{"id":21774,"date":"2025-12-17T19:30:03","date_gmt":"2025-12-17T16:30:03","guid":{"rendered":"https:\/\/ekonomigundemi.com.tr\/index.php\/2025\/12\/17\/arcelikten-lisans-sozlesmesi"},"modified":"2025-12-17T19:30:03","modified_gmt":"2025-12-17T16:30:03","slug":"arcelikten-lisans-sozlesmesi","status":"publish","type":"post","link":"https:\/\/ekonomigundemi.com.tr\/index.php\/2025\/12\/17\/arcelikten-lisans-sozlesmesi\/","title":{"rendered":"Ar\u00e7elik&#8217;ten lisans s\u00f6zle\u015fmesi"},"content":{"rendered":"<p>Kamuyu Ayd\u0131nlatma Platformuna (KAP) yap\u0131lan a\u00e7\u0131klamada, \u015funlar aktar\u0131ld\u0131:<\/p>\n<p>&#039;&#039;\u015eirketimizin Grundig markas\u0131 alt\u0131nda y\u00fcr\u00fct\u00fclen faaliyetlerde daha verimli b\u00f6lgelere odaklan\u0131lmas\u0131na y\u00f6nelik optimizasyon \u00e7al\u0131\u015fmalar\u0131 kapsam\u0131nda, Grundig markas\u0131n\u0131n sahibi olan ba\u011fl\u0131 ortakl\u0131\u011f\u0131m\u0131z Grundig Multimedia AG ile Hong Kong merkezli t\u00fcketici elektroni\u011fi, beyaz e\u015fya ve iklimlendirme \u00fcr\u00fcnleri \u015firketi Changhong International Holding (HK) Limited (Changhong) aras\u0131nda, yurt d\u0131\u015f\u0131nda Grundig markas\u0131 alt\u0131nda y\u00fcr\u00fct\u00fclen faaliyetlere y\u00f6nelik 1 Ocak 2026&#039;dan itibaren 3 y\u0131l ge\u00e7erli olmak \u00fczere m\u00fcnhas\u0131r bir lisans s\u00f6zle\u015fmesi imzalanm\u0131\u015ft\u0131r. Lisans s\u00f6zle\u015fmesi kapsam\u0131nda Changhong, Avrupa1, CIS2 ve APAC3 b\u00f6lgelerinde k\u00fc\u00e7\u00fck ev aletleri hari\u00e7 beyaz e\u015fya, iklimlendirme ve t\u00fcketici elektroni\u011fi kategorilerindeki se\u00e7ili \u00fcr\u00fcn gruplar\u0131n\u0131, \u00c7in ve Rusya b\u00f6lgelerinde ise k\u00fc\u00e7\u00fck ev aletleri dahil t\u00fcm kategorilerdeki se\u00e7ili \u00fcr\u00fcn gruplar\u0131n\u0131, Grundig markalar\u0131n\u0131 kullanarak \u00fcretilebilecek, sat\u0131labilecek ve sat\u0131\u015f sonras\u0131 hizmet sunma hakk\u0131na sahip olacakt\u0131r. Sat\u0131\u015flar \u00fczerinden lisans bedeli \u00f6demesi esas\u0131na dayanan s\u00f6zle\u015fme, taraflar\u0131n anla\u015fmas\u0131 halinde ayn\u0131 ko\u015fullarla 2 y\u0131l uzat\u0131labilecektir. S\u00f6zle\u015fme uyar\u0131nca, ge\u00e7i\u015f s\u00fcrecinde Grundig Multimedia AG ve ba\u011fl\u0131 ortakl\u0131klar\u0131, baz\u0131 pazarlarda Grundig markal\u0131 ilgili \u00fcr\u00fcnlerin \u00fcretim, da\u011f\u0131t\u0131m, sat\u0131\u015f ve sat\u0131\u015f sonras\u0131 hizmetlerine s\u0131n\u0131rl\u0131 s\u00fcreyle devam edebilecek olup, bu s\u00fcre s\u00f6zle\u015fme kapsam\u0131nda m\u00fcnhas\u0131rl\u0131k verilen t\u00fcm pazarlar i\u00e7in en ge\u00e7 31 Aral\u0131k 2026 tarihinde sona erecektir. Bu lisans s\u00f6zle\u015fmesi T\u00fcrkiye d\u0131\u015f\u0131ndaki b\u00f6lgelerdeki Grundig markal\u0131 \u00fcr\u00fcnlere ili\u015fkin olup, T\u00fcrkiye&#039;de Grundig markas\u0131 ile y\u00fcr\u00fctt\u00fc\u011f\u00fcm\u00fcz faaliyetlerimiz mevcut \u015fekliyle devam edecektir.&#039;&#039;<\/p>\n<p> <strong><\/strong><br \/>\nEKONOM\u0130 GAZETES\u0130 <\/p>\n","protected":false},"excerpt":{"rendered":"<p>Ar\u00e7elik A.\u015e, Grundig markas\u0131n\u0131n yurt d\u0131\u015f\u0131nda belirli s\u00fcreyle lisanslamas\u0131na ili\u015fkin s\u00f6zle\u015fme imzalad\u0131.<\/p>\n","protected":false},"author":1,"featured_media":21775,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"googlesitekit_rrm_CAow07ekDA:productID":"","footnotes":""},"categories":[1,10,9],"tags":[],"class_list":["post-21774","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ekonomi","category-otomobil","category-manset"],"_links":{"self":[{"href":"https:\/\/ekonomigundemi.com.tr\/index.php\/wp-json\/wp\/v2\/posts\/21774","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ekonomigundemi.com.tr\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/ekonomigundemi.com.tr\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/ekonomigundemi.com.tr\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/ekonomigundemi.com.tr\/index.php\/wp-json\/wp\/v2\/comments?post=21774"}],"version-history":[{"count":0,"href":"https:\/\/ekonomigundemi.com.tr\/index.php\/wp-json\/wp\/v2\/posts\/21774\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/ekonomigundemi.com.tr\/index.php\/wp-json\/wp\/v2\/media\/21775"}],"wp:attachment":[{"href":"https:\/\/ekonomigundemi.com.tr\/index.php\/wp-json\/wp\/v2\/media?parent=21774"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ekonomigundemi.com.tr\/index.php\/wp-json\/wp\/v2\/categories?post=21774"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ekonomigundemi.com.tr\/index.php\/wp-json\/wp\/v2\/tags?post=21774"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}