{"id":33415,"date":"2026-01-14T16:15:04","date_gmt":"2026-01-14T13:15:04","guid":{"rendered":"https:\/\/ekonomigundemi.com.tr\/index.php\/2026\/01\/14\/iffalcon-turkiye-pazarina-giris-yapti"},"modified":"2026-01-14T16:15:04","modified_gmt":"2026-01-14T13:15:04","slug":"iffalcon-turkiye-pazarina-giris-yapti","status":"publish","type":"post","link":"https:\/\/ekonomigundemi.com.tr\/index.php\/2026\/01\/14\/iffalcon-turkiye-pazarina-giris-yapti\/","title":{"rendered":"iFFALCON, T\u00fcrkiye pazar\u0131na giri\u015f yapt\u0131"},"content":{"rendered":"

2017 y\u0131l\u0131nda kurulan iFFALCON, bug\u00fcn 43\u2019ten fazla \u00fclke ve b\u00f6lgede faaliyet g\u00f6steriyor. Marka, T\u00fcrkiye pazar\u0131nda \u00f6zellikle gen\u00e7 t\u00fcketiciler ve teknolojiyle i\u00e7 i\u00e7e ya\u015fayan kullan\u0131c\u0131lar i\u00e7in g\u00fc\u00e7l\u00fc bir alternatif olmay\u0131 hedefliyor.<\/p>\n

\"\"\n<\/p>\n

iFFALCON, 2020 y\u0131l\u0131nda Avrupa pazar\u0131na a\u00e7\u0131ld\u0131. 2022 y\u0131l\u0131nda IFA\u2019da ilk kez tan\u0131tt\u0131\u011f\u0131 Q72 4K QLED televizyon modeli, d\u00fcnya genelinde 1,5 milyon adedin \u00fczerinde sat\u0131\u015f rakam\u0131na ula\u015ft\u0131. Markan\u0131n 2023\u2019te k\u00fcresel sat\u0131\u015flar\u0131 2 milyon adedi a\u015ft\u0131. 2025 y\u0131l\u0131nda Latin ve Kuzey Amerika pazarlar\u0131na y\u00f6nelik geni\u015fleme ad\u0131mlar\u0131n\u0131 h\u0131zland\u0131ran iFFALCON, 2026 itibar\u0131yla T\u00fcrkiye pazar\u0131na da ad\u0131m att\u0131.\u00a0<\/p>\n

iFFALCON T\u00fcrkiye Genel M\u00fcd\u00fcr\u00fc Timo Xu T\u00fcrkiye pazar\u0131na giri\u015ften duydu\u011fu heyecan\u0131 ve bu ad\u0131m\u0131n marka a\u00e7\u0131s\u0131ndan \u00f6nemini payla\u015farak, \u015funlar\u0131 kaydetti:<\/p>\n

\u201ciFFALCON, teknolojiyle i\u00e7 i\u00e7e ya\u015fayan gen\u00e7 kullan\u0131c\u0131lar\u0131n beklentilerinden do\u011fan bir marka. \u00dcr\u00fcn geli\u015ftirme s\u00fcrecimizde, teknik \u00f6zelliklerden \u00f6nce ger\u00e7ek kullan\u0131m al\u0131\u015fkanl\u0131klar\u0131n\u0131 \u00f6nceliklendiriyoruz. Teknolojiyi karma\u015f\u0131k hale getirmeden, g\u00fcnl\u00fck hayat\u0131n do\u011fal bir par\u00e7as\u0131 haline getiren bir yakla\u015f\u0131m benimsiyoruz. Bu yakla\u015f\u0131m, izleme deneyimini daha sade, ak\u0131c\u0131 ve kullan\u0131c\u0131 odakl\u0131 bir yap\u0131ya d\u00f6n\u00fc\u015ft\u00fcr\u00fcyor. T\u00fcrkiye\u2019nin gen\u00e7 n\u00fcfusu ve g\u00fc\u00e7l\u00fc dijital k\u00fclt\u00fcr\u00fc, iFFALCON i\u00e7in do\u011fal bir kar\u015f\u0131l\u0131k alan\u0131 olu\u015fturuyor.”<\/p>\n

