{"id":33257,"date":"2026-01-14T11:30:02","date_gmt":"2026-01-14T08:30:02","guid":{"rendered":"https:\/\/ekonomigundemi.com.tr\/index.php\/2026\/01\/14\/izocam-2025i-yuzde-55lik-ciro-artisiyla-kapatti"},"modified":"2026-01-14T11:30:02","modified_gmt":"2026-01-14T08:30:02","slug":"izocam-2025i-yuzde-55lik-ciro-artisiyla-kapatti","status":"publish","type":"post","link":"https:\/\/ekonomigundemi.com.tr\/index.php\/2026\/01\/14\/izocam-2025i-yuzde-55lik-ciro-artisiyla-kapatti\/","title":{"rendered":"\u0130zocam 2025\u2019i y\u00fczde 55\u2019lik ciro art\u0131\u015f\u0131yla kapatt\u0131"},"content":{"rendered":"

T\u00fcrkiye yal\u0131t\u0131m sekt\u00f6r\u00fcn\u00fcn lider markas\u0131 \u0130zocam, 60. kurulu\u015f y\u0131ld\u00f6n\u00fcm\u00fcn\u00fc kutlad\u0131\u011f\u0131 2025 y\u0131l\u0131n\u0131 sat\u0131\u015f hacmi ve \u00fcretimde elde etti\u011fi ba\u015far\u0131lar\u0131n sonucu olarak, bir \u00f6nceki y\u0131la g\u00f6re y\u00fczde 55\u2019lik bir ciro art\u0131\u015f\u0131yla geride b\u0131rakt\u0131.<\/p>\n

Son aylarda elde ettikleri g\u00fc\u00e7l\u00fc performans\u0131n, y\u0131l boyunca s\u00fcrd\u00fcrd\u00fckleri stratejik \u00e7al\u0131\u015fmalar\u0131n sonu\u00e7lar\u0131n\u0131 net bi\u00e7imde ortaya koydu\u011funu belirten \u0130zocam Genel Direkt\u00f6r\u00fc Murat Savc\u0131, \u201cFirmam\u0131z a\u00e7\u0131s\u0131ndan sat\u0131\u015f hacmi ve \u00fcretim a\u00e7\u0131s\u0131ndan olduk\u00e7a verimli ve ba\u015far\u0131l\u0131 bir d\u00f6nem olarak tamamlad\u0131\u011f\u0131m\u0131z 2025 y\u0131l\u0131n\u0131, \u00f6nceki y\u0131la g\u00f6re y\u00fczde 55\u2019lik bir ciro art\u0131\u015f\u0131yla kapatt\u0131k. Camy\u00fcn\u00fc ve ta\u015fy\u00fcn\u00fc \u00fcr\u00fcn gruplar\u0131m\u0131zda tonaj baz\u0131nda rekor seviyelere ula\u015fm\u0131\u015f bulunmaktay\u0131z. Tekiz sandvi\u00e7 panel \u00fcr\u00fcn grubumuz, y\u0131l\u0131n ilk yar\u0131s\u0131nda s anayi sekt\u00f6r\u00fcndeki dalgalanmalar\u0131n etkisiyle y\u0131la zay\u0131f ba\u015flam\u0131\u015f olsa da ikinci yar\u0131da \u00f6nemli proje kazan\u0131mlar\u0131yla kapasitesini doldurmu\u015f ve y\u0131lsonu hedeflerimize ula\u015fm\u0131\u015ft\u0131r. \u00d6zellikle ta\u015fy\u00fcn\u00fc panel grubunda pazar liderli\u011fimizi s\u00fcrd\u00fcrmekte, bir\u00e7ok b\u00fcy\u00fck projede tercih edilmekteyiz. Mekanik izolasyon taraf\u0131nda ise kau\u00e7uk izolasyon malzemeleri, camy\u00fcn\u00fc ve ta\u015fy\u00fcn\u00fc boru \u00fcr\u00fcnlerinde pazar pay\u0131m\u0131z\u0131 art\u0131r\u0131rken; XPS ve EPS \u00fcr\u00fcn gruplar\u0131m\u0131zda da projelerdeki varl\u0131\u011f\u0131m\u0131z\u0131 ge\u00e7ti\u011fimiz y\u0131la g\u00f6re y\u00fczde 20\u2019nin \u00fczerinde art\u0131rm\u0131\u015f bulunmaktay\u0131z. 2025 y\u0131l\u0131 ayn\u0131 zamanda \u015fantiye ve projelere daha fazla odakland\u0131\u011f\u0131m\u0131z bir y\u0131l olmu\u015ftur. Deprem b\u00f6lgesindeki yeniden yap\u0131lanma \u00e7al\u0131\u015fmalar\u0131yla birlikte, sanayi ve bina in\u015faat projelerini yak\u0131ndan takip etmekteyiz\u201d diye konu\u015ftu.<\/p>\n

