{"id":32339,"date":"2026-01-12T13:00:06","date_gmt":"2026-01-12T10:00:06","guid":{"rendered":"https:\/\/ekonomigundemi.com.tr\/index.php\/2026\/01\/12\/dimesin-yeni-reklam-filmi-yayinda"},"modified":"2026-01-12T13:00:06","modified_gmt":"2026-01-12T10:00:06","slug":"dimesin-yeni-reklam-filmi-yayinda","status":"publish","type":"post","link":"https:\/\/ekonomigundemi.com.tr\/index.php\/2026\/01\/12\/dimesin-yeni-reklam-filmi-yayinda\/","title":{"rendered":"D\u0130MES’in yeni reklam filmi yay\u0131nda"},"content":{"rendered":"

D\u0130MES, zamans\u0131z ak\u0131\u015fkan marka disipliniyle bu d\u00f6nemde sahiplendi\u011fi konumlamas\u0131n\u0131, yeni logosunu ve ambalajlar\u0131n\u0131, yepyeni bir g\u00f6rsellikle olu\u015fturulan imaj filmiyle duyurdu. Bu konumland\u0131rma D\u0130MES\u2019in uzun soluklu i\u015f orta\u011f\u0131 Reklamania Creative\u2019in ak\u0131\u015fkan marka doktrini ile olu\u015fturuldu ve Reklamania, kampanyan\u0131n kreatifini de \u00fcstlendi.<\/p>\n

Sigma ruhlu marka duru\u015fu<\/p>\n

Reklam filminin ana fikrini, kendi gibi olman\u0131n g\u00fcc\u00fcne odaklanan, samimi, \u00f6zg\u00fcvenli s\u00f6ylemler olu\u015fturuyor.\u00a0Herkes gibi olmayan, kendine \u00f6zg\u00fc bir ak\u0131\u015f\u0131, tarz\u0131, dili ve e\u011flencesi olan t\u00fcketicilerinden etkilenen D\u0130MES, bu d\u00f6nemin pop\u00fcler k\u00fclt\u00fcr\u00fcnde yer alan Sigma bir duru\u015fla, \u00fcr\u00fcn\u00fcn\u00fc ya da markas\u0131n\u0131 de\u011fil, bu tavr\u0131 \u00f6v\u00fcyor ve t\u00fcketicisine \u201cHadi biraz da SEN\u0130 abartal\u0131m; Sen de otur bi\u2019 \u015feyler i\u00e7\u201d\u00a0mesaj\u0131n\u0131 iletiyor.<\/p>\n

\"\"\n<\/p>\n

Reklam\u0131n ters k\u00f6\u015fe kreatif yakla\u015f\u0131m\u0131nda, Sigma ruhu yans\u0131tan \u201cSen sensin, D\u0130MES i\u00e7ecek bi\u2019\u015fey\u201d slogan\u0131yla ger\u00e7eklik, samimiyet ve otantiklik abart\u0131l\u0131rken marka, \u00f6zg\u00fcvenli duru\u015fuyla arka plana at\u0131lsa da, asl\u0131nda o \u00f6vd\u00fc\u011f\u00fc ki\u015filerden biri haline geliyor.<\/p>\n

Dopamin marka g\u00f6rselli\u011fi<\/p>\n

G\u00fcn\u00fcm\u00fczde dikkatin, saniyelerle \u00f6l\u00e7\u00fcl\u00fcr hale geldi\u011fini s\u00f6yleyen D\u0130MES Pazarlama Direkt\u00f6r\u00fc Merve Keten, \u201cReklamlar\u0131n yap\u0131s\u0131 da g\u00fczel bir tasar\u0131m ve\/veya mesaj yo\u011fun olmaktan, tek bir \u00f6\u011fenin birden fazla duyuya ve referansa hitap etmesi gereken bir ak\u0131\u015fkanl\u0131\u011fa evriliyor. Renklili\u011fin \u00e7ok konu\u015fuldu\u011fu, dopamin evler, dopamin k\u0131yafetlerin moda oldu\u011fu bir Era\u2019da (d\u00f6nemde) ya\u015f\u0131yoruz. Bu Era\u2019n\u0131n ruhuna uygun olarak, filmdeki renklerin abart\u0131lmas\u0131 enerjiyi, gen\u00e7li\u011fi, keyfi kar\u015f\u0131 tarafa an\u0131nda ge\u00e7iriyor. Yeni nesil \u00e7ekim a\u00e7\u0131lar\u0131, mixed media tekni\u011fiyle filmde kullan\u0131lan el \u00e7izimi g\u00f6rseller, Era\u2019n\u0131n insan\u0131 en \u00e7ok saran Brezilian Funk m\u00fczi\u011fiyle, adeta bir reklam de\u011fil, sosyal medya feed\u2019ine d\u00fc\u015fen bir i\u00e7erik izleniyormu\u015f hissi veriyor. Bu filmde barda\u011fa d\u00f6k\u00fclen klasik meyve suyu anlar\u0131 yok, abart\u0131larak kafaya dikilen 1 litre D\u0130MES\u2019ler var. Sa\u011f k\u00f6\u015fede dura\u011fan logolar yok, reklam boyu ekranda gezen ve renk de\u011fi\u015ftiren logo var. Bu \u00e7ok katmanl\u0131 g\u00f6rsellik, s\u00f6zlerle klasik yap\u0131yla anlat\u0131lamayan bir\u00e7ok mesaj\u0131 his olarak t\u00fcketicinin kalbine b\u0131rak\u0131yor\u201d dedi.\u00a0<\/p>\n

