{"id":37414,"date":"2026-01-23T15:30:05","date_gmt":"2026-01-23T12:30:05","guid":{"rendered":"https:\/\/ekonomigundemi.com.tr\/index.php\/2026\/01\/23\/teknosanin-25-yil-imaj-filmlerine-cifte-odul"},"modified":"2026-01-23T15:30:05","modified_gmt":"2026-01-23T12:30:05","slug":"teknosanin-25-yil-imaj-filmlerine-cifte-odul","status":"publish","type":"post","link":"https:\/\/ekonomigundemi.com.tr\/index.php\/2026\/01\/23\/teknosanin-25-yil-imaj-filmlerine-cifte-odul\/","title":{"rendered":"Teknosa\u2019n\u0131n 25. y\u0131l imaj filmlerine \u00e7ifte \u00f6d\u00fcl"},"content":{"rendered":"<p>T\u00fcrkiye teknoloji perakendecili\u011finin \u00f6nc\u00fc markas\u0131 Teknosa\u2019n\u0131n 25. y\u0131l\u0131na \u00f6zel haz\u0131rlanan imaj filmleri, Marketing T\u00fcrkiye i\u00e7in Adgager taraf\u0131ndan ger\u00e7ekle\u015ftirilen AdQ (Advertising Quality) ara\u015ft\u0131rmas\u0131nda, 858 reklam filmi aras\u0131ndan se\u00e7ilerek Toptan ve Perakende kategorisinde 2025\u2019in en etkili reklam filmleri aras\u0131nda yer ald\u0131.<\/p>\n<p>Ara\u015ft\u0131rmada genel AdQ ortalamas\u0131n\u0131n 7,1 oldu\u011fu g\u00f6r\u00fcl\u00fcrken, Teknosa\u2019n\u0131n \u201cTeknoloji Teknosa\u2019da G\u00fczel\u201d kampanyas\u0131 kapsam\u0131nda haz\u0131rlanan iki imaj filmi 7,9 AdQ skoru ile ortalaman\u0131n \u00fczerinde bir etki performans\u0131 sergiledi. Ayn\u0131 kategoride ilk \u00fc\u00e7te yer alan reklam filmlerinin ikisinin Teknosa\u2019ya ait olmas\u0131, kampanyan\u0131n yarat\u0131c\u0131 ve stratejik g\u00fcc\u00fcn\u00fc ortaya koydu.<\/p>\n<p><img decoding=\"async\" alt=\"\" src=\"https:\/\/ekonomigundemi.com.tr\/wp-content\/uploads\/2026\/01\/33fbb6c35936c2a6b68afde785507a3d_1.jpg\" \/>\n<\/p>\n<p>Teknosa\u2019n\u0131n 25. y\u0131l imaj filmleri, teknolojiyi yaln\u0131zca \u00fcr\u00fcn ve sat\u0131\u015f oda\u011f\u0131nda de\u011fil; hayat\u0131n i\u00e7inden, insani ve yarat\u0131c\u0131 bir anlat\u0131mla ele almas\u0131yla ara\u015ft\u0131rmada \u00f6ne \u00e7\u0131kt\u0131. Kampanya, teknolojiyle kurulan duygusal ba\u011f \u00fczerinden markan\u0131n \u201cyarat\u0131c\u0131\u201d alg\u0131s\u0131n\u0131 g\u00fc\u00e7lendirirken, kategori i\u00e7inde farkl\u0131la\u015fmas\u0131n\u0131 sa\u011flad\u0131.<\/p>\n<p>Kampanyan\u0131n teknoloji \u00fcr\u00fcnlerini sat\u0131\u015f odakl\u0131 bir dilden uzak, ya\u015fam\u0131n do\u011fal bir par\u00e7as\u0131 olarak sunmas\u0131n\u0131n etkili oldu\u011fu vurgulan\u0131rken; iki ayr\u0131 versiyonun ilk \u00fc\u00e7te yer almas\u0131, fikrin ileti\u015fim g\u00fcc\u00fcn\u00fc ve s\u00fcreklili\u011fini g\u00f6sterdi.<\/p>\n<p> <strong><\/strong><br \/>\nEKONOM\u0130 GAZETES\u0130 <\/p>\n","protected":false},"excerpt":{"rendered":"<p>T\u00fcrkiye teknoloji perakendecili\u011finin \u00f6nc\u00fc markas\u0131 Teknosa\u2019n\u0131n 25. y\u0131l\u0131na \u00f6zel haz\u0131rlanan imaj filmleri, Marketing T\u00fcrkiye i\u00e7in Adgager taraf\u0131ndan ger\u00e7ekle\u015ftirilen AdQ (Advertising Quality) ara\u015ft\u0131rmas\u0131nda, 858 reklam filmi aras\u0131ndan se\u00e7ilerek Toptan ve Perakende kategorisinde 2025\u2019in en etkili reklam filmleri aras\u0131nda yer ald\u0131.<\/p>\n","protected":false},"author":1,"featured_media":37415,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"googlesitekit_rrm_CAow07ekDA:productID":"","footnotes":""},"categories":[4,10,13],"tags":[],"class_list":["post-37414","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-dunya","category-otomobil","category-teknoloji"],"_links":{"self":[{"href":"https:\/\/ekonomigundemi.com.tr\/index.php\/wp-json\/wp\/v2\/posts\/37414","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ekonomigundemi.com.tr\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/ekonomigundemi.com.tr\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/ekonomigundemi.com.tr\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/ekonomigundemi.com.tr\/index.php\/wp-json\/wp\/v2\/comments?post=37414"}],"version-history":[{"count":0,"href":"https:\/\/ekonomigundemi.com.tr\/index.php\/wp-json\/wp\/v2\/posts\/37414\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/ekonomigundemi.com.tr\/index.php\/wp-json\/wp\/v2\/media\/37415"}],"wp:attachment":[{"href":"https:\/\/ekonomigundemi.com.tr\/index.php\/wp-json\/wp\/v2\/media?parent=37414"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ekonomigundemi.com.tr\/index.php\/wp-json\/wp\/v2\/categories?post=37414"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ekonomigundemi.com.tr\/index.php\/wp-json\/wp\/v2\/tags?post=37414"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}