![\"\"](\"https:\/\/ekonomigundemi.com.tr\/wp-content\/uploads\/2025\/12\/21c4cb25d3a8a1368450124be558e737_1.jpg\")
\n<\/p>\nBah\u00e7e\u015fehir \u00dcniversitesi \u00d6\u011fretim \u00dcyesi Do\u00e7. Dr. Emin K\u00f6ksal, ABD\u2019de arama ve da\u011f\u0131t\u0131m pazar\u0131ndaki rekabet ko\u015fullar\u0131n\u0131 ele alan davada federal mahkemenin a\u00e7\u0131klad\u0131\u011f\u0131 yeni yapt\u0131r\u0131mlar\u0131n, dijital ekonominin gelece\u011fi a\u00e7\u0131s\u0131ndan k\u00fcresel bir d\u00f6n\u00fcm noktas\u0131 olarak de\u011ferlendirdi. Google\u2019a y\u00f6nelik karar\u0131n yaln\u0131zca ABD pazar\u0131yla s\u0131n\u0131rl\u0131 kalmad\u0131\u011f\u0131n\u0131 belirten K\u00f6ksal, T\u00fcrkiye de dahil olmak \u00fczere t\u00fcm d\u00fcnyadaki d\u00fczenleyici kurumlar i\u00e7in g\u00fc\u00e7l\u00fc bir referans \u00e7er\u00e7evesi sundu\u011funu vurgulad\u0131.<\/p>\n
Varsay\u0131lan ayarlar rekabetin merkezine yerle\u015fiyor<\/p>\n
Do\u00e7. Dr. Emin K\u00f6ksal, ABD\u2019deki karar\u0131n en \u00f6nemli yan\u0131n\u0131n, dijital pazarlarda rekabet g\u00fcc\u00fcn\u00fc belirleyen as\u0131l unsurun art\u0131k resmi olarak \u201cvarsay\u0131lan ayarlar\u201d oldu\u011funun kabul edilmesi oldu\u011funu belirtti. Bunun, uzun s\u00fcredir akademik ve d\u00fczenleyici \u00e7evrelerde tart\u0131\u015f\u0131lan bir konunun yarg\u0131sal d\u00fczeyde netle\u015fmesi anlam\u0131na geldi\u011fine de\u011finen\u00a0K\u00f6ksal \u015f\u00f6yle devam etti:<\/p>\n
\u201cMahkeme, \u2018varsay\u0131lan arama motoru\u2019 ve benzeri anla\u015fmalar yoluyla rekabetin bozuldu\u011fu y\u00f6n\u00fcndeki tespiti art\u0131k \u00e7ok net \u015fekilde kayda ge\u00e7iriyor. Bug\u00fcn dijital pazarlarda rekabet, \u00e7o\u011fu zaman hangi hizmetin daha iyi oldu\u011fundan ziyade, hangisinin kullan\u0131c\u0131yla ilk temas etti\u011fi noktas\u0131nda \u015fekilleniyor. Mahkemenin getirdi\u011fi s\u00fcre s\u0131n\u0131r\u0131 ve m\u00fcnhas\u0131rl\u0131k yasa\u011f\u0131, tam da bu ilk temas avantaj\u0131n\u0131 dengelemeye y\u00f6nelik. Bu durum yaln\u0131zca teknik bir ayar meselesi de\u011fil, pazar\u0131n yap\u0131s\u0131n\u0131 do\u011frudan etkileyen stratejik bir unsur.”<\/p>\n
Milyar dolarl\u0131k anla\u015fmalar varsay\u0131lan olman\u0131n ger\u00e7ek de\u011ferini g\u00f6steriyor<\/p>\n
K\u00f6ksal, karar\u0131n ekonomik boyutunun da g\u00f6z ard\u0131 edilmemesi gerekti\u011fini dile getirerek, \u201c2022\u2019de Apple\u2019a yap\u0131lan 20 milyar dolarl\u0131k ve 2020\u20132023 aras\u0131nda Samsung\u2019a yap\u0131lan yakla\u015f\u0131k 8 milyar dolarl\u0131k \u00f6demeler, varsay\u0131lan ayarlar\u0131n rekabeti ne derece belirledi\u011fini a\u00e7\u0131k\u00e7a g\u00f6steriyor. Bu anla\u015fmalar yaln\u0131zca bir tercih de\u011fil, pazar\u0131n i\u015fleyi\u015fini belirleyen g\u00fc\u00e7l\u00fc bir kald\u0131ra\u00e7. Mahkemenin bu alan\u0131 d\u00fczenlemesi, dijital platform ekonomilerinde yerle\u015fik g\u00fc\u00e7 dengesini yeniden tan\u0131ml\u0131yor.\u201d diye konu\u015ftu.<\/p>\n
