D\u00fcnya Do\u011frudan Sat\u0131\u015f Dernekleri Federasyonu\u2019nun (WFDSA) 2024 y\u0131l\u0131 verilerini a\u00e7\u0131klad\u0131. Do\u011frudan sat\u0131\u015f sekt\u00f6r\u00fc, 163,9 milyar ABD dolar\u0131 hacme ula\u015ft\u0131.<\/p>\n
K\u00fcresel do\u011frudan sat\u0131\u015f sekt\u00f6r\u00fc, 2024\u2019te 163,9 milyar dolar perakende sat\u0131\u015f hacmine ula\u015farak ekonomik dalgalanmalara ra\u011fmen dayan\u0131kl\u0131l\u0131\u011f\u0131n\u0131 g\u00f6sterdi. D\u00fcnya Do\u011frudan Sat\u0131\u015f Dernekleri Federasyonu (WFDSA) verilerine g\u00f6re, sekt\u00f6r pandemi \u00f6ncesine k\u0131yasla toparlanma sinyalleri veriyor ve \u00f6zellikle kad\u0131n giri\u015fimciler i\u00e7in f\u0131rsat yaratmaya devam ediyor.<\/p>\n
2024 y\u0131l\u0131na bak\u0131ld\u0131\u011f\u0131nda d\u00fcnya genelinde 104,3 milyon ba\u011f\u0131ms\u0131z sat\u0131\u015f temsilcisi faaliyet g\u00f6steriyor ve bunlar\u0131n y\u00fczde 72,1\u2019i kad\u0131nlardan olu\u015fuyor. Ya\u015f gruplar\u0131na bak\u0131ld\u0131\u011f\u0131nda ise en b\u00fcy\u00fck temsilci gruplar\u0131 35\u201344 ve 45\u201354 ya\u015f aral\u0131\u011f\u0131nda bulunuyor ve her biri toplam temsilci say\u0131s\u0131n\u0131n yakla\u015f\u0131k y\u00fczde 24\u2019\u00fcn\u00fc olu\u015fturuyor. \u00d6te yandan, 65 ya\u015f ve \u00fczeri temsilcilerin y\u00fczde 10,3 oran\u0131 ile aktif rol oynamas\u0131, sekt\u00f6r\u00fcn esnek \u00e7al\u0131\u015fma modeli sayesinde ya\u015fa bak\u0131lmaks\u0131z\u0131n giri\u015fimcili\u011fe f\u0131rsat tan\u0131d\u0131\u011f\u0131n\u0131 ve deneyimli profesyonellerin de gelir ve sosyal etkile\u015fim i\u00e7in bu platformu de\u011ferlendirdi\u011fini ortaya koyuyor.<\/p>\n
B\u00f6lgesel olarak Asya\/Pasifik, 62,3 milyon ba\u011f\u0131ms\u0131z temsilci ile k\u00fcresel ekibin neredeyse y\u00fczde 60\u2019\u0131n\u0131 bar\u0131nd\u0131r\u0131yor. Amerika 25,5 milyon temsilci ile ikinci s\u0131rada yer al\u0131rken, Avrupa 12,9 milyon ve Afrika\/Orta Do\u011fu ise 3,6 milyon temsilciye sahip. Amerika\u2019da temsilci say\u0131s\u0131 \u00f6nceki y\u0131la oranla art\u0131\u015f g\u00f6sterirken, Afrika ve Orta Do\u011fu\u2019da azalma g\u00f6zlemleniyor.<\/p>\n
T\u00fcrkiye\u2019de ise do\u011frudan sat\u0131\u015f sekt\u00f6r\u00fc; kad\u0131nlar, emeklili\u011fe yakla\u015fan profesyoneller ve i\u015f hayat\u0131na ara vermi\u015f bireyler taraf\u0131ndan giderek daha fazla tercih ediliyor. Do\u011frudan sat\u0131\u015f\u0131n sundu\u011fu zaman ve mekandan ba\u011f\u0131ms\u0131z \u00e7al\u0131\u015fma imkan\u0131 sayesinde bu gruplar ekonomik hayata yeniden dahil olabiliyor. Bu durum, sekt\u00f6r\u00fcn T\u00fcrkiye\u2019de istihdama sa\u011flad\u0131\u011f\u0131 dolayl\u0131 katk\u0131y\u0131 da g\u00fc\u00e7lendiriyor.<\/p>\n
T\u00fcrkiye\u2019de ki\u015fisel bak\u0131m \u00fcr\u00fcnleri zirvede<\/p>\n
Do\u011frudan sat\u0131\u015f sekt\u00f6r\u00fcnde \u00fcr\u00fcn kategorileri aras\u0131nda sa\u011fl\u0131k, kozmetik & ki\u015fisel bak\u0131m ve ev \u00fcr\u00fcnleri & dayan\u0131kl\u0131 t\u00fcketim kategorileri \u00f6ne \u00e7\u0131k\u0131yor. K\u00fcresel verilere g\u00f6re sa\u011fl\u0131k \u00fcr\u00fcnleri, Asya\/Pasifik\u2019te sat\u0131\u015flar\u0131n y\u00fczde 43\u2019\u00fcn\u00fc olu\u015ftururken, Amerika\u2019da y\u00fczde 25,4 ve Avrupa\u2019da 17,7 seviyesinde kal\u0131yor. Kozmetik ve ki\u015fisel bak\u0131m ise \u00f6zellikle Amerika pazar\u0131nda y\u00fczde 30,3 pay ile lider konumda.<\/p>\n
