{"id":25104,"date":"2025-12-25T14:00:05","date_gmt":"2025-12-25T11:00:05","guid":{"rendered":"https:\/\/ekonomigundemi.com.tr\/index.php\/2025\/12\/25\/gidada-dogru-bilgi-icin-guclu-is-birligi-sofranin-dogrulari-projesi-tanitildi"},"modified":"2025-12-25T14:00:05","modified_gmt":"2025-12-25T11:00:05","slug":"gidada-dogru-bilgi-icin-guclu-is-birligi-sofranin-dogrulari-projesi-tanitildi","status":"publish","type":"post","link":"https:\/\/ekonomigundemi.com.tr\/index.php\/2025\/12\/25\/gidada-dogru-bilgi-icin-guclu-is-birligi-sofranin-dogrulari-projesi-tanitildi\/","title":{"rendered":"G\u0131dada do\u011fru bilgi i\u00e7in g\u00fc\u00e7l\u00fc i\u015f birli\u011fi: \u201cSofran\u0131n Do\u011frular\u0131\u201d projesi tan\u0131t\u0131ld\u0131"},"content":{"rendered":"

Muratbey, S\u00fcrd\u00fcr\u00fclebilirlik Akademisi ve T\u00dcG\u0130S i\u015f birli\u011fiyle bu y\u0131l 11. kez d\u00fczenlenen S\u00fcrd\u00fcr\u00fclebilir G\u0131da Zirvesi\u2019ne, \u201cG\u0131dan\u0131n Gelece\u011fi \u0130\u00e7in\u201d destek verdi. Zirvede, \u201cSofran\u0131n Do\u011frular\u0131\u201d projesi tan\u0131t\u0131ld\u0131. Sofran\u0131n Do\u011frular\u0131 Projesi, g\u0131dada enformasyon kirlili\u011fine kar\u015f\u0131 do\u011fru bilgiyi merkeze alarak, bilin\u00e7li beslenme ve s\u00fcrd\u00fcr\u00fclebilir d\u00f6n\u00fc\u015f\u00fcm i\u00e7in sekt\u00f6r\u00fc ortak hareket etmeye \u00e7a\u011f\u0131r\u0131yor.<\/p>\n

Muratbey, deneyim sponsoru olarak da destek verdi\u011fi S\u00fcrd\u00fcr\u00fclebilir G\u0131da Zirvesi\u2019nde, \u201cG\u0131dan\u0131n Gelece\u011fi \u0130\u00e7in\u201d \u00e7al\u0131\u015fan ortak akl\u0131n bir par\u00e7as\u0131 olarak g\u00f6r\u00fc\u015flerini ve projelerini payla\u015ft\u0131. Zirvede \u201cT\u00fcketiciyi Anlamak, Gelece\u011fi Tasarlamak: Veri Destekli Pazarlama ve \u00dcr\u00fcn \u0130novasyonu\u201d ba\u015fl\u0131kl\u0131 panel, Muratbey \u0130leti\u015fim ve \u0130\u015f Geli\u015ftirme Direkt\u00f6r\u00fc G\u00fclnur Ulu\u011f moderat\u00f6rl\u00fc\u011f\u00fcnde ger\u00e7ekle\u015fti. Panelde Humm Organic Genel M\u00fcd\u00fcr\u00fc Melek Soklang\u0131\u00e7 Din\u00e7er, Banvit BRF Pazarlama ve Kurumsal \u0130leti\u015fim Direkt\u00f6r\u00fc G\u00f6k\u00e7e Uysal K\u00fcrer ve \u0130psos T\u00fcrkiye K\u0131demli M\u00fc\u015fteri Y\u00f6netimi Direkt\u00f6r\u00fc Yasemin Mutlulu ile bilimsel pazarlama, t\u00fcketici i\u00e7g\u00f6r\u00fcs\u00fc, veriye dayal\u0131 \u00fcr\u00fcn geli\u015ftirme ve s\u00fcrd\u00fcr\u00fclebilirli\u011fin g\u0131dan\u0131n gelece\u011findeki rol\u00fc konu\u015fuldu.<\/p>\n

Ulu\u011f; \u201cSofran\u0131n Do\u011frular\u0131\u2019na sorumlu ve sa\u011fl\u0131kl\u0131 beslenme y\u00f6n\u00fcnde do\u011fru se\u00e7im ve davran\u0131\u015flar i\u00e7in bireyleri bilin\u00e7lendirme projesi olarak ba\u015flad\u0131k\u201d<\/p>\n

