{"id":45206,"date":"2026-02-10T14:00:07","date_gmt":"2026-02-10T11:00:07","guid":{"rendered":"https:\/\/ekonomigundemi.com.tr\/index.php\/2026\/02\/10\/orzax-the-future-is-now-temasiyla-2026-yol-haritasini-paylasti"},"modified":"2026-02-10T14:00:07","modified_gmt":"2026-02-10T11:00:07","slug":"orzax-the-future-is-now-temasiyla-2026-yol-haritasini-paylasti","status":"publish","type":"post","link":"https:\/\/ekonomigundemi.com.tr\/index.php\/2026\/02\/10\/orzax-the-future-is-now-temasiyla-2026-yol-haritasini-paylasti\/","title":{"rendered":"Orzax, \u2018THE FUTURE IS NOW\u2019 temas\u0131yla 2026 yol haritas\u0131n\u0131 payla\u015ft\u0131"},"content":{"rendered":"

Alyors Grup \u00e7at\u0131s\u0131 alt\u0131ndaki Orzax\u2019\u0131n \u00fcst y\u00f6netim kadrosu, sat\u0131\u015f ve pazarlama ekipleri ve merkez kadrolar\u0131n\u0131n kat\u0131l\u0131m\u0131yla ger\u00e7ekle\u015fen toplant\u0131da; stratejik planlama, s\u00fcrd\u00fcr\u00fclebilir ba\u015far\u0131, sistematik b\u00fcy\u00fcme anlay\u0131\u015f\u0131 ve ekip dayan\u0131\u015fmas\u0131n\u0131n g\u00fcc\u00fc \u00f6ne \u00e7\u0131kt\u0131.<\/p>\n

Toplant\u0131n\u0131n a\u00e7\u0131l\u0131\u015f konu\u015fmas\u0131n\u0131 yapan Alyors Grup Y\u00f6netim Kurulu Ba\u015fkan\u0131 Selman Alimo\u011flu, Orzax\u2019\u0131n ikinci 20 y\u0131l\u0131na girerken yaln\u0131zca ticari b\u00fcy\u00fckl\u00fc\u011f\u00fcyle de\u011fil; kurumsal k\u00fclt\u00fcr\u00fc, insan kayna\u011f\u0131 ve uzun vadeli vizyonuyla da \u00f6rnek bir yap\u0131 haline geldi\u011fini vurgulad\u0131. Alimo\u011flu, bug\u00fcne kadar at\u0131lan ad\u0131mlar\u0131n arkas\u0131nda istikrarl\u0131 bir y\u00f6netim anlay\u0131\u015f\u0131 ve ortak ak\u0131lla hareket eden g\u00fc\u00e7l\u00fc bir ekip bulundu\u011funun alt\u0131n\u0131 \u00e7izdi.<\/p>\n

\u015eirketin bug\u00fcn geldi\u011fi noktay\u0131 \u201cbeyaz zambak\u201d metaforuyla anlatan Orzax CEO\u2019su Yunus Emre Alimo\u011flu \u015fu ifadeleri kulland\u0131: \u201cHer toprak verimli olmayabilir. \u015eartlar zorlay\u0131c\u0131 olabilir. Ancak do\u011fru emek, do\u011fru ak\u0131l ve do\u011fru de\u011ferlerle en \u00e7orak zeminde bile tertemiz bir \u00e7i\u00e7ek gibi y\u00fckselmek m\u00fcmk\u00fcnd\u00fcr. Orzax\u2019\u0131n hikayesi tam olarak b\u00f6yle ba\u015flad\u0131. Bug\u00fcn bu noktada olmam\u0131z\u0131n nedeni \u015fartlar\u0131n kolay olmas\u0131 de\u011fil; vazge\u00e7memi\u015f olmam\u0131zd\u0131r\u201d<\/p>\n

\"\"\n<\/p>\n

B\u00fcy\u00fckl\u00fck niyetle de\u011fil, sistemle gelece\u011fe ta\u015f\u0131n\u0131r<\/p>\n

Toplant\u0131 boyunca 2025 y\u0131l\u0131n\u0131n performans de\u011ferlendirmesinin yan\u0131 s\u0131ra, 2026 y\u0131l\u0131nda oda\u011fa al\u0131nacak stratejik ba\u015fl\u0131klar payla\u015f\u0131ld\u0131. Alimo\u011flu, Orzax\u2019\u0131n geldi\u011fi \u00f6l\u00e7e\u011fin art\u0131k yaln\u0131zca s\u00f6zle de\u011fil; veriyle, sistemle, yaz\u0131l\u0131 s\u00fcre\u00e7lerle ve disiplinle y\u00f6netilmesi gerekti\u011fini vurgulayarak \u015f\u00f6yle konu\u015ftu: \u201cBug\u00fcn Orzax ba\u015fka bir \u00f6l\u00e7ekte. Art\u0131k yaln\u0131zca hedef koymak de\u011fil, o hedeflere nas\u0131l ula\u015faca\u011f\u0131m\u0131z\u0131 tarif eden sistemleri kurmak zorunday\u0131z. B\u00fcy\u00fckl\u00fck niyetle de\u011fil, sistemle gelece\u011fe ta\u015f\u0131n\u0131r\u201d.<\/p>\n

