{"id":47294,"date":"2026-02-14T10:15:03","date_gmt":"2026-02-14T07:15:03","guid":{"rendered":"https:\/\/ekonomigundemi.com.tr\/index.php\/2026\/02\/14\/omoda-ve-jaecoo-turkiyede-marka-birlesmesini-tamamladi"},"modified":"2026-02-14T10:15:03","modified_gmt":"2026-02-14T07:15:03","slug":"omoda-ve-jaecoo-turkiyede-marka-birlesmesini-tamamladi","status":"publish","type":"post","link":"https:\/\/ekonomigundemi.com.tr\/index.php\/2026\/02\/14\/omoda-ve-jaecoo-turkiyede-marka-birlesmesini-tamamladi\/","title":{"rendered":"OMODA ve JAECOO T\u00fcrkiye\u2019de marka birle\u015fmesini tamamlad\u0131"},"content":{"rendered":"

Bu birle\u015fme, markan\u0131n k\u00fcresel stratejisinde kritik bir ad\u0131m olmas\u0131n\u0131n yan\u0131 s\u0131ra ayn\u0131 zamanda T\u00fcrkiye pazar\u0131na y\u00f6nelik uzun vadeli bir taahh\u00fcd\u00fc de temsil ediyor. \u00d6n\u00fcm\u00fczdeki d\u00f6nemde \u00e7ift marka yap\u0131s\u0131; yenilik\u00e7i \u00fcr\u00fcnler sunmaya, lokal operasyonlar\u0131 derinle\u015ftirmeye ve g\u00fc\u00e7l\u00fc marka yap\u0131s\u0131 ile geni\u015f \u00fcr\u00fcn gam\u0131n\u0131 kullanarak T\u00fcrk t\u00fcketicilerle kal\u0131c\u0131 ve g\u00fc\u00e7l\u00fc ba\u011flar kurmaya devam edecek. Ayr\u0131ca \u00e7ift marka yap\u0131s\u0131, farkl\u0131 ya\u015fam tarzlar\u0131na ve de\u011fer beklentilerine hitap eden tamamlay\u0131c\u0131 bir ekosistem sunuyor.<\/p>\n

Otomotiv sekt\u00f6r\u00fcn\u00fcn yenilik\u00e7i markalar\u0131 OMODA & JAECOO, T\u00fcrkiye pazar\u0131ndaki dual (\u00e7ift) marka stratejik birle\u015fmesini resmen tamamlad\u0131\u011f\u0131n\u0131 a\u00e7\u0131klad\u0131. Bu \u00f6nemli kilometre ta\u015f\u0131, markan\u0131n k\u00fcresel geni\u015fleme s\u00fcrecinde kritik bir ad\u0131m\u0131 temsil ederken; daha net bir marka yap\u0131lanmas\u0131, daha kapsaml\u0131 bir \u00fcr\u00fcn gam\u0131 ve sistem genelinde daha g\u00fc\u00e7l\u00fc sinerjiler sunma kararl\u0131l\u0131\u011f\u0131n\u0131 ortaya koyuyor. Bu yakla\u015f\u0131mla OMODA & JAECOO, uluslararas\u0131 pazarlarda y\u00fcksek kaliteli b\u00fcy\u00fcme hamlesine g\u00fc\u00e7l\u00fc bir destek sa\u011flamay\u0131 hedefliyor.<\/p>\n

OMODA\u2019n\u0131n yeni modelleri g\u00fcn say\u0131yor!\u00a0<\/p>\n

A\u011fustos 2024\u2019te T\u00fcrkiye pazar\u0131na giri\u015f yapan JAECOO, premium \u015fehirli off-road segmentindeki net konumland\u0131rmas\u0131, \u00fcst\u00fcn performans\u0131 ve g\u00fcvenilir kalite alg\u0131s\u0131 sayesinde k\u0131sa s\u00fcrede g\u00fc\u00e7l\u00fc bir marka bilinirli\u011fi ve itibar\u0131 olu\u015fturdu. L\u00fcks DNA\u2019y\u0131 sa\u011flam arazi kabiliyetleriyle birle\u015ftiren JAECOO, T\u00fcrk t\u00fcketicilerin hem \u015fehir i\u00e7i kullan\u0131m hem de outdoor ke\u015fif beklentilerine ayn\u0131 anda yan\u0131t vererek pazarda h\u0131zla y\u00fckselen iddial\u0131 bir oyuncu haline geldi. Ocak 2026 itibar\u0131yla JAECOO 7, T\u00fcrkiye\u2019nin en \u00e7ok satan y\u00fcksek segment modeli olarak \u201cy\u0131l\u0131n ba\u015f\u0131nda liderlik\u201d ba\u015far\u0131s\u0131na imza att\u0131. Bu ivmenin \u00fczerine OMODA, T\u00fcrkiye\u2019de yeni modellerini pazara sunmaya haz\u0131rlan\u0131yor. B\u00f6ylece \u00e7ift markal\u0131 yap\u0131yla \u00fcr\u00fcn portf\u00f6y\u00fc daha da zenginle\u015firken, \u015fehirli moda odakl\u0131 mobiliteden premium \u015fehirli off-road SUV\u2019lara uzanan tam senaryo kapsamas\u0131 sa\u011flanacak ve t\u00fcketicilere daha \u00e7e\u015fitli, yenilik\u00e7i mobilite se\u00e7enekleri sunulacak.<\/p>\n

