{"id":39935,"date":"2026-01-29T15:45:09","date_gmt":"2026-01-29T12:45:09","guid":{"rendered":"https:\/\/ekonomigundemi.com.tr\/index.php\/2026\/01\/29\/peynirde-inovasyonun-adi-muratbeye-kuresel-gida-pazarinda-buyuk-ilgi"},"modified":"2026-01-29T15:45:09","modified_gmt":"2026-01-29T12:45:09","slug":"peynirde-inovasyonun-adi-muratbeye-kuresel-gida-pazarinda-buyuk-ilgi","status":"publish","type":"post","link":"https:\/\/ekonomigundemi.com.tr\/index.php\/2026\/01\/29\/peynirde-inovasyonun-adi-muratbeye-kuresel-gida-pazarinda-buyuk-ilgi\/","title":{"rendered":"Peynirde inovasyonun ad\u0131 Muratbey\u2019e, k\u00fcresel g\u0131da pazar\u0131nda b\u00fcy\u00fck ilgi"},"content":{"rendered":"

Yenilik\u00e7i \u00fcretim ve ileti\u015fim yakla\u015f\u0131m\u0131yla klasik peynir anlay\u0131\u015f\u0131n\u0131 farkl\u0131 bir boyuta ta\u015f\u0131yan Muratbey, d\u00fcnyan\u0131n en b\u00fcy\u00fck g\u0131da ve i\u00e7ecek fuarlar\u0131ndan Gulfood 2026\u2019da yerini ald\u0131. Muratbey; Kaymakl\u0131, Avokadolu Kaymakl\u0131, Ball\u0131 Kaymakl\u0131 gibi yeni lezzetlerinin yan\u0131 s\u0131ra Burgu, Tel Peynir ve di\u011fer y\u00f6resel peynir \u00e7e\u015fitleriyle fuarda b\u00fcy\u00fck ilgi g\u00f6rd\u00fc.<\/p>\n

G\u0131da ve i\u00e7ecek sekt\u00f6r\u00fcn\u00fcn k\u00fcresel bulu\u015fma noktalar\u0131ndan Gulfood G\u0131da ve \u0130\u00e7ecek Fuar\u0131, 26-30 Ocak 2026 tarihleri aras\u0131nda Dubai D\u00fcnya Ticaret Merkezi\u2019nde 31\u2019inci kez kap\u0131lar\u0131n\u0131 a\u00e7t\u0131. D\u00fcnya markas\u0131 olma hedefiyle faaliyetlerini s\u00fcrd\u00fcren Muratbey de pazardaki \u015firketler i\u00e7in stratejik vitrin niteli\u011fi ta\u015f\u0131yan Gulfood 2026\u2019da T\u00fcrkiye\u2019yi temsil eden markalar aras\u0131nda yer ald\u0131. Muratbey; Kaymakl\u0131, Avokadolu Kaymakl\u0131, Ball\u0131 Kaymakl\u0131 gibi yeni lezzetlerinin yan\u0131 s\u0131ra Burgu, Tel Peynir ve di\u011fer y\u00f6resel peynir \u00e7e\u015fitlerini de fuarda be\u011feniye sundu. Muratbey\u2019in, d\u00fcnyada klasik peynir anlay\u0131\u015f\u0131n\u0131 de\u011fi\u015ftiren yenilik\u00e7i \u00fcr\u00fcnleri ziyaret\u00e7ilerden yo\u011fun ilgi g\u00f6r\u00fcrken, \u015firket y\u00f6neticileri, 5 g\u00fcn boyunca toptan ve perakende alan\u0131nda sekt\u00f6r profesyonelleriyle \u00f6nemli toplant\u0131larda bir araya geldi.<\/p>\n

\"\"\n<\/p>\n

Necmi Erol: \u201cTrendlere uygun inovatif \u00fcr\u00fcnlerle global pazarlamaya a\u011f\u0131rl\u0131k veriyoruz\u201d<\/p>\n

Muratbey G\u0131da Y\u00f6netim Kurulu Ba\u015fkan\u0131 Necmi Erol, yurt d\u0131\u015f\u0131na a\u00e7\u0131ld\u0131klar\u0131 2008\u2019den bu yana 60\u2019a yak\u0131n \u00fclkede marka tescili alarak T\u00fcrk peynirini 300\u2019den fazla \u00fcr\u00fcnle d\u00fcnya pazar\u0131nda temsil etmekten gurur duyduklar\u0131n\u0131 s\u00f6yledi. Necmi Erol, ABD, AB ve Uzak Do\u011fu pazarlar\u0131n\u0131 geni\u015fletmeye \u00e7al\u0131\u015f\u0131rken \u00f6nceliklerini s\u00fcrd\u00fcr\u00fclebilirlik, inovatif \u00fcr\u00fcn geli\u015ftirme odakl\u0131 Ar-Ge ve \u00fcretim yat\u0131r\u0131mlar\u0131, enerji verimlili\u011fi ve hedef pazarlarda marka yat\u0131r\u0131mlar\u0131n\u0131 artt\u0131rmak olarak belirlediklerini belirtti.<\/p>\n

D\u00fcnya \u00e7ap\u0131ndaki Gulfood fuar\u0131nda her zaman yenilik\u00e7i \u00fcr\u00fcnleriyle yer alarak b\u00fcy\u00fck ilgi g\u00f6rd\u00fcklerini anlatan Erol, \u015f\u00f6yle devam etti: \u00a0<\/p>\n

