{"id":20318,"date":"2025-12-15T10:45:05","date_gmt":"2025-12-15T07:45:05","guid":{"rendered":"https:\/\/ekonomigundemi.com.tr\/index.php\/2025\/12\/15\/dogrudan-satis-sektoru-kadin-girisimciler-icin-gucleniyor"},"modified":"2025-12-15T10:45:05","modified_gmt":"2025-12-15T07:45:05","slug":"dogrudan-satis-sektoru-kadin-girisimciler-icin-gucleniyor","status":"publish","type":"post","link":"https:\/\/ekonomigundemi.com.tr\/index.php\/2025\/12\/15\/dogrudan-satis-sektoru-kadin-girisimciler-icin-gucleniyor\/","title":{"rendered":"Do\u011frudan sat\u0131\u015f sekt\u00f6r\u00fc kad\u0131n giri\u015fimciler i\u00e7in g\u00fc\u00e7leniyor"},"content":{"rendered":"<p>Do\u011frudan sat\u0131\u015f sekt\u00f6r\u00fc kad\u0131n giri\u015fimciler i\u00e7in g\u00fc\u00e7leniyor<\/p>\n<p>Do\u011frudan sat\u0131\u015f, kad\u0131nlar\u0131n ekonomik hayata at\u0131lmalar\u0131nda d\u00f6n\u00fc\u015ft\u00fcr\u00fcc\u00fc bir g\u00fc\u00e7 olmaya devam ediyor. QNET ad\u0131na giri\u015fimcili\u011fi ve yenilik\u00e7ili\u011fi de\u011ferlendiren Dr. G\u00fclnur Mevl\u00fcde \u00d6zdemir, sekt\u00f6rdeki yeni d\u00fczenlemelerin kad\u0131n giri\u015fimciler i\u00e7in g\u00fcvenli ve s\u00fcrd\u00fcr\u00fclebilir bir alan olu\u015fturdu\u011funu vurguluyor.<\/p>\n<p>Do\u011frudan sat\u0131\u015f sekt\u00f6r\u00fc, yeni d\u00fczenlemelerin y\u00fcr\u00fcrl\u00fc\u011fe girmesiyle birlikte daha g\u00fcvenli ve \u015feffaf bir yap\u0131ya kavu\u015farak kad\u0131n giri\u015fimciler i\u00e7in geni\u015fleyen f\u0131rsatlar sunmaya devam ediyor. Sekt\u00f6r; d\u00fc\u015f\u00fck sermaye gereksinimi, esnek \u00e7al\u0131\u015fma modeli ve dijitalle\u015fmenin sa\u011flad\u0131\u011f\u0131 eri\u015fim avantajlar\u0131 sayesinde kad\u0131nlar\u0131n i\u015f hayat\u0131na kat\u0131l\u0131m\u0131nda \u00f6nemli bir rol oynamay\u0131 s\u00fcrd\u00fcr\u00fcyor. Kad\u0131nlar bu alanda giderek daha aktif yer al\u0131yor ve yeni d\u00fczenlemelerle birlikte giri\u015fimcilik ekosistemi g\u00fc\u00e7leniyor.<\/p>\n<p>\u201cDo\u011frudan sat\u0131\u015f, g\u00fc\u00e7l\u00fc bir giri\u015fim kap\u0131s\u0131\u201d<\/p>\n<p>T\u00fcrkiye ve \u0130ngiltere\u2019de kad\u0131n giri\u015fimcilerle uzun y\u0131llard\u0131r \u00e7al\u0131\u015fan ve QNET ad\u0131na giri\u015fimcili\u011fi ve yenilik\u00e7ili\u011fi de\u011ferlendiren Dr. G\u00fclnur Mevl\u00fcde \u00d6zdemir, do\u011frudan sat\u0131\u015ftaki d\u00f6n\u00fc\u015f\u00fcm\u00fcn kad\u0131nlar a\u00e7\u0131s\u0131ndan kritik bir f\u0131rsat sundu\u011funu belirtiyor \u201cHem T\u00fcrkiye\u2019de hem \u0130ngiltere\u2019de y\u0131llard\u0131r kad\u0131n giri\u015fimcilerle \u00e7al\u0131\u015fan bir y\u00f6netim dan\u0131\u015fman\u0131 olarak, do\u011frudan