Hepsiburada, e-ticaretin en yo\u011fun ay\u0131 olan Kas\u0131m ay\u0131 \u00f6ncesi, m\u00fc\u015fterilerin indirimlere olan yakla\u015f\u0131mlar\u0131n\u0131 ve Kas\u0131m ay\u0131ndaki al\u0131\u015fveri\u015f planlar\u0131n\u0131 i\u00e7eren ara\u015ft\u0131rman\u0131n sonu\u00e7lar\u0131n\u0131 payla\u015ft\u0131. 18-55 ya\u015f aral\u0131\u011f\u0131nda, 2.228 ki\u015fi ile online olarak yap\u0131lan ara\u015ft\u0131rma, t\u00fcketicilerin Kas\u0131m indirim d\u00f6nemlerine y\u00f6nelik yakla\u015f\u0131mlar\u0131n\u0131 ve al\u0131\u015fveri\u015f planlar\u0131n\u0131 ortaya koyuyor. Efsane Kas\u0131m\u2019\u0131n 10 y\u0131l\u0131na \u00f6zel kampanyalar\u0131n\u0131, ara\u015ft\u0131rma sonu\u00e7lar\u0131n\u0131n ve 10 y\u0131ll\u0131k deneyimi \u0131\u015f\u0131\u011f\u0131nda kurgulayan Hepsiburada, \u201cPe\u015fin Fiyat\u0131na 10 Taksit\u201d imkan\u0131yla m\u00fc\u015fterilerin al\u0131m g\u00fcc\u00fcn\u00fc desteklerken \u201cDaha Ucuzunu Bulursan Fark\u0131 \u0130ade\u201d ile en uygun fiyat garantisi veriyor.<\/p>\n
\u00a0“T\u00fcrk k\u00fclt\u00fcr\u00fcne uygun planl\u0131 al\u0131\u015fveri\u015f d\u00f6nemi”<\/p>\n
25 y\u0131l \u00f6nce T\u00fcrkiye\u2019yi e-ticaretle tan\u0131\u015ft\u0131ran marka olarak bug\u00fcn Efsane Kas\u0131m\u2019\u0131n 10. y\u0131l\u0131n\u0131 kutlad\u0131klar\u0131n\u0131 s\u00f6yleyen Hepsiburada CEO\u2019su Nilhan Onal G\u00f6k\u00e7etekin, \u201cHepsiburada hikayesi ile birlikte T\u00fcrkiye\u2019nin dijital ekonomisinin de en g\u00fc\u00e7l\u00fc hikayelerinden birini yazd\u0131k. Efsane Kas\u0131m bu hikayenin en heyecan verici sayfalar\u0131ndan biri. Bu zamana kadar milyonlarca sipari\u015fin, markan\u0131n ve hikayenin bir par\u00e7as\u0131 olduk. 2016\u2019da T\u00fcrkiye\u2019ye kazand\u0131rd\u0131\u011f\u0131m\u0131z bu d\u00f6nemi \u2018kara cuma\u2019 anlay\u0131\u015f\u0131ndan \u00e7\u0131kar\u0131p k\u00fclt\u00fcr\u00fcm\u00fcze uygun, planl\u0131, sab\u0131rl\u0131 ve tasarruf odakl\u0131 bir d\u00f6neme d\u00f6n\u00fc\u015ft\u00fcrd\u00fck. Art\u0131k Efsane Kas\u0131m, sadece bir indirim d\u00f6nemi de\u011fil; ihtiya\u00e7lar\u0131n giderildi\u011fi, planl\u0131 bir finansal stratejinin uyguland\u0131\u011f\u0131 bir al\u0131\u015fveri\u015f d\u00f6nemi haline geldi.\u201d dedi.<\/p>\n
“Efsane Kas\u0131m herkesin kazand\u0131\u011f\u0131 bir model”<\/p>\n
Nilhan Onal G\u00f6k\u00e7etekin, Efsane Kas\u0131m\u2019\u0131n y\u0131llar i\u00e7inde T\u00fcrkiye\u2019nin al\u0131\u015fveri\u015f k\u00fclt\u00fcr\u00fcn\u00fc d\u00f6n\u00fc\u015ft\u00fcrd\u00fc\u011f\u00fcn\u00fc belirterek \u015f\u00f6yle devam etti: \u201cHepsiburada olarak Efsane Kas\u0131m\u2019\u0131 herkesin kazand\u0131\u011f\u0131 bir d\u00f6nem haline getirdik. T\u00fcketici kazans\u0131n, \u00fcretici kazans\u0131n, T\u00fcrkiye kazans\u0131n istedik. Bu