{"id":46764,"date":"2026-02-13T10:00:13","date_gmt":"2026-02-13T07:00:13","guid":{"rendered":"https:\/\/ekonomigundemi.com.tr\/index.php\/2026\/02\/13\/sektor-liderleri-yanitladi-yapay-zeka-yatirimlari-nasil-deger-yaratir"},"modified":"2026-02-13T10:00:13","modified_gmt":"2026-02-13T07:00:13","slug":"sektor-liderleri-yanitladi-yapay-zeka-yatirimlari-nasil-deger-yaratir","status":"publish","type":"post","link":"https:\/\/ekonomigundemi.com.tr\/index.php\/2026\/02\/13\/sektor-liderleri-yanitladi-yapay-zeka-yatirimlari-nasil-deger-yaratir\/","title":{"rendered":"Sekt\u00f6r liderleri yan\u0131tlad\u0131: Yapay zeka yat\u0131r\u0131mlar\u0131 nas\u0131l de\u011fer yarat\u0131r"},"content":{"rendered":"

\u00d6zye\u011fin \u00dcniversitesi\u2019nin yapay zeka alan\u0131ndaki akademik bilgi birikimini i\u015f d\u00fcnyas\u0131n\u0131n uygulama deneyimiyle bulu\u015fturan OzU AI Platform, T\u00fcrkiye\u2019nin yapay zeka ekosistemini yeniden bir araya getirdi. Platformun bu y\u0131l ger\u00e7ekle\u015fen ilk bulu\u015fmas\u0131nda OzU AI Platform \u00fcyeleri ve davetli sekt\u00f6r temsilcileri yapay zekan\u0131n kurumlara yans\u0131yan d\u00f6n\u00fc\u015f\u00fcm dinamiklerini ve Agentic AI\u2019\u0131n y\u00fckseli\u015fi \u00fczerine konu\u015ftu.<\/p>\n

\"\"\n<\/p>\n

\u00d6zye\u011fin \u00dcniversitesi Rekt\u00f6r\u00fc Prof. Dr. Bar\u0131\u015f Tan: \u201cOzU AI Platform, yapay zekada ortak ak\u0131l zemini yarat\u0131yor\u201d<\/p>\n

Program\u0131n a\u00e7\u0131\u015f konu\u015fmas\u0131n\u0131 yapan \u00d6zye\u011fin \u00dcniversitesi Rekt\u00f6r\u00fc Prof. Dr. Bar\u0131\u015f Tan, \u201c\u00d6zye\u011fin \u00dcniversitesi olarak kamu, \u00f6zel sekt\u00f6r ve akademinin birlikte \u00fcretmesinin b\u00fcy\u00fck de\u011fer yaratt\u0131\u011f\u0131na inan\u0131yoruz. Yapay zekay\u0131 stratejik odak alanlar\u0131m\u0131zdan biri olarak ele al\u0131yor; 30 \u00f6\u011fretim \u00fcyesiyle y\u00fcr\u00fctt\u00fc\u011f\u00fcm\u00fcz \u00e7al\u0131\u015fmalar\u0131 50 yeni ve 100 ziyaret\u00e7i \u00f6\u011fretim \u00fcyesiyle geni\u015fletiyoruz. E\u011fitimde ise 100 ders do\u011frudan yapay zekaya odaklan\u0131rken, 196 derste yapay zek\u00e2 uygulamalar\u0131n\u0131 m\u00fcfredata entegre etmi\u015f durumday\u0131z\u201d dedi. 2025 y\u0131l\u0131nda y\u0131l hayata ge\u00e7irilen OzU AI Platform ile farkl\u0131 sekt\u00f6rlerden liderleri bir araya getirerek olu\u015fturulan ortak akl\u0131n, yapay zeka alan\u0131nda g\u00fc\u00e7l\u00fc ve s\u00fcrd\u00fcr\u00fclebilir bir etkile\u015fim zemini olu\u015fturdu\u011funa inand\u0131\u011f\u0131n\u0131 belirten Tan; \u201c\u00dcniversitemiz, OzU AI Platform kapsam\u0131ndaki yeni bulu\u015fma ve i\u015f birlikleriyle yapay zek\u00e2 \u00e7al\u0131\u015fmalar\u0131n\u0131 s\u00fcrd\u00fcrecek\u201d s\u00f6zleriyle konu\u015fmas\u0131n\u0131 sonland\u0131rd\u0131.<\/p>\n

Aurora Insights Genel M\u00fcd\u00fcr\u00fc Todd James: \u201c\u015eirketlerin y\u00fczde 39\u2019u, yapay zekan\u0131n karl\u0131l\u0131k \u00fczerinde etkisi oldu\u011funu raporluyor\u201d<\/p>\n

