Pazarlama, teknoloji ve i\u015f d\u00fcnyas\u0131n\u0131n temsilcilerini bir araya getiren Meetup Istanbul, 13 Ekim 2026\u2019da UNIQ \u0130stanbul\u2019da ger\u00e7ekle\u015ftirildi. Bu y\u0131l 10. y\u0131l\u0131n\u0131 kutlayan etkinlik, \u201cBeyond Control\u201d temas\u0131yla teknolojik d\u00f6n\u00fc\u015f\u00fcm\u00fc, de\u011fi\u015fen t\u00fcketici beklentilerini ve i\u015f d\u00fcnyas\u0131nda yeniden \u015fekillenen g\u00fc\u00e7 dengelerini g\u00fcndemine ta\u015f\u0131d\u0131. Yapay zek\u00e2, yarat\u0131c\u0131l\u0131k ve veriye dayal\u0131 karar alma s\u00fcre\u00e7lerinin ele al\u0131nd\u0131\u011f\u0131 bulu\u015fma, reklamveren ekiplerinin \u00f6d\u00fcllendirildi\u011fi The Hammers Awards 2026\u2019ya da ev sahipli\u011fi yapt\u0131.<\/p>\n
Pazarlamasyon Kurucu ve CEO\u2019su Necip Murat\u2019\u0131n sundu\u011fu t\u00f6rende, farkl\u0131 uzmanl\u0131k alanlar\u0131nda ba\u015far\u0131 g\u00f6steren reklamveren ekipleri \u00f6d\u00fcllerini ald\u0131. Mobilite Partneri Ford\u2019un deste\u011fiyle ger\u00e7ekle\u015ftirilen organizasyon, pazarlama faaliyetlerinin arkas\u0131ndaki ortak eme\u011fi ve ekiplerin sonu\u00e7lara katk\u0131s\u0131n\u0131 g\u00f6r\u00fcn\u00fcr k\u0131ld\u0131.<\/p>\n
Alt\u0131 ana b\u00f6l\u00fcmde farkl\u0131 uzmanl\u0131klar de\u011ferlendirildi<\/p>\n
The Hammers Awards 2026\u2019n\u0131n de\u011ferlendirme kapsam\u0131; strateji, teknoloji ve veri, sosyal sorumluluk ve s\u00fcrd\u00fcr\u00fclebilirlik, marka deneyimi ile medya ve i\u00e7erik, yapay zek\u00e2 ve trendler ve sekt\u00f6rel kategorilerden olu\u015ftu. Toplam 103 alt kategori, farkl\u0131 i\u015f alanlar\u0131nda \u00e7al\u0131\u015fan reklamveren ekiplerinin projelerinin kendi uzmanl\u0131klar\u0131 \u00e7er\u00e7evesinde de\u011ferlendirilmesine olanak tan\u0131d\u0131.<\/p>\n
Organizasyonun j\u00fcri ba\u015fkanl\u0131klar\u0131n\u0131 PepsiCo\u2019dan Mine Mavi Ar\u0131kan, Ford T\u00fcrkiye\u2019den Talat \u0130\u015f\u00e7io\u011flu, Anadolu Sigorta\u2019dan Berna Semiz Erg\u00fcntan, Allianz T\u00fcrkiye\u2019den Onur K\u0131rc\u0131, ING T\u00fcrkiye\u2019den Sinem Serdar ve Aygaz\u2019dan Ahmet Erc\u00fcment Polat \u00fcstlendi. Farkl\u0131 sekt\u00f6rlerden y\u00f6neticilerin yer ald\u0131\u011f\u0131 de\u011ferlendirme yap\u0131s\u0131, pazarlama \u00e7al\u0131\u015fmalar\u0131n\u0131 \u00e7e\u015fitli uzmanl\u0131k alanlar\u0131 \u00fczerinden ele ald\u0131.<\/p>\n
Birlikte \u00fcretme becerisi \u00f6ne \u00e7\u0131kt\u0131<\/p>\n
Meetup Istanbul\u2019un 10. y\u0131l\u0131na ili\u015fkin de\u011ferlendirmesinde Pazarlamasyon Kurucu ve CEO\u2019su Necip Murat, \u201cGelece\u011fi \u015fekillendiren en \u00f6nemli unsur, de\u011fi\u015fime uyum sa\u011flama ve birlikte \u00fcretme becerimiz.\u201d ifadelerini kulland\u0131. Murat, etkinli\u011fin ba\u015flang\u0131c\u0131ndan bu yana sekt\u00f6r\u00fcn farkl\u0131 payda\u015flar\u0131n\u0131 bulu\u015fturmay\u0131 ve yeni i\u015f birliklerine alan a\u00e7may\u0131 ama\u00e7lad\u0131\u011f\u0131n\u0131 belirtti.<\/p>\n