y\u0131l da 4 milyon kupon ve sepet indirimleriyle, 50 milyondan fazla \u00fcr\u00fcn\u00fcn sipari\u015f edilmesini, 600 milyondan fazla ziyaretin ger\u00e7ekle\u015fmesini, hane b\u00fct\u00e7elerine de 10 milyar TL\u2019lik tasarrufun yans\u0131mas\u0131n\u0131 bekliyoruz. Ayn\u0131 zamanda 3,5 milyon Hepsiburada Premium m\u00fc\u015fterimize Efsane Kas\u0131m\u2019da daha fazla fayda sa\u011flayaca\u011f\u0131z. 5.500 kuryemiz, 6.500 ara\u00e7l\u0131k filomuz, 100 bini a\u015fk\u0131n i\u015f orta\u011f\u0131m\u0131z, 280 milyon \u00fcr\u00fcn \u00e7e\u015fidimiz ve 30\u2019dan fazla kategorimizle T\u00fcrkiye\u2019nin d\u00f6rt bir yan\u0131ndaki i\u015f ortaklar\u0131m\u0131z\u0131 m\u00fc\u015fterilerimizle bulu\u015fturmak i\u00e7in haz\u0131r\u0131z.\u201d<\/p>\n
Hepsiburada CEO\u2019su Nilhan Onal G\u00f6k\u00e7etekin, Efsane Kas\u0131m\u2019\u0131n T\u00fcrkiye\u2019de yaln\u0131zca t\u00fcketiciler i\u00e7in de\u011fil, ayn\u0131 zamanda KOB\u0130\u2019ler ve giri\u015fimciler i\u00e7in de b\u00fcy\u00fck bir f\u0131rsat d\u00f6nemi oldu\u011funa dikkat \u00e7ekerken, \u201cHepsiburada ekosisteminin kalbinde KOB\u0130\u2019ler, kad\u0131n giri\u015fimciler, kooperatifler ve yerel \u00fcreticiler var. Her biri T\u00fcrkiye\u2019nin d\u00f6rt bir yan\u0131nda b\u00fcy\u00fcyen dijital ekonominin kahramanlar\u0131. Efsane Kas\u0131m\u2019\u0131n 10. y\u0131l\u0131nda onlar\u0131n ba\u015far\u0131s\u0131n\u0131 daha da b\u00fcy\u00fctmek i\u00e7in yanlar\u0131nday\u0131z.\u201d dedi.<\/p>\n
“Art\u0131k Efsane Kas\u0131m, al\u0131\u015fveri\u015f de\u011fil tasarruf d\u00f6nemi”<\/p>\n
Ara\u015ft\u0131rman\u0131n bulgular\u0131 hakk\u0131nda de\u011ferlendirmede bulunan Hepsiburada Ticari Grup Ba\u015fkan\u0131 Ender \u00d6zg\u00fcnise, \u201c10 y\u0131l \u00f6nce Efsane Kas\u0131m\u2019\u0131 T\u00fcrkiye\u2019ye getirdi\u011fimizde sadece indirim d\u00f6nemi bitti demi\u015ftik. \u00c7\u00fcnk\u00fc biz Kas\u0131m\u2019\u0131, planl\u0131 al\u0131\u015fveri\u015fin ve finansal fark\u0131ndal\u0131\u011f\u0131n ay\u0131na d\u00f6n\u00fc\u015ft\u00fcrmeyi hedefledik. Bug\u00fcn geldi\u011fimiz noktada Efsane Kas\u0131m, ge\u00e7ici bir kampanya de\u011fil; kal\u0131c\u0131 bir al\u0131\u015fveri\u015f refleksi, hatta tasarruf d\u00f6nemi haline geldi. T\u00fcrk k\u00fclt\u00fcr\u00fcndeki tasarruf ve planlama anlay\u0131\u015f\u0131n\u0131 dijital d\u00fcnyaya ta\u015f\u0131d\u0131k. Art\u0131k m\u00fc\u015fteriler duygusal de\u011fil, analitik al\u0131\u015fveri\u015f yap\u0131yor. Ekim\u2019de sepete ekliyor, Kas\u0131m\u2019da f\u0131rsat\u0131 bekliyor. Biz bu davran\u0131\u015f\u0131 \u2018Kas\u0131m sabr\u0131\u2019 olarak tan\u0131ml\u0131yoruz.\u201d diye konu\u015ftu.<\/p>\n
“T\u00fcketicilerin y\u00fczde 90'\u0131 Kas\u0131m ay\u0131nda al\u0131\u015fveri\u015f yapmay\u0131 planl\u0131yor”<\/p>\n
