Hepsiburada, 2025 y\u0131l\u0131 boyunca platformunda verilen milyonlarca sipari\u015fi inceleyerek T\u00fcrkiye\u2019deki al\u0131\u015fveri\u015f al\u0131\u015fkanl\u0131klar\u0131na dair kapsaml\u0131 veriler payla\u015ft\u0131. Y\u0131l boyunca teknoloji kategorisinde cep telefonu, tablet ve oyun konsolu en \u00e7ok ilgi g\u00f6ren \u00fcr\u00fcnler aras\u0131nda yer ald\u0131. K\u00fc\u00e7\u00fck ev aletleri kategorisinde robot s\u00fcp\u00fcrge, espresso makinesi ve hal\u0131 y\u0131kama makineleri \u00f6ne \u00e7\u0131kt\u0131. Giyim kategorisinde blazer ceket, g\u00f6mlek ve \u00e7orap y\u0131l boyunca t\u00fcketicilerin en \u00e7ok tercih etti\u011fi \u00fcr\u00fcn gruplar\u0131 aras\u0131nda yer ald\u0131. Kozmetik kategorisinde ise nemlendirici krem, maskara ve g\u00fcne\u015f kremi 2025\u2019in \u00f6ne \u00e7\u0131kan \u00fcr\u00fcnleri oldu.\u00a0\u00a0<\/p>\n
Kullan\u0131c\u0131lar\u0131n platformdaki arama davran\u0131\u015flar\u0131 incelendi\u011finde, marka baz\u0131nda en s\u0131k arat\u0131lanlar aras\u0131nda Stanley, Apple, Dyson, Fissler, Lego ve adidas \u00f6ne \u00e7\u0131kt\u0131. Klima, tablet, cep telefonu, robot s\u00fcp\u00fcrge, televizyon ve erkek spor ayakkab\u0131 y\u0131l boyunca en \u00e7ok arananlar aras\u0131nda yer ald\u0131. Hepsiburada\u2019da verilen sipari\u015flerin %82\u2019si i\u015f ortaklar\u0131 taraf\u0131ndan kar\u015f\u0131land\u0131.<\/p>\n
K\u00fc\u00e7\u00fck ev aletlerinde yeni g\u00f6zde: Hal\u0131 y\u0131kama makinesi<\/p>\n
Hayat\u0131 kolayla\u015ft\u0131ran \u00e7\u00f6z\u00fcmler sunan k\u00fc\u00e7\u00fck ev aletleri, 2025 y\u0131l\u0131nda da Hepsiburada kullan\u0131c\u0131lar\u0131n\u0131n al\u0131\u015fveri\u015f listelerinde \u00fcst s\u0131ralardaki yerini korudu. Bu kategorinin favori \u00fcr\u00fcnleri olan robot s\u00fcp\u00fcrgeler ve espresso makineleri ge\u00e7ti\u011fimiz y\u0131llardaki pop\u00fclaritesini s\u00fcrd\u00fcr\u00fcrken, bu y\u0131l\u0131n dikkat \u00e7eken \u00e7\u0131k\u0131\u015f\u0131n\u0131 hal\u0131 y\u0131kama makineleri yapt\u0131. T\u00fcketicilerin ev bak\u0131m\u0131na y\u00f6nelik artan ilgisiyle birlikte hal\u0131 y\u0131kama makineleri, kategorinin en \u00e7ok tercih edilen yeni \u00fcr\u00fcnlerinden biri olarak \u00f6ne \u00e7\u0131kt\u0131.<\/p>\n
Teknolojide liderlik cep telefonunda<\/p>\n
2025 y\u0131l\u0131 boyunca teknoloji, Hepsiburada\u2019da kullan\u0131c\u0131lar\u0131n en \u00e7ok y\u00f6neldi\u011fi kategorilerden biri oldu. Y\u0131l genelinde teknoloji al\u0131\u015fveri\u015flerinde cep telefonu, tablet ve oyun konsolu \u00fcr\u00fcn gruplar\u0131 \u00f6ne \u00e7\u0131kt\u0131. Bu tabloya bak\u0131ld\u0131\u011f\u0131nda, kullan\u0131c\u0131lar\u0131n bu kategorideki tercihlerini hem g\u00fcnl\u00fck kullan\u0131m hem de e\u011flence ve \u00e7al\u0131\u015fma ihtiya\u00e7lar\u0131na y\u00f6nelik \u00fcr\u00fcnlerde yo\u011funla\u015ft\u0131rd\u0131\u011f\u0131 g\u00f6r\u00fcld\u00fc.<\/p>\n