Ger\u00e7ek de\u011ferin verinin karar alma ve icra s\u00fcre\u00e7leri ile u\u00e7tan uca entegre edilmesiyle ortaya \u00e7\u0131kt\u0131\u011f\u0131n\u0131 belirten Aurora Insights Genel M\u00fcd\u00fcr\u00fc Todd James, veri ve yapay zeka yeni i\u015f modellerinin ve s\u00fcrd\u00fcr\u00fclebilir k\u00e2rl\u0131l\u0131\u011f\u0131n temelini olu\u015fturdu\u011funun alt\u0131n\u0131 \u00e7izdi. James; \u201cYapay zeka kullan\u0131m oranlar\u0131 h\u0131zla art\u0131yor ancak \u015firketlerin y\u00fczde 39\u2019u bunun EBIT \u00fczerinde somut bir etkisi oldu\u011funu raporluyor. Y\u00fczde 5 ve \u00fczeri EBIT art\u0131\u015f\u0131 sa\u011flayabilenlerin oran\u0131 ise y\u00fczde 6. Ba\u015far\u0131y\u0131 belirleyen unsurlar\u0131n k\u00fc\u00e7\u00fck bir b\u00f6l\u00fcm\u00fc teknoloji ve veri altyap\u0131s\u0131yken as\u0131l fark stratejik uyum, i\u015f g\u00fcc\u00fc ve de\u011fi\u015fim y\u00f6netimi, i\u015f s\u00fcre\u00e7lerine entegrasyon ve y\u00f6neti\u015fimden geliyor\u201d dedi.<\/p>\n

Do\u011fan Holding Y\u00f6netim Kurulu Ba\u015fkan\u0131 Hanzade Do\u011fan: \u201c\u0130nternet devrimi da\u011f\u0131t\u0131m\u0131 d\u00f6n\u00fc\u015ft\u00fcrd\u00fc, yapay zeka istihdam\u0131 yeniden tan\u0131ml\u0131yor\u201d<\/p>\n

Etkinli\u011fin ilk b\u00f6l\u00fcm\u00fcnde Do\u011fan Holding Y\u00f6netim Kurulu Ba\u015fkan\u0131 Hanzade Do\u011fan, yapay zekan\u0131n giri\u015fimcilik ekosisteminden b\u00fcy\u00fck \u00f6l\u00e7ekli organizasyonlara uzanan d\u00f6n\u00fc\u015ft\u00fcr\u00fcc\u00fc etkisini ele ald\u0131. Yapay zekay\u0131 bug\u00fcne kadar kar\u015f\u0131la\u015f\u0131lan en kapsaml\u0131 teknolojik de\u011fi\u015fim olarak tan\u0131mlayan Do\u011fan, bug\u00fcn art\u0131k sebep sonu\u00e7 ili\u015fkisini bize a\u00e7\u0131klayan ajanlarla \u00e7al\u0131\u015fan yapay zeka (Agentic AI) hayat\u0131m\u0131zda ve i\u015f d\u00fcnyas\u0131nda \u00f6nemli bir k\u0131r\u0131lma yaratt\u0131\u011f\u0131n\u0131 belirtti. \u201c\u0130nternet devrimi bir da\u011f\u0131t\u0131m d\u00f6n\u00fc\u015f\u00fcm\u00fcyken, yapay zeka istihdam sistemini yeniden tan\u0131ml\u0131yor; bu da teknoloji yat\u0131r\u0131mlar\u0131n\u0131n \u00f6tesinde g\u00fc\u00e7l\u00fc bir de\u011fi\u015fim liderli\u011fi gerektiriyor\u201d dedi.<\/p>\n

\u201c2026, yapay zekada orkestrasyon \u00e7a\u011f\u0131n\u0131n ba\u015flang\u0131c\u0131 olacak\u201d<\/p>\n

Kurumlarda verinin da\u011f\u0131n\u0131k yap\u0131s\u0131n\u0131n yapay zekan\u0131n \u00f6l\u00e7eklenmesinin \u00f6n\u00fcndeki en kritik engellerden biri oldu\u011funu ifade eden Do\u011fan, \u201c2025 bir Ajanlarla \u00c7al\u0131\u015fan Yapay Zeka (Agentic AI) y\u0131l\u0131yd\u0131. 2026 ise orkestrasyon yapan ajanlar\u0131n (orchestrator agent) y\u0131l\u0131 olmas\u0131 bekleniyor\u201ddedi. \u00a0\u201cBir teknolojistim ama ayn\u0131 zamanda h\u00fcmanistim\u201d diyen Do\u011fan, Yapay zeka ile bir b\u00fcy\u00fcme ve servet yarat\u0131m\u0131 olacak. En kritik konu yeni d\u00fczende bu yarat\u0131lan de\u011ferin nas\u0131l payla\u015f\u0131laca\u011f\u0131\u201d diyerek yarat\u0131lan de\u011ferin do\u011fru payla\u015f\u0131m\u0131n\u0131n \u00f6nemine vurgu yaparak s\u00f6zlerini sonland\u0131rd\u0131.<\/p>\n