Hepsiburada\u2019n\u0131n ger\u00e7ekle\u015ftirdi\u011fi Efsane Kas\u0131m 2025 Ara\u015ft\u0131rmas\u0131 sonu\u00e7lar\u0131na g\u00f6re t\u00fcketicilerin al\u0131\u015fveri\u015f al\u0131\u015fkanl\u0131klar\u0131nda \u00f6nemli bir de\u011fi\u015fim ya\u015fand\u0131\u011f\u0131n\u0131 ifade eden Ender \u00d6zg\u00fcn, \u015f\u00f6yle devam etti: \u201cAra\u015ft\u0131rmaya g\u00f6re t\u00fcketicilerin y\u00fczde 90\u2019\u0131 Kas\u0131m ay\u0131nda al\u0131\u015fveri\u015f yapmay\u0131 planl\u0131yor, y\u00fczde 75\u2019i indirim g\u00f6r\u00fcnce beklemeden al\u0131\u015fveri\u015f yapt\u0131\u011f\u0131n\u0131, y\u00fczde 55\u2019i s\u0131k kulland\u0131\u011f\u0131 \u00fcr\u00fcnleri stoklad\u0131\u011f\u0131n\u0131, y\u00fczde 45\u2019i ise Kas\u0131m d\u00f6nemini y\u00fcksek fiyatl\u0131 \u00fcr\u00fcnleri almak i\u00e7in de\u011ferlendirdi\u011fini ifade ediyor.<\/p>\n
“T\u00fcketiciye finansal rahatl\u0131k ve g\u00fcven sunuyoruz”<\/p>\n
T\u00fcketicilerin al\u0131\u015fveri\u015f tercihinde \u00f6deme kolayl\u0131klar\u0131 ve vade se\u00e7enekleri de \u00f6ne \u00e7\u0131k\u0131yor. Ender \u00d6zg\u00fcn, \u201cEfsane Kas\u0131m\u2019\u0131n 10. y\u0131l\u0131na \u00f6zel sundu\u011fumuz \u201cPe\u015fin Fiyat\u0131na 10 Taksit\u201d imkan\u0131 m\u00fc\u015fterilerimizin al\u0131m g\u00fc\u00e7lerini destekliyor. Ayr\u0131ca bu y\u0131l da Efsane Kas\u0131m\u2019da \u2018Ger\u00e7ek \u0130ndirim\u2019 Hepsiburada\u2019da demeye devam ediyoruz. \u201cDaha Ucuzunu Bulursan Fark\u0131 \u0130ade\u201d garantisiyle de m\u00fc\u015fterilerimiz, Hepsiburada sat\u0131c\u0131l\u0131 ve kampanya i\u015faretli bir \u00fcr\u00fcn\u00fcn farkl\u0131 bir pazaryerinde daha uygun fiyata sat\u0131ld\u0131\u011f\u0131n\u0131 belgelemeleri durumunda aradaki fiyat fark\u0131n\u0131 sipari\u015f tarihinden itibaren 30 g\u00fcn i\u00e7inde Hepsipara veya nakit olarak iade alabiliyor. \u201d dedi.<\/p>\n
“Elektronikten temel t\u00fcketime kadar her \u015fey e-ticaretten al\u0131n\u0131yor”<\/p>\n
Ender \u00d6zg\u00fcn \u201cT\u00fcketiciler art\u0131k 5\u20136 farkl\u0131 kategoriden \u00fcr\u00fcn al\u0131yor; elektronikten modaya, temel t\u00fcketimde kozmeti\u011fe kadar her al\u0131\u015fveri\u015f planl\u0131 bir yat\u0131r\u0131m gibi yap\u0131l\u0131yor. Her y\u0131l yeni bir rekora imza att\u0131\u011f\u0131m\u0131z Efsane Kas\u0131m d\u00f6neminde bu y\u0131l; 120 bin cep telefonu, 80 bin laptop, 80 bin robot s\u00fcp\u00fcrge, 500 bin cilt bak\u0131m\u0131 \u00fcr\u00fcn\u00fc, 1 milyon \u00e7ocuk kitab\u0131, 450 bin sweatshirt, 200 bin ayakkab\u0131, 100 bin tencere ve 80 otomobil sat\u0131\u015f\u0131 bekliyoruz.\u201d dedi.<\/p>\n
Efsane Kas\u0131m “Efsane Prem\u0131um G\u00fcnleri” ile ba\u015flad\u0131<\/p>\n