Moda ve kozmetikte g\u00fcnl\u00fck tercihler \u00f6ne \u00e7\u0131kt\u0131\u00a0<\/p>\n
2025 y\u0131l\u0131 boyunca Hepsiburada\u2019da giyim ve kozmetik kategorileri kullan\u0131c\u0131lar\u0131n al\u0131\u015fveri\u015flerinde \u00f6ne \u00e7\u0131kan alanlar aras\u0131nda yer ald\u0131. Ge\u00e7en y\u0131l rahatl\u0131k odakl\u0131 tercihler belirleyici olurken, bu y\u0131l formal giyim \u00fcr\u00fcnlerine olan ilginin artt\u0131\u011f\u0131 g\u00f6r\u00fcld\u00fc. Giyim kategorisinde blazer ceket, g\u00f6mlek ve \u00e7orap gibi \u00fcr\u00fcnler y\u0131l boyunca y\u00fcksek talep g\u00f6rd\u00fc.<\/p>\n
Kozmetik kategorisinde ise kullan\u0131c\u0131 tercihlerinin a\u011f\u0131rl\u0131kl\u0131 olarak g\u00fcnl\u00fck bak\u0131m rutinlerinde kullan\u0131lan \u00fcr\u00fcnlerde yo\u011funla\u015ft\u0131\u011f\u0131 g\u00f6zlemlendi. Nemlendirici krem, maskara ve g\u00fcne\u015f kremi en \u00e7ok tercih edilen \u00fcr\u00fcnler aras\u0131nda yer ald\u0131. Ge\u00e7ti\u011fimiz y\u0131l ile k\u0131yasland\u0131\u011f\u0131nda, g\u00fcne\u015f kremleri pop\u00fclerli\u011fini korurken; maskara ve nemlendirici kremler t\u00fcketicilerin \u00f6ne \u00e7\u0131kan yeni ilgi alanlar\u0131 oldu.<\/p>\n
T\u00fcrkiye\u2019nin 2025 al\u0131\u015fveri\u015f al\u0131\u015fkanl\u0131klar\u0131<\/p>\n
Y\u0131l genelinde platform \u00fczerinden en fazla al\u0131\u015fveri\u015f yapan iller, \u00fc\u00e7 b\u00fcy\u00fck ilin ard\u0131ndan Bursa, Kocaeli ve Antalya oldu. Sat\u0131\u015f performans\u0131 a\u00e7\u0131s\u0131ndan bak\u0131ld\u0131\u011f\u0131nda ise yine \u00fc\u00e7 b\u00fcy\u00fck il d\u0131\u015f\u0131nda Kocaeli, \u00c7orum ve Bursa y\u0131l boyunca en y\u00fcksek sat\u0131\u015f hacmine ula\u015fan \u015fehirler olarak dikkat \u00e7ekti.<\/p>\n
2025 y\u0131l\u0131 boyunca Hepsiburada\u2019da sipari\u015f hacminin belirli d\u00f6nemlerde yo\u011funla\u015ft\u0131\u011f\u0131 g\u00f6r\u00fcld\u00fc. En y\u00fcksek sipari\u015f hacmi Kas\u0131m ay\u0131nda ger\u00e7ekle\u015firken, bu ay\u0131 Ekim ve Eyl\u00fcl izledi. Kullan\u0131c\u0131lar\u0131n al\u0131\u015fveri\u015flerini a\u011f\u0131rl\u0131kl\u0131 olarak 20.00\u201323.00 saatleri aras\u0131nda ger\u00e7ekle\u015ftirdi\u011fi g\u00f6r\u00fcld\u00fc. Y\u0131l boyunca en \u00e7ok sipari\u015f verilen g\u00fcn 11.11 olurken, y\u0131l ortalamas\u0131nda sipari\u015flerin en yo\u011fun oldu\u011fu g\u00fcn pazartesi oldu. 2025 y\u0131l\u0131n\u0131n ilk sipari\u015fi \u0130stanbul\u2019dan verilirken sipari\u015f edilen \u00fcr\u00fcn kad\u0131n c\u00fczdan\u0131 oldu.<\/p>\n
Premium \u00fcyeler al\u0131\u015fveri\u015f hacminin merkezinde\u00a0<\/p>\n