sat\u0131\u015f\u0131n kad\u0131nlar\u0131n ekonomik hayata kat\u0131l\u0131m\u0131nda ne kadar d\u00f6n\u00fc\u015ft\u00fcr\u00fcc\u00fc bir g\u00fc\u00e7 oldu\u011funu yak\u0131ndan g\u00f6r\u00fcyorum. D\u00fc\u015f\u00fck sermayeyle ba\u015flanabilmesi, esnek \u00e7al\u0131\u015fma saatleri ve dijitalle\u015fmenin sa\u011flad\u0131\u011f\u0131 eri\u015fim kolayl\u0131\u011f\u0131, bu modeli \u00f6zellikle kad\u0131nlar i\u00e7in adil ve g\u00fc\u00e7l\u00fc bir giri\u015fim kap\u0131s\u0131na d\u00f6n\u00fc\u015ft\u00fcr\u00fcyor. Pek \u00e7ok kad\u0131n giri\u015fimci i\u00e7in do\u011frudan sat\u0131\u015f yaln\u0131zca bir gelir kayna\u011f\u0131 olmuyor; s\u00fcrd\u00fcr\u00fclebilir bir ekonomik ba\u011f\u0131ms\u0131zl\u0131k yolculu\u011funu ba\u015flatan bir ara\u00e7 h\u00e2line geliyor. Son yay\u0131mlanan Do\u011frudan Sat\u0131\u015flar Hakk\u0131nda Y\u00f6netmelik ise uzun zamand\u0131r ihtiya\u00e7 duyulan g\u00fcven ortam\u0131n\u0131 sa\u011flayarak, sekt\u00f6rdeki kad\u0131n giri\u015fimciler i\u00e7in bir yan gelir kap\u0131s\u0131 olmaktan \u00f6te, g\u00fcvenle b\u00fcy\u00fcyebilecekleri ve profesyonelle\u015febilecekleri bir alan h\u00e2line geliyor. 30 g\u00fcnl\u00fck cayma hakk\u0131, yetki belgesi ve sermaye zorunlulu\u011fu gibi d\u00fczenlemeler hem t\u00fcketiciyi hem giri\u015fimciyi koruyan g\u00fc\u00e7l\u00fc bir yap\u0131 sunuyor. Y\u0131llard\u0131r sahada g\u00f6rd\u00fc\u011f\u00fcm merdiven alt\u0131 uygulamalar\u0131n \u00f6n\u00fcne ge\u00e7ilmesi, kad\u0131n giri\u015fimciler i\u00e7in kritik bir iyile\u015fme yarat\u0131yor. Kad\u0131nlar\u0131n yo\u011funlukta oldu\u011fu bir alan\u0131n ilk kez bu kadar net bi\u00e7imde d\u00fczenlenmesi, giri\u015fimci kad\u0131nlar\u0131n kendini g\u00fcvende hissetmesini ve daha cesur ad\u0131mlar atmas\u0131n\u0131 sa\u011fl\u0131yor. Do\u011fru deste\u011fi verdi\u011finizde kad\u0131nlar\u0131n ola\u011fan\u00fcst\u00fc bir potansiyeli ortaya \u00e7\u0131kard\u0131\u011f\u0131n\u0131 g\u00f6r\u00fcyorum.\u201d<\/p>\n<p>Do\u011frudan sat\u0131\u015f sekt\u00f6r\u00fcnde g\u00fcvenlik ve \u015feffafl\u0131\u011f\u0131 art\u0131ran yeni yap\u0131, kad\u0131n giri\u015fimcilerin sisteme daha g\u00fc\u00e7l\u00fc \u015fekilde dahil olmas\u0131n\u0131 sa\u011flayarak sekt\u00f6rdeki profesyonelle\u015fmeyi h\u0131zland\u0131r\u0131yor.<\/p>\n<p>FinGreen Program\u0131, kad\u0131nlara ve gen\u00e7lere finansal okuryazarl\u0131k kazand\u0131r\u0131yor<\/p>\n<p>Do\u011frudan sat\u0131\u015f sekt\u00f6r\u00fcnde faaliyet g\u00f6steren QNET ise, finansal okuryazarl\u0131\u011f\u0131 geli\u015ftirmeye y\u00f6nelik k\u00fcresel program\u0131 FinGreen, T\u00fcrkiye\u2019de kad\u0131nlar ve gen\u00e7ler aras\u0131nda finansal bilin\u00e7 olu\u015fturmay\u0131 s\u00fcrd\u00fcr\u00fcyor. KEDV ve TO\u00c7EV i\u015f birlikleriyle y\u00fcr\u00fct\u00fclen iki a\u015famal\u0131 e\u011fitim modeli, \u015fimdiye kadar 350\u2019den fazla kat\u0131l\u0131mc\u0131ya finansal planlama, b\u00fct\u00e7eleme ve yat\u0131r\u0131m okuryazarl\u0131\u011f\u0131 kazand\u0131r\u0131yor.