{"id":37650,"date":"2026-01-24T09:15:03","date_gmt":"2026-01-24T06:15:03","guid":{"rendered":"https:\/\/ekonomigundemi.com.tr\/index.php\/2026\/01\/24\/ulke-genelinde-esnaflara-yonelik-egitim-calismasi-baslatiliyor"},"modified":"2026-01-24T09:15:03","modified_gmt":"2026-01-24T06:15:03","slug":"ulke-genelinde-esnaflara-yonelik-egitim-calismasi-baslatiliyor","status":"publish","type":"post","link":"https:\/\/ekonomigundemi.com.tr\/index.php\/2026\/01\/24\/ulke-genelinde-esnaflara-yonelik-egitim-calismasi-baslatiliyor\/","title":{"rendered":"\u00dclke genelinde esnaflara y\u00f6nelik e\u011fitim \u00e7al\u0131\u015fmas\u0131 ba\u015flat\u0131l\u0131yor"},"content":{"rendered":"<p style=\"text-align:justify\">Ticaret Bakanl\u0131\u011f\u0131, Elektronik Ticareti G\u00fc\u00e7lendirme Projesi ile T\u00fcrkiye&#039;nin e-ticaret potansiyelinin art\u0131r\u0131lmas\u0131 ve giri\u015fimci ekosisteminin g\u00fc\u00e7lendirilmesini hedefliyor.<\/p>\n<p style=\"text-align:justify\">Projede yer alacak iller, Ticaret Bakanl\u0131\u011f\u0131 taraf\u0131ndan geli\u015ftirilen e-ticaret uyum endeksi esas al\u0131narak belirlendi. Bu kapsamda; illerin e-ticaret hacmi, i\u015fletmelerin e-ticarete entegrasyon d\u00fczeyi ve e-ticaret faaliyetlerinin il ekonomisine katk\u0131s\u0131 gibi g\u00f6stergeler b\u00fct\u00fcnc\u00fcl bir yakla\u015f\u0131mla de\u011ferlendirildi, geli\u015fime ihtiya\u00e7 duydu\u011fu tespit edilen 30 il proje kapsam\u0131na dahil edildi.<\/p>\n<p style=\"text-align:justify\">Proje; On \u0130kinci Kalk\u0131nma Plan\u0131 (2024\u20132028) ile Cumhurba\u015fkanl\u0131\u011f\u0131 Y\u0131ll\u0131k Programlar\u0131\u2019nda yer alan e-ticarette g\u00fcvenin art\u0131r\u0131lmas\u0131, b\u00f6lgesel geli\u015fmi\u015flik farklar\u0131n\u0131n azalt\u0131lmas\u0131 ve elektronik ticaret hacminin \u00fclke genelinde dengeli \u015fekilde art\u0131r\u0131lmas\u0131na y\u00f6nelik hedef ve tedbirlerle uyumlu olarak hayata ge\u00e7iriliyor.<\/p>\n<p style=\"text-align:justify\">30 ildeki kat\u0131l\u0131mc\u0131lar i\u00e7in belirlenen 10 veya 12 merkez ilde, \u00e7evre illerden gelecek kat\u0131l\u0131mc\u0131lar\u0131n bir araya getirilece\u011fi e\u011fitim programlar\u0131 d\u00fczenlenerek, etkile\u015fimi y\u00fcksek, verimli ve s\u00fcrd\u00fcr\u00fclebilir bir e\u011fitim modeli uygulanacak.<\/p>\n<p style=\"text-align:justify\">Proje kapsam\u0131nda 2026 y\u0131l\u0131 i\u00e7inde ger\u00e7ekle\u015ftirilecek e\u011fitimlerin, e-ticarete ba\u015flamak isteyen giri\u015fimciler ve i\u015fletmeler i\u00e7in yol g\u00f6sterici bir rehber niteli\u011fi ta\u015f\u0131mas\u0131 hedefleniyor. E\u011fitimlerde; sekt\u00f6r\u00fcn \u00f6nde gelen temsilcilerinin saha tecr\u00fcbelerine dayal\u0131 uygulama \u00f6rnekleri ile bakanl\u0131k \u00e7al\u0131\u015fanlar\u0131n\u0131n mevzuat, kamu destekleri ve d\u00fczenleyici \u00e7er\u00e7eveye ili\u015fkin bilgilendirici sunumlar\u0131 bir araya getirilerek kat\u0131l\u0131mc\u0131lara b\u00fct\u00fcnc\u00fcl bir perspektif sunulacak.<\/p>\n<p style=\"text-align:justify\">Proje ile; kad\u0131n ve gen\u00e7 giri\u015fimciler ba\u015fta olmak \u00fczere mevcut i\u015fletmelerin, e-ticaret yoluyla \u00f6l\u00e7eklenebilir ve s\u00fcrd\u00fcr\u00fclebilir bi\u00e7imde b\u00fcy\u00fcmelerinin desteklenmesi, yerel \u00fcreticilerin markala\u015fma, dijital g\u00f6r\u00fcn\u00fcrl\u00fck ve lojistik kapasite kazan\u0131m\u0131 yoluyla ulusal ve k\u00fcresel pazarlara eri\u015fimlerinin art\u0131r\u0131lmas\u0131 ve kamu, \u00f6zel sekt\u00f6r ve sivil toplum kurulu\u015flar\u0131n\u0131n e\u015f g\u00fcd\u00fcm\u00fcyle T\u00fcrkiye e-ticaret ekosisteminin g\u00fc\u00e7lendirilmesi hedefleniyor.<\/p>\n<p> <strong><\/strong><br \/>\nEKONOM\u0130 GAZETES\u0130 <\/p>\n","protected":false},"excerpt":{"rendered":"<p>Ticaret Bakanl\u0131\u011f\u0131, Elektronik Ticareti G\u00fc\u00e7lendirme Projesi kapsam\u0131nda e-ticarete ba\u015flamak isteyen giri\u015fimciler ve i\u015fletmelere y\u00f6nelik e\u011fitim verilece\u011fini duyurdu.<\/p>\n","protected":false},"author":1,"featured_media":37651,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"googlesitekit_rrm_CAow07ekDA:productID":"","footnotes":""},"categories":[4],"tags":[],"class_list":["post-37650","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-dunya"],"_links":{"self":[{"href":"https:\/\/ekonomigundemi.com.tr\/index.php\/wp-json\/wp\/v2\/posts\/37650","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ekonomigundemi.com.tr\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/ekonomigundemi.com.tr\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/ekonomigundemi.com.tr\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/ekonomigundemi.com.tr\/index.php\/wp-json\/wp\/v2\/comments?post=37650"}],"version-history":[{"count":0,"href":"https:\/\/ekonomigundemi.com.tr\/index.php\/wp-json\/wp\/v2\/posts\/37650\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/ekonomigundemi.com.tr\/index.php\/wp-json\/wp\/v2\/media\/37651"}],"wp:attachment":[{"href":"https:\/\/ekonomigundemi.com.tr\/index.php\/wp-json\/wp\/v2\/media?parent=37650"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ekonomigundemi.com.tr\/index.php\/wp-json\/wp\/v2\/categories?post=37650"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ekonomigundemi.com.tr\/index.php\/wp-json\/wp\/v2\/tags?post=37650"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}