{"id":38145,"date":"2026-01-26T10:00:12","date_gmt":"2026-01-26T07:00:12","guid":{"rendered":"https:\/\/ekonomigundemi.com.tr\/index.php\/2026\/01\/26\/yatasin-markalari-turquality-destek-programi-kapsaminda"},"modified":"2026-01-26T10:00:12","modified_gmt":"2026-01-26T07:00:12","slug":"yatasin-markalari-turquality-destek-programi-kapsaminda","status":"publish","type":"post","link":"https:\/\/ekonomigundemi.com.tr\/index.php\/2026\/01\/26\/yatasin-markalari-turquality-destek-programi-kapsaminda\/","title":{"rendered":"Yata\u015f&#8217;\u0131n markalar\u0131 Turquality Destek Program\u0131 kapsam\u0131nda"},"content":{"rendered":"<p>Kamuyu Ayd\u0131nlatma Platformuna (KAP) yap\u0131lan a\u00e7\u0131klamada, \u015f\u00f6yle denildi:<\/p>\n<p>&#039;&#039;Grubumuzun markalar\u0131ndan Divanevi ve Puffy&#039;nin Ticaret Bakanl\u0131\u011f\u0131na iletmi\u015f oldu\u011fu Turquality kapsam\u0131na al\u0131nma ba\u015fvurusu incelenmi\u015f ve yap\u0131lan denetim ve de\u011ferlendirme neticesinde Divanev ve Puffy markalar\u0131m\u0131z 5973 say\u0131l\u0131 \u0130hracat Destekleri Hakk\u0131nda Karar\u0131n 17. maddesinin 2. f\u0131kras\u0131nda yer alan Turquality Destek Program\u0131 kapsam\u0131na al\u0131nm\u0131\u015ft\u0131r. S\u00f6z konusu geli\u015fmeyle Yata\u015f Grup&#039;un kurumsal y\u00f6netim yakla\u015f\u0131m\u0131, stratejik b\u00fcy\u00fcme hedefleri ve marka y\u00f6netimine ili\u015fkin s\u00fcre\u00e7lerinin uluslararas\u0131 standartlarla uyumlulu\u011fu Ticaret Bakanl\u0131\u011f\u0131 ve atam\u0131\u015f olduklar\u0131 denetim firmas\u0131 taraf\u0131ndan onaylanm\u0131\u015ft\u0131r. Bu \u00e7er\u00e7evede, 23.01.2026 tarihi itibariyle mevzuat dahilinde ger\u00e7ekle\u015ftirilen patent, faydal\u0131 model, end\u00fcstriyel tasar\u0131m tescili, pazara giri\u015f belgesi, ruhsatland\u0131rma, yurt d\u0131\u015f\u0131 marka tescil\/yenileme\/koruma, pazar ara\u015ft\u0131rmas\u0131 \u00e7al\u0131\u015fmas\u0131 ve raporlar\u0131, klinik test i\u015flemleri, tan\u0131t\u0131m, fuar, depolama hizmeti ve birim kira\/temel kurulum\/konsept mimari \u00e7al\u0131\u015fma franchise giderleri, 2026 y\u0131l\u0131 i\u00e7in 493 milyon TL&#039;ye kadar desteklenebilecek olup, bu limit her y\u0131l T\u00dcFE oran\u0131nda artt\u0131r\u0131lmaktad\u0131r.&#039;&#039;<\/p>\n<p> <strong><\/strong><br \/>\nEKONOM\u0130 GAZETES\u0130 <\/p>\n","protected":false},"excerpt":{"rendered":"<p>Yata\u015f Yatak ve Yorgan Sanayi Ticaret A.\u015e&#8217;nin markalar\u0131 Divanev ve Puffy Turquality Destek Program\u0131 kapsam\u0131na al\u0131nd\u0131.<\/p>\n","protected":false},"author":1,"featured_media":38146,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"googlesitekit_rrm_CAow07ekDA:productID":"","footnotes":""},"categories":[1,10,9],"tags":[],"class_list":["post-38145","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ekonomi","category-otomobil","category-manset"],"_links":{"self":[{"href":"https:\/\/ekonomigundemi.com.tr\/index.php\/wp-json\/wp\/v2\/posts\/38145","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ekonomigundemi.com.tr\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/ekonomigundemi.com.tr\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/ekonomigundemi.com.tr\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/ekonomigundemi.com.tr\/index.php\/wp-json\/wp\/v2\/comments?post=38145"}],"version-history":[{"count":0,"href":"https:\/\/ekonomigundemi.com.tr\/index.php\/wp-json\/wp\/v2\/posts\/38145\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/ekonomigundemi.com.tr\/index.php\/wp-json\/wp\/v2\/media\/38146"}],"wp:attachment":[{"href":"https:\/\/ekonomigundemi.com.tr\/index.php\/wp-json\/wp\/v2\/media?parent=38145"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ekonomigundemi.com.tr\/index.php\/wp-json\/wp\/v2\/categories?post=38145"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ekonomigundemi.com.tr\/index.php\/wp-json\/wp\/v2\/tags?post=38145"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}