Bakanl\u0131ktan yap\u0131lan a\u00e7\u0131klamada t\u00fcketicilerin al\u0131\u015fveri\u015f al\u0131\u015fkanl\u0131klar\u0131n\u0131 do\u011frudan etkileyen ve y\u0131l sonu itibar\u0131yla “y\u0131lba\u015f\u0131 indirimleri”, “yeni y\u0131l f\u0131rsatlar\u0131” gibi adlarla yo\u011funla\u015fan kampanyalar\u0131n mercek alt\u0131na al\u0131nd\u0131\u011f\u0131 bildirildi.<\/p>\n
Y\u0131l\u0131n bu son d\u00f6neminde art\u0131\u015f g\u00f6steren indirimli sat\u0131\u015f reklamlar\u0131na y\u00f6nelik gerekli denetimler ve incelemelerin aral\u0131ks\u0131z devam etti\u011fi belirtilen a\u00e7\u0131klamada mevzuata ayk\u0131r\u0131, t\u00fcketiciyi yan\u0131lt\u0131c\u0131 tan\u0131t\u0131mlara kar\u015f\u0131 gerekli idari m\u00fceyyidelerin kararl\u0131l\u0131kla uygulanaca\u011f\u0131 vurguland\u0131.<\/p>\n
Vatanda\u015flar\u0131n yeni y\u0131l al\u0131\u015fveri\u015flerini g\u00fcvenle yapabilmeleri ve olas\u0131 ma\u011fduriyetlerin \u00f6n\u00fcne ge\u00e7ilebilmesi ad\u0131na dikkat edilmesi gereken hususlar \u015fu \u015fekilde s\u0131raland\u0131:<\/p>\n
\u201cT\u00fcketicilerimiz al\u0131\u015fveri\u015fe ba\u015flamadan \u00f6nce ger\u00e7ek ihtiya\u00e7lar\u0131n\u0131 belirlemeli ve sat\u0131c\u0131 firma hakk\u0131nda \u00f6n ara\u015ft\u0131rma yapmalar\u0131, \u2018y\u0131ld\u0131zl\u0131 \u00fcr\u00fcn\u2019, \u2018f\u0131rsat \u00fcr\u00fcn\u00fc\u2019 veya \u2018en iyi fiyat\u2019 gibi cezbedici sunumlara hemen itibar etmemeleri; \u00fcr\u00fcn\u00fcn fiyat\u0131 farkl\u0131 mecralardaki emsalleriyle kar\u015f\u0131la\u015ft\u0131r\u0131lmal\u0131, ilan edilen indirim tutar\u0131 veya oran\u0131n\u0131n, piyasa ger\u00e7ekleriyle \u00f6rt\u00fc\u015f\u00fcp \u00f6rt\u00fc\u015fmedi\u011fi sorgulanmal\u0131, internet sitesinin g\u00fcvenli\u011fi (SSL sertifikas\u0131, 3D Secure gibi unsurlar) kontrol edilmeli; \u00f6zellikle sosyal medya \u00fczerinden y\u00f6nlendirilen ba\u011flant\u0131lar\u0131n, markan\u0131n kendi resmi sitesine ait olup olmad\u0131\u011f\u0131na dikkat edilmelidir. Piyasa de\u011ferinin \u00e7ok alt\u0131nda fiyatlanan \u00fcr\u00fcnlerde, sitenin taklit olma ihtimali g\u00f6z \u00f6n\u00fcnde bulundurulmal\u0131, 21 alana 1 bedava\u2019 veya \u20183 al 2 \u00f6de\u2019 gibi \u015farta ba\u011fl\u0131 kampanyalarda, bu avantajlar\u0131n hangi \u00fcr\u00fcnlerde ve hangi \u015fartlarda ge\u00e7erli oldu\u011fu detayl\u0131ca okumalar\u0131 b\u00fcy\u00fck \u00f6nem arz etmektedir.”<\/p>\n
Sat\u0131c\u0131 ve sa\u011flay\u0131c\u0131lar\u0131n uymas\u0131 gereken yasal h\u00fck\u00fcml\u00fcl\u00fcklere ili\u015fkin ise \u015funlar aktar\u0131ld\u0131:<\/p>\n
\u201cDi\u011fer taraftan, indirimli sat\u0131\u015f kampanya ve uygulamalar\u0131nda bulunan sat\u0131c\u0131\/sa\u011flay\u0131c\u0131lar\u0131n ise; indirimli sat\u0131\u015flar\u0131n ba\u015flang\u0131\u00e7 ve biti\u015f tarihleri ile kampanyan\u0131n kapsam\u0131n\u0131 a\u00e7\u0131k\u00e7a belirtmeleri; anlam kar\u0131\u015f\u0131kl\u0131\u011f\u0131na yol a\u00e7acak veya ger\u00e7ekte oldu\u011fundan daha b\u00fcy\u00fck bir indirim alg\u0131s\u0131 yaratacak ifadelerden ka\u00e7\u0131nmalar\u0131, e\u011fer indirimli \u00fcr\u00fcn belirli bir stokla veya zamanla s\u0131n\u0131rl\u0131ysa, bu durumu reklamlarda net bir \u015fekilde ifade etmeleri, t\u00fcketiciye sunulan \u2018ki\u015fiye \u00f6zel fiyat\u2019 veya \u2018avantajl\u0131 teklif\u2019 gibi algoritmaya dayal\u0131 reklamlar\u0131n i\u00e7eri\u011fi konusunda t\u00fcketiciyi a\u00e7\u0131k ve anla\u015f\u0131l\u0131r bi\u00e7imde bilgilendirmeleri, \u015fartl\u0131 sat\u0131\u015flarda, kampanyan\u0131n ge\u00e7erlilik \u015fartlar\u0131 konusunda t\u00fcketicileri eksiksiz olarak ayd\u0131nlatmalar\u0131 gerekmektedir.\u201d<\/p>\n
<\/strong> Ticaret Bakanl\u0131\u011f\u0131, y\u0131l sonu al\u0131\u015fveri\u015flerinde t\u00fcketici ma\u011fduriyetlerinin \u00f6nlenmesi ve sat\u0131c\u0131lar\u0131n yasal sorumluluklar\u0131 hakk\u0131nda uyar\u0131 yapt\u0131.<\/p>\n","protected":false},"author":1,"featured_media":20860,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"googlesitekit_rrm_CAow07ekDA:productID":"","footnotes":""},"categories":[4],"tags":[],"class_list":["post-20859","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-dunya"],"_links":{"self":[{"href":"https:\/\/ekonomigundemi.com.tr\/index.php\/wp-json\/wp\/v2\/posts\/20859","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ekonomigundemi.com.tr\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/ekonomigundemi.com.tr\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/ekonomigundemi.com.tr\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/ekonomigundemi.com.tr\/index.php\/wp-json\/wp\/v2\/comments?post=20859"}],"version-history":[{"count":0,"href":"https:\/\/ekonomigundemi.com.tr\/index.php\/wp-json\/wp\/v2\/posts\/20859\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/ekonomigundemi.com.tr\/index.php\/wp-json\/wp\/v2\/media\/20860"}],"wp:attachment":[{"href":"https:\/\/ekonomigundemi.com.tr\/index.php\/wp-json\/wp\/v2\/media?parent=20859"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ekonomigundemi.com.tr\/index.php\/wp-json\/wp\/v2\/categories?post=20859"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ekonomigundemi.com.tr\/index.php\/wp-json\/wp\/v2\/tags?post=20859"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
\nEKONOM\u0130 GAZETES\u0130 <\/p>\n","protected":false},"excerpt":{"rendered":"