Ayn\u0131 bulu\u015fman\u0131n program\u0131nda insan yarat\u0131c\u0131l\u0131\u011f\u0131 ile yapay zek\u00e2n\u0131n ili\u015fkisi, pazarlama liderlerinin de\u011fi\u015fen \u00f6ncelikleri ve teknolojinin i\u015f hedefleriyle nas\u0131l ili\u015fkilendirilece\u011fi de tart\u0131\u015f\u0131ld\u0131. The Hammers Awards, bu d\u00f6n\u00fc\u015f\u00fcm\u00fc uygulamaya ta\u015f\u0131yan reklamveren ekiplerinin \u00e7al\u0131\u015fmalar\u0131n\u0131 \u00f6d\u00fcllendirerek etkinli\u011fin ortak \u00fcretim oda\u011f\u0131n\u0131 tamamlad\u0131. Organizasyonun t\u00fcm kazananlar\u0131, The Hammers Awards\u2019\u0131n resm\u00ee internet sitesinde yay\u0131mland\u0131.<\/p>\n
The Hammers Awards 2026 kazananlar\u0131 i\u00e7in: thehammersawards.com\/kazananlar-2026\/<\/p>\n
<\/strong> T\u00fcrkiye\u2019deki reklamveren ekiplerinin \u00e7al\u0131\u015fmalar\u0131n\u0131 de\u011ferlendiren The Hammers Awards\u2019\u0131n yedincisi, Meetup Istanbul kapsam\u0131nda ger\u00e7ekle\u015ftirildi. Alt\u0131 ana b\u00f6l\u00fcm ve 103 alt kategoriyi kapsayan organizasyonda 92 alt\u0131n, 101 g\u00fcm\u00fc\u015f ve 80 bronz olmak \u00fczere toplam 273 \u00f6d\u00fcl sahiplerini buldu.<\/p>\n","protected":false},"author":1,"featured_media":171954,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"googlesitekit_rrm_CAow07ekDA:productID":"","footnotes":""},"categories":[4,10,11,9],"tags":[],"class_list":["post-171953","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-dunya","category-otomobil","category-saglik","category-manset"],"_links":{"self":[{"href":"https:\/\/ekonomigundemi.com.tr\/index.php\/wp-json\/wp\/v2\/posts\/171953","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ekonomigundemi.com.tr\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/ekonomigundemi.com.tr\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/ekonomigundemi.com.tr\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/ekonomigundemi.com.tr\/index.php\/wp-json\/wp\/v2\/comments?post=171953"}],"version-history":[{"count":0,"href":"https:\/\/ekonomigundemi.com.tr\/index.php\/wp-json\/wp\/v2\/posts\/171953\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/ekonomigundemi.com.tr\/index.php\/wp-json\/wp\/v2\/media\/171954"}],"wp:attachment":[{"href":"https:\/\/ekonomigundemi.com.tr\/index.php\/wp-json\/wp\/v2\/media?parent=171953"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ekonomigundemi.com.tr\/index.php\/wp-json\/wp\/v2\/categories?post=171953"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ekonomigundemi.com.tr\/index.php\/wp-json\/wp\/v2\/tags?post=171953"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
\nEKONOM\u0130 GAZETES\u0130 <\/p>\n","protected":false},"excerpt":{"rendered":"