\u0130zocam olarak 2025 y\u0131l\u0131nda i\u00e7 pazardaki g\u00fc\u00e7l\u00fc performanslar\u0131na paralel olarak, ihracat pazarlar\u0131nda da \u00f6nemli bir ivme yakalad\u0131klar\u0131n\u0131 a\u00e7\u0131klayan Murat Savc\u0131, \u201c2024 y\u0131l\u0131na g\u00f6re dolar baz\u0131nda yakla\u015f\u0131k y\u00fczde 30\u2019luk bir ihracat art\u0131\u015f\u0131 sa\u011flam\u0131\u015f bulunmaktay\u0131z. Bu art\u0131\u015fta \u00f6zellikle camy\u00fcn\u00fc ve sandvi\u00e7 panel \u00fcr\u00fcn gruplar\u0131m\u0131z \u00f6ne \u00e7\u0131kmaktad\u0131r. Ortado\u011fu ve Ukrayna\u2019daki jeopolitik geli\u015fmeler baz\u0131 b\u00f6lgelerde sat\u0131\u015flar\u0131m\u0131z\u0131 etkilese de Avrupa\u2019da yeni pazarlara giri\u015flerimiz ihracattaki ba\u015far\u0131m\u0131z\u0131 olumlu \u015fekilde desteklemi\u015ftir\u201d dedi.<\/p>\n

2026\u2019da kapasite art\u0131\u015f\u0131, dijitalle\u015fme ve ihracatta g\u00fc\u00e7l\u00fc hedefler<\/p>\n

2026 y\u0131l\u0131na y\u00f6nelik hedeflerinin; kapasite b\u00fcy\u00fcmesi, ihracat art\u0131\u015f\u0131, dijitalle\u015fme ve s\u00fcrd\u00fcr\u00fclebilirlik alanlar\u0131nda yakalad\u0131klar\u0131 g\u00fc\u00e7l\u00fc ivmeyi devam ettirmek oldu\u011funu belirten \u0130zocam Genel Direkt\u00f6r\u00fc Murat Savc\u0131, \u201cHem \u00fclkemizin enerji verimlili\u011fi hedeflerine hem de ye\u015fil d\u00f6n\u00fc\u015f\u00fcm politikalar\u0131na katk\u0131 sunmay\u0131, \u00e7evreye duyarl\u0131 \u00fcretim yakla\u015f\u0131m\u0131m\u0131z\u0131 g\u00fc\u00e7lendirmeyi ve sekt\u00f6r\u00fcm\u00fczdeki liderli\u011fimizi daha da ileri ta\u015f \u0131maya kararl\u0131y\u0131z. Enerji verimlili\u011fi y\u00fcksek binalar\u0131n T\u00fcrkiye\u2019nin gelece\u011finde kritik rol oynayaca\u011f\u0131na olan inanc\u0131m\u0131zla; \u00fclkemizin s\u00fcrd\u00fcr\u00fclebilir yar\u0131nlar\u0131 i\u00e7in de\u011fer \u00fcretmeye devam edece\u011fiz\u201d diye konu\u015ftu.<\/p>\n

