{"id":45204,"date":"2026-02-10T14:00:05","date_gmt":"2026-02-10T11:00:05","guid":{"rendered":"https:\/\/ekonomigundemi.com.tr\/index.php\/2026\/02\/10\/teknosadan-sevgililer-gununde-kaliplari-yikan-kampanya-bu-sevgililer-gununde-ayrilin"},"modified":"2026-02-10T14:00:05","modified_gmt":"2026-02-10T11:00:05","slug":"teknosadan-sevgililer-gununde-kaliplari-yikan-kampanya-bu-sevgililer-gununde-ayrilin","status":"publish","type":"post","link":"https:\/\/ekonomigundemi.com.tr\/index.php\/2026\/02\/10\/teknosadan-sevgililer-gununde-kaliplari-yikan-kampanya-bu-sevgililer-gununde-ayrilin\/","title":{"rendered":"Teknosa\u2019dan Sevgililer G\u00fcn\u00fc\u2019nde kal\u0131plar\u0131 y\u0131kan kampanya: \u201cBu Sevgililer G\u00fcn\u00fc\u2019nde Ayr\u0131l\u0131n\u201d"},"content":{"rendered":"<p>Eskiyen teknolojik \u00fcr\u00fcnlerle ili\u015fkimiz zaman zaman \u201ctoksik bir ili\u015fkiye\u201d d\u00f6n\u00fc\u015f\u00fcyor. Bir t\u00fcrl\u00fc ayr\u0131lam\u0131yoruz. T\u00fcm eskimi\u015fli\u011fine, y\u0131pranm\u0131\u015fl\u0131\u011fa ra\u011fmen inatla ili\u015fkiyi s\u00fcrd\u00fcrmeye devam ediyoruz. Kampanya da tam bu noktada devreye girerek, t\u00fcketiciyi eski teknolojisiyle olan ba\u011f\u0131n\u0131 sorgulamaya ve daha iyi bir deneyime ge\u00e7meye \u00e7a\u011f\u0131r\u0131yor. \u201cAyr\u0131lmak i\u00e7in Sevgililer G\u00fcn\u00fc\u2019n\u00fc bekleyin\u201d ba\u015fl\u0131\u011f\u0131yla yay\u0131nlanan teaser \u00e7al\u0131\u015fmas\u0131n\u0131n ard\u0131ndan ana ileti\u015fimde yer alan \u201cBu Sevgililer G\u00fcn\u00fc\u2019nde Ayr\u0131l\u0131n\u201d \u00e7a\u011fr\u0131s\u0131 hem insan ili\u015fkilerine hem de teknolojik \u00fcr\u00fcnlere g\u00f6nderme yapan \u00e7ift anlaml\u0131 diliyle dikkat \u00e7ekiyor. Kampanya, sorun yaratan, geride kalan cihazlarla vedala\u015fmay\u0131; yerine daha h\u0131zl\u0131, daha g\u00fc\u00e7l\u00fc ve kullan\u0131c\u0131yla uyumlu yeni bir teknolojiyle ili\u015fkiye ba\u015flamay\u0131 \u00f6neriyor.<\/p>\n<p>Teknolojiyle yeni bir ba\u015flang\u0131\u00e7\u2026 Bu yakla\u015f\u0131m, Sevgililer G\u00fcn\u00fc\u2019n\u00fc romantik bir kutlama alan\u0131 olmaktan \u00e7\u0131kararak, bireyin kendisi i\u00e7in daha iyi bir ba\u015flang\u0131\u00e7 yapabilece\u011fi bir d\u00f6n\u00fcm noktas\u0131 olarak konumland\u0131r\u0131yor. Teknosa, al\u0131\u015fveri\u015fi bir ihtiya\u00e7tan \u00f6te, ya\u015fam kalitesini y\u00fckselten bilin\u00e7li bir yenilenme s\u00fcreci olarak ele al\u0131yor. Kampanya dijital mecralar\u0131n yan\u0131 s\u0131ra radyo spotlar\u0131 ve dijital outdoor uygulamalar\u0131yla \u00e7ok kanall\u0131 bir ileti\u015fim stratejisi kapsam\u0131nda hayata ge\u00e7iriliyor.<\/p>\n<p> <strong><\/strong><br \/>\nEKONOM\u0130 GAZETES\u0130 <\/p>\n","protected":false},"excerpt":{"rendered":"<p>Teknosa, Sevgililer G\u00fcn\u00fc\u2019nde al\u0131\u015f\u0131lm\u0131\u015f romantik ileti\u015fim kal\u0131plar\u0131n\u0131n d\u0131\u015f\u0131na \u00e7\u0131karak, t\u00fcketici i\u00e7g\u00f6r\u00fcs\u00fcne dayal\u0131 cesur bir kampanyaya imza att\u0131. Ogilvy 4129 imzas\u0131 ta\u015f\u0131yan kampanya, bireylerin teknolojiyle kurdu\u011fu ili\u015fkiyi yeniden d\u00fc\u015f\u00fcnmeye davet eden mizahi ve \u00e7arp\u0131c\u0131 bir yakla\u015f\u0131mla \u00f6ne \u00e7\u0131k\u0131yor.<\/p>\n","protected":false},"author":1,"featured_media":45205,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"googlesitekit_rrm_CAow07ekDA:productID":"","footnotes":""},"categories":[4,10,11,13],"tags":[],"class_list":["post-45204","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-dunya","category-otomobil","category-saglik","category-teknoloji"],"_links":{"self":[{"href":"https:\/\/ekonomigundemi.com.tr\/index.php\/wp-json\/wp\/v2\/posts\/45204","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ekonomigundemi.com.tr\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/ekonomigundemi.com.tr\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/ekonomigundemi.com.tr\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/ekonomigundemi.com.tr\/index.php\/wp-json\/wp\/v2\/comments?post=45204"}],"version-history":[{"count":0,"href":"https:\/\/ekonomigundemi.com.tr\/index.php\/wp-json\/wp\/v2\/posts\/45204\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/ekonomigundemi.com.tr\/index.php\/wp-json\/wp\/v2\/media\/45205"}],"wp:attachment":[{"href":"https:\/\/ekonomigundemi.com.tr\/index.php\/wp-json\/wp\/v2\/media?parent=45204"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ekonomigundemi.com.tr\/index.php\/wp-json\/wp\/v2\/categories?post=45204"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ekonomigundemi.com.tr\/index.php\/wp-json\/wp\/v2\/tags?post=45204"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}