\"\"\n<\/p>\n

T\u00fcrkiye pazar\u0131n\u0131n marka i\u00e7in ta\u015f\u0131d\u0131\u011f\u0131 stratejik \u00f6neme ve uzun vadeli hedeflerden bahseden Xu, T\u00fcrkiye'nin gen\u00e7 n\u00fcfusu, dijital i\u00e7erik t\u00fcketimi ve g\u00fc\u00e7l\u00fc e\u011flence k\u00fclt\u00fcr\u00fcyle iFFALCON\u2019un vizyonunu en iyi yans\u0131tan pazarlardan biri oldu\u011funu belirtti.\u00a0 T\u00fcrkiye yolculu\u011funu k\u0131sa vadeli bir giri\u015f olarak de\u011fil, uzun vadeli ve kararl\u0131 bir b\u00fcy\u00fcme stratejisinin par\u00e7as\u0131 olarak g\u00f6rd\u00fcklerini aktaran Xu, “2028 y\u0131l\u0131nda T\u00fcrkiye\u2019deki gen\u00e7 t\u00fcketiciler aras\u0131nda en \u00e7ok satan TV markalar\u0131ndan biri olmay\u0131, 2030 itibar\u0131yla ise sat\u0131\u015f hacmi a\u00e7\u0131s\u0131ndan T\u00fcrkiye\u2019nin lider TV markas\u0131 konumuna ula\u015fmay\u0131 hedefliyoruz. Amac\u0131m\u0131z, T\u00fcrkiye\u2019deki her aile i\u00e7in eri\u015filebilir premium izleme deneyimi sunmak.\u201d ifadelerini kulland\u0131.\u00a0<\/p>\n

iFFALCON\u2019un T\u00fcrkiye\u2019deki marka konumland\u0131rmas\u0131na ili\u015fkin de\u011ferlendirmelerde bulunan iFFALCON Pazarlama Lideri Dr. Neslihan Beyhan Ya\u015far ise \u201ciFFALCON, yaln\u0131zca g\u00fc\u00e7l\u00fc teknik \u00f6zellikler sunan bir teknoloji markas\u0131 de\u011fil; gen\u00e7 kullan\u0131c\u0131lar\u0131n teknolojiyle kurdu\u011fu ger\u00e7ek ili\u015fkiyi anlayan bir marka. \u00dcr\u00fcnlerimizi geli\u015ftirirken sadece teknik detaylar de\u011fil, kullan\u0131c\u0131lar\u0131n ekran kar\u015f\u0131s\u0131nda nas\u0131l vakit ge\u00e7irdi\u011fine odaklan\u0131yoruz. Amac\u0131m\u0131z, teknolojiyi karma\u015f\u0131kla\u015ft\u0131rmadan hayat\u0131n do\u011fal bir par\u00e7as\u0131 haline getirmek.” diye konu\u015ftu.\u00a0<\/p>\n

Ayr\u0131ca iFFALCON\u2019un spor sponsorluklar\u0131 ile ilgili a\u00e7\u0131klamalar yapan Ya\u015far, \u015funlar\u0131 aktard\u0131:<\/p>\n

\u201ciFFALCON, d\u00fcnya \u00e7ap\u0131ndaki Olimpiyat partnerli\u011fi ve Arsenal ile ger\u00e7ekle\u015ftirdi\u011fi i\u015f birlikleriyle k\u00fcresel marka g\u00fcc\u00fcn\u00fc, g\u00fcvenilirli\u011fini ve evrensel de\u011ferlerle olan g\u00fc\u00e7l\u00fc ba\u011f\u0131n\u0131 peki\u015ftiriyor. Bu stratejik sponsorluklar, markam\u0131z\u0131n gen\u00e7, dinamik ve tutkulu DNA\u2019s\u0131n\u0131 farkl\u0131 pazarlarda ortak bir dil ve y\u00fcksek etkiyle yans\u0131t\u0131yor.\u201d<\/p>\n