Kayseri\u2019de kurulu bulunan yeni \u00fcretim tesislerinin tam kapasiteyle devreye girmesiyle birlikte \u00fcretim maliyetlerinin azalmas\u0131n\u0131, karl\u0131l\u0131\u011f\u0131n artmas\u0131n\u0131 ve ihracat\u0131n g\u00fc\u00e7lenmesini beklediklerini vurgulayan Murat Savc\u0131, \u201cKayseri tesisimizden \u0130zocam \u00fcr\u00fcn portf\u00f6y\u00fcn\u00fcn tamam\u0131n\u0131 sevk ederek lojistik verimlili\u011fimizi art\u0131rmay\u0131 hedeflemekteyiz. Tarsus camy\u00fcn\u00fc tesisimizde ise \u00fcr\u00fcn portf\u00f6y\u00fcm\u00fcz\u00fc iyile\u015ftirme ve yeni \u00fcr\u00fcn geli\u015ftirme \u00e7al\u0131\u015fmalar\u0131m\u0131z s\u00fcrd\u00fcr\u00fclmektedir. XPS \u00fcr\u00fcn grubunda yap\u0131lacak geli\u015ftirmelerle de perakende pazar\u0131nda ve proje bazl\u0131 kullan\u0131mlarda rekabet g\u00fcc\u00fcm\u00fcz\u00fc daha da y\u00fckseltmeyi ama\u00e7lamaktay\u0131z. Ayn\u0131 zamanda 2026 y\u0131l\u0131nda \u2018Kazand\u0131ran \u0130zocam\u2019 sadakat program\u0131m\u0131z\u0131 daha da yayg\u0131n la\u015ft\u0131rmay\u0131, tali bayilerimize y\u00f6nelik yeni yaz\u0131l\u0131m altyap\u0131m\u0131z\u0131 devreye almay\u0131 ve da\u011f\u0131t\u0131m kanal\u0131 etkinli\u011fimizi art\u0131rmay\u0131 planlamaktay\u0131z\u201d \u015feklinde konu\u015ftu.<\/p>\n

\u0130kiz d\u00f6n\u00fc\u015f\u00fcm stratejisi: Dijitalle\u015fme ve s\u00fcrd\u00fcr\u00fclebilirlik bir arada<\/p>\n

S\u00fcrd\u00fcr\u00fclebilir gelecek i\u00e7in inovasyon ve \u00e7evre odakl\u0131 yat\u0131r\u0131mlar\u0131n\u0131n da kararl\u0131l\u0131kla devam etti\u011fini ifade eden Murat Savc\u0131, \u201cYapay zeka uygulamalar\u0131m\u0131z i\u015f s\u00fcre\u00e7lerimizi h\u0131zland\u0131rarak verimlili\u011fimizi art\u0131rmakta; s\u0131f\u0131r at\u0131k projelerimiz s\u00fcrd\u00fcr\u00fclebilir kalk\u0131nman\u0131n g\u00fc\u00e7l\u00fc halkalar\u0131ndan biri haline gelmektedir. Dijitalle\u015fme ve \u00e7evresel s\u00fcrd\u00fcr\u00fclebilirli\u011fi e\u015f zamanl\u0131 olarak kapsayan \u2019ikiz d\u00f6n\u00fc\u015f\u00fcm\u2019 vizyonumuz ile hem sekt\u00f6r\u00fcm\u00fcz\u00fcn rekabet\u00e7ili\u011fini art\u0131ran hem de gelecek nesillere daha ya\u015fanabilir bir d\u00fcnya b\u0131rakmay\u0131 ama\u00e7layan b\u00fct\u00fcnsel bir yakla\u015f\u0131m sergilemekteyiz\u201d dedi.<\/p>\n