\"\"\n<\/p>\n

S\u00fcrekli d\u00f6n\u00fc\u015fen, zamans\u0131z ve hep gen\u00e7 marka<\/p>\n

D\u0130MES Pazarlama Direkt\u00f6r\u00fc Merve Keten, s\u00f6zlerini \u015f\u00f6yle s\u00fcrd\u00fcrd\u00fc: \u201cT\u00fcketicimizden ald\u0131\u011f\u0131m\u0131z ilhamla temel de\u011ferlerimizden \u00f6d\u00fcn vermeden, samimiyetimiz ve ger\u00e7ekli\u011fimizle kendimiz gibi olabilen, Sigma ruhlu bir markay\u0131z. Bu da bize hem \u00e7oklu kimlikleri hem de ya\u015fad\u0131\u011f\u0131m\u0131z Era\u2019n\u0131n ak\u0131\u015f\u0131n\u0131 ve pop\u00fcler k\u00fclt\u00fcr\u00fcn\u00fc sahiplenebilme g\u00fcc\u00fc veriyor; hep gen\u00e7 kalmam\u0131z\u0131 sa\u011fl\u0131yor, markam\u0131za s\u00fcrekli bir canl\u0131l\u0131k kazand\u0131r\u0131yor.\u201d\u00a0<\/p>\n

D\u0130MES\u2019in yeni reklam filminin, ileti\u015fimde yeni bir d\u00f6nemin manifestosu olma \u00f6zelli\u011fi de ta\u015f\u0131d\u0131\u011f\u0131n\u0131 s\u00f6yleyen Merve Keten, yeni nesil \u00fcr\u00fcnleri ve ezber bozan ileti\u015fim tarz\u0131yla farkl\u0131 bir noktaya gelen D\u0130MES\u2019in, al\u0131\u015f\u0131ld\u0131k pazarlama normlar\u0131na uymayan ad\u0131mlar ve beklenmedik s\u00fcrprizlerle yoluna devam edece\u011fini de s\u00f6zlerine ekledi.<\/p>\n

\"\"\n<\/p>\n

<\/strong>
\nEKONOM\u0130 GAZETES\u0130 <\/p>\n","protected":false},"excerpt":{"rendered":"

D\u0130MES, zamans\u0131z ak\u0131\u015fkan marka disipliniyle bu d\u00f6nemde sahiplendi\u011fi konumlamas\u0131n\u0131, yeni logosunu ve ambalajlar\u0131n\u0131, yepyeni bir g\u00f6rsellikle olu\u015fturulan imaj filmiyle duyurdu. Bu konumland\u0131rma D\u0130MES\u2019in uzun soluklu i\u015f orta\u011f\u0131 Reklamania Creative\u2019in ak\u0131\u015fkan marka doktrini ile olu\u015fturuldu ve Reklamania, kampanyan\u0131n kreatifini de \u00fcstlendi.<\/p>\n","protected":false},"author":1,"featured_media":32340,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"googlesitekit_rrm_CAow07ekDA:productID":"","footnotes":""},"categories":[4,10],"tags":[],"class_list":["post-32339","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-dunya","category-otomobil"],"_links":{"self":[{"href":"https:\/\/ekonomigundemi.com.tr\/index.php\/wp-json\/wp\/v2\/posts\/32339","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ekonomigundemi.com.tr\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/ekonomigundemi.com.tr\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/ekonomigundemi.com.tr\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/ekonomigundemi.com.tr\/index.php\/wp-json\/wp\/v2\/comments?post=32339"}],"version-history":[{"count":0,"href":"https:\/\/ekonomigundemi.com.tr\/index.php\/wp-json\/wp\/v2\/posts\/32339\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/ekonomigundemi.com.tr\/index.php\/wp-json\/wp\/v2\/media\/32340"}],"wp:attachment":[{"href":"https:\/\/ekonomigundemi.com.tr\/index.php\/wp-json\/wp\/v2\/media?parent=32339"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ekonomigundemi.com.tr\/index.php\/wp-json\/wp\/v2\/categories?post=32339"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ekonomigundemi.com.tr\/index.php\/wp-json\/wp\/v2\/tags?post=32339"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}