Markan\u0131n ticari stratejisine de\u011finen iFFALCON T\u00fcrkiye Sat\u0131\u015f Direkt\u00f6r\u00fc Tamer \u0130\u015fisa\u011flam da T\u00fcrkiye pazar\u0131 i\u00e7in, farkl\u0131 kullan\u0131c\u0131 beklentilerine do\u011frudan yan\u0131t veren net ve dengeli bir \u00fcr\u00fcn portf\u00f6y\u00fc olu\u015fturduklar\u0131n\u0131 s\u00f6yledi. Yakla\u015f\u0131mlar\u0131n\u0131n yaln\u0131zca \u00fcr\u00fcn performans\u0131n\u0131 de\u011fil; eri\u015filebilirli\u011fi, kampanya stratejilerini ve sat\u0131\u015f sonras\u0131 deste\u011fi de kapsad\u0131\u011f\u0131n\u0131 belirten \u0130\u015fisa\u011flam, “Yayg\u0131n servis a\u011f\u0131m\u0131z ve net hizmet standartlar\u0131m\u0131zla T\u00fcrkiye\u2019de uzun vadeli, g\u00fcvene dayal\u0131 bir marka deneyimi in\u015fa etmeyi hedefliyoruz.\u201d dedi.\u00a0<\/p>\n

\"\"\n<\/p>\n

T\u00fcrkiye\u2019de sat\u0131\u015fa sunulan iFFALCON \u00fcr\u00fcn gam\u0131; U95A, U75A, U65A ve S55 modellerinden olu\u015fuyor. Farkl\u0131 ekran boyutlar\u0131 ve kullan\u0131m senaryolar\u0131na g\u00f6re \u015fekillenen bu modeller, QD Mini LED teknolojisi sayesinde y\u00fcksek parlakl\u0131k ve geli\u015fmi\u015f kontrast seviyeleri sunarak hem karanl\u0131k hem de ayd\u0131nl\u0131k sahnelerde detayl\u0131 g\u00f6r\u00fcnt\u00fcler sa\u011fl\u0131yor.<\/p>\n

iFFALCON ayn\u0131 zamanda 13\u201320 Ocak 2026 tarihleri aras\u0131nda ge\u00e7erli olmak \u00fczere U95A ve U75A TV modelleri i\u00e7in \u00f6n sipari\u015f veren t\u00fcketicilerine \u00f6zel bir kampanya sunuyor. Kampanya kapsam\u0131nda, s\u0131n\u0131rl\u0131 say\u0131daki ilk t\u00fcketicilere Arsenal formas\u0131 ile TOD platformunda 2 ayl\u0131k abonelik veya Arsenal & iFFALCON logolu futbol topu hediye edilecek. Yine kampanya kapsam\u0131nda t\u00fcketiciler, ekstra 1 y\u0131ll\u0131k garanti hakk\u0131 ve 3 ayl\u0131k TOD \u00fcyeli\u011fi avantaj\u0131na da sahip olabilecek.<\/p>\n

<\/strong>
\nEKONOM\u0130 GAZETES\u0130 <\/p>\n","protected":false},"excerpt":{"rendered":"

\u0130stanbul, 14 Ocak (Hibya)- Yeni nesil TV markas\u0131 iFFALCON, T\u00fcrkiye pazar\u0131na resmen giri\u015f yapt\u0131. <\/p>\n","protected":false},"author":1,"featured_media":33416,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"googlesitekit_rrm_CAow07ekDA:productID":"","footnotes":""},"categories":[4,10,11,274],"tags":[],"class_list":["post-33415","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-dunya","category-otomobil","category-saglik","category-sanayi"],"_links":{"self":[{"href":"https:\/\/ekonomigundemi.com.tr\/index.php\/wp-json\/wp\/v2\/posts\/33415","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ekonomigundemi.com.tr\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/ekonomigundemi.com.tr\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/ekonomigundemi.com.tr\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/ekonomigundemi.com.tr\/index.php\/wp-json\/wp\/v2\/comments?post=33415"}],"version-history":[{"count":0,"href":"https:\/\/ekonomigundemi.com.tr\/index.php\/wp-json\/wp\/v2\/posts\/33415\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/ekonomigundemi.com.tr\/index.php\/wp-json\/wp\/v2\/media\/33416"}],"wp:attachment":[{"href":"https:\/\/ekonomigundemi.com.tr\/index.php\/wp-json\/wp\/v2\/media?parent=33415"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ekonomigundemi.com.tr\/index.php\/wp-json\/wp\/v2\/categories?post=33415"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ekonomigundemi.com.tr\/index.php\/wp-json\/wp\/v2\/tags?post=33415"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}