Yat\u0131r\u0131m ama\u00e7l\u0131 al\u0131\u015fveri\u015flerde t\u00fcketici al\u0131\u015fkanl\u0131klar\u0131 yeniden \u015fekilleniyor. Hepsiburada verilerine g\u00f6re e-ticaret m\u00fc\u015fterilerinin g\u00fcm\u00fc\u015fe olan ilgisi bu ay ge\u00e7en y\u0131l\u0131n ayn\u0131 ay\u0131na g\u00f6re y\u00fczde 103 artarken, t\u00fcketicilerin alt\u0131n taraf\u0131nda ise daha hacimli \u00fcr\u00fcnlere y\u00f6neldi\u011fi g\u00f6r\u00fcl\u00fcyor.<\/p>\n
Hepsiburada verilerine g\u00f6re Ocak 2026\u2019da g\u00fcm\u00fc\u015f \u00fcr\u00fcnlerine olan ilgi, ge\u00e7en y\u0131l\u0131n ayn\u0131 d\u00f6nemine k\u0131yasla y\u00fczde 103 artt\u0131. Ayl\u0131k k\u0131r\u0131l\u0131mda ise bu art\u0131\u015f\u0131n yaln\u0131zca tek bir d\u00f6nemle s\u0131n\u0131rl\u0131 kalmad\u0131\u011f\u0131, g\u00fcm\u00fc\u015f tercihinin y\u0131l geneline yay\u0131lan istikrarl\u0131 bir y\u00fckseli\u015f sergiledi\u011fi g\u00f6r\u00fcl\u00fcyor. Son bir y\u0131lda g\u00fcm\u00fc\u015f\u00fcn art\u0131k yat\u0131r\u0131m sepetlerinde d\u00fczenli ve tekrarlayan bir \u00fcr\u00fcn haline gelmesi dikkat \u00e7ekiyor.<\/p>\n
Verilere g\u00f6re alt\u0131n kategorisinde ise 22 ayar alt\u0131n bilezik gibi daha y\u00fcksek hacimli \u00fcr\u00fcnlere olan ilgi, istikrar\u0131n\u0131 korumaya devam ediyor. Ocak 2025\u2019te gram alt\u0131n ile 22 ayar bilezik aras\u0131ndaki dengeli seyir 2026 y\u0131l\u0131 itibar\u0131yla yerini belirgin bir tercih de\u011fi\u015fimine b\u0131rakt\u0131. Ge\u00e7en y\u0131l\u0131n ayn\u0131 d\u00f6nemine k\u0131yasla de\u011ferlendirildi\u011finde, 22 ayar bilezi\u011fe olan talep gram alt\u0131na g\u00f6re yakla\u015f\u0131k y\u00fczde 50 daha fazla art\u0131\u015f g\u00f6sterdi.<\/p>\n
Dijital kuyumculu\u011fa olan ilginin T\u00fcrkiye geneline yay\u0131ld\u0131\u011f\u0131 g\u00f6r\u00fcl\u00fcyor. \u00dc\u00e7 b\u00fcy\u00fck ilin ard\u0131ndan yat\u0131r\u0131m ama\u00e7l\u0131 al\u0131\u015fveri\u015flerin en yo\u011fun ya\u015fand\u0131\u011f\u0131 \u015fehirler Bursa, Kocaeli ve Antalya olarak s\u0131raland\u0131. Sat\u0131\u015f taraf\u0131nda ise T\u00fcrkiye\u2019nin geleneksel kuyumculuk merkezleri \u00f6ne \u00e7\u0131kt\u0131; \u00c7orum, Kayseri ve Diyarbak\u0131r platform \u00fczerinden en \u00e7ok sat\u0131\u015f yapan \u015fehirler oldu.<\/p>\n
Ocakta yat\u0131r\u0131mc\u0131 ay sonunu bekledi<\/p>\n
Ocak ay\u0131n\u0131n son 10 g\u00fcn\u00fc incelendi\u011finde, g\u00fcm\u00fc\u015f fiyatlar\u0131ndaki art\u0131\u015f\u0131n da etkisiyle yat\u0131r\u0131m ama\u00e7l\u0131 al\u0131\u015fveri\u015flerin bu d\u00f6nemde belirgin bi\u00e7imde yo\u011funla\u015ft\u0131\u011f\u0131 g\u00f6r\u00fcl\u00fcyor. \u00d6zellikle 28 Ocak, ay ortalamas\u0131n\u0131n yakla\u015f\u0131k y\u00fczde 45 \u00fczerine \u00e7\u0131karak, son 10 g\u00fcn\u00fcn en y\u00fcksek sat\u0131\u015f\u0131n\u0131n ger\u00e7ekle\u015fti\u011fi g\u00fcn olarak \u00f6ne \u00e7\u0131kt\u0131. Bu tablo, ay sonuna do\u011fru artan g\u00fcm\u00fc\u015f g\u00fcndemi ve g\u00f6r\u00fcn\u00fcrl\u00fc\u011f\u00fcn\u00fcn t\u00fcketici davran\u0131\u015flar\u0131 \u00fczerinde etkili oldu\u011funu g\u00f6steriyor.<\/p>\n