Born Global, Born Unique!<\/p>\n

K\u00fcresel \u00f6l\u00e7ekte yeni nesil bir otomotiv markas\u0131 olan OMODA & JAECOO, \u201cBorn Global, Born Unique\u201d felsefesini benimseyerek kullan\u0131c\u0131lar\u0131yla birlikte daha iyi bir ya\u015fam tarz\u0131 olu\u015fturmay\u0131 hedefliyor. \u201cCross From Future\u201d marka vaadiyle \u00f6ne \u00e7\u0131kan OMODA; gelece\u011fe d\u00f6n\u00fck tasar\u0131m, moda ve teknoloji oda\u011f\u0131nda konumlan\u0131yor. Yenilik\u00e7i tasar\u0131m anlay\u0131\u015f\u0131, ak\u0131ll\u0131 teknolojiler ve sanatsal estetikle yeni nesil kullan\u0131c\u0131lar i\u00e7in s\u0131n\u0131rlar\u0131 a\u015fan mobilite deneyimleri sunuyor. OMODA ismindeki \u201cO\u201d canl\u0131l\u0131\u011f\u0131 ve enerjiyi simgelerken, \u201cMODA\u201d kelimesi \u201cModern\u201d kavram\u0131ndan t\u00fcreyerek s\u00fcrekli evrilen \u00e7a\u011fda\u015f \u015fehir ya\u015fam\u0131n\u0131 temsil ediyor. JAECOO ise \u201cKlasikten Gelen Klasi\u011fin \u00d6tesine\u201d felsefesini yans\u0131t\u0131yor. \u0130smini Almanca \u201cJ\u00e4ger\u201d (Avc\u0131) ve \u0130ngilizce \u201cCool\u201d kelimelerinin birle\u015fiminden alan marka; ke\u015fif ruhunu ve rafine zevki temsil ediyor. Geli\u015fmi\u015f d\u00f6rt tekerlekten \u00e7eki\u015f performans\u0131, \u00fcst\u00fcn g\u00fcvenlik sistemleri ve yenilik\u00e7i ak\u0131ll\u0131 teknolojileriyle JAECOO, y\u00fcksek segment \u015fehirli off-road SUV\u2019lar\u0131n de\u011fer standartlar\u0131n\u0131 yeniden tan\u0131ml\u0131yor. Dual marka yap\u0131s\u0131, farkl\u0131 ya\u015fam tarzlar\u0131na ve de\u011fer beklentilerine hitap eden tamamlay\u0131c\u0131 bir ekosistem sunuyor.<\/p>\n