\u0130kinci 20 y\u0131lda global etki oda\u011f\u0131<\/p>\n

21 y\u0131l \u00f6nce k\u00fc\u00e7\u00fck bir pazarda, s\u0131n\u0131rl\u0131 imkanlarla ba\u015flayan yolculu\u011fun bug\u00fcn sekt\u00f6r liderli\u011fine d\u00f6n\u00fc\u015ft\u00fc\u011f\u00fcn\u00fc belirten Alimo\u011flu, Orzax\u2019\u0131n T\u00fcrkiye\u2019nin en b\u00fcy\u00fck markalar\u0131ndan biri oldu\u011funu ve bundan sonraki do\u011fal y\u00f6n\u00fcn\u00fcn global etki yaratmak oldu\u011funu vurgulad\u0131. 2018 y\u0131l\u0131ndan bu yana sekt\u00f6r lideri konumunda bulunan Orzax; \u00fcr\u00fcn kalitesini s\u00fcrekli art\u0131ran yakla\u015f\u0131m\u0131, sa\u011fl\u0131k profesyonelleriyle kurdu\u011fu g\u00fc\u00e7l\u00fc ba\u011f ve toplumun sa\u011fl\u0131k okuryazarl\u0131\u011f\u0131na katk\u0131lar\u0131yla OTC pazar\u0131n\u0131n geli\u015fimine \u00f6nc\u00fcl\u00fck etmeyi s\u00fcrd\u00fcr\u00fcyor.<\/p>\n

Orzax Pazarlama ve Kurumsal \u0130leti\u015fim Direkt\u00f6r\u00fc M\u00fcge Turan, ikinci 20 y\u0131la girerken markan\u0131n d\u00f6n\u00fc\u015f\u00fcm vizyonuna ili\u015fkin \u015fu de\u011ferlendirme yapt\u0131:<\/p>\n

\u201cOrzax olarak ilk 20 y\u0131l\u0131m\u0131zda g\u00fc\u00e7l\u00fc bir marka in\u015fa ettik; \u015fimdi ise ikinci 20 y\u0131l\u0131m\u0131za tamamen yenilik\u00e7i bir marka kimli\u011fiyle giriyoruz. Bu yeni d\u00f6nemde kendimizi yaln\u0131zca bir g\u0131da takviyesi markas\u0131 olarak de\u011fil, ki\u015fiselle\u015ftirilmi\u015f sa\u011fl\u0131k ekosistemi yaratan bir ya\u015fam markas\u0131 olarak konumluyoruz. Global d\u00fc\u015f\u00fcnen, bilimi ve inovasyonu merkeze alan yeni vizyonumuzla d\u00f6n\u00fc\u015f\u00fcm\u00fc takip eden de\u011fil, d\u00f6n\u00fc\u015f\u00fcme y\u00f6n veren bir marka olmay\u0131 hedefliyoruz. Orzax\u2019\u0131n ikinci 20 y\u0131l\u0131, T\u00fcrkiye\u2019den do\u011fan ve d\u00fcnyada referans g\u00f6sterilen yeni nesil sa\u011fl\u0131k markas\u0131 olma yolculu\u011fumuzun en g\u00fc\u00e7l\u00fc ad\u0131m\u0131 olacak\u201d<\/p>\n