Zirvenin \u00f6\u011fleden sonraki oturumlar\u0131nda ise, \u201cS\u00fcrd\u00fcr\u00fclebilir G\u0131da Platformu (SGP) \u201cSofran\u0131n Do\u011frular\u0131\u201d projesi anlat\u0131ld\u0131. Oturum, S\u00fcrd\u00fcr\u00fclebilirlik Akademisi YK \u00dcyesi & S\u00fcrd\u00fcr\u00fclebilir G\u0131da Platformu Ba\u015fkan\u0131 Semra Sevin\u00e7\u2019in moderasyonunda ger\u00e7ekle\u015fti. SGP\u2019nin s\u00fcrd\u00fcr\u00fclebilir g\u0131da d\u00f6n\u00fc\u015f\u00fcm\u00fcn\u00fc h\u0131zland\u0131rmay\u0131 hedefleyen bir platform oldu\u011funu a\u00e7\u0131klayan Sevin\u00e7, tan\u0131t\u0131m\u0131n\u0131 yapt\u0131klar\u0131 projenin amac\u0131n\u0131 sa\u011fl\u0131kl\u0131 beslenmeleri i\u00e7in t\u00fcketicilerin do\u011fru bilgilendirilmesini sa\u011flamak olarak a\u00e7\u0131klad\u0131 ve projenin ayr\u0131nt\u0131lar\u0131 i\u00e7in s\u00f6z\u00fc Muratbey \u0130leti\u015fim ve \u0130\u015f Geli\u015ftirme Direkt\u00f6r\u00fc G\u00fclnur Ulu\u011f\u2019a b\u0131rakt\u0131. Ulu\u011f e\u015f ba\u015fkanl\u0131\u011f\u0131n\u0131 y\u00fcr\u00fctt\u00fc\u011f\u00fc \u015eeffafl\u0131k, \u0130zlenebilirlik ve Sorumlu Beslenme \u00c7al\u0131\u015fma Grubu\u2019nun yeni projesi \u201cSofran\u0131n Do\u011frular\u0131\u201dn\u0131n nas\u0131l ortaya \u00e7\u0131kt\u0131\u011f\u0131n\u0131 \u015fu s\u00f6zlerle anlatt\u0131:<\/p>\n

\u201cBir \u00f6nceki d\u00f6nemde sekt\u00f6r i\u00e7in s\u00fcrd\u00fcr\u00fclebilirlik k\u0131lavuzlar\u0131n\u0131 haz\u0131rlam\u0131\u015ft\u0131k. Ge\u00e7en y\u0131l sonunda \u00e7al\u0131\u015ft\u0131\u011f\u0131m\u0131z konular\u0131 g\u00f6zden ge\u00e7irip \u00f6nceliklendirme yaparak s\u0131ran\u0131n t\u00fcketici ileti\u015fimine geldi\u011fini belirledik. Etiket okur yazarl\u0131\u011f\u0131, enformasyon veya bilgi kirlili\u011fi dedi\u011fimiz sorunlardan yola \u00e7\u0131kt\u0131k. Bilgi kirlili\u011fi \u015fuanda g\u0131da ve i\u00e7ecek sekt\u00f6r\u00fcn\u00fcn en \u00f6nemli sorunlar\u0131ndan biri. Di\u011fer oda\u011f\u0131m\u0131z da israf\u0131 azaltmak oldu. Sofran\u0131n Do\u011frular\u0131\u2019na t\u00fcketiciyi bilgilendirme ve bilin\u00e7lendirme projesi olarak ba\u015flad\u0131k. Ad\u0131n\u0131, bilimsel ger\u00e7ekleri g\u00fcven veren, do\u011frusu budur diyen bir bilirki\u015fi tonuyla t\u00fcketiciye aktarmam\u0131z gerekti\u011fine inanarak \u201cSofran\u0131n Do\u011frular\u0131\u201d koyduk. Projemizle halk\u0131n sa\u011fl\u0131\u011f\u0131, sa\u011fl\u0131kl\u0131 beslenmesi ve refah\u0131 i\u00e7in \u00f6nemli olan t\u00fcm bilgileri aktarmay\u0131 ama\u00e7l\u0131yoruz. Do\u011fru bilinen yanl\u0131\u015flar\u0131 anlat\u0131rken bilinmesi gerekenleri de aktarmay\u0131, t\u00fcketicinin al\u0131\u015fveri\u015fte akl\u0131nda olu\u015fan sorulara cevap verebilmeyi hedefliyoruz.\u201d<\/p>\n