\"\"\n<\/p>\n

Dijitalle\u015fmenin, t\u00fcm sekt\u00f6rlerde oldu\u011fu gibi yal\u0131t\u0131m sekt\u00f6r\u00fcnde de h\u0131 zl\u0131 bir d\u00f6n\u00fc\u015f\u00fcme etki etti\u011fini belirten Murat Savc\u0131, \u201c\u0130zocam olarak, bu kapsamda 2020 y\u0131l\u0131nda en modern ERP (kurumsal kaynak planlama) sistemine ge\u00e7erek altyap\u0131m\u0131z\u0131 yeniledik, i\u015f s\u00fcre\u00e7lerimizi daha verimli ve entegre bir yap\u0131ya ta\u015f\u0131d\u0131k. 2021\u2019de devreye ald\u0131\u011f\u0131m\u0131z veri analiti\u011fi \u00e7\u00f6z\u00fcmleriyle karar s\u00fcre\u00e7lerimizi g\u00fc\u00e7lendirdik ve ayn\u0131 d\u00f6nemde ba\u015flatt\u0131\u011f\u0131m\u0131z RPA (robotik s\u00fcre\u00e7 otomasyonu) projeleriyle bir\u00e7ok s\u00fcreci otomatize ederek verimlili\u011fimizi art\u0131rd\u0131k. 2022\u2019de hayata ge\u00e7irilen yapay zek\u00e2 tabanl\u0131 sat\u0131\u015f ve maliyet tahminleri ile fiyat \u00f6nerileri sunan projemiz ise sekt\u00f6rde \u00f6nc\u00fc bir ad\u0131m olmu\u015ftur. 2023\u2019te m\u00fc\u015fteri ili\u015fkileri y\u00f6netimimizi daha g\u00fc\u00e7l\u00fc bir zemine ta\u015f\u0131rken, 2024\u2019te ba\u015flatt\u0131\u011f\u0131m\u0131z projelerle \u00fcretim ve enerji verilerinin anl\u0131k takibini sa\u011flamaya ba\u015flad\u0131k. Dijitalle\u015fme yat\u0131r\u0131mlar\u0131m\u0131z\u0131n \u00f6nemli bir par\u00e7as\u0131 olarak, 2024 y\u0131l\u0131ndan bu yana t\u00fcm \u0130zocam tesislerinde kullan\u0131lan \u2018End\u00fcstriye l e-Tools App\u2019 ile manuel kontrol s\u00fcre\u00e7lerini tamamen dijital ortama ta\u015f\u0131d\u0131k. Ar\u0131za analizi, i\u015f g\u00fcvenli\u011fi g\u00f6zlemleri, geli\u015ftirme projeleri ve risk analizleri gibi kritik bilgiler art\u0131k anl\u0131k olarak mobil cihazlardan sisteme aktar\u0131labilmektedir. Bu sayede hem k\u00e2\u011f\u0131t t\u00fcketimi azalm\u0131\u015f hem de sahadan bilgi ak\u0131\u015f\u0131 h\u0131zlanarak ortak veri depolama s\u00fcre\u00e7leri daha etkin hale gelmi\u015ftir\u201d diye konu\u015ftu.<\/p>\n

Bu \u00e7er\u00e7evede 2025 y\u0131l\u0131nda da teknoloji yat\u0131r\u0131mlar\u0131n\u0131 art\u0131rarak, operasyonel m\u00fckemmeliyet ve m\u00fc\u015fteri memnuniyetini dijital d\u00f6n\u00fc\u015f\u00fcmle birle\u015ftirdiklerini belirten Murat Savc\u0131, \u201cTarsus camy\u00fcn\u00fc \u00fcretim tesisimizde devreye ald\u0131\u011f\u0131m\u0131z Metriks \u00dcretim Y\u00f6netim Sistemi ile \u00fcretim hatt\u0131ndaki t\u00fcm kritik proses parametrelerini (s\u0131cakl\u0131k, bas\u0131n\u00e7, enerji t\u00fcketimi, devir vb.) otomatik olarak toplay\u0131p analiz etmeye ba\u015flad\u0131k. Operat\u00f6rlere anl\u0131k y\u00f6nlendirme sa\u011flayan bu dijital platform, kalite ve verimlili\u011fi art\u0131ran \u00f6nemli bir ad\u0131m olm u\u015f; Tarsus\u2019taki ba\u015far\u0131l\u0131 uygulaman\u0131n \u00f6n\u00fcm\u00fczdeki d\u00f6nemde t\u00fcm tesislere yayg\u0131nla\u015ft\u0131r\u0131lmas\u0131 planlanmaktad\u0131r. Gebkim tesisimizde hayata ge\u00e7irilen XPS Tart\u0131m Otomasyonu ise hammadde verimlili\u011finde \u00f6nemli bir ad\u0131m olmu\u015ftur. Dijital tart\u0131m sistemi sayesinde \u00fcr\u00fcnlerimiz paketleme \u00f6ncesi online \u00f6l\u00e7\u00fclmekte ve re\u00e7etesinde yer alan oranlarda hammadde kullan\u0131larak \u00fcr\u00fcnlerin istenilen standartta \u00fcretimi sa\u011flanmaktad\u0131r\u201d dedi.<\/p>\n

