{"id":35709,"date":"2026-01-20T11:15:06","date_gmt":"2026-01-20T08:15:06","guid":{"rendered":"https:\/\/ekonomigundemi.com.tr\/index.php\/2026\/01\/20\/hesapin-yeni-reklam-serisi-yayinda-hesapliysaniz-hesaplisiniz"},"modified":"2026-01-20T11:15:06","modified_gmt":"2026-01-20T08:15:06","slug":"hesapin-yeni-reklam-serisi-yayinda-hesapliysaniz-hesaplisiniz","status":"publish","type":"post","link":"https:\/\/ekonomigundemi.com.tr\/index.php\/2026\/01\/20\/hesapin-yeni-reklam-serisi-yayinda-hesapliysaniz-hesaplisiniz\/","title":{"rendered":"Hesap\u2019\u0131n yeni reklam serisi yay\u0131nda: \u201cHesapl\u0131ysan\u0131z, Hesap\u2019l\u0131s\u0131n\u0131z!\u201d"},"content":{"rendered":"

Kullan\u0131c\u0131lar\u0131n finansal kararlar\u0131n\u0131 daha bilin\u00e7li ve verimli hale getirmeyi ama\u00e7layan, yapay zeka destekli bankac\u0131l\u0131k \u00fcr\u00fcnleri pazaryeri Hesap, \u00fc\u00e7 filmden olu\u015fan yeni reklam kampanyas\u0131n\u0131 yay\u0131na ald\u0131. Reklam filmlerinde kredi ve kredi kart\u0131 aray\u0131\u015f\u0131nda olan t\u00fcketicilerin finansal karar s\u00fcre\u00e7leri g\u00fcnl\u00fck ya\u015famdan sahnelerle ele al\u0131n\u0131rken, bu aray\u0131\u015fta Hesap\u2019a bakman\u0131n yeterli oldu\u011funu vurgulan\u0131yor.\u00a0<\/p>\n

Hesap.com Genel M\u00fcd\u00fcr Yard\u0131mc\u0131s\u0131 L\u00fctfi Kalayc\u0131, kampanyaya ili\u015fkin yapt\u0131\u011f\u0131 de\u011ferlendirmede \u015funlar\u0131 s\u00f6yledi:<\/p>\n

\u201cDaha bilin\u00e7li kararlar alman\u0131n \u00f6ne \u00e7\u0131kt\u0131\u011f\u0131 bu d\u00f6nemde, bireylerin g\u00fcnl\u00fck hayatta en do\u011fru se\u00e7imi yapmak i\u00e7in g\u00f6sterdi\u011fi \u00e7abadan yola \u00e7\u0131kt\u0131k. Fiyat kar\u015f\u0131la\u015ft\u0131ran, etiket okuyan, acele etmeyen bu yakla\u015f\u0131m\u0131 finansal karar alma s\u00fcrecine ta\u015f\u0131yarak, do\u011fru kar\u015f\u0131la\u015ft\u0131rmalarla karar vermenin ne kadar sadele\u015febilece\u011fini anlatmak istedik. Bu yakla\u015f\u0131m\u0131 y\u0131l boyunca farkl\u0131 kampanyalarla s\u00fcrd\u00fcrerek, finansal karar alma s\u00fcre\u00e7lerine daha yal\u0131n ve anla\u015f\u0131l\u0131r bir perspektif kazand\u0131rmay\u0131 hedefliyoruz.\u201d<\/p>\n

\"\"\n<\/p>\n

K\u00fcnye:<\/p>\n

Reklamveren: L\u00fctfi Kalayc\u0131, An\u0131l Ta\u015f, H\u00fclya K\u0131r\u0131m<\/p>\n

Ajans: GAN\u0130<\/p>\n

Kreatif Direkt\u00f6r: Serkan \u00dcn, Fatih Mehmet Y\u0131lmaz<\/p>\n

Prod\u00fckt\u00f6r: Eren Bak\u0131rc\u0131<\/p>\n

Prod\u00fcksiyon \u015eirketi: Office Film<\/p>\n

Y\u00f6netmen: \u015e\u00fckr\u00fc \u00d6z\u00e7elik<\/p>\n

M\u00fczik: WeRhapsody<\/p>\n

<\/strong>
\nEKONOM\u0130 GAZETES\u0130 <\/p>\n","protected":false},"excerpt":{"rendered":"

Yapay zeka destekli bankac\u0131l\u0131k \u00fcr\u00fcnleri pazaryeri Hesap, kredi ve kredi kart\u0131 aray\u0131\u015f\u0131nda \u201cbak\u0131lacak tek yer\u201d mesaj\u0131n\u0131 \u00fc\u00e7 filmlik yeni reklam kampanyas\u0131yla anlat\u0131yor.<\/p>\n","protected":false},"author":1,"featured_media":35710,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"googlesitekit_rrm_CAow07ekDA:productID":"","footnotes":""},"categories":[4,10,11],"tags":[],"class_list":["post-35709","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-dunya","category-otomobil","category-saglik"],"_links":{"self":[{"href":"https:\/\/ekonomigundemi.com.tr\/index.php\/wp-json\/wp\/v2\/posts\/35709","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ekonomigundemi.com.tr\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/ekonomigundemi.com.tr\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/ekonomigundemi.com.tr\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/ekonomigundemi.com.tr\/index.php\/wp-json\/wp\/v2\/comments?post=35709"}],"version-history":[{"count":0,"href":"https:\/\/ekonomigundemi.com.tr\/index.php\/wp-json\/wp\/v2\/posts\/35709\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/ekonomigundemi.com.tr\/index.php\/wp-json\/wp\/v2\/media\/35710"}],"wp:attachment":[{"href":"https:\/\/ekonomigundemi.com.tr\/index.php\/wp-json\/wp\/v2\/media?parent=35709"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ekonomigundemi.com.tr\/index.php\/wp-json\/wp\/v2\/categories?post=35709"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ekonomigundemi.com.tr\/index.php\/wp-json\/wp\/v2\/tags?post=35709"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}