Hepsiburada ekosisteminin merkezinde yer alan Premium \u00fcyeler, 2025 y\u0131l\u0131ndaki t\u00fcm sipari\u015flerin y\u00fczde 70\u2019ine imza atarak platformun itici g\u00fcc\u00fc oldu. Di\u011fer kullan\u0131c\u0131lara k\u0131yasla y\u00fczde 68 daha s\u0131k al\u0131\u015fveri\u015f yapan Premium kullan\u0131c\u0131lar\u0131 ayr\u0131ca y\u0131l boyunca toplamda 4 milyar TL\u2019nin \u00fczerinde tasarruf etti. Premium\u2019lular\u0131n favori kategorileri ise sa\u011fl\u0131k ve g\u00fczellik, giyim ve temel t\u00fcketim olarak \u00f6n plana \u00e7\u0131kt\u0131.\u00a0<\/p>\n
HepsiJet: T\u00fcrkiye\u2019nin d\u00f6rt bir yan\u0131nda kesintisiz operasyon<\/p>\n
HepsiJET, 2025 y\u0131l\u0131 boyunca yakla\u015f\u0131k 120 milyon kargoyu sahiplerine ula\u015ft\u0131rd\u0131. H\u0131z kesmeden devam eden operasyonda, bir g\u00fcnde en fazla 735 bin sipari\u015f teslim edilirken; y\u0131l\u0131n en h\u0131zl\u0131 teslimat\u0131 ise sadece 39 dakikada tamamland\u0131.<\/p>\n
<\/strong> Hepsiburada, 2025 y\u0131l\u0131 boyunca platformunda ger\u00e7ekle\u015fen milyonlarca sipari\u015fi analiz ederek T\u00fcrkiye\u2019deki al\u0131\u015fveri\u015f al\u0131\u015fkanl\u0131klar\u0131na ili\u015fkin verileri payla\u015ft\u0131. A\u00e7\u0131klanan veriler, kullan\u0131c\u0131lar\u0131n al\u0131\u015fveri\u015f tercihlerinde teknolojinin g\u00fc\u00e7l\u00fc konumunu korudu\u011funu g\u00f6sterdi.<\/p>\n","protected":false},"author":1,"featured_media":28430,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"googlesitekit_rrm_CAow07ekDA:productID":"","footnotes":""},"categories":[4],"tags":[],"class_list":["post-28429","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-dunya"],"_links":{"self":[{"href":"https:\/\/ekonomigundemi.com.tr\/index.php\/wp-json\/wp\/v2\/posts\/28429","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ekonomigundemi.com.tr\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/ekonomigundemi.com.tr\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/ekonomigundemi.com.tr\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/ekonomigundemi.com.tr\/index.php\/wp-json\/wp\/v2\/comments?post=28429"}],"version-history":[{"count":0,"href":"https:\/\/ekonomigundemi.com.tr\/index.php\/wp-json\/wp\/v2\/posts\/28429\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/ekonomigundemi.com.tr\/index.php\/wp-json\/wp\/v2\/media\/28430"}],"wp:attachment":[{"href":"https:\/\/ekonomigundemi.com.tr\/index.php\/wp-json\/wp\/v2\/media?parent=28429"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ekonomigundemi.com.tr\/index.php\/wp-json\/wp\/v2\/categories?post=28429"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ekonomigundemi.com.tr\/index.php\/wp-json\/wp\/v2\/tags?post=28429"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
\nEKONOM\u0130 GAZETES\u0130 <\/p>\n","protected":false},"excerpt":{"rendered":"