\"\"\n<\/p>\n

“Gelece\u011fi bug\u00fcnden aksiyona ge\u00e7enler tasarlayacak”<\/p>\n

Toplant\u0131n\u0131n odak noktalar\u0131ndan birini olu\u015fturan yeni marka kimli\u011fi vizyonu, M\u00fcge Turan\u2019\u0131n sunumuyla detayland\u0131r\u0131ld\u0131. Bireyin ya\u015fam boyu sa\u011fl\u0131k yolculu\u011funu merkeze alan, farkl\u0131 \u00fcr\u00fcn kategorilerini ayn\u0131 sa\u011fl\u0131k perspektifinde bulu\u015fturan ve ki\u015fiye daha b\u00fct\u00fcnc\u00fcl bir sa\u011fl\u0131k deneyimi sunan bir gelecek mimarisi olarak tan\u0131mlayan Turan, Orzax, geleneksel vitamin \u00fcretiminin \u00f6tesine ge\u00e7erek bireylere \u00f6zel ya\u015fam rehberli\u011fi sunan, b\u00fct\u00fcnc\u00fcl bir sa\u011fl\u0131k d\u00fcnyas\u0131n\u0131n mimar\u0131d\u0131r. Gelecek art\u0131k bekledi\u011fimiz de\u011fil, bug\u00fcn burada birlikte yaratt\u0131\u011f\u0131m\u0131zd\u0131r; bu y\u00fczden 'The Future is Now' diyoruz\u201d dedi. “\u015eirketimizin 20 y\u0131ll\u0131k k\u00f6kl\u00fc ge\u00e7mi\u015finden ald\u0131\u011f\u0131m\u0131z g\u00fc\u00e7le, bug\u00fcn global \u00f6l\u00e7ekte de yeni bir d\u00f6nemin kap\u0131lar\u0131n\u0131 aral\u0131yoruz. Bizim i\u00e7in gelecek, beklenen bir hedef d\u0131\u015f\u0131nda teknoloji ve kolektif ak\u0131lla bug\u00fcnden in\u015fa etti\u011fimiz bir ger\u00e7ekliktir. 'The Future is Now' vizyonumuzla, ekiplerimizi de\u011fi\u015fimi izlemekle kalmayan d\u00f6n\u00fc\u015f\u00fcme y\u00f6n veren bir g\u00fc\u00e7 olarak g\u00f6r\u00fcyoruz. Bu yolculukta en b\u00fcy\u00fck \u00f6nceli\u011fimiz; \u00f6\u011frenmeye a\u00e7\u0131k ve cesur ad\u0131mlar atmaktan \u00e7ekinmeyen t\u00fcm \u00e7al\u0131\u015fma arkada\u015flar\u0131m\u0131z\u0131 ortak bir ama\u00e7ta bulu\u015fturmakt\u0131r. Unutmayal\u0131m ki; gelece\u011fi ancak bug\u00fcnden aksiyona ge\u00e7enler tasarlayacakt\u0131r”<\/p>\n

\u00dcretim ve Ar-Ge tam h\u0131z devam ediyor<\/p>\n

Toplant\u0131da, Orzax\u2019\u0131n yeni b\u00fcy\u00fcme eksenleri de payla\u015f\u0131ld\u0131. Dermokozmetik alan\u0131nda Shiniq markas\u0131yla g\u00fc\u00e7l\u00fc bir yap\u0131lanmaya gidildi\u011fi, \u00fcretim ve Ar-Ge \u00e7al\u0131\u015fmalar\u0131n\u0131n tam h\u0131z devam etti\u011fi bu stratejik d\u00f6nemde, Orzax\u2019\u0131n yeni b\u00fcy\u00fcme ekseni olarak belirlenen Dermokozmetik yap\u0131lanmas\u0131 kapsam\u0131nda 20 y\u0131ll\u0131k k\u00f6kl\u00fc bilimsel birikim Shiniq markas\u0131yla bu alana ta\u015f\u0131nd\u0131. Orzax\u2019\u0131n kalite, g\u00fcven ve bilim temelli yakla\u015f\u0131m\u0131n\u0131n do\u011fal bir uzant\u0131s\u0131 olarak konumlanan bu ad\u0131m ile \u00f6zellikle ithal \u00fcr\u00fcnlerin hakim oldu\u011fu pazarda \u201cYerli ve Bilim Temelli \u00dcretim\u201d vizyonuyla g\u00fc\u00e7l\u00fc bir fark yarat\u0131lmas\u0131 hedeflendi. Yaln\u0131zca tekil cilt sorunlar\u0131na de\u011fil, t\u00fcm cilt ekosistemine odaklanan b\u00fct\u00fcnc\u00fcl bak\u0131m anlay\u0131\u015f\u0131yla geli\u015ftirilen Shiniq \u00fcr\u00fcnleri; prebiyotik ve postbiyotik i\u00e7erikleri, temiz form\u00fclleri ve y\u00fcksek \u00fcretim standartlar\u0131yla eczane kanal\u0131nda t\u00fcketicilerle bulu\u015fturuldu. K\u00fcresel \u00f6l\u00e7ekte 50 milyar dolarl\u0131k hacme ula\u015fan bu pazarda, “The Future is Now” yakla\u015f\u0131m\u0131yla de\u011fi\u015fimin sadece takip edilmedi\u011fi, bilimle desteklenen \u00e7\u00f6z\u00fcmlerle sekt\u00f6rel d\u00f6n\u00fc\u015f\u00fcme bug\u00fcnden y\u00f6n verildi\u011fi vurguland\u0131.<\/p>\n