<\/p>\n<p>Program, \u00f6zellikle kaynaklara eri\u015fimi k\u0131s\u0131tl\u0131 bireylerde finansal fark\u0131ndal\u0131\u011f\u0131 art\u0131rarak s\u00fcrd\u00fcr\u00fclebilir ekonomik f\u0131rsatlar\u0131n kap\u0131s\u0131n\u0131 a\u00e7\u0131yor ve d\u00fcnya genelinde 3.000\u2019den fazla ki\u015fiye ula\u015farak sosyal etkisini b\u00fcy\u00fct\u00fcyor.<\/p>\n<p> <strong><\/strong><br \/>\nEKONOM\u0130 GAZETES\u0130 <\/p>\n","protected":false},"excerpt":{"rendered":"<p>Do\u011frudan sat\u0131\u015f, kad\u0131nlar\u0131n ekonomik hayata at\u0131lmalar\u0131nda d\u00f6n\u00fc\u015ft\u00fcr\u00fcc\u00fc bir g\u00fc\u00e7 olmaya devam ediyor. QNET ad\u0131na giri\u015fimcili\u011fi ve yenilik\u00e7ili\u011fi de\u011ferlendiren Dr. G\u00fclnur Mevl\u00fcde \u00d6zdemir, sekt\u00f6rdeki yeni d\u00fczenlemelerin kad\u0131n giri\u015fimciler i\u00e7in g\u00fcvenli ve s\u00fcrd\u00fcr\u00fclebilir bir alan olu\u015fturdu\u011funu vurguluyor.<\/p>\n","protected":false},"author":1,"featured_media":20319,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"googlesitekit_rrm_CAow07ekDA:productID":"","footnotes":""},"categories":[4,10],"tags":[],"class_list":["post-20318","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-dunya","category-otomobil"],"_links":{"self":[{"href":"https:\/\/ekonomigundemi.com.tr\/index.php\/wp-json\/wp\/v2\/posts\/20318","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ekonomigundemi.com.tr\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/ekonomigundemi.com.tr\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/ekonomigundemi.com.tr\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/ekonomigundemi.com.tr\/index.php\/wp-json\/wp\/v2\/comments?post=20318"}],"version-history":[{"count":0,"href":"https:\/\/ekonomigundemi.com.tr\/index.php\/wp-json\/wp\/v2\/posts\/20318\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/ekonomigundemi.com.tr\/index.php\/wp-json\/wp\/v2\/media\/20319"}],"wp:attachment":[{"href":"https:\/\/ekonomigundemi.com.tr\/index.php\/wp-json\/wp\/v2\/media?parent=20318"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ekonomigundemi.com.tr\/index.php\/wp-json\/wp\/v2\/categories?post=20318"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ekonomigundemi.com.tr\/index.php\/wp-json\/wp\/v2\/tags?post=20318"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}