T\u00fcrkiye pazar\u0131nda ise durum Amerikan trendine paralel; kozmetik ve ki\u015fisel bak\u0131m \u00fcr\u00fcnleri y\u00fczde 47 ile en y\u00fcksek paya sahipken, sa\u011fl\u0131k \u00fcr\u00fcnleri y\u00fczde 45 ile hemen arkas\u0131ndan geliyor. Bu veriler, T\u00fcrkiye\u2019de t\u00fcketicilerin hem ki\u015fisel bak\u0131m hem de sa\u011fl\u0131kl\u0131 ya\u015fam odakl\u0131 \u00fcr\u00fcnlere y\u00f6nelik g\u00fc\u00e7l\u00fc talebinin do\u011frudan sat\u0131\u015f sekt\u00f6r\u00fcn\u00fc \u015fekillendirdi\u011fini g\u00f6steriyor. \u00d6zellikle sa\u011fl\u0131k bilincinin artmas\u0131, bu \u00fcr\u00fcn gruplar\u0131n\u0131n do\u011frudan sat\u0131\u015f kanal\u0131yla daha fazla tercih edilmesine katk\u0131 sa\u011fl\u0131yor.<\/p>\n
Kad\u0131n giri\u015fimciler sekt\u00f6rde \u00f6n planda<\/p>\n
T\u00fcrkiye\u2019de do\u011frudan sat\u0131\u015f modeli, \u00f6zellikle kad\u0131nlar i\u00e7in ekonomik hayata kat\u0131l\u0131m\u0131 destekleyen \u00f6nemli bir ara\u00e7 olarak \u00f6ne \u00e7\u0131karken; sekt\u00f6r, yaln\u0131zca ticari de\u011fil sosyal a\u00e7\u0131dan da kapsay\u0131c\u0131 bir yap\u0131 sunuyor.<\/p>\n
\u00d6zellikle i\u015f hayat\u0131na ara vermi\u015f, evden \u00e7al\u0131\u015fmay\u0131 tercih eden ya da aile\u2013i\u015f dengesini korumak isteyen kad\u0131nlar i\u00e7in do\u011frudan sat\u0131\u015f modeli s\u00fcrd\u00fcr\u00fclebilir bir alternatif sunuyor. E\u011fitim, mentorluk ve topluluk temelli yap\u0131 sayesinde kad\u0131nlar, sat\u0131\u015f ve ileti\u015fim becerilerinin yan\u0131 s\u0131ra liderlik ve dijital yetkinliklerini de geli\u015ftirme f\u0131rsat\u0131 buluyor.<\/p>\n
Do\u011frudan sat\u0131\u015f\u0131n a\u011f temelli yap\u0131s\u0131, kad\u0131n giri\u015fimcilerin sosyal \u00e7evrelerini geni\u015fletmelerine, deneyim payla\u015f\u0131m\u0131 yoluyla g\u00fc\u00e7lenmelerine ve dayan\u0131\u015fma k\u00fclt\u00fcr\u00fc olu\u015fturmalar\u0131na olanak tan\u0131yor. Bu y\u00f6n\u00fcyle do\u011frudan sat\u0131\u015f sekt\u00f6r\u00fc, T\u00fcrkiye\u2019de kad\u0131n giri\u015fimcili\u011fini destekleyen ve toplumsal fayda yaratan \u00f6nemli bir ekosistem olarak \u00f6ne \u00e7\u0131k\u0131yor.<\/p>\n
QNET T\u00fcrkiye ve Orta Asya B\u00f6lge Genel M\u00fcd\u00fcr\u00fc Cem Geyik\u00a0\u201cD\u00fcnya Do\u011frudan Sat\u0131\u015f Dernekleri Federasyonu\u2019nun 2024 verileri, sekt\u00f6r\u00fcn ekonomik dalgalanmalara ra\u011fmen g\u00fc\u00e7l\u00fc ve istikrarl\u0131 oldu\u011funu bir kez daha g\u00f6steriyor. T\u00fcrkiye do\u011frudan sat\u0131\u015f pazar\u0131ndaki bu b\u00fcy\u00fcmeye ayak uyduruyor. \u00d6zellikle \u00fclkemizde son y\u0131llarda sa\u011fl\u0131k ve ki\u015fisel bak\u0131m \u00fcr\u00fcnlerine y\u00f6nelik talep h\u0131zla art\u0131yor. T\u00fcketicilerin sa\u011fl\u0131kl\u0131 ya\u015fam ve ki\u015fisel bak\u0131m \u00fcr\u00fcnlerine olan ilgisi, pazardaki dinamikleri \u015fekillendirirken, kad\u0131n