Ko\u00e7Digital Genel M\u00fcd\u00fcr\u00fc Evren Dereci \u201cYapay zeka destekli karar alma h\u0131z\u0131 3-4 kat art\u0131yor\u201d<\/p>\n

Fiziksel ve dijital operasyonlar\u0131n giderek b\u00fct\u00fcnle\u015fti\u011fi bu yeni d\u00f6nemde yapay zekan\u0131n fiyatlama, stok y\u00f6netimi ve m\u00fc\u015fteri verisi gibi alanlarda ne t\u00fcr somut i\u015f sonu\u00e7lar\u0131 \u00fcretti\u011fi sekt\u00f6r liderleri taraf\u0131ndan ele al\u0131nd\u0131. Ko\u00e7Digital Genel M\u00fcd\u00fcr\u00fc Evren Dereci paneli ba\u015flat\u0131rken, k\u00fcresel \u00f6l\u00e7ekte \u015firketlerin y\u00fczde 88\u2019inin yapay zekay\u0131 en az bir i\u015f fonksiyonunda kulland\u0131\u011f\u0131n\u0131, yapay zeka destekli karar alma h\u0131z\u0131n\u0131n 3\u20134 kat artt\u0131\u011f\u0131n\u0131 belirtti.<\/p>\n

Yapay Zekada De\u011ferin Form\u00fcl\u00fc: Veri, Entegrasyon ve Liderlik<\/p>\n

Yapay zeka projelerinde teknolojik altyap\u0131 kadar k\u00fclt\u00fcrel d\u00f6n\u00fc\u015f\u00fcm, yetkin insan kayna\u011f\u0131 ve g\u00fcvenli veri y\u00f6netiminin kritik rol oynad\u0131\u011f\u0131n\u0131 vurgulayan Amazon Web Services (AWS) T\u00fcrkiye Genel M\u00fcd\u00fcr\u00fc Berrin \u00d6zsel\u00e7uk, do\u011fru kurgulanan projelerin geli\u015ftirme s\u00fcrelerini aylar seviyesinden haftalara indirebildi\u011fini ve bu yakla\u015f\u0131m\u0131 kurumsal standart haline getirdiklerini ifade etti.<\/p>\n

UC Berkeley \u0130\u015fletme \u0130novasyon Enstit\u00fcs\u00fc Direkt\u00f6r\u00fc Dr. O\u011fuzhan Ayg\u00f6ren moderasyonunda ve Aurora Insights Genel M\u00fcd\u00fcr\u00fc Todd James ile Invent Analytics Genel M\u00fcd\u00fcr\u00fc Prof. Dr. G\u00fcrhan K\u00f6k\u2019\u00fcn panelist olarak kat\u0131ld\u0131\u011f\u0131 oturumda ise k\u00fcresel \u00f6l\u00e7ekte yayg\u0131nla\u015fan yapay zek\u00e2 uygulamalar\u0131n\u0131n sekt\u00f6rel d\u00f6n\u00fc\u015f\u00fcm\u00fc nas\u0131l h\u0131zland\u0131rd\u0131\u011f\u0131 de\u011ferlendirildi.<\/p>\n

Havac\u0131l\u0131k sekt\u00f6r\u00fcnde yapay zeka uygulamalar\u0131n\u0131n, farkl\u0131 ihtiya\u00e7lara sahip \u00e7ok say\u0131da payda\u015fla \u00e7al\u0131\u015fmay\u0131 zorunlu k\u0131ld\u0131\u011f\u0131n\u0131 belirten Hitit Genel M\u00fcd\u00fcr\u00fc Nevra Onursal Karaa\u011fa\u00e7, projelerde \u00f6nceli\u011fin do\u011fru hedef tan\u0131m\u0131 ve gelir odakl\u0131 kullan\u0131m senaryolar\u0131 oldu\u011funu ifade etti. Yapay zeka yat\u0131r\u0131mlar\u0131n\u0131n operasyonel verimlili\u011fe do\u011frudan katk\u0131 sa\u011flad\u0131\u011f\u0131n\u0131 vurgulayan Karaa\u011fa\u00e7, bu s\u00fcrecin s\u00fcrekli veriyle beslenen, ya\u015fayan ve g\u00fcncellenen bir d\u00f6n\u00fc\u015f\u00fcm olarak ele al\u0131nmas\u0131 gerekti\u011finin alt\u0131n\u0131 \u00e7izdi. G\u00fcvenlik ve veri k\u0131s\u0131tlar\u0131n\u0131n havac\u0131l\u0131k sekt\u00f6r\u00fcnde belirleyici fakt\u00f6rler aras\u0131nda yer ald\u0131\u011f\u0131n\u0131 s\u00f6yledi.<\/p>\n