\"\"\n<\/p>\n

\u0130T\u00dc G\u0131da M\u00fchendisli\u011fi B\u00f6l\u00fcm\u00fc \u00f6\u011fretim \u00fcyesi Prof. Dr. Beraat \u00d6z\u00e7elik de g\u0131da okur yazarl\u0131\u011f\u0131 hakk\u0131nda bilgi payla\u015ft\u0131\u011f\u0131 konu\u015fmas\u0131nda g\u0131da end\u00fcstrisinin en fazla bilgi kirlili\u011finin oldu\u011fu ve yanl\u0131\u015f bilgilerin en zor temizlenebildi\u011fi alanlardan biri oldu\u011funa dikkat \u00e7ekti. \u00d6z\u00e7elik, d\u00fcnyada s\u00fcrd\u00fcr\u00fclebilirli\u011fi ve de\u011fi\u015fimi anlay\u0131p ona g\u00f6re beslenebilmenin, g\u0131da okur yazarl\u0131\u011f\u0131n\u0131 ona g\u00f6re yapman\u0131n en \u00f6nemli noktalardan biri oldu\u011funu s\u00f6yledi.<\/p>\n

Sofran\u0131n Do\u011frular\u0131 i\u00e7in 10 kategoride k\u0131lavuzlar haz\u0131rland\u0131<\/p>\n

Projenin a\u015famalar\u0131 ve s\u00fcre\u00e7 hakk\u0131nda bilgi veren Ulu\u011f; \u201c\u015eeffafl\u0131k ve izlenebilirlik ekseninde bir t\u00fcketici ileti\u015fim projesi olarak ba\u015flad\u0131\u011f\u0131m\u0131z \u00e7al\u0131\u015fmada \u00f6ncelikle \u00fcyelerimizin deste\u011fi ile verilmesi gereken mesajlar\u0131, sekt\u00f6rle ve \u00fcr\u00fcnlerle ilgili bireylerin bilmesi gerekenleri kategoriler baz\u0131nda i\u00e7eren dok\u00fcmanlar\u0131 derledik. Do\u011fru \u00fcr\u00fcn\u00fc di\u011ferlerinden ay\u0131rabilmeleri i\u00e7in bireylere bir bilgi seti olu\u015fturmay\u0131 hedefleyerek k\u0131lavuzlar\u0131m\u0131z\u0131 haz\u0131rlad\u0131k. 10 kategoride k\u0131lavuzlar\u0131m\u0131z haz\u0131r: S\u00fct ve s\u00fct \u00fcr\u00fcnleri, peynir, ar\u0131 \u00fcr\u00fcnleri, deniz \u00fcr\u00fcnleri, et ve et \u00fcr\u00fcnleri, konserve, meyve suyu-alkols\u00fcz i\u00e7ecekler, organik at\u0131\u015ft\u0131rmal\u0131klar, \u00e7ikolata ve soslar. K\u0131lavuzlardaki ba\u015fl\u0131klar\u0131m\u0131z ise; do\u011fru sat\u0131n al\u0131m- do\u011fru al\u0131\u015fveri\u015f, do\u011fru ta\u015f\u0131ma, do\u011fru muhafaza, do\u011fru sofra ve sunum, israf\u0131 \u00f6nleme, do\u011fru bilgiye ula\u015fma kaynaklar\u0131. K\u0131lavuzlar\u0131m\u0131z\u0131 16 farkl\u0131 \u00fcniversiteden 18 de\u011ferli akademisyenimizden olu\u015fan Bilim Kurulumuzun deste\u011fiyle haz\u0131rlad\u0131k. Bundan sonraki a\u015famada k\u0131lavuzlardaki bilgileri s\u00f6zc\u00fclerimiz ve payda\u015flar\u0131m\u0131z kanal\u0131yla \u00e7ok mecral\u0131 bir ileti\u015fim plan\u0131 do\u011frultusunda bireylerle payla\u015faca\u011f\u0131z.\u201d dedi.<\/p>\n

Ulu\u011f: \u201cSofran\u0131n Do\u011frular\u0131 projemizin t\u00fcm payda\u015flarla b\u00fcy\u00fcmesini hedefliyoruz\u201d<\/p>\n