giri\u015fimcilerin sekt\u00f6re yo\u011fun kat\u0131l\u0131m\u0131 da b\u00fcy\u00fcmeyi destekleyen \u00f6nemli bir fakt\u00f6r olarak \u00f6ne \u00e7\u0131k\u0131yor. Esnek i\u015f modeli ve ba\u011f\u0131ms\u0131z distrib\u00fct\u00f6rlere sa\u011flanan gelir f\u0131rsatlar\u0131, ekonomik dalgalanmalara ra\u011fmen sekt\u00f6r\u00fcn T\u00fcrkiye\u2019de istikrarl\u0131 kalmas\u0131n\u0131 sa\u011fl\u0131yor. Bu yap\u0131s\u0131yla do\u011frudan sat\u0131\u015f, hem t\u00fcketici ihtiya\u00e7lar\u0131n\u0131 kar\u015f\u0131layan hem de giri\u015fimcilik f\u0131rsatlar\u0131 sunan bir platform haline geliyor. Bizde QNET olarak hem globalde hem de T\u00fcrkiye\u2019de, do\u011frudan sat\u0131\u015f\u0131n sundu\u011fu f\u0131rsatlar\u0131 en iyi \u015fekilde de\u011ferlendiriyoruz. Kad\u0131n giri\u015fimcilere y\u00f6nelik \u00f6zel e\u011fitim ve destek programlar\u0131m\u0131zla, distrib\u00fct\u00f6rlerimizin kendi i\u015flerini g\u00fc\u00e7lendirmelerini sa\u011fl\u0131yoruz. \u00dcr\u00fcn portf\u00f6y\u00fcm\u00fczde ise sa\u011fl\u0131k, ki\u015fisel bak\u0131m ve g\u00fczellik kategorilerini \u00f6nceliklendirerek, T\u00fcrkiye\u2019deki t\u00fcketici e\u011filimlerini yak\u0131ndan takip ediyoruz. Bu yakla\u015f\u0131m, QNET\u2019in hem temsilci ba\u011fl\u0131l\u0131\u011f\u0131n\u0131 art\u0131rmas\u0131na hem de pazarda s\u00fcrd\u00fcr\u00fclebilir bir b\u00fcy\u00fcme yakalamas\u0131na olanak tan\u0131yor.\u201d dedi.<\/p>\n
<\/strong> D\u00fcnya Do\u011frudan Sat\u0131\u015f Dernekleri Federasyonu\u2019nun (WFDSA) 2024 y\u0131l\u0131 verilerini a\u00e7\u0131klad\u0131. Do\u011frudan sat\u0131\u015f sekt\u00f6r\u00fc, 163,9 milyar ABD dolar\u0131 hacme ula\u015ft\u0131.<\/p>\n","protected":false},"author":1,"featured_media":22682,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"googlesitekit_rrm_CAow07ekDA:productID":"","footnotes":""},"categories":[4,10,11],"tags":[],"class_list":["post-22681","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-dunya","category-otomobil","category-saglik"],"_links":{"self":[{"href":"https:\/\/ekonomigundemi.com.tr\/index.php\/wp-json\/wp\/v2\/posts\/22681","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ekonomigundemi.com.tr\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/ekonomigundemi.com.tr\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/ekonomigundemi.com.tr\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/ekonomigundemi.com.tr\/index.php\/wp-json\/wp\/v2\/comments?post=22681"}],"version-history":[{"count":0,"href":"https:\/\/ekonomigundemi.com.tr\/index.php\/wp-json\/wp\/v2\/posts\/22681\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/ekonomigundemi.com.tr\/index.php\/wp-json\/wp\/v2\/media\/22682"}],"wp:attachment":[{"href":"https:\/\/ekonomigundemi.com.tr\/index.php\/wp-json\/wp\/v2\/media?parent=22681"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ekonomigundemi.com.tr\/index.php\/wp-json\/wp\/v2\/categories?post=22681"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ekonomigundemi.com.tr\/index.php\/wp-json\/wp\/v2\/tags?post=22681"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
\nEKONOM\u0130 GAZETES\u0130 <\/p>\n","protected":false},"excerpt":{"rendered":"