Veri eri\u015fimi ve teknik asimetrilerde yeni bir \u00e7er\u00e7eve<\/p>\n
Karar\u0131n yaln\u0131zca varsay\u0131lan ayarlarla s\u0131n\u0131rl\u0131 olmad\u0131\u011f\u0131n\u0131, veri payla\u015f\u0131m\u0131 alan\u0131na getirilen y\u00fck\u00fcml\u00fcl\u00fcklerin de son derece \u00f6nemli oldu\u011funu s\u00f6yleyen K\u00f6ksal, \u201cRakip hizmetlere belirli ko\u015fullarda veri eri\u015fimi sa\u011flanmas\u0131, y\u0131llard\u0131r konu\u015ftu\u011fumuz teknik asimetrilerin ilk kez bu kadar somut bir d\u00fczenleme ile ele al\u0131nmas\u0131 anlam\u0131na geliyor. Yap\u0131sal bir ayr\u0131\u015ft\u0131rma yap\u0131lm\u0131yor olabilir; ancak pazar kilitlenmesini azaltmaya d\u00f6n\u00fck ciddi bir ad\u0131m at\u0131lm\u0131\u015f durumda. Bu y\u00f6n\u00fcyle karar, rekabeti yaln\u0131zca cihazdaki konum \u00fczerinden de\u011fil, veri \u00fczerinden de g\u00fc\u00e7lendirmeyi ama\u00e7l\u0131yor.\u201d a\u00e7\u0131klamas\u0131n\u0131 yapt\u0131.<\/p>\n
T\u00fcrkiye\u2019de y\u0131llard\u0131r tart\u0131\u015f\u0131lan sorunlarla do\u011frudan paralellik<\/p>\n
K\u00f6ksal, ABD\u2019deki d\u00fczenlemelerin T\u00fcrkiye ba\u011flam\u0131yla yak\u0131n ili\u015fki ta\u015f\u0131d\u0131\u011f\u0131n\u0131 belirterek; \u201cM\u00fcnhas\u0131rl\u0131\u011f\u0131n yasaklanmas\u0131 ve varsay\u0131lan ayarlar\u0131n s\u00fcreyle s\u0131n\u0131rland\u0131r\u0131lmas\u0131, T\u00fcrkiye\u2019de Android ve arama dosyalar\u0131nda uzun zamand\u0131r tart\u0131\u015ft\u0131\u011f\u0131m\u0131z uygulamalarla birebir \u00f6rt\u00fc\u015f\u00fcyor. ABD\u2019deki yakla\u015f\u0131m bizim y\u0131llard\u0131r ortaya koydu\u011fumuz sorun alanlar\u0131n\u0131 k\u00fcresel \u00f6l\u00e7ekte de do\u011fruluyor. Bu geli\u015fmeler T\u00fcrkiye\u2019deki k\u00fcresel stratejilerin g\u00f6zden ge\u00e7irilmesine y\u00f6nelik bask\u0131y\u0131 art\u0131racakt\u0131r\u201d dedi.<\/p>\n
Yeni yasal d\u00fczenlemelerle dijital pazarda alan a\u00e7\u0131lacak<\/p>\n
Ayr\u0131ca, T\u00fcrkiye\u2019de dijital \u015firketlerin hakim konumlar\u0131n\u0131 s\u0131n\u0131rlamay\u0131 ve yeni oyunculara alan a\u00e7may\u0131 hedefleyen rekabet hukuku de\u011fi\u015fikliklerinin de g\u00fcndemde oldu\u011funu hat\u0131rlatan K\u00f6ksal\u00a0\u201cRekabet Kanunu\u2019nda ve ilgili y\u00f6netmeliklerde yap\u0131lan veya planlanan de\u011fi\u015fiklikler, dijital pazarlarda dominant konumlar\u0131n g\u00fc\u00e7lenmesini \u00f6nlemeyi ve alternatif hizmetlerin pazara giri\u015fini kolayla\u015ft\u0131rmay\u0131 ama\u00e7l\u0131yor. ABD\u2019deki yeni yapt\u0131r\u0131mlar ve ge\u00e7mi\u015f d\u00f6nemdeki AB kararlar\u0131, bu \u00e7er\u00e7evede T\u00fcrkiye\u2019nin hamlelerini destekleyen k\u00fcresel bir referans niteli\u011fi ta\u015f\u0131yor.\u201d ifadelerine yer verdi.<\/p>\n