Zirvenin bu seneki temas\u0131na uygun olarak t\u00fcm sekt\u00f6rlere g\u00fc\u00e7l\u00fc bir \u00e7a\u011fr\u0131da bulunan Ulu\u011f, \u201cSofran\u0131n Do\u011frular\u0131 ile s\u00fcrd\u00fcr\u00fclebilirli\u011fi yaln\u0131zca bir s\u00f6ylem olarak de\u011fil, t\u00fcketicinin g\u00fcnl\u00fck hayat\u0131na dokunan somut bir d\u00f6n\u00fc\u015f\u00fcm alan\u0131 olarak ele al\u0131yoruz. Bug\u00fcn 10 sekt\u00f6r ve 10 k\u0131lavuzla ba\u015flad\u0131\u011f\u0131m\u0131z bu yolculu\u011fa, do\u011fru bilgi etraf\u0131nda birle\u015fen t\u00fcm payda\u015flar\u0131 davet ediyor, bu eylemde hep birlikte kapsay\u0131c\u0131l\u0131\u011f\u0131 sa\u011flamay\u0131 ve etkiyi b\u00fcy\u00fctmeyi sorumlulu\u011fumuz olarak g\u00f6r\u00fcyoruz. \u201cSofran\u0131n Do\u011frular\u0131\u2019n\u0131, t\u00fcketicinin do\u011fru bilgiye g\u00fcvenle ula\u015fabilece\u011fi ortak bir referans noktas\u0131 olarak konumland\u0131r\u0131yoruz. Bug\u00fcn 10 kategoriyle ba\u015flatt\u0131\u011f\u0131m\u0131z bu hareketin, i\u015f birli\u011fiyle b\u00fcy\u00fcyerek g\u0131dada \u015feffafl\u0131k, bilin\u00e7li t\u00fcketim ve s\u00fcrd\u00fcr\u00fclebilir d\u00f6n\u00fc\u015f\u00fcm ad\u0131na sekt\u00f6re kal\u0131c\u0131 bir katk\u0131 sa\u011flamas\u0131n\u0131 hedefliyoruz\u201d ifadelerini kulland\u0131.<\/p>\n

<\/strong>
\nEKONOM\u0130 GAZETES\u0130 <\/p>\n","protected":false},"excerpt":{"rendered":"

Muratbey, S\u00fcrd\u00fcr\u00fclebilirlik Akademisi ve T\u00dcG\u0130S i\u015f birli\u011fiyle bu y\u0131l 11. kez d\u00fczenlenen S\u00fcrd\u00fcr\u00fclebilir G\u0131da Zirvesi\u2019ne, \u201cG\u0131dan\u0131n Gelece\u011fi \u0130\u00e7in\u201d destek verdi. Zirvede, \u201cSofran\u0131n Do\u011frular\u0131\u201d projesi tan\u0131t\u0131ld\u0131. Sofran\u0131n Do\u011frular\u0131 Projesi, g\u0131dada enformasyon kirlili\u011fine kar\u015f\u0131 do\u011fru bilgiyi merkeze alarak, bilin\u00e7li beslenme ve s\u00fcrd\u00fcr\u00fclebilir d\u00f6n\u00fc\u015f\u00fcm i\u00e7in sekt\u00f6r\u00fc ortak hareket etmeye \u00e7a\u011f\u0131r\u0131yor.<\/p>\n","protected":false},"author":1,"featured_media":25105,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"googlesitekit_rrm_CAow07ekDA:productID":"","footnotes":""},"categories":[12,4,10,11],"tags":[],"class_list":["post-25104","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-spor","category-dunya","category-otomobil","category-saglik"],"_links":{"self":[{"href":"https:\/\/ekonomigundemi.com.tr\/index.php\/wp-json\/wp\/v2\/posts\/25104","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ekonomigundemi.com.tr\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/ekonomigundemi.com.tr\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/ekonomigundemi.com.tr\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/ekonomigundemi.com.tr\/index.php\/wp-json\/wp\/v2\/comments?post=25104"}],"version-history":[{"count":0,"href":"https:\/\/ekonomigundemi.com.tr\/index.php\/wp-json\/wp\/v2\/posts\/25104\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/ekonomigundemi.com.tr\/index.php\/wp-json\/wp\/v2\/media\/25105"}],"wp:attachment":[{"href":"https:\/\/ekonomigundemi.com.tr\/index.php\/wp-json\/wp\/v2\/media?parent=25104"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ekonomigundemi.com.tr\/index.php\/wp-json\/wp\/v2\/categories?post=25104"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ekonomigundemi.com.tr\/index.php\/wp-json\/wp\/v2\/tags?post=25104"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}