Fiba Perakende Grubu Genel M\u00fcd\u00fcr\u00fc Batur Can ise perakende sekt\u00f6r\u00fcnde y\u0131lda on binlerce \u00fcr\u00fcn ve milyonlarca m\u00fc\u015fteri verisiyle y\u00f6netilmesi gereken kararlar\u0131n, yapay zeka sayesinde daha h\u0131zl\u0131 ve isabetli al\u0131nd\u0131\u011f\u0131n\u0131; stok optimizasyonu, fiyatlama, ma\u011fazalar aras\u0131 \u00fcr\u00fcn transferi ve saha operasyonlar\u0131nda AI destekli sistemlerin somut verimlilik ve sat\u0131\u015f art\u0131\u015f\u0131 sa\u011flad\u0131\u011f\u0131n\u0131 dile getirdi.<\/p>\n

Uzun vadede T\u00fcrkiye merkezli, k\u00fcresel \u00f6l\u00e7ekte etkili bir yapay zeka bilgi ve etki a\u011f\u0131 kurmay\u0131 hedefleyen \u00d6zye\u011fin \u00dcniversitesi\u2019nin yapay zeka ile ilgili duyuru ve \u00e7al\u0131\u015fmalar\u0131na aix.ozyegin.edu.tr web sitesinden ula\u015f\u0131labilir.<\/p>\n

<\/strong>
\nEKONOM\u0130 GAZETES\u0130 <\/p>\n","protected":false},"excerpt":{"rendered":"

\u00d6zye\u011fin \u00dcniversitesi ev sahipli\u011finde d\u00fczenlenen OzU AI Platformu bulu\u015fmas\u0131nda; Do\u011fan Holding Y\u00f6netim Kurulu Ba\u015fkan\u0131 Hanzade Do\u011fan, Amazon Web Services T\u00fcrkiye Genel M\u00fcd\u00fcr\u00fc Berrin \u00d6zsel\u00e7uk ve Hitit Genel M\u00fcd\u00fcr\u00fc Nevra Onursal Karaa\u011fa\u00e7’\u0131n da aralar\u0131nda bulundu\u011fu sekt\u00f6r liderleri yapay zekan\u0131n gelece\u011fini de\u011ferlendirdi. Programda konu\u015fan Aurora Insights Genel M\u00fcd\u00fcr\u00fc Todd James: \u201cYapay zeka kullanan \u015firketlerin y\u00fczde 39\u2019u EBIT \u00fczerinde somut etki raporluyor” dedi.<\/p>\n","protected":false},"author":1,"featured_media":46765,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"googlesitekit_rrm_CAow07ekDA:productID":"","footnotes":""},"categories":[4,7,10,11],"tags":[],"class_list":["post-46764","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-dunya","category-gundem","category-otomobil","category-saglik"],"_links":{"self":[{"href":"https:\/\/ekonomigundemi.com.tr\/index.php\/wp-json\/wp\/v2\/posts\/46764","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ekonomigundemi.com.tr\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/ekonomigundemi.com.tr\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/ekonomigundemi.com.tr\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/ekonomigundemi.com.tr\/index.php\/wp-json\/wp\/v2\/comments?post=46764"}],"version-history":[{"count":0,"href":"https:\/\/ekonomigundemi.com.tr\/index.php\/wp-json\/wp\/v2\/posts\/46764\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/ekonomigundemi.com.tr\/index.php\/wp-json\/wp\/v2\/media\/46765"}],"wp:attachment":[{"href":"https:\/\/ekonomigundemi.com.tr\/index.php\/wp-json\/wp\/v2\/media?parent=46764"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ekonomigundemi.com.tr\/index.php\/wp-json\/wp\/v2\/categories?post=46764"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ekonomigundemi.com.tr\/index.php\/wp-json\/wp\/v2\/tags?post=46764"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}