{"id":18206,"date":"2025-12-10T10:45:02","date_gmt":"2025-12-10T07:45:02","guid":{"rendered":"https:\/\/ekonomigundemi.com.tr\/index.php\/2025\/12\/10\/212den-yapay-zeka-destekli-pazar-arastirma-platformu-bolt-insighta-yatirim"},"modified":"2025-12-10T10:45:02","modified_gmt":"2025-12-10T07:45:02","slug":"212den-yapay-zeka-destekli-pazar-arastirma-platformu-bolt-insighta-yatirim","status":"publish","type":"post","link":"https:\/\/ekonomigundemi.com.tr\/index.php\/2025\/12\/10\/212den-yapay-zeka-destekli-pazar-arastirma-platformu-bolt-insighta-yatirim\/","title":{"rendered":"212\u2019den yapay zeka destekli pazar ara\u015ft\u0131rma platformu Bolt Insight\u2019a yat\u0131r\u0131m"},"content":{"rendered":"

Yakla\u015f\u0131k 15 y\u0131ld\u0131r T\u00fcrkiye giri\u015fimcilik ekosisteminin \u00f6nc\u00fcs\u00fc ve global teknoloji \u015firketlerinin destek\u00e7isi 212, yat\u0131r\u0131mlar\u0131n\u0131 s\u00fcrd\u00fcr\u00fcyor. T\u00fcrk giri\u015fimciler taraf\u0131ndan hayata ge\u00e7irilen, \u0130ngiltere merkezli yapay zeka destekli pazar ara\u015ft\u0131rma \u015firketi Bolt Insight, 212\u2019nin kat\u0131ld\u0131\u011f\u0131, \u0130ngiltere merkezli Pembroke VCT\u2019nin liderli\u011finde ger\u00e7ekle\u015fen yat\u0131r\u0131m turunda 7 milyon sterlin yat\u0131r\u0131m ald\u0131. Yat\u0131r\u0131m turuna 212 ve Pembroke VCT\u2019nin yan\u0131 s\u0131ra Active Partners, Velocity ve TIBAS Ventures da kat\u0131ld\u0131. Bolt Insight ald\u0131\u011f\u0131 yat\u0131r\u0131mla; yapay zeka destekli platformu BoltChatAI\u2019i global \u00f6l\u00e7ekte b\u00fcy\u00fctmeyi, yapay zeka Destekli i\u00e7g\u00f6r\u00fc asistan\u0131n\u0131 geli\u015ftirmeyi ve yakla\u015f\u0131k 153 milyar dolarl\u0131k k\u00fcresel i\u00e7g\u00f6r\u00fc pazar\u0131ndaki lider konumunu g\u00fc\u00e7lendirmeyi hedefliyor. \u015eirket, yapay zeka ile insan ara\u015ft\u0131rmac\u0131lar\u0131 birle\u015ftiren amiral gemisi \u00fcr\u00fcn\u00fc sayesinde, markalar\u0131n \u00e7oklu pazarlarda h\u0131zl\u0131, derin ve g\u00fcvenilir kalitatif i\u00e7g\u00f6r\u00fcler elde etmesini sa\u011flayarak i\u015f sorular\u0131na an\u0131nda yan\u0131t almay\u0131 m\u00fcmk\u00fcn k\u0131l\u0131yor.<\/p>\n

Yapay zeka destekli platformu ile markalar\u0131n d\u00fcnya genelindeki t\u00fcketicilerle etkile\u015fim kurmas\u0131n\u0131 sa\u011flayan Bolt Insight, 90 pazarda 5 milyondan fazla t\u00fcketiciyle g\u00f6r\u00fc\u015ft\u00fc. Unilever, Danone ve Reckitt gibi d\u00fcnyan\u0131n en b\u00fcy\u00fck 15 t\u00fcketici \u00fcr\u00fcnleri \u015firketinden 11\u2019i taraf\u0131ndan g\u00fcvenle kullan\u0131lan Bolt Insight, bug\u00fcne kadar 20\u2019den fazla \u00fclkede 150\u2019den fazla marka ile \u00e7al\u0131\u015farak y\u00fczde 90 m\u00fc\u015fteri yenileme oran\u0131 elde etti.<\/p>\n

Karabey: \u201cK\u00fcresel \u00f6l\u00e7ekte i\u00e7g\u00f6r\u00fc \u00fcretiminde fark yarat\u0131yorlar\u201d<\/p>\n

