{"id":34255,"date":"2026-01-16T10:45:04","date_gmt":"2026-01-16T07:45:04","guid":{"rendered":"https:\/\/ekonomigundemi.com.tr\/index.php\/2026\/01\/16\/odullu-geri-donusum-altyapisiyla-muratbeyden-surdurulebilirlikte-guclu-adim"},"modified":"2026-01-16T10:45:04","modified_gmt":"2026-01-16T07:45:04","slug":"odullu-geri-donusum-altyapisiyla-muratbeyden-surdurulebilirlikte-guclu-adim","status":"publish","type":"post","link":"https:\/\/ekonomigundemi.com.tr\/index.php\/2026\/01\/16\/odullu-geri-donusum-altyapisiyla-muratbeyden-surdurulebilirlikte-guclu-adim\/","title":{"rendered":"\u00d6d\u00fcll\u00fc geri d\u00f6n\u00fc\u015f\u00fcm altyap\u0131s\u0131yla Muratbey\u2019den s\u00fcrd\u00fcr\u00fclebilirlikte g\u00fc\u00e7l\u00fc ad\u0131m"},"content":{"rendered":"

Muratbey, t\u00fcketiciyi geri d\u00f6n\u00fc\u015f\u00fcm s\u00fcrecinin aktif bir payda\u015f\u0131 haline getiren yapay zeka destekli \u201cKazand\u0131ran Peynirler\u201d projesiyle, bireysel davran\u0131\u015f de\u011fi\u015fikli\u011fini \u00e7evresel ve toplumsal faydaya d\u00f6n\u00fc\u015ft\u00fcr\u00fcyor. Bo\u011fazi\u00e7i \u00c7evre \u00d6d\u00fclleri\u2019nde \u201cY\u0131l\u0131n Geri D\u00f6n\u00fc\u015f\u00fcm Projesi\u201d se\u00e7ilen Waste Log\u2019un \u00f6d\u00fcll\u00fc dijital altyap\u0131s\u0131 \u00fczerinden hayata ge\u00e7irilen proje, geri d\u00f6n\u00fc\u015f\u00fcm\u00fc yapay zeka destekli, izlenebilir ve \u00f6d\u00fcllendirilen bir modele d\u00f6n\u00fc\u015ft\u00fcr\u00fcyor.<\/p>\n

Muratbey, geri d\u00f6n\u00fc\u015f\u00fcm al\u0131\u015fkanl\u0131klar\u0131n\u0131n \u00f6d\u00fcllendirildi\u011fi Waste Log mobil uygulamas\u0131 \u00fczerinden \u201cKazand\u0131ran Peynirler\u201d projesini hayata ge\u00e7irdi. Proje, g\u0131da sekt\u00f6r\u00fcnde t\u00fcketim sonras\u0131 at\u0131k y\u00f6netimini merkeze alan ilk \u00f6rneklerden biri olma \u00f6zelli\u011fi ta\u015f\u0131yor. Kullan\u0131c\u0131lar, Muratbey ambalajlar\u0131n\u0131 geri d\u00f6n\u00fc\u015f\u00fcme at\u0131p foto\u011fraf y\u00fckleyerek sistemde do\u011frulama ald\u0131\u011f\u0131nda karbon puan\u0131 kazan\u0131yor. Kazan\u0131lan puanlar, indirim veya hediye kart\u0131 olarak kullan\u0131labiliyor.<\/p>\n

\u201cT\u00fcketiciyi s\u00fcrecin merkezine alan ve \u00f6d\u00fcllendiren bir yap\u0131 kuruyoruz\u201d<\/p>\n

60 y\u0131la yakla\u015fan deneyimini inovasyon ve \u00e7evre dostu \u00fcretim anlay\u0131\u015f\u0131yla birle\u015ftiren Muratbey, bu projeyle s\u00fcrd\u00fcr\u00fclebilir g\u0131da ekosistemine katk\u0131 sa\u011flamay\u0131 hedefliyor. Waste Log uygulamas\u0131 \u00fczerinden t\u00fcketiciler, konumlar\u0131na en yak\u0131n geri d\u00f6n\u00fc\u015f\u00fcm noktalar\u0131na y\u00f6nlendirilirken; yapay zeka destekli do\u011frulama sistemi sayesinde geri d\u00f6n\u00fc\u015f\u00fcm s\u00fcreci \u00f6l\u00e7\u00fclebilir ve izlenebilir hale geliyor. Muratbey G\u0131da \u0130leti\u015fim ve \u0130\u015f Geli\u015ftirme Direkt\u00f6r\u00fc G\u00fclnur Ulu\u011f, projeye ili\u015fkin \u015fu de\u011ferlendirmede bulundu: \u201cKazand\u0131ran Peynirler, teknolojiyi, s\u00fcrd\u00fcr\u00fclebilirli\u011fi ve t\u00fcketici faydas\u0131n\u0131 bir araya getiren \u00f6nc\u00fc bir model. Bu projeyle \u00e7evreye duyarl\u0131 davran\u0131\u015f\u0131 te\u015fvik ederken, t\u00fcketiciyi s\u00fcrecin merkezine alan ve \u00f6d\u00fcllendiren bir yap\u0131 kuruyoruz.\u201d<\/p>\n