Enerji verimlili\u011fi, at\u0131k y\u00f6netimi ve karbon ayak izi konular\u0131nda elde ettikleri t\u00fcm bu kazan\u0131mlar\u0131n, att\u0131klar\u0131 dijitalle\u015fme ad\u0131mlar\u0131n\u0131n olumlu sonu\u00e7lar\u0131n\u0131 somut bir \u015fekilde ortaya koydu\u011funu s\u00f6yleyen Murat Savc\u0131, orta vadede, yapay zeka uygulamalar\u0131n\u0131 t\u00fcm i\u015f s\u00fcre\u00e7lerine entegre etmeyi, fabrikalar\u0131nda dijitalle\u015fmeyi art\u0131rmay\u0131 ve siber g\u00fcvenlik altyap\u0131lar\u0131n\u0131 g\u00fc\u00e7lendirmeyi hedeflediklerini vurgulad\u0131.<\/p>\n

S\u00fcrd\u00fcr\u00fclebilirlik odakl\u0131 \u00fcretim ve gelece\u011fe yat\u0131r\u0131m<\/p>\n

Yapay zeka projele riyle i\u015f s\u00fcre\u00e7lerini d\u00f6n\u00fc\u015ft\u00fcr\u00fcrken, \u00e7evreye duyarl\u0131 yakla\u015f\u0131mlar\u0131yla da sekt\u00f6re \u00f6rnek olduklar\u0131n\u0131 dile getiren \u0130zocam Genel Direkt\u00f6r\u00fc Murat Savc\u0131, a\u00e7\u0131klamas\u0131n\u0131 \u015fu s\u00f6zlerle s\u00fcrd\u00fcrd\u00fc:<\/p>\n

\u201c\u0130zocam \u00fcr\u00fcnlerimiz en az y\u00fczde 30 oran\u0131nda geri d\u00f6n\u00fc\u015ft\u00fcr\u00fclm\u00fc\u015f malzeme i\u00e7erirken, camy\u00fcn\u00fc \u00fcr\u00fcnlerinde bu oran y\u00fczde 80\u2019e kadar \u00e7\u0131kmaktad\u0131r. D\u00f6ng\u00fcsel ekonomi vizyonunu \u00fcretim s\u00fcre\u00e7lerimize entegre ederek her bir \u00fcr\u00fcn\u00fcm\u00fczde \u00e7evre dostu ve sa\u011fl\u0131kl\u0131 \u00e7\u00f6z\u00fcmler sunmay\u0131, karbon ayak izimizi azaltmay\u0131 hedeflemekteyiz. Bu hedef do\u011frultusunda att\u0131\u011f\u0131m\u0131z en \u00f6nemli ad\u0131mlardan biri, 2023 y\u0131l\u0131 sonunda hayata ge\u00e7irdi\u011fimiz \u2018Zero Waste to Landfill\u2019 (D\u00fczenli Depolamaya S\u0131f\u0131r At\u0131k) projesi olmu\u015ftur. T\u00fcrkiye\u2019de yasal bir zorunluluk olmamas\u0131na ra\u011fmen ba\u015flatt\u0131\u011f\u0131m\u0131z bu proje ile proses hurdalar\u0131n\u0131n enerji \u00fcretiminde kullan\u0131lmas\u0131na, geri d\u00f6n\u00fc\u015ft\u00fcr\u00fclebilir at\u0131klar\u0131n yeniden ekonomiye kazand\u0131r\u0131lmas\u0131na ve geri d\u00f6n\u00fc\u015ft\u00fcr\u00fclemeyen at\u0131klar\u0131n alternatif sekt\u00f6rlerde enerji kayna\u011f\u0131 olarak de\u011ferlendirilmesine odaklanmaktay\u0131z. Ayr\u0131ca 2022\u2019den bu yana uygulad\u0131\u011f\u0131m\u0131z WCM (World Class Manufacturing) vizyonu ile tesislerimizde \u00e7evresel etkiyi en aza indiren, enerji t\u00fcketimini azaltan ve CO\u2082 sal\u0131m\u0131n\u0131 d\u00fc\u015f\u00fcren projeler hayata ge\u00e7irmekteyiz.<\/p>\n