212 Kurucu Orta\u011f\u0131 Ali Karabey, konuyla ilgili \u015funlar\u0131 s\u00f6yledi:<\/p>\n

\u201cBolt Insight, markalar\u0131n t\u00fcketicilerine daha yak\u0131n kalmas\u0131n\u0131 sa\u011flayan titiz yakla\u015f\u0131m\u0131yla her zaman fark yarat\u0131yor. 2022 y\u0131l\u0131ndaki ilk yat\u0131r\u0131m\u0131m\u0131zdan bu yana ekip, ger\u00e7ek insan i\u00e7g\u00f6r\u00fcs\u00fcn\u00fc daha eri\u015filebilir, h\u0131zl\u0131 ve global \u00f6l\u00e7ekte kapsay\u0131c\u0131 hale getiren etkileyici bir platform geli\u015ftirdi. Ara\u015ft\u0131rman\u0131n genellikle y\u00fczeysel veya rutin bir i\u015flem haline geldi\u011fi g\u00fcn\u00fcm\u00fczde, Bolt Insight \u00f6l\u00e7ekli, derin ve g\u00fcvenilir i\u00e7g\u00f6r\u00fcler sunarak k\u00fcresel \u00f6l\u00e7ekte \u00f6ne \u00e7\u0131k\u0131yor. T\u00fcrk giri\u015fimciler taraf\u0131ndan kurulan ve \u0130ngiltere merkezli olarak b\u00fcy\u00fcyen Bolt Insight\u2019\u0131n bu yap\u0131s\u0131, 212 olarak yurt d\u0131\u015f\u0131nda \u00f6l\u00e7eklenen portf\u00f6y \u015firketleri yakla\u015f\u0131m\u0131m\u0131zla da \u00f6rt\u00fc\u015f\u00fcyor. Bolt Insight\u2019\u0131n yeni a\u015famas\u0131nda da yanlar\u0131nda olmaktan ve onlar\u0131 desteklemekten mutluluk duyuyoruz. 212 olarak, bu t\u00fcr vizyoner giri\u015fimlere destek vermeye devam edece\u011fiz.\u201d<\/p>\n

Yurdakul: \u201c\u0130\u00e7g\u00f6r\u00fcn\u00fcn rol\u00fcn\u00fc yeniden tan\u0131ml\u0131yoruz\u201d<\/p>\n

Bolt Insight Kurucu Orta\u011f\u0131 ve CEO\u2019su Hakan Yurdakul ise \u015funlar\u0131 s\u00f6yledi:<\/p>\n

\u201cBolt Insight\u2019\u0131 2019\u2019da ba\u015flat\u0131rken misyonumuz, ger\u00e7ek t\u00fcketici seslerini i\u015f kararlar\u0131n\u0131n merkezine ta\u015f\u0131makt\u0131. O zamandan beri, yapay zekan\u0131n d\u00fcnyan\u0131n \u00f6nde gelen markalar\u0131 i\u00e7in ara\u015ft\u0131rman\u0131n h\u0131z\u0131n\u0131 ve kalitesini art\u0131rabilece\u011fini g\u00f6sterdik. Ald\u0131\u011f\u0131m\u0131z yeni yat\u0131r\u0131mla yolculu\u011fumuzun bir sonraki a\u015famas\u0131n\u0131 g\u00fc\u00e7lendirebilece\u011fiz. Assistant AI Chief Insights Officer\u2019\u0131 geli\u015ftiriyoruz; bu sistem, i\u015fletmelere en kritik anlarda an\u0131nda yan\u0131t ve do\u011frudan t\u00fcketici eri\u015fimi sa\u011fl\u0131yor. Bolt Insight olarak organizasyonlarda i\u00e7g\u00f6r\u00fcn\u00fcn rol\u00fcn\u00fc yeniden tan\u0131mlarken bizi destekleyen t\u00fcm yat\u0131r\u0131mc\u0131lar\u0131m\u0131za te\u015fekk\u00fcr ediyoruz.\u201d<\/p>\n

\"\"\n<\/p>\n

<\/strong>
\nEKONOM\u0130 GAZETES\u0130 <\/p>\n","protected":false},"excerpt":{"rendered":"

T\u00fcrkiye\u2019nin ilk giri\u015fim sermayesi fonu 212, yat\u0131r\u0131mlar\u0131na h\u0131z kesmeden devam ediyor. 212\u2019nin kat\u0131ld\u0131\u011f\u0131, \u0130ngiltere merkezli Pembroke VCT\u2019nin liderli\u011finde ger\u00e7ekle\u015fen yat\u0131r\u0131m turunda; yapay zeka destekli pazar ara\u015ft\u0131rma platformu 7 milyon sterlin yat\u0131r\u0131m ald\u0131. Bolt Insight ald\u0131\u011f\u0131 yat\u0131r\u0131mla; global \u00f6l\u00e7ekte b\u00fcy\u00fcmeyi, yeni \u00fcr\u00fcnler geli\u015ftirmeyi ve k\u00fcresel i\u00e7g\u00f6r\u00fc pazar\u0131ndaki konumunu g\u00fc\u00e7lendirmeyi hedefliyor.<\/p>\n","protected":false},"author":1,"featured_media":18207,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"googlesitekit_rrm_CAow07ekDA:productID":"","footnotes":""},"categories":[4,10,11],"tags":[],"class_list":["post-18206","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-dunya","category-otomobil","category-saglik"],"_links":{"self":[{"href":"https:\/\/ekonomigundemi.com.tr\/index.php\/wp-json\/wp\/v2\/posts\/18206","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ekonomigundemi.com.tr\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/ekonomigundemi.com.tr\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/ekonomigundemi.com.tr\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/ekonomigundemi.com.tr\/index.php\/wp-json\/wp\/v2\/comments?post=18206"}],"version-history":[{"count":0,"href":"https:\/\/ekonomigundemi.com.tr\/index.php\/wp-json\/wp\/v2\/posts\/18206\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/ekonomigundemi.com.tr\/index.php\/wp-json\/wp\/v2\/media\/18207"}],"wp:attachment":[{"href":"https:\/\/ekonomigundemi.com.tr\/index.php\/wp-json\/wp\/v2\/media?parent=18206"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ekonomigundemi.com.tr\/index.php\/wp-json\/wp\/v2\/categories?post=18206"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ekonomigundemi.com.tr\/index.php\/wp-json\/wp\/v2\/tags?post=18206"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}