\"\"\n<\/p>\n

T\u00fcrk Plastik Sanayicileri Ara\u015ft\u0131rma, Geli\u015ftirme ve E\u011fitim Vakf\u0131 (PAGEV) verilerine g\u00f6re T\u00fcrkiye\u2019de y\u0131lda 5,6 milyon tonun \u00fczerinde plastik ambalaj at\u0131\u011f\u0131 olu\u015ftu\u011funu hat\u0131rlatan Ulu\u011f, proje kapsam\u0131nda Muratbey ambalajlar\u0131n\u0131n y\u00fczde 10\u2019unu \u00fc\u00e7 y\u0131l i\u00e7inde geri d\u00f6n\u00fc\u015f\u00fcme kazand\u0131rmay\u0131 hedeflediklerini belirtti. Bu sayede yakla\u015f\u0131k 108 ton CO\u2082 emisyonunun \u00f6nlenmesi \u00f6ng\u00f6r\u00fcl\u00fcyor.<\/p>\n

Dijital altyap\u0131 orta\u011f\u0131m\u0131z Waste Log\u2019a \u201cY\u0131l\u0131n Geri D\u00f6n\u00fc\u015f\u00fcm Projesi\u201d \u00f6d\u00fcl\u00fc<\/p>\n

Kazand\u0131ran Peynirler\u2019in dijital altyap\u0131 orta\u011f\u0131 Waste Log, Bo\u011fazi\u00e7i \u00dcniversitesi Elektroteknoloji Kul\u00fcb\u00fc ve IEEE \u00d6\u011frenci Kolu taraf\u0131ndan d\u00fczenlenen Bo\u011fazi\u00e7i \u00c7evre \u00d6d\u00fclleri kapsam\u0131nda, S\u0131f\u0131r At\u0131k Market projesiyle \u201cY\u0131l\u0131n Geri D\u00f6n\u00fc\u015f\u00fcm Projesi\u201d \u00f6d\u00fcl\u00fcne lay\u0131k g\u00f6r\u00fcld\u00fc. Akademi, sivil toplum ve halk oyunun birlikte de\u011ferlendirildi\u011fi bu \u00f6d\u00fcl, projenin \u00e7evresel ve toplumsal etkisini tescilledi.<\/p>\n

Muratbey, \u201cdaha iyi g\u0131da, daha iyi gelecek\u201d vizyonu do\u011frultusunda; karbon ayak izini azaltan, t\u00fcketici kat\u0131l\u0131m\u0131n\u0131 art\u0131ran ve \u00f6l\u00e7\u00fclebilir s\u00fcrd\u00fcr\u00fclebilirlik etkisi yaratan projelere yat\u0131r\u0131m yapmaya devam ediyor.<\/p>\n

<\/strong>
\nEKONOM\u0130 GAZETES\u0130 <\/p>\n","protected":false},"excerpt":{"rendered":"

Muratbey, t\u00fcketiciyi geri d\u00f6n\u00fc\u015f\u00fcm s\u00fcrecinin aktif bir payda\u015f\u0131 haline getiren yapay zeka destekli \u201cKazand\u0131ran Peynirler\u201d projesiyle, bireysel davran\u0131\u015f de\u011fi\u015fikli\u011fini \u00e7evresel ve toplumsal faydaya d\u00f6n\u00fc\u015ft\u00fcr\u00fcyor. Bo\u011fazi\u00e7i \u00c7evre \u00d6d\u00fclleri\u2019nde \u201cY\u0131l\u0131n Geri D\u00f6n\u00fc\u015f\u00fcm Projesi\u201d se\u00e7ilen Waste Log\u2019un \u00f6d\u00fcll\u00fc dijital altyap\u0131s\u0131 \u00fczerinden hayata ge\u00e7irilen proje, geri d\u00f6n\u00fc\u015f\u00fcm\u00fc yapay zeka destekli, izlenebilir ve \u00f6d\u00fcllendirilen bir modele d\u00f6n\u00fc\u015ft\u00fcr\u00fcyor.<\/p>\n","protected":false},"author":1,"featured_media":34256,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"googlesitekit_rrm_CAow07ekDA:productID":"","footnotes":""},"categories":[12,4,10,11],"tags":[],"class_list":["post-34255","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-spor","category-dunya","category-otomobil","category-saglik"],"_links":{"self":[{"href":"https:\/\/ekonomigundemi.com.tr\/index.php\/wp-json\/wp\/v2\/posts\/34255","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ekonomigundemi.com.tr\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/ekonomigundemi.com.tr\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/ekonomigundemi.com.tr\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/ekonomigundemi.com.tr\/index.php\/wp-json\/wp\/v2\/comments?post=34255"}],"version-history":[{"count":0,"href":"https:\/\/ekonomigundemi.com.tr\/index.php\/wp-json\/wp\/v2\/posts\/34255\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/ekonomigundemi.com.tr\/index.php\/wp-json\/wp\/v2\/media\/34256"}],"wp:attachment":[{"href":"https:\/\/ekonomigundemi.com.tr\/index.php\/wp-json\/wp\/v2\/media?parent=34255"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ekonomigundemi.com.tr\/index.php\/wp-json\/wp\/v2\/categories?post=34255"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ekonomigundemi.com.tr\/index.php\/wp-json\/wp\/v2\/tags?post=34255"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}