\u201cMuratbey\u2019in T\u00fcrkiye\u2019de \u00fcretilmi\u015f yerel peynir \u00e7e\u015fitleriyle k\u00fcresel pazarda rekabet ederken, Ball\u0131 Kaymakl\u0131, Avokadolu Kaymakl\u0131 gibi g\u00fcn\u00fcm\u00fcz\u00fcn beslenme ihtiya\u00e7lar\u0131 do\u011frultusunda geli\u015ftirdi\u011fimiz zenginle\u015ftirilmi\u015f fonksiyonel \u00fcr\u00fcn kategorisindeki yenilik\u00e7i peynirlerimizle farkl\u0131 co\u011frafyalara ula\u015f\u0131yoruz. TURQUALITY kapsam\u0131ndaki tek peynir markas\u0131 olarak sa\u011fl\u0131kl\u0131 ya\u015fam trendlerine uygun inovatif \u00fcr\u00fcnlerimizle global pazarlamaya a\u011f\u0131rl\u0131k veriyor ve her y\u0131l d\u00fcnyan\u0131n \u00f6nde gelen fuarlar\u0131nda T\u00fcrkiye\u2019yi temsil ediyoruz. T\u00fcrk firmalar\u0131n\u0131n, Orta Do\u011fu, K\u00f6rfez \u00fclkeleri, Avrupa, Afrika ve Asya pazarlar\u0131nda yeni ticari ba\u011flant\u0131lar kurmas\u0131na ve i\u015f birliklerini g\u00fc\u00e7lendirmeye katk\u0131 sunan ve 2018\u2019den beri kat\u0131ld\u0131\u011f\u0131m\u0131z Gulfood gibi organizasyonlar arac\u0131l\u0131\u011f\u0131yla \u00fcr\u00fcn \u00e7e\u015fitlili\u011fimizi ve yenilik\u00e7i \u00fcretim g\u00fcc\u00fcm\u00fcz\u00fc uluslararas\u0131 al\u0131c\u0131larla bulu\u015fturuyoruz. Bu t\u00fcr k\u00fcresel etkinliklerin, g\u0131da sekt\u00f6r\u00fcndeki rekabet\u00e7ili\u011fi peki\u015ftirerek ihracat\u0131n art\u0131r\u0131lmas\u0131nda ve T\u00fcrk ekonomisinin s\u00fcrd\u00fcr\u00fclebilir b\u00fcy\u00fcmesine katk\u0131 sunmada kritik rol oynad\u0131\u011f\u0131n\u0131 d\u00fc\u015f\u00fcn\u00fcyoruz. Son d\u00f6nemde Uzak Do\u011fu ve Avrupa a\u011f\u0131rl\u0131k verdi\u011fimiz ihracat b\u00f6lgeleri aras\u0131nda yer al\u0131yor. Amerika ve Avrupa pazarlar\u0131nda s\u00fcrd\u00fcrd\u00fc\u011f\u00fcm\u00fcz istikrarl\u0131 b\u00fcy\u00fcmeyi Asya\u2019da da inovasyon odakl\u0131 \u00fcr\u00fcn stratejilerimizle destekliyoruz.\u201d<\/p>\n

\u00a0<\/p>\n

<\/strong>
\nEKONOM\u0130 GAZETES\u0130 <\/p>\n","protected":false},"excerpt":{"rendered":"

Yenilik\u00e7i \u00fcretim ve ileti\u015fim yakla\u015f\u0131m\u0131yla klasik peynir anlay\u0131\u015f\u0131n\u0131 farkl\u0131 bir boyuta ta\u015f\u0131yan Muratbey, d\u00fcnyan\u0131n en b\u00fcy\u00fck g\u0131da ve i\u00e7ecek fuarlar\u0131ndan Gulfood 2026\u2019da yerini ald\u0131. Muratbey; Kaymakl\u0131, Avokadolu Kaymakl\u0131, Ball\u0131 Kaymakl\u0131 gibi yeni lezzetlerinin yan\u0131 s\u0131ra Burgu, Tel Peynir ve di\u011fer y\u00f6resel peynir \u00e7e\u015fitleriyle fuarda b\u00fcy\u00fck ilgi g\u00f6rd\u00fc.<\/p>\n","protected":false},"author":1,"featured_media":39936,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"googlesitekit_rrm_CAow07ekDA:productID":"","footnotes":""},"categories":[4,10,11],"tags":[],"class_list":["post-39935","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-dunya","category-otomobil","category-saglik"],"_links":{"self":[{"href":"https:\/\/ekonomigundemi.com.tr\/index.php\/wp-json\/wp\/v2\/posts\/39935","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ekonomigundemi.com.tr\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/ekonomigundemi.com.tr\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/ekonomigundemi.com.tr\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/ekonomigundemi.com.tr\/index.php\/wp-json\/wp\/v2\/comments?post=39935"}],"version-history":[{"count":0,"href":"https:\/\/ekonomigundemi.com.tr\/index.php\/wp-json\/wp\/v2\/posts\/39935\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/ekonomigundemi.com.tr\/index.php\/wp-json\/wp\/v2\/media\/39936"}],"wp:attachment":[{"href":"https:\/\/ekonomigundemi.com.tr\/index.php\/wp-json\/wp\/v2\/media?parent=39935"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ekonomigundemi.com.tr\/index.php\/wp-json\/wp\/v2\/categories?post=39935"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ekonomigundemi.com.tr\/index.php\/wp-json\/wp\/v2\/tags?post=39935"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}