T\u00fcrkiye\u2019de fikri ve s\u0131nai m\u00fclkiyet haklar\u0131 alan\u0131nda faaliyet g\u00f6steren \u00f6nc\u00fc \u015firketlerden Destek Patent; 2026 y\u0131l\u0131 stratejik yol haritas\u0131n\u0131, ulusal ve uluslararas\u0131nda de\u011fi\u015fen k\u00fcresel rekabet ko\u015fullar\u0131na g\u00f6re uyarl\u0131yor. Firmalar\u0131n do\u011fru konumland\u0131r\u0131lmas\u0131, uluslararas\u0131 b\u00fcy\u00fcme stratejileri ve dijital platformlarda etkin koruma y\u00f6ntemleriyle g\u00fc\u00e7lenmesi gerekti\u011fini ortaya koyuyor. 2026 y\u0131l\u0131nda hem T\u00fcrkiye\u2019de hem de k\u00fcresel pazarlarda daha kapsaml\u0131 ve b\u00fct\u00fcnc\u00fcl bir dan\u0131\u015fmanl\u0131k modeli sunmay\u0131 planl\u0131yor.<\/p>\n
G\u00fcn\u00fcm\u00fczde markalar\u0131n b\u00fcy\u00fcme yolculu\u011fu, yaln\u0131zca tescil i\u015flemleriyle de\u011fil; pazar analizi, ihracat hedeflerinin stratejik planlanmas\u0131 ve \u00e7e\u015fitli \u00fclkelerin mevzuatlar\u0131na uygun marka koruma politikalar\u0131yla tamamlan\u0131yor. Destek Patent, bu gereklili\u011fi merkezine alarak 2026 y\u0131l\u0131nda da firmalara \u015feffaf, \u00f6l\u00e7\u00fclebilir ve ihtiya\u00e7 bazl\u0131 hizmetler sunmay\u0131 hedefliyor. Destek Patent CEO\u2019su Faruk Yamankaradeniz, 2026 itibar\u0131yla hem yeni \u00fclkelere a\u00e7\u0131lmay\u0131 hem de mevcut uluslararas\u0131 i\u015f birliklerini geni\u015fleterek m\u00fc\u015fterilerine daha g\u00fc\u00e7l\u00fc bir operasyonel a\u011f sunmay\u0131 hedeflediklerinin alt\u0131n\u0131 \u00e7izdi.<\/p>\n
\u201cBug\u00fcn\u00fcn d\u00fcnyas\u0131nda markalar yaln\u0131zca rekabet etmiyor; her g\u00fcn biraz daha h\u0131zlanan bir yar\u0131\u015f\u0131n i\u00e7inde y\u00f6n bulmaya \u00e7al\u0131\u015f\u0131yor. K\u00fcresel rekabet ko\u015fullar\u0131, art\u0131k markalar\u0131 sadece korumay\u0131 de\u011fil, do\u011fru hamlelerle b\u00fcy\u00fctmeyi zorunlu k\u0131l\u0131yor. \u0130\u015fte tam bu noktada Destek Patent olarak 2026 planlar\u0131m\u0131z\u0131n merkezine \u201cPotansiyelini Ke\u015ffet\u201d anlay\u0131\u015f\u0131n\u0131 yerle\u015ftirdik. \u00c7\u00fcnk\u00fc bize g\u00f6re potansiyel, yaln\u0131zca bug\u00fcnk\u00fc g\u00fcc\u00fc g\u00f6rmek de\u011fil; hen\u00fcz ad\u0131m at\u0131lmam\u0131\u015f pazarlar\u0131, fark edilmemi\u015f f\u0131rsatlar\u0131 ve gelecekteki rekabet avantajlar\u0131n\u0131 da cesaretle hayal edebilmektir. Y\u0131llard\u0131r en \u00e7ok \u00f6nem verdi\u011fimiz \u015fey de\u011fi\u015fmedi: Her markan\u0131n hikayesi farkl\u0131d\u0131r. \u0130\u015f modeli, sekt\u00f6r dinamikleri, ihracat hedefleri\u2026 Hepsi kendine \u00f6zg\u00fcd\u00fcr ve bu nedenle tek tip \u00e7\u00f6z\u00fcmlerle ger\u00e7ek b\u00fcy\u00fcme ve koruma sa\u011flanamaz. Biz y\u0131llard\u0131r her m\u00fc\u015fterimiz i\u00e7in bu hik\u00e2yeyi en ba\u015ftan okumay\u0131, ard\u0131ndan ona \u00f6zel bir yol haritas\u0131 \u00e7izmeyi se\u00e7iyoruz. \u00c7\u00fcnk\u00fc biliyoruz ki do\u011fru okunan farkl\u0131l\u0131klar, markalar i\u00e7in en g\u00fc\u00e7l\u00fc avantaja d\u00f6n\u00fc\u015f\u00fcr. Hedefimiz; \u015firketlerin uluslararas\u0131 pazarlara eri\u015fimini kolayla\u015ft\u0131rmakla s\u0131n\u0131rl\u0131 de\u011fil. As\u0131l amac\u0131m\u0131z, onlar\u0131n farkl\u0131 co\u011frafyalarda sa\u011flam, s\u00fcrd\u00fcr\u00fclebilir ve uzun vadeli bir b\u00fcy\u00fcme kurmalar\u0131na e\u015flik etmek. Bu y\u00fczden hem uluslararas\u0131 i\u015f birliklerimizi geni\u015fletiyor hem de dan\u0131\u015fmanl\u0131k modelimizi global \u00f6l\u00e7ekte de\u011fi\u015fen ihtiya\u00e7lara g\u00f6re yeniden \u015fekillendiriyoruz. Bug\u00fcn yapt\u0131\u011f\u0131m\u0131z \u015fey, markalar\u0131n sahip olduklar\u0131 potansiyeli g\u00f6r\u00fcn\u00fcr k\u0131lmak ve bu potansiyelin d\u00fcnya pazarlar\u0131nda ger\u00e7ek bir de\u011fere d\u00f6n\u00fc\u015fmesine rehberlik etmek.\u201d<\/p>\n
“K\u00fcresel arenada daha g\u00fc\u00e7l\u00fc markalar i\u00e7in \u00e7al\u0131\u015f\u0131yoruz”<\/p>\n
\u201cUluslararas\u0131 pazarlara a\u00e7\u0131lmak isteyen \u015firketlerin kar\u015f\u0131la\u015ft\u0131\u011f\u0131 en b\u00fcy\u00fck zorluklardan biri, farkl\u0131 \u00fclke mevzuatlar\u0131n\u0131 anlamak ve bu mevzuatlara uygun bir marka koruma politikas\u0131 olu\u015fturmak. T\u00fcrkiye, \u0130svi\u00e7re, Kazakistan, Birle\u015fik Arap Emirlikleri ve Birle\u015fik Krall\u0131k ofislerimizle global rehberlik sa\u011fl\u0131yoruz. D\u00fcnya genelinde ya\u015fanan geli\u015fmeleri yak\u0131ndan takip ederek, 195 \u00fclkede portf\u00f6y\u00fcm\u00fczdeki firmalar\u0131 temsil ediyoruz. Global olarak hizmet verdi\u011finizde, faaliyet g\u00f6sterdi\u011fimiz \u00fclkelerin sosyok\u00fclt\u00fcrel yap\u0131s\u0131na ve hukuki d\u00fczenlemelerine tam uyum sa\u011flamak \u00e7ok \u00f6nemli. Destek Patent olarak, uzman kadromuzla bu \u00fclkelerin hukuki dinamiklerine ve yerel d\u00fczenlemelerine uygun \u015fekilde \u00e7al\u0131\u015f\u0131yoruz. S\u0131nai haklar\u0131n tescil i\u015flemleri ulusal oldu\u011fundan, d\u00fcnya genelinde etkin olabilmek i\u00e7in her \u00fclkenin s\u0131nai m\u00fclkiyet haklar\u0131 ofislerinin farkl\u0131 yakla\u015f\u0131mlar\u0131n\u0131 da iyi biliyoruz.<\/p>\n