S\u00fcrd\u00fcr\u00fclebilirlik vizyonumuz tesis yat\u0131r\u0131mlar\u0131m\u0131zla da g\u00fc\u00e7lenmektedir. Tarsus tesisimizde elyaf makinelerinde kompres\u00f6r verimlili\u011fi ve hurda geri kazan\u0131m projeleri devam etmektedir. 2024\u2019te ba\u015flatt\u0131\u011f\u0131m\u0131z \u00fcr\u00fcn tipi ve proses bazl\u0131 enerji t\u00fcketim hesaplamalar\u0131 ile de enerji t\u00fcketimimizi daha etkin y\u00f6neterek; her a\u015famada izlenebilir ve s\u00fcrd\u00fcr\u00fclebilir bir enerji y\u00f6netimi sa\u011flamaktay\u0131z. Ayr\u0131ca hatlar\u0131m\u0131zda yapt\u0131\u011f\u0131m\u0131z modernizasyonlar ile kapasite art\u0131\u015flar\u0131 sa\u011flanm\u0131\u015f; dijital operasyon izleme ve y\u00f6netim sistemi devreye al\u0131nm\u0131\u015ft\u0131r. Bu dijital operasyon izleme ve y\u00f6netim sisteminin \u00f6n\u00fcm\u00fczdeki d\u00f6nemde di\u011fer tesislere de aktar\u0131lmas\u0131 planlanmaktad\u0131r.\u201d<\/p>\n

\"\"\n<\/p>\n

<\/strong>
\nEKONOM\u0130 GAZETES\u0130 <\/p>\n","protected":false},"excerpt":{"rendered":"

\u0130zocam, 2025 y\u0131l\u0131n\u0131 ge\u00e7ti\u011fimiz y\u0131la g\u00f6re y\u00fczde 55\u2019lik bir ciro art\u0131\u015f\u0131yla geride b\u0131rakt\u0131. \u015eirket, g\u00fc\u00e7l\u00fc sat\u0131\u015f performans\u0131, ihracat ivmesi ve dijital d\u00f6n\u00fc\u015f\u00fcm yat\u0131r\u0131mlar\u0131yla sekt\u00f6rdeki liderli\u011fini peki\u015ftirdi.<\/p>\n","protected":false},"author":1,"featured_media":33258,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"googlesitekit_rrm_CAow07ekDA:productID":"","footnotes":""},"categories":[12,4,10,11],"tags":[],"class_list":["post-33257","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-spor","category-dunya","category-otomobil","category-saglik"],"_links":{"self":[{"href":"https:\/\/ekonomigundemi.com.tr\/index.php\/wp-json\/wp\/v2\/posts\/33257","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ekonomigundemi.com.tr\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/ekonomigundemi.com.tr\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/ekonomigundemi.com.tr\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/ekonomigundemi.com.tr\/index.php\/wp-json\/wp\/v2\/comments?post=33257"}],"version-history":[{"count":0,"href":"https:\/\/ekonomigundemi.com.tr\/index.php\/wp-json\/wp\/v2\/posts\/33257\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/ekonomigundemi.com.tr\/index.php\/wp-json\/wp\/v2\/media\/33258"}],"wp:attachment":[{"href":"https:\/\/ekonomigundemi.com.tr\/index.php\/wp-json\/wp\/v2\/media?parent=33257"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ekonomigundemi.com.tr\/index.php\/wp-json\/wp\/v2\/categories?post=33257"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ekonomigundemi.com.tr\/index.php\/wp-json\/wp\/v2\/tags?post=33257"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}