{"id":34471,"date":"2026-01-16T17:00:07","date_gmt":"2026-01-16T14:00:07","guid":{"rendered":"https:\/\/ekonomigundemi.com.tr\/index.php\/2026\/01\/16\/vavacarstan-surdurulebilir-buyume-atagi"},"modified":"2026-01-16T17:00:07","modified_gmt":"2026-01-16T14:00:07","slug":"vavacarstan-surdurulebilir-buyume-atagi","status":"publish","type":"post","link":"https:\/\/ekonomigundemi.com.tr\/index.php\/2026\/01\/16\/vavacarstan-surdurulebilir-buyume-atagi\/","title":{"rendered":"VavaCars\u2019tan s\u00fcrd\u00fcr\u00fclebilir b\u00fcy\u00fcme ata\u011f\u0131"},"content":{"rendered":"<p>T\u00fcrkiye\u2019nin \u00f6nde gelen online ikinci el ara\u00e7 platformlar\u0131ndan VavaCars, 2025 y\u0131l\u0131nda zorlu makroekonomik ko\u015fullara ra\u011fmen g\u00fc\u00e7l\u00fc bir b\u00fcy\u00fcme performans\u0131 sergiledi. \u015eirket, toplam sat\u0131\u015f hacmini y\u00fczde 30, gelir performans\u0131n\u0131 ise y\u00fczde 43 oran\u0131nda art\u0131rd\u0131.\u00a0<\/p>\n<p>VavaCars Ticari Grup Ba\u015fkan\u0131 Serd\u0131l G\u00f6zelekli, 2025 y\u0131l\u0131n\u0131n ikinci el otomotiv pazar\u0131nda g\u00fcven ve \u015feffafl\u0131\u011f\u0131n daha da \u00f6nem kazand\u0131\u011f\u0131 bir d\u00f6nem oldu\u011funu belirterek, \u201cBug\u00fcn T\u00fcrkiye\u2019de her 1 s\u0131f\u0131r otomobile kar\u015f\u0131l\u0131k 7 ikinci el otomobil sat\u0131l\u0131yor. 2025 y\u0131l\u0131nda sat\u0131\u015f h\u0131z\u0131m\u0131z\u0131 y\u00fczde 30 art\u0131rd\u0131k. Platform \u00fczerinden de\u011ferleme yap\u0131lan ara\u00e7 say\u0131s\u0131 ge\u00e7en seneye g\u00f6re y\u00fczde 10 artarak 1.5 milyon seviyesine ula\u015ft\u0131. Gelir bazl\u0131 performans\u0131m\u0131z y\u00fczde 43 artt\u0131. Ama biz b\u00fcy\u00fcmeyi yaln\u0131zca hacim art\u0131\u015f\u0131yla de\u011fil; verimlilik, operasyonel disiplin ve s\u00fcrd\u00fcr\u00fclebilirlik \u00fczerinden tan\u0131ml\u0131yoruz. Gelir b\u00fcy\u00fcmesinin i\u015flem hacminin \u00fczerinde ger\u00e7ekle\u015fmesi; do\u011fru fiyatlama, teknoloji yat\u0131r\u0131mlar\u0131 ve operasyonel disiplin sayesinde, kaliteli ve s\u00fcrd\u00fcr\u00fclebilir bir b\u00fcy\u00fcme yakalad\u0131\u011f\u0131m\u0131z\u0131 g\u00f6steriyor.2026 y\u0131l\u0131nda da bu yakla\u015f\u0131m\u0131 korumaya devam edece\u011fiz. 2026 y\u0131l\u0131nda hem i\u015flem hacminde hem finansal performansta y\u00fczde 35 b\u00fcy\u00fcme hedefliyoruz.\u201d dedi.\u00a0<\/p>\n<p>VavaCars web sitesi 8 milyondan fazla ziyaret al\u0131rken, ticari kullan\u0131c\u0131 (B2B)\u00a0say\u0131s\u0131 y\u00fczde 50 y\u00fckseldi. \u015eirketin tamamen online ara\u00e7 sat\u0131\u015f\u0131 modelinde m\u00fc\u015fteri memnuniyetini \u00f6l\u00e7en Net Tavsiye Skoru (NPS) 90\u2019\u0131n \u00fczerine \u00e7\u0131kt\u0131. Yapay zeka tabanl\u0131 ChatBot uygulamalar\u0131 sayesinde online etkile\u015fim telefon trafi\u011finin 1,5 kat\u0131na ula\u015ft\u0131.<\/p>\n<p>Yapay zeka ve veri analiti\u011fi, VavaCars\u2019\u0131n operasyon modelinin merkezinde yer ald\u0131. \u015eirketin kendi geli\u015ftirdi\u011fi yapay zeka destekli fiyatlama motoru sayesinde fiyatlama otomasyon oran\u0131 y\u00fczde 90 seviyesine ula\u015ft\u0131. Bu altyap\u0131, kullan\u0131c\u0131lar i\u00e7in daha h\u0131zl\u0131, \u015feffaf ve g\u00fcvenilir bir deneyim sundu.<\/p>\n<p>Alt\u0131nc\u0131 y\u0131l\u0131n\u0131 geride b\u0131rakan VavaCars, 2026 y\u0131l\u0131 i\u00e7in hem i\u015flem hacmi hem de finansal performansta y\u00fczde 35 b\u00fcy\u00fcme hedefliyor. \u015eirket, \u0130stanbul, Ankara ve \u0130zmir ba\u015fta olmak \u00fczere T\u00fcrkiye genelinde co\u011frafi geni\u015flemeyi s\u00fcrd\u00fcrmeyi, yeni teknolojik \u00fcr\u00fcnler geli\u015ftirmeyi ve m\u00fc\u015fteri deneyimini daha da iyile\u015ftirmeyi planl\u0131yor.<\/p>\n<p> <strong><\/strong><br \/>\nEKONOM\u0130 GAZETES\u0130 <\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u0130stanbul, 16 Ocak (Hibya) &#8211; VavaCars, 2025 y\u0131l\u0131nda ikinci el otomotiv pazar\u0131nda dijital kanal g\u00fcc\u00fcn\u00fc ve operasyonel verimlili\u011fini art\u0131rarak g\u00fc\u00e7l\u00fc bir b\u00fcy\u00fcme performans\u0131 sergiledi.<\/p>\n","protected":false},"author":1,"featured_media":34472,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"googlesitekit_rrm_CAow07ekDA:productID":"","footnotes":""},"categories":[12,4,10,11],"tags":[],"class_list":["post-34471","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-spor","category-dunya","category-otomobil","category-saglik"],"_links":{"self":[{"href":"https:\/\/ekonomigundemi.com.tr\/index.php\/wp-json\/wp\/v2\/posts\/34471","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ekonomigundemi.com.tr\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/ekonomigundemi.com.tr\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/ekonomigundemi.com.tr\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/ekonomigundemi.com.tr\/index.php\/wp-json\/wp\/v2\/comments?post=34471"}],"version-history":[{"count":0,"href":"https:\/\/ekonomigundemi.com.tr\/index.php\/wp-json\/wp\/v2\/posts\/34471\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/ekonomigundemi.com.tr\/index.php\/wp-json\/wp\/v2\/media\/34472"}],"wp:attachment":[{"href":"https:\/\/ekonomigundemi.com.tr\/index.php\/wp-json\/wp\/v2\/media?parent=34471"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ekonomigundemi.com.tr\/index.php\/wp-json\/wp\/v2\/categories?post=34471"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ekonomigundemi.com.tr\/index.php\/wp-json\/wp\/v2\/tags?post=34471"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}