40 y\u0131l\u0131 a\u015fk\u0131n s\u00fcredir y\u00fcr\u00fctt\u00fc\u011f\u00fcm\u00fcz \u00e7al\u0131\u015fmalar ile bu \u00e7e\u015fitli yakla\u015f\u0131mlara hakimiz. Global pazarda daha g\u00fc\u00e7l\u00fc bir konuma gelmek ve uluslararas\u0131 arenada da s\u0131nai m\u00fclkiyet haklar\u0131 alan\u0131nda liderlik etmek hedeflerimiz aras\u0131nda. Bu hedeflere ula\u015fmak i\u00e7in insan kayna\u011f\u0131m\u0131z\u0131 katma de\u011ferli i\u015flemlere odaklayarak teknolojik altyap\u0131m\u0131z\u0131 geli\u015ftirme stratejileri izleyece\u011fiz. 2026 y\u0131l\u0131nda da Destek Patent'in \u015fu anda oldu\u011fu gibi sekt\u00f6rde \u00f6nc\u00fc, yenilik\u00e7i ve k\u00fcresel bir \u015firket olarak konumunu s\u00fcrd\u00fcrmesini hedefliyoruz.\u201d<\/p>\n
<\/strong> Destek Patent, 2026 y\u0131l\u0131nda T\u00fcrkiye\u2019deki \u015firketlerin marka yolculu\u011funu g\u00fc\u00e7lendirmeyi ve uluslararas\u0131 pazarlardaki varl\u0131\u011f\u0131n\u0131 stratejik olarak geni\u015fletmeyi hedefliyor. Destek Patent CEO’su Faruk Yamankaradeniz, markalar\u0131n ger\u00e7ek potansiyelini ortaya \u00e7\u0131karan ki\u015fiye \u00f6zel stratejiler ile \u015feffaf hizmet yakla\u015f\u0131m\u0131n\u0131n yeni d\u00f6nem vizyonlar\u0131n\u0131n temelini olu\u015fturdu\u011funu vurgulad\u0131.<\/p>\n","protected":false},"author":1,"featured_media":28446,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"googlesitekit_rrm_CAow07ekDA:productID":"","footnotes":""},"categories":[12,4,10,11],"tags":[],"class_list":["post-28445","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-spor","category-dunya","category-otomobil","category-saglik"],"_links":{"self":[{"href":"https:\/\/ekonomigundemi.com.tr\/index.php\/wp-json\/wp\/v2\/posts\/28445","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ekonomigundemi.com.tr\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/ekonomigundemi.com.tr\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/ekonomigundemi.com.tr\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/ekonomigundemi.com.tr\/index.php\/wp-json\/wp\/v2\/comments?post=28445"}],"version-history":[{"count":0,"href":"https:\/\/ekonomigundemi.com.tr\/index.php\/wp-json\/wp\/v2\/posts\/28445\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/ekonomigundemi.com.tr\/index.php\/wp-json\/wp\/v2\/media\/28446"}],"wp:attachment":[{"href":"https:\/\/ekonomigundemi.com.tr\/index.php\/wp-json\/wp\/v2\/media?parent=28445"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ekonomigundemi.com.tr\/index.php\/wp-json\/wp\/v2\/categories?post=28445"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ekonomigundemi.com.tr\/index.php\/wp-json\/wp\/v2\/tags?post=28445"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
\nEKONOM\u0130 GAZETES\u0130 <\/p>\n","protected":false},"excerpt":{"rendered":"