T\u00fcrkiye\u2019nin d\u00fczenleyici g\u00fcndemi i\u00e7in g\u00fc\u00e7l\u00fc bir y\u00f6nlendirme<\/p>\n
Bu karar\u0131n yaln\u0131zca teknik bir d\u00fczenleme de\u011fil, ayn\u0131 zamanda T\u00fcrkiye\u2019nin dijital rekabet politikas\u0131n\u0131n gelece\u011fi a\u00e7\u0131s\u0131ndan dikkate al\u0131nmas\u0131 gereken \u00f6nemli bir i\u015faret\u00a0oldu\u011funa dikkat \u00e7eken K\u00f6ksal, \u015funlar\u0131 kaydetti:<\/p>\n
“Rekabet Kurumu\u2019nun ge\u00e7mi\u015f kararlar\u0131 ve daha proaktif bir dijital piyasa d\u00fczenlemesi ihtiyac\u0131, ABD\u2019deki bu kararla uluslararas\u0131 \u00f6l\u00e7ekte daha g\u00fc\u00e7l\u00fc bir zemine kavu\u015ftu. Bu sadece bir teyit de\u011fil; T\u00fcrkiye\u2019nin dijital rekabet politikas\u0131n\u0131 h\u0131zland\u0131rmas\u0131 gerekti\u011fine dair a\u00e7\u0131k bir hat\u0131rlatma niteli\u011finde.\u201d<\/p>\n
\n<\/p>\n
<\/strong> Bah\u00e7e\u015fehir \u00dcniversitesi \u00d6\u011fretim \u00dcyesi Do\u00e7. Dr. Emin K\u00f6ksal, ABD\u2019de arama ve da\u011f\u0131t\u0131m pazar\u0131ndaki rekabet ko\u015fullar\u0131n\u0131 ele alan davada federal mahkemenin a\u00e7\u0131klad\u0131\u011f\u0131 yeni yapt\u0131r\u0131mlar\u0131n, yaln\u0131zca ABD pazar\u0131yla s\u0131n\u0131rl\u0131 kalmad\u0131\u011f\u0131, T\u00fcrkiye de dahil olmak \u00fczere t\u00fcm d\u00fcnyadaki d\u00fczenleyici kurumlar i\u00e7in g\u00fc\u00e7l\u00fc bir referans \u00e7er\u00e7evesi sundu\u011funu vurgulad\u0131.<\/p>\n","protected":false},"author":1,"featured_media":19025,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"googlesitekit_rrm_CAow07ekDA:productID":"","footnotes":""},"categories":[4,13],"tags":[],"class_list":["post-19024","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-dunya","category-teknoloji"],"_links":{"self":[{"href":"https:\/\/ekonomigundemi.com.tr\/index.php\/wp-json\/wp\/v2\/posts\/19024","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ekonomigundemi.com.tr\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/ekonomigundemi.com.tr\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/ekonomigundemi.com.tr\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/ekonomigundemi.com.tr\/index.php\/wp-json\/wp\/v2\/comments?post=19024"}],"version-history":[{"count":0,"href":"https:\/\/ekonomigundemi.com.tr\/index.php\/wp-json\/wp\/v2\/posts\/19024\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/ekonomigundemi.com.tr\/index.php\/wp-json\/wp\/v2\/media\/19025"}],"wp:attachment":[{"href":"https:\/\/ekonomigundemi.com.tr\/index.php\/wp-json\/wp\/v2\/media?parent=19024"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ekonomigundemi.com.tr\/index.php\/wp-json\/wp\/v2\/categories?post=19024"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ekonomigundemi.com.tr\/index.php\/wp-json\/wp\/v2\/tags?post=19024"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
\nEKONOM\u0130 GAZETES\u0130 <\/p>\n","protected":false},"excerpt":{"rendered":"