Hedef 60\u2019tan fazla \u00fclkeye ula\u015fmak!<\/p>\n

OMODA & JAECOO 2023\u2019te ger\u00e7ekle\u015fen lansman\u0131ndan bu yana, net \u00fcr\u00fcn stratejisi ve son derece sistematik k\u00fcresel yakla\u015f\u0131m\u0131 sayesinde h\u0131zl\u0131 bir b\u00fcy\u00fcme kaydetti. Nisan 2023\u2019te global lansman\u0131n\u0131 ger\u00e7ekle\u015ftiren marka; OMODA 5 ve JAECOO 7 gibi ana modelleriyle bir\u00e7ok yurt d\u0131\u015f\u0131 pazara giri\u015f yapt\u0131. 2024\u2019te ise \u0130spanya, Polonya, \u0130talya ve \u0130ngiltere ba\u015fta olmak \u00fczere kilit Avrupa pazarlar\u0131nda faaliyete ge\u00e7erek uluslararas\u0131la\u015fma s\u00fcrecini h\u0131zland\u0131rd\u0131. 2025 y\u0131l\u0131 itibar\u0131yla k\u00fcresel ba\u015far\u0131lar daha da belirgin hale geldi. OMODA 7 d\u00fcnya genelinde pazara sunulurken, bir\u00e7ok model farkl\u0131 pazarlarda sat\u0131\u015f liderli\u011fi elde etti. Eyl\u00fcl ay\u0131nda \u0130ngiltere\u2019de ayl\u0131k sat\u0131\u015flar 10 bin adedi a\u015farak y\u00fczde 3,47 pazar pay\u0131na ula\u015ft\u0131; Polonya\u2019da ise k\u00fcm\u00fclatif sat\u0131\u015flar 10 bin adedin \u00fczerine \u00e7\u0131kt\u0131. Ekim 2025\u2019te global toplam sat\u0131\u015flar 600 bin adedi a\u015farak OMODA & JAECOO\u2019yu d\u00fcnyan\u0131n en h\u0131zl\u0131 b\u00fcy\u00fcyen otomotiv markas\u0131 konumuna ta\u015f\u0131d\u0131. 2026 y\u0131l\u0131nda marka, 60\u2019tan fazla \u00fclke ve b\u00f6lgede faaliyet g\u00f6stermeyi hedefleyerek k\u00fcresel varl\u0131\u011f\u0131n\u0131 daha da g\u00fc\u00e7lendirmeyi planl\u0131yor.<\/p>\n

OMODA & JAECOO birle\u015fmesi, yaln\u0131zca markan\u0131n k\u00fcresel stratejisinde kritik bir ad\u0131m de\u011fil; ayn\u0131 zamanda T\u00fcrkiye pazar\u0131na y\u00f6nelik uzun vadeli bir taahh\u00fcd\u00fc de temsil ediyor. \u00d6n\u00fcm\u00fczdeki d\u00f6nemde dual marka yap\u0131s\u0131; yenilik\u00e7i \u00fcr\u00fcnler sunmaya, lokal operasyonlar\u0131 derinle\u015ftirmeye ve g\u00fc\u00e7l\u00fc marka yap\u0131s\u0131 ile geni\u015f \u00fcr\u00fcn gam\u0131n\u0131 kullanarak T\u00fcrk t\u00fcketicilerle kal\u0131c\u0131 ve g\u00fc\u00e7l\u00fc ba\u011flar kurmaya devam edecek. Gelece\u011fin teknolojisinden klasik mirasa, \u015fehir ya\u015fam\u0131ndan outdoor ke\u015ffe uzanan geni\u015f bir perspektifle OMODA & JAECOO, kullan\u0131c\u0131lar\u0131na daha geni\u015f ya\u015fam olanaklar\u0131n\u0131 ke\u015ffetme yolculu\u011funda e\u015flik ederek s\u00fcrd\u00fcr\u00fclebilir b\u00fcy\u00fcme hedefiyle ilerleyecek.<\/p>\n

\"\"\n<\/p>\n

\u00a0<\/p>\n

\u00a0<\/p>\n

<\/strong>
\nEKONOM\u0130 GAZETES\u0130 <\/p>\n","protected":false},"excerpt":{"rendered":"

Yenilik\u00e7i tasar\u0131m diline sahip modelleri ile k\u0131sa s\u00fcrede dikkatleri \u00fczerine \u00e7eken OMODA ve JAECOO, T\u00fcrkiye\u2019deki \u00e7ift marka stratejik birle\u015fmesini tamamlad\u0131.<\/p>\n","protected":false},"author":1,"featured_media":47295,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"googlesitekit_rrm_CAow07ekDA:productID":"","footnotes":""},"categories":[10,11],"tags":[],"class_list":["post-47294","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-otomobil","category-saglik"],"_links":{"self":[{"href":"https:\/\/ekonomigundemi.com.tr\/index.php\/wp-json\/wp\/v2\/posts\/47294","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ekonomigundemi.com.tr\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/ekonomigundemi.com.tr\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/ekonomigundemi.com.tr\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/ekonomigundemi.com.tr\/index.php\/wp-json\/wp\/v2\/comments?post=47294"}],"version-history":[{"count":0,"href":"https:\/\/ekonomigundemi.com.tr\/index.php\/wp-json\/wp\/v2\/posts\/47294\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/ekonomigundemi.com.tr\/index.php\/wp-json\/wp\/v2\/media\/47295"}],"wp:attachment":[{"href":"https:\/\/ekonomigundemi.com.tr\/index.php\/wp-json\/wp\/v2\/media?parent=47294"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ekonomigundemi.com.tr\/index.php\/wp-json\/wp\/v2\/categories?post=47294"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ekonomigundemi.com.tr\/index.php\/wp-json\/wp\/v2\/tags?post=47294"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}