Dijital kuyumculu\u011fa olan ilginin artmas\u0131, yat\u0131r\u0131m ama\u00e7l\u0131 alt\u0131n ve g\u00fcm\u00fc\u015f al\u0131\u015fveri\u015flerinde g\u00fcven unsurunu \u00f6n plana \u00e7\u0131kar\u0131yor. Bu s\u00fcre\u00e7te platformlar\u0131n teknik altyap\u0131s\u0131, sat\u0131c\u0131 ge\u00e7mi\u015fi ve teslimat sonras\u0131 g\u00fcvence mekanizmalar\u0131 t\u00fcketicilerin karar\u0131nda belirleyici oluyor.<\/p>\n
<\/strong> Yat\u0131r\u0131m ama\u00e7l\u0131 al\u0131\u015fveri\u015flerde t\u00fcketici al\u0131\u015fkanl\u0131klar\u0131 yeniden \u015fekilleniyor. Hepsiburada verilerine g\u00f6re e-ticaret m\u00fc\u015fterilerinin g\u00fcm\u00fc\u015fe olan ilgisi bu ay ge\u00e7en y\u0131l\u0131n ayn\u0131 ay\u0131na g\u00f6re y\u00fczde 103 artarken, t\u00fcketicilerin alt\u0131n taraf\u0131nda ise daha hacimli \u00fcr\u00fcnlere y\u00f6neldi\u011fi g\u00f6r\u00fcl\u00fcyor.<\/p>\n","protected":false},"author":1,"featured_media":40402,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"googlesitekit_rrm_CAow07ekDA:productID":"","footnotes":""},"categories":[4,10,11],"tags":[],"class_list":["post-40401","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-dunya","category-otomobil","category-saglik"],"_links":{"self":[{"href":"https:\/\/ekonomigundemi.com.tr\/index.php\/wp-json\/wp\/v2\/posts\/40401","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ekonomigundemi.com.tr\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/ekonomigundemi.com.tr\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/ekonomigundemi.com.tr\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/ekonomigundemi.com.tr\/index.php\/wp-json\/wp\/v2\/comments?post=40401"}],"version-history":[{"count":0,"href":"https:\/\/ekonomigundemi.com.tr\/index.php\/wp-json\/wp\/v2\/posts\/40401\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/ekonomigundemi.com.tr\/index.php\/wp-json\/wp\/v2\/media\/40402"}],"wp:attachment":[{"href":"https:\/\/ekonomigundemi.com.tr\/index.php\/wp-json\/wp\/v2\/media?parent=40401"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ekonomigundemi.com.tr\/index.php\/wp-json\/wp\/v2\/categories?post=40401"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ekonomigundemi.com.tr\/index.php\/wp-json\/wp\/v2\/tags?post=40401"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
\nEKONOM\u0130 GAZETES\u0130 <\/p>\n","protected":false},"excerpt":{"rendered":"