0131m\u0131z var. \u0130yi hizmet verdi\u011fimiz s\u00fcrece tercih ediliriz. Test s\u00fcr\u00fc\u015f imkanlar\u0131, ikame ara\u00e7 sunumlar\u0131 gibi uygulamalarla \u0130zmir\u2019de fark yarataca\u011f\u0131m\u0131za inan\u0131yorum\u201d de\u011ferlendirmesini yapt\u0131.<\/p>\n<p><img decoding=\"async\" alt=\"\" src=\"https:\/\/ekonomigundemi.com.tr\/wp-content\/uploads\/2026\/02\/75ac37516d8d3de0861f32e08a18e155_4.jpg\" \/>\n<\/p>\n<p>\u0130kinci el pazar\u0131na da vurgu yapan Ergen, \u201cT\u00fcrkiye\u2019de ikinci el sat\u0131\u015flar\u0131 9 milyonun \u00fczerinde. As\u0131l pazar orada. Spoticar b\u00fcnyesinde a\u00e7\u0131l\u0131\u015f yapaca\u011f\u0131z, ancak ilerleyen d\u00f6nemde kendi ikinci el yakla\u015f\u0131m\u0131m\u0131z\u0131 da geli\u015ftirmeyi planl\u0131yoruz. Toplamda 5 bin 600-6 bin m\u00fc\u015fteri potansiyeline ula\u015fmay\u0131 hedefliyoruz\u201d dedi.<\/p>\n<p>Yat\u0131r\u0131m b\u00fcy\u00fckl\u00fc\u011f\u00fcne ili\u015fkin a\u00e7\u0131klama yapan Ergen, \u201cGe\u00e7ici tesis i\u00e7in 368 milyon TL yat\u0131r\u0131m yapt\u0131k. Yeni tesisin maliyeti yakla\u015f\u0131k 900 milyon TL olacak. Toplam yat\u0131r\u0131m b\u00fcy\u00fckl\u00fc\u011f\u00fc yakla\u015f\u0131k 1 milyar 268 milyon TL, yani 1 milyar 300 milyon TL seviyesinde. \u0130zmir gibi k\u0131ymetli bir \u015fehirde bu b\u00fcy\u00fck yat\u0131r\u0131m\u0131 ger\u00e7ekle\u015ftirece\u011fiz\u201d ifadelerine yer verdi.<\/p>\n<p><img decoding=\"async\" alt=\"\" src=\"https:\/\/ekonomigundemi.com.tr\/wp-content\/uploads\/2026\/02\/75ac37516d8d3de0861f32e08a18e155_5.jpg\" \/>\n<\/p>\n<p><img decoding=\"async\" alt=\"\" src=\"https:\/\/ekonomigundemi.com.tr\/wp-content\/uploads\/2026\/02\/75ac37516d8d3de0861f32e08a18e155_6.jpg\" \/>\n<\/p>\n<p><img decoding=\"async\" alt=\"\" src=\"https:\/\/ekonomigundemi.com.tr\/wp-content\/uploads\/2026\/02\/75ac37516d8d3de0861f32e08a18e155_7.jpg\" \/>\n<\/p>\n<\/p>\n<p>\u00a0<\/p>\n<p> <strong><\/strong><br \/>\nEKONOM\u0130 GAZETES\u0130 <\/p>\n","protected":false},"excerpt":{"rendered":"<p>Rikardo Aliberti, Mahmut \u00d6zgener ve Enrico Aliberti\u2019nin kuruculu\u011funu \u00fcstlendi\u011fi Novamer Otomotiv, Citroen, Peugeot ve Opel markalar\u0131n\u0131n yetkili sat\u0131\u015f ve servis hizmetlerini \u0130zmir\u2019de tek \u00e7at\u0131 alt\u0131nda toplad\u0131. \u015eirket, 5 bin ara\u00e7l\u0131k sat\u0131\u015f hedefi ve yakla\u015f\u0131k 1,3 milyar TL\u2019lik yat\u0131r\u0131m plan\u0131yla dikkatleri topluyor.<\/p>\n","protected":false},"author":1,"featured_media":47673,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"googlesitekit_rrm_CAow07ekDA:productID":"","footnotes":""},"categories":[4,10,11],"tags":[],"class_list":["post-47672","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-dunya","category-otomobil","category-saglik"],"_links":{"self":[{"href":"https:\/\/ekonomigundemi.com.tr\/index.php\/wp-json\/wp\/v2\/posts\/47672","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ekonomigundemi.com.tr\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/ekonomigundemi.com.tr\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/ekonomigundemi.com.tr\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/ekonomigundemi.com.tr\/index.php\/wp-json\/wp\/v2\/comments?post=47672"}],"version-history":[{"count":0,"href":"https:\/\/ekonomigundemi.com.tr\/index.php\/wp-json\/wp\/v2\/posts\/47672\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/ekonomigundemi.com.tr\/index.php\/wp-json\/wp\/v2\/media\/47673"}],"wp:attachment":[{"href":"https:\/\/ekonomigundemi.com.tr\/index.php\/wp-json\/wp\/v2\/media?parent=47672"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ekonomigundemi.com.tr\/index.php\/wp-json\/wp\/v2\/categories?post=47672"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ekonomigundemi.com.tr\/index.php\/wp-json\/wp\/v2\/tags?post=47672"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}