Orzax\u2019\u0131n \u00fcretim ve Ar-Ge taraf\u0131ndaki yat\u0131r\u0131mlar\u0131 da toplant\u0131n\u0131n \u00f6nemli ba\u015fl\u0131klar\u0131 aras\u0131nda yer ald\u0131. \u0130stanbul\u2019da ayl\u0131k 3 milyon kutu kapasiteli ikinci fabrikan\u0131n A\u011fustos ay\u0131 itibar\u0131yla kademeli olarak devreye al\u0131naca\u011f\u0131; probiyotiklerin end\u00fcstriyel \u00fcretimi ve mikroalglerden hammadde sentezi \u00fczerine \u00e7al\u0131\u015fmalar\u0131n s\u00fcrd\u00fc\u011f\u00fc a\u00e7\u0131kland\u0131.<\/p>\n

Mart ay\u0131nda Kazakistan\u2019da temeli at\u0131lacak yeni fabrikan\u0131n ise tam kapasiteye ula\u015ft\u0131\u011f\u0131nda ayl\u0131k 2,5 milyon kutu \u00fcretim yapmas\u0131 hedefleniyor.<\/p>\n

Toplant\u0131n\u0131n kapan\u0131\u015f\u0131nda ekiplerine seslenen Orzax CEO\u2019su Yunus Emre Alimo\u011flu, 2026 y\u0131l\u0131n\u0131n \u201cmazeretlerin de\u011fil, \u00fcretkenli\u011fin y\u0131l\u0131\u201d olaca\u011f\u0131n\u0131 vurgulayarak \u015fu s\u00f6zlerle konu\u015fmas\u0131n\u0131 tamamlad\u0131: \u201cSistem haz\u0131r, kadro haz\u0131r. Bundan sonras\u0131 performans. Gelecek art\u0131k uzak bir hedef de\u011fil; bug\u00fcn att\u0131\u011f\u0131m\u0131z her ad\u0131mda \u015fekilleniyor. \u015eimdi, ikinci 20 y\u0131lda \u00e7ok daha g\u00fc\u00e7l\u00fc bir Orzax in\u015fa etme zaman\u0131\u201d<\/p>\n

\u201cTHE FUTURE IS NOW\u201d temas\u0131yla d\u00fczenlenen toplant\u0131, ekipler aras\u0131 etkile\u015fimi art\u0131ran oturumlar ve yeni d\u00f6nem vizyonunun payla\u015f\u0131ld\u0131\u011f\u0131 sunumlarla tamamland\u0131.<\/p>\n

<\/strong>
\nEKONOM\u0130 GAZETES\u0130 <\/p>\n","protected":false},"excerpt":{"rendered":"

Orzax, 29 Ocak \u2013 1 \u015eubat tarihlerinde Kuzey K\u0131br\u0131s T\u00fcrk Cumhuriyeti\u2019nde ger\u00e7ekle\u015ftirdi\u011fi d\u00f6nem sonu toplant\u0131s\u0131nda; 2025 y\u0131l\u0131n\u0131 de\u011ferlendirerek, 2026 y\u0131l\u0131 stratejik yol haritas\u0131n\u0131 ekipleriyle payla\u015ft\u0131. \u201cTHE FUTURE IS NOW\u201d temas\u0131yla d\u00fczenlenen organizasyonda, \u015firketin ikinci 20 y\u0131l\u0131na ili\u015fkin vizyonu, yat\u0131r\u0131m planlar\u0131 ve b\u00fcy\u00fcme hedefleri detayl\u0131 \u015fekilde ele al\u0131nd\u0131.<\/p>\n","protected":false},"author":1,"featured_media":45207,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"googlesitekit_rrm_CAow07ekDA:productID":"","footnotes":""},"categories":[4,10,11,274],"tags":[],"class_list":["post-45206","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-dunya","category-otomobil","category-saglik","category-sanayi"],"_links":{"self":[{"href":"https:\/\/ekonomigundemi.com.tr\/index.php\/wp-json\/wp\/v2\/posts\/45206","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ekonomigundemi.com.tr\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/ekonomigundemi.com.tr\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/ekonomigundemi.com.tr\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/ekonomigundemi.com.tr\/index.php\/wp-json\/wp\/v2\/comments?post=45206"}],"version-history":[{"count":0,"href":"https:\/\/ekonomigundemi.com.tr\/index.php\/wp-json\/wp\/v2\/posts\/45206\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/ekonomigundemi.com.tr\/index.php\/wp-json\/wp\/v2\/media\/45207"}],"wp:attachment":[{"href":"https:\/\/ekonomigundemi.com.tr\/index.php\/wp-json\/wp\/v2\/media?parent=45206"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ekonomigundemi.com.tr\/index.php\/wp-json\/wp\/v2\/categories?post=45206"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ekonomigundemi.com.tr\/index.php\/wp-json\/wp\/v2\/tags?post=45206"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}