Efsane Kas\u0131m\u2019\u0131n 10. y\u0131l\u0131nda ilk kampanya 31 Ekim – 4 Kas\u0131m tarihleri aras\u0131nda d\u00fczenlenecek olan Efsane Premium G\u00fcnleri oldu. Hepsiburada Premium \u00fcyeleri bu d\u00f6nemde \u00f6zel fiyatlar, \u00fccretsiz kargo, Hepsipara kazan\u0131m\u0131 ve \u201cPe\u015fin Fiyat\u0131na 10 Taksit\u201d gibi ayr\u0131cal\u0131klardan yararlanabilecek. Hepsiburada ayr\u0131ca \u201cDaha Ucuzunu Bulursan Fark\u0131 \u0130ade\u201d imkan\u0131yla Kas\u0131m ay\u0131 boyunca kullan\u0131c\u0131lar\u0131n\u0131 milyonlarca \u00fcr\u00fcnde ger\u00e7ek indirimlerle bulu\u015fturuyor.<\/p>\n
Kampanya sayfas\u0131 linki:\u00a0<\/strong>https:\/\/www.hepsiburada.com\/dv\/efsane-kasim?trackingId=14928699<\/p>\n <\/strong> Hepsiburada, bu y\u0131l Efsane Kas\u0131m\u2019\u0131n 10. y\u0131l\u0131n\u0131 kutluyor. Hepsiburada\u2019n\u0131n ger\u00e7ekle\u015ftirdi\u011fi Efsane Kas\u0131m Ara\u015ft\u0131rmas\u0131, t\u00fcketicilerin y\u00fczde 90\u2019\u0131n\u0131n bu d\u00f6nemde al\u0131\u015fveri\u015f yapmay\u0131 planlad\u0131\u011f\u0131n\u0131 ortaya koyuyor. Bu y\u0131l 600 milyon ziyaret ve 50 milyonun \u00fczerinde \u00fcr\u00fcn sipari\u015fi ve indirimlerle 10 milyar TL\u2019lik hane tasarrufu hedefleyen Hepsiburada, Efsane Kas\u0131m\u2019\u0131n 10. y\u0131l\u0131nda \u201cPe\u015fin Fiyat\u0131na 10 Taksit\u201d ile \u00f6deme ve \u201cDaha Ucuzunu Bulursan Fark\u0131 \u0130ade\u201d garantisiyle fark yarat\u0131yor.<\/p>\n","protected":false},"author":1,"featured_media":3014,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"googlesitekit_rrm_CAow07ekDA:productID":"","footnotes":""},"categories":[13],"tags":[],"class_list":["post-3013","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-teknoloji"],"_links":{"self":[{"href":"https:\/\/ekonomigundemi.com.tr\/index.php\/wp-json\/wp\/v2\/posts\/3013","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ekonomigundemi.com.tr\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/ekonomigundemi.com.tr\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/ekonomigundemi.com.tr\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/ekonomigundemi.com.tr\/index.php\/wp-json\/wp\/v2\/comments?post=3013"}],"version-history":[{"count":0,"href":"https:\/\/ekonomigundemi.com.tr\/index.php\/wp-json\/wp\/v2\/posts\/3013\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/ekonomigundemi.com.tr\/index.php\/wp-json\/wp\/v2\/media\/3014"}],"wp:attachment":[{"href":"https:\/\/ekonomigundemi.com.tr\/index.php\/wp-json\/wp\/v2\/media?parent=3013"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ekonomigundemi.com.tr\/index.php\/wp-json\/wp\/v2\/categories?post=3013"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ekonomigundemi.com.tr\/index.php\/wp-json\/wp\/v2\/tags?post=3013"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
\nSANAY\u0130 HABER AJANSI <\/p>\n","protected":false},"excerpt":{"rendered":"